• Journal of Power System Engineering
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• v.17 no.3
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• pp.123-133
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• 2013

This paper aimed at analyzing the psychology of the people who tunes the car from the point of view of the theory of unconscious desire. The theory of unconscious desire to approach human psychology has two features. One point is that it can be applied only to human beings in the sense that animals does not have the unconscious. The other is that we can categorize some types of underlying unconscious desire instead of seeing human desire as the sundry desires according to the specific target. In this paper, we looked at the characteristics of each type of data obtained through interviews for people to tune the car from the point of view of the theory of unconscious desire.

• Proceedings of the IEEK Conference
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• 2002.06e
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• pp.137-140
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• 2002

We introduce a personal identification method which can find user's ID without any help of the user. To do this, there has been two approaches, vision-based and pressure-based. Pressure-based approach has some advantages compared than vision-based one in the aspects of illumination, occlusion, and the amount of data. In the previous study about pressure-based personal identification, there are some restrictions about human body posture for extracting normalized footprints. Since this approach cannot be extended unconscious and continuos identification, we suppose more natural method and verified it by experiments.

• Korean Institute of Interior Design Journal
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• v.27 no.3
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• pp.136-144
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• 2018

The purpose of this study is to examined the unconscious response of the pupil in the observation toward the image in the eye-tracking experiments that target on a large complex cultural space. Twenty-five men participated in this experiment and the observation data were analyzed in seconds per minute on watching time. It could examine the unconscious response of information searching in the change of pupil size in the process of observing the space. The results could be defined as following several points. First, it was possible to outline the unconscious response characteristics of pupil by analyzing sudden changes in pupil size as total, cumulative, and individual. The response characteristics using frequency and time can be utilized as the analytical method to examine the degree of interest of spatial components according to the purpose of analysis in the future. Second, according to the over ${\pm}5%$ of cumulative variation rate on the pupil size change, during in the 60 seconds, the continuous pupil dilation was used 25.2 seconds in 8.8 rounds and the pupil reduction was used 18.0 seconds in 7.0 rounds. Third, when the variation rate of ${\pm}5%$ or more was regarded as the sudden changes on pupil size by individual variation, the pupil dilation was 7.2 rounds of 8.6 seconds and pupil reduction was 6.0 seconds in 5.0 rounds. This means that the pupil increases 9.3% in one expansion and decreases -8.5% in the reduction process. As regarding pupil changes as cumulative rate, it appeared high change rate on pupil reduction but it became higher on pupil dilation in individual.

• Journal of Fashion Business
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• v.27 no.2
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• pp.124-139
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• 2023

The purpose of this study is to determine the aesthetic identity of modern eroticism fashion in which the energy of desire is maximized through the 'jouissance' and 'gaze' of the unconscious theory of Jacques Lacan. The research method derived aesthetic identity after examining jouissance and gaze deeply related to eroticism in Lacan's theory of the unconscious by analyzing data of domestic and foreign monographs and prior research. Case analysis was limited to 2000 S/S to 2022 F/W. Based on prior research, it was analyzed mainly on clothing with eroticism characteristics of 'exposure, close contact, see-through, the conversion of underclothes into outer garments'. Results of the study are as follows. First, eroticism, which can be linked to Lacan's type of 'jouissance' with multiple meanings as the generating point of eroticism, has manifested itself in voyeuristic eroticism, fatale eroticism, masochistic eroticism, surplus eroticism, and sacred eroticism. Second, as eyes of unconscious desire, visual expression characteristics of 'gaze' appeared as anamorphosis, trompe l'oeil, and dépaysement. The identity of eroticism derived from Lacan's jouissance and the perspective of the desire gaze was divided into voyeuristic desire to gaze, fatal desire to gaze, masochistic desire to gaze, surplus desire to gaze, and sacred desire to gaze. Results of this study will expand theoretical horizons of eroticist fashion with a new interpretation of eroticism by combining Lacan's desire as a repressed and alienated subject within the human unconscious with the art that expands it.

• The Journal of Economics, Marketing and Management
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• v.12 no.1
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• pp.77-88
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• 2024

Purpose: By studying the effects of SNS advertising characteristics and SNS advertising music characteristics conducted by companies on advertising preference and advertising effects, we would like to suggest a plan for effective SNS advertising operation. Research design, data and methodology: In this study, a total of 483 surveys were collected for college student consumers in their 20s who had experience seeing advertisements on SNS, and 458 were used for the final analysis. In addition, the collected questionnaire data were analyzed using statistical programs SPSS 24.0 and AMOS 24.0, and Sobel Test was performed through structural equation modeling and regression analysis. Results: Advertising preference, purchase, and recommendation intentions increased as consumers who saw advertisements on SNS perceived the characteristics of advertisements (information, entertainment, individuality, and interactivity). However, advertising preference was not formed by SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity). In addition, the higher the perception of SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity), the more advertising effects such as purchase and recommendation intentions were linked, and the higher the perception of SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity), the more advertising effects such as purchase and recommendation intentions could be created. Finally, it was confirmed that advertising preference had a partial mediating effect between SNS advertising characteristics and advertising effects, and between SNS advertising music characteristics and advertising effects. Conclusions: Unlike previous studies that have investigated the causal relationship of advertising effects according to sub-factors such as SNS advertising characteristics and SNS advertising music characteristics, it is significant in that it analyzes the variables used in the study as secondary factors.

• The Journal of Industrial Distribution & Business
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• v.11 no.1
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• pp.7-17
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• 2020

Purpose: This study aimed at exploring the product choice tendency differences between the consciousness and unconsciousness of goal orientation when product attributes is perceived to be compatible with the goal orientation. Research design, data and methodology: Empirical study used a 2 (goal conscious vs. unconscious) × 3 (hedonic vs. performance vs. reliability attribute) between-subjects design and one control group. To verify hypotheses, χ²-test was conducted to 320 questionnaire data answered by undergraduate students of Jiangxi Normal University in China. Results: First, consumers under unconscious condition showed a higher product choice consistency based on compatibility between hedonic (performance) attribute of the product and their hedonic (performance) promotion goal-orientation than those under the conscious condition. Second, product choice effects of compatibility between reliability attribute of the product and prevention goal orientation were not significantly different between consumers' consciousness and unconsciousness of their prevention goal orientation. Conclusions: Marketers of 'under dog' should try to develop and deliver the product attributes different from the attributes of 'top dog.' And the 'top dog' marketers should help their customers to avoid the conflicts by developing the environment of inducing their goal orientation unconsciously. Brand marketers should always pay attention to the reliability attributes concerned with the prevention goal orientation.

• Industry Promotion Research
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• v.7 no.4
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• pp.53-61
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• 2022

This study is a phenomenological study on the dream insight process of intern counselors. The purpose of this study is to promote growth as a professional counselor based on the process of giving meaning to and recognizing their experiences through insight into the unconscious. Therefore, we used dream-integrated art therapy to have a process of recognizing unconscious dreams that clearly express expectations for oneself, others, and the world, and to explore this process more flexibly. The research participants selected three students enrolled in the master's and doctor's courses from among the applicants who applied through public relations and adopted the phenomenological Giorgi research method for data collection and analysis through in-depth interviews with the research participants. The main research results are as First, the intern counselors had a motive for wanting their own unconscious insight through dream-integrated art therapy and were able to gain insight into the problems revealed in their unconscious through dreams, music, and art media. Second, it was found that the intern counselors felt a deepening of concentration and comfort through recent dreams, music, and art media in common. Third, as a defense mechanism that was revealed without the combination of dream integrated art therapy, the avoidance tendency of not wanting to reveal oneself was common, but this showed a gradual decrease. Fourth, it was reported that intern counselors gained flexibility for themselves about the future growth direction had an opportunity to accept themselves, and had a plan for the future direction to become professional counselors. Therefore, it is suggested that follow-up studies using various media, studies to verify the effectiveness of the dream integration program, and various case studies are necessary.

• Journal of Hospice and Palliative Care
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• v.15 no.3
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• pp.147-154
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• 2012

Purpose: The purpose of this study is to understand family members' experience of deciding to withdraw life-sustaining treatments for terminally-ill patients in an unconscious state. Methods: Data were collected by performing an in-depth interview with eight terminally-ill patients' family members who decided to withdraw life-sustaining treatments. Colaizzi's phenomenological method was used for data analysis. Results: Questions were classified into 12 groups and finally into five categories. The five categories were about family members' frustration with patient's condition, emotional preparation for the patient's death upon medical professionals' recommendation, patient's wishes, exhaustion due to caring and past experiences related to life-sustaining treatment. Conclusion: Using the five categories, hospice and palliative professionals could better understand family members' decision making experience of withdrawing life-sustaining treatments for terminally-ill patients. Based on that, the family members could be provided with appropriate counseling and care, which in turn could improve hospice and palliative care intervention.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.475-484
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• 2019

At present, in the field of design research, the systematic research on Without Thought design is still insufficient, and it is used in conjunction with the concept of Affordance. Therefore, based on Naoto Fukasawa's design ideas of 'Without Thought' and related unconscious theory, this study will define the concept of 'Without Thought design'. Briefly, Without Thought design is to enable users to complete the unconscious interaction with objects and give users a feeling of "just right". Besides, by reviewing Naoto Fukasawa's works, papers, speeches and related literature, this study derives five Without Thought design principles: continuity of behavior, clarity of semantics, commonality of cognition, design for living situations and design for natural needs. Then, the content this study could be an origin that be helpful to define the concept of Without Thought in a more systematic way, looking forward to serving as the basic data for the process development of Without Thought design.

• Journal of Fashion Business
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• v.24 no.6
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• pp.63-79
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• 2020

This study analyze consumers' unconscious visual attention to color and images of internet shopping malls by using eye-tracking method. Twenty-nine participants, including 15 females and 14 males, participated. The average ages of the male and female participants were 27.3 years and 27.7 years, respectively. Ten images of five layouts (multi-composition images, single-model images, gender-composed images, videos, and moving banner images) of internet shopping malls were shown on an eye-tracker computer screen. Quantitative analyses of the eye-tracking responses were conducted. SPSS was used to analyze the descriptive characteristics and to conduct an independent-sample t-test, along with an ANOVA. The data analysis showed that the image area generally had the shortest time to first fixation (TFF), the longest duration of fixation (DOF), the highest number of fixations (NOF), and the highest numbers of revisits(NOR).Notably, visual attention towards female models was high among various images. The results can be used to improve credibility and design online shopping layout with a scientific evidence that helps consumers through their purchase decisions.