• 한국의류학회지
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• 제38권6호
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• pp.857-872
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• 2014

This study investigates the effect of service ubiquity perceptions on consumers' responses to virtual stores such as benefit and risk perceptions, shopping value perceptions, and service usage intention. Data were collected via a self-administered online survey from nationwide consumer panels of an online marketing research firm. Questionnaire items were adopted from previous literature and developed by authors via pretesting to measure variables. The results revealed that virtual store service ubiquity affects consumer benefit perceptions as well as risk perceptions. All benefit perceptions (including time effectiveness, user control, and compatibility) had significant mediating effects between service ubiquity and hedonic/utilitarian shopping service value perceptions. The mediating effect of financial risk was significant only in the relationship between service ubiquity and utilitarian value perception. The findings offer retailers and marketers information in regards to consumers' perception of a virtual store usage, which can enhance service and product strategy.

• 한국정보시스템학회지:정보시스템연구
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• 제20권2호
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• pp.155-176
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• 2011

The use of mobile office systems has been expanded due to the smartphones' rapid diffusion in Korea, and it has brought a new work environment that is different from traditional working patterns. In this study, the unique attributes of mobile office systems, such as ubiquity, usefulness, complexity, and insecurity, are examined along with the impact of these attributes on work overload and job stress. Based on transaction-based model of job stress, organizational support was applied as a stress inhibitor and also the moderator between work overload and job stress. The findings of this study show that ubiquity increases usefulness of mobile office systems; complexity increases both work overload and job stress; and insecurity increases job stress. Surprisingly, usefulness increases job stress, which means employees who perceive the efficiency of mobile office systems higher may feel more job stress. Organizational support for mobile office systems significantly shows the moderating effect, but no direct mitigating effect on job stress. The theoretical and practical implications in order to mitigate the side effects of mobile office systems based on the research findings are thoroughly discussed.

• 한국정보시스템학회지:정보시스템연구
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• 제18권3호
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• pp.155-181
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• 2009

Modern persons should do many activities during limited time. In such situation, people feel time pressure because they think that time is short. Time pressure affects negatively several factors such as satisfaction and intention to use through perceived time cost. Ubiquity, an mobile service's characteristic in which users can use desired information or services in anywhere and anytime, would let users feel free from time pressure. This study examines the relationship between perceived time and intention to use and the moderating effect of ubiquity. We performed a survey for users of DMB service, a representative mobile service. Using Partial Least Square, we tested hypotheses. The results suggest that time pressure influences positively perceived time cost and that perceived time cost affects negatively satisfaction but not enjoyment. And the results show that there are the significant positive relationships between enjoyment and intention to use and between satisfaction and intention to use. Finally, the moderating effects of ubiquity on the relationships between perceived time cost and enjoyment and between perceived time cost and satisfaction was found to be positive and significant. We suggests implications basing on the results.

• 경영과학
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• 제33권2호
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• pp.65-74
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• 2016

The present study applies the TAM (Technology Acceptance Model) to investigate the factors that affect the intention to use the mobile payment services. For this purpose five potential variables (perceived usefulness, perceived convenience, ubiquity, innovativeness, and safety risk) that are expected to affect the intention to use the mobile payment services were selected. An online survey was administered, and 339 questionnaires were analyzed. Structure Equation Model (SEM) Analysis revealed that TAM variables (perceived usefulness and perceived convenience) partially influenced the attitude. The perceived usefulness predicted the attitude while perceived convenience did not predict the attitude toward the mobile payment service. Personal characteristics variable (innovativeness) and mobile nature variables (ubiquity, and security risk) were identified as the predictors of the attitude toward the mobile payment service. While innovativeness and ubiquity affected the attitude positively, security risk affected the attitude negatively. Finally, the analysis substantiated the influence of attitude toward the mobile payment services on the intention to use the services. On the basis of findings, managerial implications and suggestions for further studies were discussed.

• 한국정보시스템학회지:정보시스템연구
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• 제17권3호
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• pp.153-174
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• 2008

Mobile commerce is defined as any direct or indirect transaction conducted and facilitated through a wireless telecommunication network such as payment, ticketing, auction and mobile banking. Despite the importance of mobile commerce, there have not been so many academic studies on the unique characteristics of mobile commerce environments. In this study, our research model is developed based on TAM(Technology Acceptance Model) to investigate the user's technology acceptance process in mobile commerce environment. The factors, such as ubiquity, compatibility, perceived usefulness, perceived ease of use, cost, security, attitude and behavior intention for mobile commerce were selected from pier study in information systems area. The data for empirical analysis of the research model is collected online-questionnaire of 167 mobile commerce users in South Korea. The hypotheses were analyzed using SPSS 15.0 and AMOS 7.0. The results of our study show that: (1) compatibility, perceived usefulness and security had influences on the attitude whereas perceived ease of use and cost did not have any significant impact on the attitude, (2) compatibility influenced perceived usefulness whereas perceived ease of use did not, and finally (3) ubiquity, perceived usefulness and attitude had considerable influences on intention for mobile commerce. Therefore, practitioners should focus on enhancing security, quality of contents and services as well as offering what mobile commerce users want. The results of this study may useful for academicians and practitioners alike.

• 한국정보시스템학회지:정보시스템연구
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• 제16권4호
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• pp.51-73
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• 2007

Ubiquitous computing is enhancing computer use by making many computers available throughout the physical environment, but making them effectively invisible to the user. To facilitate the successful adoption and diffusion of ubiquitous computing, it is necessary to figure out the factors affecting the use of U-service. Though the research related to ubiquitous computing has been vigorously conducted from the aspect of system and service provider, there have been very few studies that focus on the user's perspective. Therefore, this study attempts to figure out major factors which are dedicated to the development of ubiquitous computing and u-service, and that ultimately influence the u-business outcome. This study derived the factors that characterize u-service, such as ubiquity, contextual offer, reliability, invisibility, and confidentiality, which are then combined in the TAM model and carry out the path analysis. The research findings indicate that ubiquity affects both the perceived usefulness and perceived ease of use. The reliability and confidentiality were found to affect the perceived usefulness, whereas the contextual offer and invisibility turned out to influence the perceived ease of use. Finally, the relationship among the perceived usefulness, perceived ease of use, and the attitude toward using are identical with the previous research findings related to the technology acceptance model(TAM).

• 복식문화연구
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• 제32권3호
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• pp.321-333
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• 2024

This study aims to investigate how consumers perceive the attributes (ubiquity, continuity) of metaverse fashion brands in a virtual space. It also empirically verifies the impact on consumers' perceived values (hedonic value, social value) and consumer behavioral intentions (intention to use the platform, intention to purchase virtual products). The results verified in this study are as follows: First, we confirmed that the metaverse attributes perceived by consumers in the virtual space of the fashion brand, ubiquity and daily extension, positively affect customers' perceived hedonic and social values. Second, we found that consumers' perceived hedonic and social values have a significant positive effect on their intention to use the platform. Finally, we found that consumers' intention to use the platform had a significant positive effect on their intention to purchase virtual products. The results of this study will have academic significance by expanding the scope of research related to identifying metaverse attributes and values by identifying metaverse attributes and consumer values that perceived by consumers in fashion brands' virtual spaces in the metaverse. This study suggests a direction and strategy for fashion brands to move forward in building virtual spaces on the metaverse platform. In this way, they can create perceived value for consumers that elicits positive consumer behavioral intentions.

• 정보교육학회논문지
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• 제17권2호
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• pp.115-123
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• 2013

본 연구는 모바일러닝의 효과성을 높이기 위해 고려해야 할 지침을 얻고자, 모바일러닝 환경에서 학습성과를 예측하는 요인으로 모바일러닝 효능감, 편재성, 유용성, 용이성을 선정하고 이들의 예측력을 규명하였다. 이를 위해 2012학년도 9월에서 10월초까지 경남 지역에 소재한 A여자 고등학교 2학년 학생 144명을 대상으로 약 5주동안 모바일기기를 활용하여 모바일러닝을 진행하였다. 수업 종료 후 학습자의 설문을 수거하여 상관분석 및 회귀분석으로 데이터를 분석하였다. 연구결과, 모바일러닝 효능감, 유용성은 만족도에 유의미한 영향을 미치고, 유용성, 편재성은 인지된 성취도에 유의미한 영향을 미치는 것으로 확인되었다. 즉, 모바일러닝 활용 측면의 편재성, 용이성 등의 기기자체의 특성 보다는 모바일러닝에 대해 본인이 느끼는 긍정적 태도나, 유용하다고 느끼는 정도가 모바일러닝의 만족도를 예측하는 요인으로 규명된 것이다. 반면 편재성이 인지된 성취도를 유의미하게 예측하는 것으로 나타났는데, 이는 모바일 특성상 시간과 장소에 관계없이 필요한 정보를 이용할 수 있고 자신에게 적합한 서비스나 정보를 제공받을 수 있으므로, 학습자가 모바일학습 환경에서 더욱 효율적인 학습이 가능했기 때문이라고 생각된다. 유용성이 만족도와 인지된 성취도 모두를 유의하게 예측한 것은, 학습자에게 유용한 모바일러닝을 제공하고 또한 모바일러닝에 대해 긍정적인 태도를 함양할 수 있도록 하는 전략이 필요하다는 것을 함의한다.

• 한국전자거래학회지
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• 제18권4호
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• pp.273-299
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• 2013

본 연구는 스마트폰 기반 모바일거래를 통해 이용자가 추구하는 핵심 가치가 무엇인지 파악하고, 이러한 가치가 이용행위에 미치는 효과를 검증한다. 구체적으로, 본 연구는 이용자의 지각된 가치를 시간적 가치, 기능적 가치, 경제적 가치의 세 가지 차원으로 개념화하고 모바일거래 이용에 미치는 개별적인 효과를 검증한다. 이와 더불어, 본 연구는 스마트폰 기반 모바일거래의 핵심특성으로 서비스 편재성과 이용자 통제성을 제시하고, 어떻게 이들 특성들이 이용자의 핵심 가치 창출과 관련되어 있는지를 규명하고자 한다. 스마트폰 기반 모바일거래 이용자를 대상으로 수집한 164개의 데이터를 가지고 PLS 분석을 한 결과는 다음과 같다. 첫째, 스마트폰 기반 모바일거래 이용은 시간적, 기능적, 경제적 가치들에 의해 결정되며 특히, 시간적 가치의 영향력이 가장 큰 것으로 나타났다. 둘째, 서비스 편재성은 시간적 가치에 유의적이지만 기능적 가치에는 비유의적인 것으로 나타났다. 마지막으로, 이용자 통제성은 시간적 가치 및 기능적 가치에 모두 영향을 미치는 것으로 나타났다. 종합적으로, 본 연구결과는 모바일거래의 이용이 시간적 가치에 의해 상당히 영향을 받으며, 시간적 가치는 서비스 편재성과 이용자 통제성에 의해 증가함을 제시한다.

• 농약과학회지
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• 제11권3호
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• pp.144-153
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• 2007

Groundwater ubiquity score(GUS)를 이용하여 제주도 농가에서 많이 사용되고 있는 농약에 대한 지하수 오염가능성을 평가하고 등급화 하였다. 살충제 12종, 제초제 6종, 살균제 3종을 선정하여 제주도 20개 토양통에 대한 흡착특성과 농약의 이화학적 특성을 이용하여 GUS를 구하였다. 제주도 토양에서 조사된 각종 농약의 전반적인 지하수 오염가능성은 제초제 > 살균제 > 살충제 순서이었다. 제초제의 지하수 오염가능성의 크기는 bromacil > metolachlor > alachlor > linuron pretilachlor > butachlor 순서로 나타났다. 살충제의 지하수 오염가능성의 크기는 carbofuran > ethoprophos > diazinone > dimethoate > penthoate > mecarbam > methidathion > endosulfan > fenitrothion > parathion > chlorpyrifos > terbufos 순서로 나타났다. 살균제의 지하수 오염가능성의 크기는 metalaxyl > chlorothalonil > triadimefon 순서로 나타났다. 이들 농약 중에서 특히 지하수 오염가능성이 높은 것으로 분류된 것은 제초제 alachlor, metolachlor, bromacil, 살충제 ethorophos와 carbofuran 그리고 살균제 metalaxyl이었다. 농약에 의한 지하수 오염을 방지하기 위해서는 농약의 절대 사용을 줄일 수 있는 방안을 마련함과 동시에 지하수 오염가능성이 낮고 오염시킨 예가 적은 약제의 선별적 사용이 바람직할 것이다. 그리고 특히 오염가능성이 매우 높은 것으로 평가되고 오염의 예가 많은 약제에 대해서는 적극적인 사용제한 방안을 마련할 필요도 있을 것이다.