• Journal of Information Technology Applications and Management
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• v.18 no.4
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• pp.1-20
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• 2011

The recent development of mobile devices, including smartphones has maximized the user's convenience. This phenomenon has triggered the specification and activation of mobile cloud service and transformed the user's information usage and communication means. Despite such development of new technology, there is little understanding of mobile cloud. Therefor, in order to help the understanding of the usage of mobile cloud computing technology, this study developed the research model based on the UTAUT (the Unified Theory of Acceptance and Usage of Technology) model. The proposed research model included five external determinants, such as Interoperability, Information Organization, Adequacy, Information Security and Context Awareness, along with the moderating effects of Job Relevance, and empirically proved their influence on the user's job performance. This study proved the research model by analyzing the data collected from 287 copies of survey with the structural equation modeling approach. The result showed that all determinants, except Information Security have positive impact on the usage of mobile cloud computing technology. Thus, this study can compliment the limitations of previous research, suggest a new direction to analyze the user's perspective in the related research on mobile cloud and build a theoretical foundation for the further development of mobile cloud.

• Journal of Information Technology Applications and Management
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• v.18 no.3
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• pp.1-30
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• 2011

InnovVizwas designed and developed anew as avisualization and simulationtool to present innovation and strategy information. The InnovViz system employs two key types of technology, namely mixed reality (MR) and neural network (NN). An experiment was conducted to examine the usability, acceptance and possible adoption of this new system. Participants comprised 4 experts from 4 top performing entrepreneurial firms and 161 master degree students from 2 leading universities. The study used a modified UTAUT model and a cognition and perception model. The results revealed that when the InnovViz was introduced, the key drivers to adoption are Facilitating Conditions (FC) and Voluntary to Use (VOL). Adequate knowledge and sufficient resources were found to strongly affect FC construct. The expert's rating of a firm's innovation and performance was more congruent with senior students with a technology-background than with a finance and accounting-background. InnovViz was seen as providing complex information with an ease of use and usefulness for showing data and assessment. Among the three types of visuals depicted by InnovViz, experts rated their usefulness in descending order as follows: Cube, Tetrahedron and Saturn. Finally, experts found backward simulation to be slightly more useful for assessment than forward simulation.

• Journal of Information Technology Services
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• v.16 no.2
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• pp.1-20
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• 2017

A bitcoin-based technology named blockchain is garnering attention in various industries as a cost-effective measure in strengthening security and a reliable technology medium. Blockchain technology will play a critical role in the Fourth Industrial Revolution, and IT technology is expected to bring fundamental changes. This study focuses on the characteristics of blockchain technology and the effects of the intention to accept its technology in an empirical manner. The aspects of the technology are organized by researching blockchain technology and theories of technology acceptability and previous studies were used as guidelines to create the research model and propose the hypothesis. The research model is based on UTAUT with a set-up of 5 factors for performance expectancy and effort expectancy. For empirical analysis, a survey was conducted on 283 IT workers in Korea, To examine the hypothesis structural equation modeling was used performance expectancy was influenced by security, reliability, diversity, and economic efficiency while effort expectancy was influenced by reliability and economic efficiency. Performance expectancy, social influence, facilitating conditions affect the intention to accept. Innovativeness of an organization and control effects are influenced as well. The present study aims to provide practical guidance as supplementary research in utilizing blockchain technology, and the limitations of the study and future research possibilities are discussed as well.

• The Journal of Bigdata
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• v.9 no.1
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• pp.169-186
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• 2024

This study aims to analyze the acceptance factors for expanding the adoption of AI by SMEs and draw practical and policy implications. To this, we conducted an empirical analysis of AI acceptance factors among 315 SMEs in various industries such as manufacturing, service, and information and communication sectors located in Korea. Based on the UTAUT, we examined the influence of decision-making reliability, perceived awareness, policy support, education and training, perceived cost, perceived risk, and system complexity, and found that decision-making reliability positively affects performance expectancy and social influence, perceived awareness positively affects performance expectancy and effort expectancy, policy support positively affects social influence and facilitating conditions, and education and training positively affects effort expectancy and facilitating conditions. Perceived cost had a negative effect on social influence and facilitating conditions, and perceived risk had a negative effect on performance expectancy and social influence. System complexity had a negative effect on effort expectancy but no effect on facilitating conditions. These results are expected to be widely utilized as basic research for the diffusion of AI in industry and provide practical and policy implications for promoting the adoption of AI in SMEs.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.293-299
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• 2022

The purpose of study is to relieve the users' anxiety caused by the simplification of the easy money transfer service. With the development of technology, financial services are being simplified, but on the contrary, the chasm occurs. The study was conducted in two rounds. First, based on UTAUT, the perception of the service and the willingness to accept the technology were investigated through a questionnaire. Second, after presenting the tracking function of the remittance situation derived through the heuristic method, in-depth interviews were conducted on reliability and intention to continue using it. As the result, it was found that the clear feedback had a positive effect on relieving users' anxiety. It is expected that studies approaching the chasm from the point of view of design will be actively conducted.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.95-104
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• 2018

This study is focused on analyzing the difference by demographical characteristics of users on acceptance behavior of tourism omnichannel based upon Unified Theory of Acceptance and Use of Technology. Through field survey with 392 respondents, the results are as follows. Partially differences on acceptance behavior are found according to gender, age, education and job as demographic characteristics of tourism omnichannel. And the difference by demographic characteristics on acceptance behavior about preferring tourism information is not significant. However performance expectancy and effort expectancy as factors of UTAUT are significantly positive in thirties group of tourism omnichannel users.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.1
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• pp.90-113
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• 2021

Electronic Records Management System (ERMS) is a computer program or set of applications that is utilized for keeping up to date records along with their storage. ERMS has been extensively utilized for enhancing the performance of academic institutions. The system assists in the planning and decision-making processes, which in turn enhances the competencies. However, although ERMS is significant in supporting the process of decision-making, the majority of organizations have failed to take an initiative to implement it, taking into account that are some implementing it without an appropriate framework, and thus resulted in the practice which does not meet the accepted standard. Therefore, this study identifies the factors influencing the adoption of ERMS among employees of HLI in Yemen and the role of such adoption in the decision-making process, using the Unified Theory of Acceptance and Use of Technology (UTAUT) along with Technology, Organization and Environment (TOE) as the underpinning theories. The study conducts a cross-sectional survey with a questionnaire as the technique for data collection, distributed to 364 participants in various Yemeni public Higher Learning Institutions (HLI). Using AMOS as a statistical method, the findings revealed there are significant and positive relationships between technology factors (effort expectancy, performance expectancy, IT infrastructure and security), organizational factors (top management support, financial support, training, and policy),environmental factors (competitiveness pressure, facilitating conditions and trust) and behavioral intention to adopt ERMS, which in return has a significant relationship with the process of decision-making in HLI. The study also presents a variety of theoretical and empirical contributions that enrich the body of knowledge in the field of technology adoption and the electronic record's domain.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.5
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• pp.1-16
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• 2023

Due to imbalances in supply and demand within the labor market, start-ups have emerged as crucial players in the generation of high-quality employment opportunities, particularly in stagnant job markets. In response to this trend, governments are allocating substantial financial and human resources to initiatives that support start-up development. This has led to an increasing rate of engagement in start-up ventures across diverse age groups, not limited to younger individuals. Start-ups are enterprises focused on the commercialization of innovative ideas with the aim of achieving profitability in the marketplace. Research concerning the successful market integration of new products and the attainment of sustainable growth is pivotal. Such research is instrumental not only for the success of start-ups but also for realizing the broader social functions and contributions that these enterprises can offer. Previous research has often examined new product market-entry strategies, often referred to as new product marketing, particularly for large companies and SMEs. However, there is a gap in studies focusing on prototype marketing strategies specific to start-ups. Thus, this study aims to examine the impact of Pre-announcing marketing strategies on the market attention garnered by start-ups with low recognition and limited infrastructure, and how such attention contributes to their sustainable growth. Specifically, the study aims to uncover the causal relationship between information attributes like relevance, vividness, and novelty in building customer relationships, and their impact on purchase intentions influenced by performance expectations and hedonic motivations. In terms of Pre-announcing information attributes, relevance, vividness, and novelty positively influence performance expectations and hedonic motivations as outlined in the extended Unified Theory of Acceptance and Use of Technology (UTAUT2). These factors, in turn, positively impact the purchase intention for pre-announced new products from start-ups. These findings are expected to provide both theory and practical insights into the factors influencing market entry through the use of Pre-announcing marketing strategies for start-up new products.

• Information Systems Review
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• v.21 no.1
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• pp.1-22
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• 2019

Mindfulness is the process of actively noticing new things. Today, companies have introduced and run mindfulness programs because the mindfulness has possible applications of productivity and innovation in corporation. However, role of mindfulness has not been clearly investigated in behavior research of Information System. The purpose of this study is to confirm the effects of mindfulness on technology acceptance process. Based on UTAUT Model, we examined how mindfulness in technology acceptance process moderate antecedent factors of acceptance intentions and use behavior. For empirical research, we conducted a survey on acceptance of smart watch of internet of things for employees of companies applying the mindfulness programs. then, we analyzed survey sample in empirical methodologies. Based on the empirical analysis, cognizance of alternative technologies in mindfulness factors increased the impact of performance expectancy on acceptance intention. Novelty seeking in mindfulness factors increased the impact of effort expectancy on acceptance intention. Awareness of local context in mindfulness factors decreased the impact of social influence on acceptance intention. engagement with technology in mindfulness factors increased the impact of facilitating conditions on use behavior. This study suggests academic implications and practical implications based on the results of the research. The implications will help to support and extend the theory of technology acceptance model while providing practical insights for IT acceptance by suggesting ways to utilize mindfulness in corporation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.8
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• pp.181-189
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• 2017

This study examines whether the variables used in the Unified Theory of Acceptance and Use of Technology(performance expectancy, effort expectancy, social influence, and facilitating conditions) is applicable to continuous usage of uTradeHub at a time of expansion in the use of uTradeHub. In addition, the role of user satisfaction(mediating effect) and CEO support(interaction effect) in the relationship is identified attempting to provide basic data to help uTradeHub management strategy establishment. A total of 101 valid responses collected through questionnaires were used for empirical analysis(using SPSS 24.0), and the results are as follows. First, for the effect of the integration technology acceptance factor on user satisfaction(H1), only performance expectancy, effort expectancy, and social influence were significant, but facilitating conditions was not significant. Second, for the effect of user satisfaction on the continued use of uTradeHub(H2), there was a significant result. Third, the mediation effect on verification of user satisfaction(H3) was full where performance expectancy, effort expectancy, and social influence prompted continuous usage through user satisfaction. Fourth, for interactive effect verification of CEO support(H4), an interaction effect was shown only in the influence relationship of performance expectancy and social influence on user satisfaction.