• Journal of the HCI Society of Korea
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• v.12 no.4
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• pp.17-25
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• 2017

From the vehicle-human interaction perspective, this study investigated the effect of experiential marketing paradigm which considers user experience as main value. We conducted an experiment to compare traditional marketing and experience marketing messages with the smart cruise control and the smart trunk in the context of driving and non-driving context. As a result of the analysis, experience marketing message had higher overall satisfaction than traditional message exposure. Usefulness, usability, and emotion were partially influenced by experience marketing message. The contribution of this study is that the experiential marketing paradigm was applied to automobile UX and practically demonstrated the value of experience design of smart automobile system.

• Korean Management Science Review
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• v.32 no.4
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• pp.1-18
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• 2015

On UX/UI fields, understanding emerging technology is important for preoccupancy of a future market. Most of emerging field searching methods are qualitative methods. However, it is suitable for large companies to adduce its milestone, not for small enterprises. Thus, this study aims at purposing the improvement of utilizability for research field searching processes. We draw core patents with modified patent citation data, apply the Girvan-Newman clustering method based on bibliographic coupling patent relationship and then, draw emerging technology research UX/UI fields. Finally, the results were validated in comparison with a report on emerging research.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.439-440
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• 2018

과거 사용자경험(User Experience, 이하 UX)에 대한 검토는 개발 후반에 이뤄졌으며, 사용 불편의 평가에도 '이제와 전부 바꾸기는 힘들다'며 넘어가 버리는 경우가 많았다. 현재 이러한 문제점이 발생할 경우 사용자들은 불편함을 호소하며 해당 소프트웨어를 사용하지 않을 것이다. 이에 따라 최근 기업 또는 개발자들은 수익과 시용자들의 만족을 높이기 위해 효율적인 UX디자인에 대한 관심을 높이고 있다. 본 논문에서는 4차 산업혁명시대에 UX 트렌드 변화 분석을 제시하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.309-310
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• 2019

최근 들어 빅데이터 기반의 추천 방식과 개인화 시스템을 활용하여 맞춤형 콘텐츠를 추천해주는 서비스가 주목받고 있다. 이는 단순히 OTT 서비스뿐만 아니라 상품추천이나 음악 추천, 친구 추천, 뉴스 추천 등 여러 분야에서도 널리 사용 중이다. 본 연구는 OTT 서비스의 맞춤형 콘텐츠를 지속해서 이용하는 경우 정보 탐색 과정의 사용 경험과 이용만족도에 대해 알아보고자 시작되었다. OTT 서비스 중 사용자가 가장 많고 콘텐츠 추천 기능이 강점인 넷플릭스와 왓챠플레이를 중심으로 사용자 인터뷰를 진행하여 사용자들의 추천 기능 이용 패턴을 파악하고 그 과정에서의 특이사항이나 어려움을 파악하려 하였다. 이를 바탕으로 콘텐츠 추천 및 탐색 과정의 UX를 개선할 수 있는 방안을 제시하고자 하였다.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.32-40
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• 2012

This study is a case analysis for user interface(UI) design of spectrophotometer which is widely used in the field of chemistry, biology and environment, based on user experience(UX). Generally, experimental equipment developments are centered on functionality and technology, and the interface for interaction between the user and the machine is developed only by the engineers who do not have much consideration for the users. From this background, this study tried to find out how UX could melt into UI so that a kind of spectrophotometers can be designed to help the work process of researchers in the real context by examining and analyzing the real users' experiences and also considering the developer's perspective. As a result, it was possible to improve UI and was found that redefinition of the goal of UI, time-efficiency, security, and sufficient information delivery are essential to the design of user interface for spectrophotometers.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.4
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• pp.143-154
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• 2015

This study aims to evaluate smartphone gaming controllers. Diffusion of smartphone makes its users to play smartphone games in ease and comfort and its built-in sensors deliver new gaming experience to the users. Based on the concept how the controller system is important, the current research also implies the importance of customizing service which gives users a selection to deploy a controller. To explore the interaction effect of controllers and customizing on interactivity, flow, usability, attitude, and intention, the research constructs 3(gyroscope, wheel, and button controllers) by 2(default and customizing setting) experimental design and forty college students played Gameloft's Asphalt 8: Airborne in a within subject design. The results showed that interaction effect and customizing main effect were not found, but controller main effect was statistically significant. Button controller is superior to those other two in more detail. It implies that it is still not useful to play new types of gaming controller, and a customizing service. It suggests that smartphone games should more focus on improving optimal user experience with built-in sensor controllers.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.457-468
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• 2022

With the rapid growth of the webtoon industry, a new model for webtoon applications has emerged. We have entered the era of webtoon application version 3.0 after ver 1.0 and ver 2.0. Despite these changes, research on user review analysis for webtoon applications is still insufficient. Therefore, this study aims to analyze user reviews for 'Kakao Webtoon (Daum Webtoon)' that presented the webtoon application 3.0 model. For analysis, 20,382 application reviews were collected and pre-processed, and TF-IDF, network analysis, topic modeling, and emotional analysis were conducted for each version. As a result, the user experience of the webtoon application for each version was analyzed and usability testing conducted.

• The Journal of the Korea institute of electronic communication sciences
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• v.12 no.6
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• pp.1143-1150
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• 2017

In this paper, we proposed a method to display a hazard warning of hacking in the UX(: User Experience) concept level for non experts in the open Wi-Fi access area. According to the dangers of the AP raised by capture, we developed an application that provides a warning pop-up on the danger of hacking before using for APs that are distinguished by color and selected.

• Science of Emotion and Sensibility
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• v.23 no.1
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• pp.69-78
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• 2020

This study compares and analyzes user experiences of intelligent personal assistant services based on the evaluation criteria of human-computer interaction to explore positive elements of user experiences and factors that could be improved. The research was conducted on Apple's Siri, Google's Google Associate, and Samsung's Bixby, which is presently the smartest personal assistant service on the market. The research method was to compare and analyze the concepts and characteristics of the current services through a literature review and by interviewing seven UI/UX design experts for the second 2 weeks using contextual inquiry. The interview reorganized Peter Morville's user experience honeycomb, reducing his seven usability principles down to five, asking questions about usability, convenience, visual attractiveness, reliability, and satisfaction. On the basis of the reconfigured usability principle, the assessment was conducted on the basis of the assessment timing and the system usability scale. This study is meaningful in that it analyzed the user experience of artificial intelligence personal assistant services both quantitatively and qualitatively.

• Journal of Distribution Science
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• v.19 no.11
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• pp.81-90
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• 2021

Purpose: The purpose of this research is that Metaverse platforms' UXBDI can be distinguished among Metaverse platform channel types. Metaverse platform represents a collective term signifying services that include augmented reality, lifelogging, mirror worlds, and virtual worlds. User Experience-Based Design Innovativeness (UXBDI) is characterized by novelty in product design and services that satisfy user experience. This study examined the effect of Metaverse platforms' UXBDI on user-Metaverse platform relationships. Research design, data and methodology: Metaverse platform users were selected as samples, and a marketing research institution known as a panel company conducted the survey. It used multiple regression to test the impact on platform identification and commitment based on a survey of 442 South Korean respondents. Results: The research confirmed that UXBDI sub-dimensional scales of attractiveness and interaction increased user-Metaverse platform identification and commitment. Also, a Metaverse platform identity increased user-Metaverse platform identification in virtual and mirror worlds. Conclusion: This study contributes to multiple academic fields. First, the UXBDI of Metaverse platforms appears to be a key component of ongoing user-Metaverse relationships. Second, UXBDI affects relationships differently based on the Metaverse platform type.