• Title/Summary/Keyword: USERS CHARACTERISTICS

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A Study on the Effects of Visual Aesthetics and Usability of Web Site Design on their Performance (웹사이트 디자인의 시각적 요소와 유용성이 성과에 미치는 영향에 관한 연구)

  • Kim, Seung-Kyung;Lee, Jae-Kwan
    • Journal of the Korean Operations Research and Management Science Society
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    • v.32 no.2
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    • pp.17-40
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    • 2007
  • Most research on web site design has focused on technological factors, while visual aesthetic factors have been considered less important. In contrast, this study focuses on visual aesthetic factors in web site design. Findings of this study can be summarized as follows : (1) The result of SPSS-factor analysis shows that there are 3 distinct factors, 'classical aesthetics', 'expressive aesthetics', and 'usability' 'Classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design, 'Visual aesthetic design' can be distinguished from 'usability'. This conceptual confusion relating to 'usability' and 'visual aesthetic design' can be clarified by these findings. (2) As a result of multiple regression analyses, 'classical aesthetics', 'expressive aesthetics', and 'usability' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'expectations' of Grier [18] and 'engagement' of Rosen and Purinton [33] as the 'interactivity' between users and web sites. Furthermore, this research suggests a valid model with high $R^2$(interactivity, 48% : web site evaluation, 68%). (3) Empirical tests show that the differences among users in 'entry point' are related to the characteristics of web sites and the personal characteristics of users. The differences among users in terms of 'scanning time' are closely related to the attitudes and evaluation tendencies of users with respect to web sites. These findings could contribute to the 'search phase' of the Faraday model [16], enabling it to be more precise and extensible. The managerial implication of this study is that customers' preferences regarding web site designs are differences, as their preferences are based on their individual characteristics. Therefore, marketing managers should consider promotional tools on web sites that are relevant to the target market. An optimal strategy for web design could be a carefully-selected combination of factors that are relevant to the 'interactivity' and 'evaluation' of web sites. Additionally, if marketing managers want to attract more favorable attitudes and more affirmative evaluations from users, web sites should be designed so that they are understood more quickly by users. finally, this study suggests that 'good design' for web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

Library Service Users' Information Seeking Behavior Model Based on the Grounded Theory Methodology (근거이론방법론을 바탕으로 한 도서관서비스 이용자의 정보추구행태모델 제안)

  • Lee, Seong-Sin
    • Journal of the Korean Society for Library and Information Science
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    • v.44 no.1
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    • pp.5-28
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    • 2010
  • This study analyzed the characteristics of library service users' information seeking behavior based on the grounded theory methodology. After interviewing twelve undergraduate students, the researcher coded the data based on the grounded theory methodology. As a result of the entire coding processes, this study constructed the library service users' information seeking behavior model. According to the model, the following ten factors are important when explaining library service users' information seeking behavior: the information users' environment, other people, users' experiences, recognition of information sources, information provided, memory, a need-creating environment, information gathering, information use, and satisfaction and/or dissatisfaction.

Comparison of Lactation Problems, Knowledge, and Adaptation on Breastfeeding between Users and Non-Users of Lactation Clinic (모유수유클리닉 이용군과 비이용군의 모유수유 문제, 지식 및 적응 비교)

  • Yun, Myoung Hee;Shin, Hye Sook
    • Journal of East-West Nursing Research
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    • v.20 no.2
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    • pp.112-120
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    • 2014
  • Purpose: The purpose of this study was to compare the differences in characteristics, lactation problems, knowledge, and adaptation of breastfeeding between users and non-users of a lactation clinic. Methods: The descriptive study design was utilized using self-report questionnaires. 446 breastfeeding mothers participated in this study. Data were collected from lactation clinics, postpartum care centers, mother's culture centers, public health centers, pediatrics and obstetrics & gynaecology outpatient clinics in Seoul, Gyeonggi province, and Chungcheongnam province from August 20 to September 30, 2011. The questionnaires to measure lactation problems, knowledge and adaptation of breastfeeding were used. Data were analyzed using SPSS ver. 18.0 for Windows. Results: There was statistically significant differences in the breast feeding problems(t=5.71, p<.001) and breastfeeding knowledge(t=2.87, p=.004) between users and non-users of a lactation clinic. Conclusion: The results of this study may provide a foundation to develop nursing intervention for mothers in breastfeeding, and an evidence to expand the role of nurses as breastfeeding specialists.

The Effect of MDM Understanding on MDM Acceptances : A Cross-COI Study on Military and Non-military Users (마스터데이터관리 이해도가 국방 마스터데이터관리시스템 수용에 미치는 사용자 집단별 차이 분석)

  • Kim, Jung-Cheol;Lee, Choon Yeul;Seog, Lee In;Kang, Hee Joo
    • Journal of Information Technology Applications and Management
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    • v.20 no.1
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    • pp.1-17
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    • 2013
  • It has been found that users' characteristics are important variables that explain information systems adoption. These user groups, which are called COIs (Community Of Interests), might show different behaviors to each other to the same information system. We study differences in MDM (master data management) system adoption between military users and SI developers using TAM (Technology Acceptance Model). In case of military users, the perceived usefulness of an MDM system does not have impacts on intention to use an MDM system. Only the ease of use of an MDM system has impacts on intention to use an MDM system. However, in case of SI developers, both the perceived usefulness and the ease of use of an MDM system have impacts on intention to use an MDM system, which are similar to findings in previous studies. These results might be interpreted that users do not pay much attention to the usefulness in adopting a new information system in a centralized organization. They are obligated to use an information system whether it is useful or not. Thus the ease of use has more impacts on users than the usefulness.

What Affects the Value of Information Privacy on SNS?

  • Jung, Woo-Jin;Lee, Sang-Yong Tom
    • Asia pacific journal of information systems
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    • v.25 no.2
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    • pp.289-305
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    • 2015
  • The dramatic growth of social networking sites (SNS) has created a myriad of privacy concerns. Our study focuses on how much monetary incentive SNS users are willing to accept in exchange for disclosing their SNS information by accepting friend requests. First, we focused on information privacy in SNS, and estimated the value of information privacy by using the contingent valuation method. Second, we attempted to estimate how SNS users' willingness to accept would change when demographic information and additional information vary. Privacy-sensitive SNS users have the following characteristics: higher education, less SNS experience, and higher security consciousness. On the contrary, those who make good use of SNS and use open-based SNS are less sensitive to privacy. In summary, privacy-sensitive SNS users are fearful or uneasy when they have insufficient control of SNS information. Considering 14 conditions on the value of information privacy on SNS, the mean value of SNS information per person is 173,957 won. If we apply this value to Facebook users, the total Facebook information value would be 1.91 trillion won, considering that there are 11 million users in Korea.

On the Ideology and the Standard of Reference Service (참고봉사의 이념과 기준설정을 위한 고찰 -미국에서의 이론과 전개과정을 중심으로-)

  • Park Joon Shik
    • Journal of the Korean Society for Library and Information Science
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    • v.8
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    • pp.103-128
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    • 1981
  • This study has two aims. one is to devide the ideology of reference service into three groups such as conservative, moderative, and progressive theories, and then investigate the validity of each theory as well as any problems to be suggested. The other is to establish appropriate standards of reference service according to the types of libraries and users, based on the analysis of such theories. Each theory has its own merits and demerits. Accordingly, it seems to be difficult to apply uniformly and theory into users who have different types of question and educational levels. And also it is difficult to apply into various libraries which have different aims of establishment, characteristics, and the users of each library. Consequently, it is suggested to set up a norm of reference service according to the types of libraries and users respectively. The conservative theory is applicable to small and medium sized public libraries, school libraries, and college and university libraries of which the users are mainly students and citizens. The progressive theory is desirable for special and academic libraries as well as large public libraries where the users are mainly specialists. and scholars.

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The Study of Factors Influencing the Intention of Continuous Usage Using Augmented Reality Games: Comparative Analysis of Korean and Chinese Users

  • Namjae Cho;YanRui Wang;Jeong Hun Lim;Giseob Yu
    • Asia pacific journal of information systems
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    • v.32 no.2
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    • pp.249-274
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    • 2022
  • This study is to focuses on users' attitudes toward augmented reality games. Based on the Technology Acceptance Model (TAM) and Flow theory, continuous usage intention was set as a dependent variable, and immersion was set as a mediating variable. As independent variables, spatial presence, perceived interactivity, perceived pleasure, and sickness were set. Besides, this study strived to compare and analyze Korean and Chinese Data. The results of this study were as follows. First of all, Korean users significantly affected spatial presence, perceived pleasure, and immersion. Spatial presence and perceived pleasure had also mediated effects on continuous usage intention through immersion. However, perceived interactivity and sickness did not affect immersion and even no mediating effect to continuous usage intention. In the case of Chinese users, spatial presence, perceived interactivity, and perceived pleasure were grouped into one variable. This variable influenced immersion and also had mediated effect on continuous usage intention. However, sickness, like Korean users, did not affect the set path. This study had implications for analyzing user perspective using immersion, a significant variable in previous research. In addition, this study found similarities and characteristics through a comparative analysis between Korean and Chinese users indirectly.

Project Performance Creation Mechanism through Online Collaboration System : Focusing on Individual, Relational, and System Characteristics (온라인 협업 시스템을 통한 프로젝트 성과 창출 메커니즘 연구 : 개인특성, 관계특성, 시스템특성을 중심으로)

  • Park, Junyoung;Seo, Bong-Goon;Park, Do-Hyung
    • Journal of Information Technology Applications and Management
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    • v.25 no.1
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    • pp.47-66
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    • 2018
  • The development of IT is transforming from the way it has been working face-to-face in performing projects to the online collaboration method using web-based tools. Therefore, various online collaboration tools are being developed and commercialized, including 'Google Docs', which is called the online office. Using these online collaboration tools, users can share documents with other users and collaborate in real time. Therefore, in recent years, companies and educational institutions have been using online collaboration tools to carry out tasks and projects that require collaboration. Various factors can affect the project performance satisfaction through online collaboration tools. In this regard, it is necessary to confirm the factors affecting the satisfaction of the project performance. However, there is not enough empirical research on the satisfaction of the performance through the online collaboration tool. Therefore, this study will investigate the mechanism of project performance satisfaction through online collaboration tool considering the Individual characteristics of the project performing subject, the relationship characteristics between the project members, and the system characteristics of the collaboration tool.

User-Centric Conflict Management for Media Services Using Personal Companions

  • Shin, Choon-Sung;Yoon, Hyo-Seok;Woo, Woon-Tack
    • ETRI Journal
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    • v.29 no.3
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    • pp.311-321
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    • 2007
  • In this paper, we propose a user-centric conflict management method for media services which exploits personal companions for the harmonious detection and resolution of service conflicts. To detect conflicts based on the varying characteristics of individual users, the proposed method exploits the unified context describing all users attempting to access media services. It recommends and mediates users' preferred media contents through a shared screen and personal companions to resolve the detected conflicts. During the recommendation, a list of preferred media contents is displayed on the shared screen, and a personally preferred content list is shown on the user's personal companion comprising the selection of media contents. Mediation assists the selection of a consensual service by gathering the users' selections and highlighting the common media contents. In experiments carried out in a ubiHome, we observed that recommendations and mediation are useful in harmoniously resolving conflicts by encouraging user participation in conflict situations.

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Users' Needs for the Kitchen Space in Missouri , U.S. (미국 미조리지역 농촌주택의 부엌공간에 대한 거주자의 요구 분석 ( I ))

  • 유옥순
    • Journal of the Korean housing association
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    • v.8 no.1
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    • pp.87-96
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    • 1997
  • The user's needs for the American kitchen space were studied. Especially the remodelings and the desirable changes of the rural kitchen space were examined. Pilot study was carried out by the field survey. Questionnaire with 16 open-end items had been collested bt mail in Missouris, U.S. Based on the qualitative analysis of data for 104 houses. main characteristics of users' needs for the kitchen space can be summerized as follows : 1) The residents had changed or updated materials and facilities, and had enlarged storage space to equip more cabinets. Kitchen space had been adapted to new facilities and appliances. 2) The users still wanted to have larger kitchen space, more storage space and newer floor materials. Through this study it can be concluded that users needed kitchen space to be convenient and wide enough to work.

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