• Human Ecology Research
• /
• 제59권2호
• /
• pp.245-259
• /
• 2021

The purpose of this study was to analyze big data to identify the sub-dimensions of ethical consumption, as well as the consumption value associated with ethical consumption that changes over time. For this study, data were collected from Naver and Daum using the keyword 'ethical consumption' and frequency and matrix data were extracted through Textom, for the period January 1, 2016, to December 31, 2018. In addition, a two-way mode network analysis was conducted using the UCINET 6.0 program and visualized using the NetDraw function. The results of text mining show increasing keyword frequency year-on-year, indicating that interest in ethical consumption has grown. The sub-dimensions derived for 2014 and 2015 are fair trade, ethical consumption, eco-friendly products, and cooperatives and for 2016 are fair trade, ethical consumption, eco-friendly products and animal welfare. The results of deriving consumption value keywords were classified as emotional value, social value, functional value and conditional value. The influence of functional value was found to be growing over time. Through network analysis, the relationship between the sub-dimensions of ethical consumption and consumption values derived each year from 2014 to 2018 showed a significantly strong correlation between eco-friendly product consumption and emotional value, social value, functional value and conditional value.

• 패션비즈니스
• /
• 제25권2호
• /
• pp.110-126
• /
• 2021

This study aims to explore consumers' perception regarding "one-mile wear" and "home wear" fashion, an emerging trend during the Coronavirus disease (COVID-19) pandemic, and to identify the changes in consumers' perception of this style before and after the pandemic. The data collection period was set as one year before and after the outbreak as of January 1, 2020, and blog posts with keywords "one-mile wear" and "home wear" were collected. Further, textual data crawled and refined using Python 3.7 libraries, and centralities were measured and visualized through NodeXL 1.0.1 and Ucinet 6. According to the results, first, consumers' perception regarding one-mile wear fashion was divided into the following eight categories: wearing situation, expected attribute, style, item, color, textile, shape, and target wearer. Second, before the pandemic, home wear was recognized as pajamas or indoor wear; after the pandemic, home wear was recognized as one-mile wear, outdoor wear, and daily wear. Moreover, keywords, such as "telecommuting", "social distancing", "untact", and "upper body", appeared after the pandemic. It was confirmed that consumers' perception of home wear was affected by the pandemic.

• International Journal of Advanced Culture Technology
• /
• 제10권1호
• /
• pp.204-210
• /
• 2022

From the 1970s to the present, the number of new infectious diseases such as SARS, Ebola virus, and MERS has steadily increased. The new infectious disease, COVID-19, which began in Wuhan, Hubei Province, China, has pushed the world into a pandemic era. As a result, Countries imposed restrictions on entry to foreign countries due to concerns over the spread of COVID-19, which led to a decrease in the movement of tourists. Due to the restriction of travel, keywords such as "Corona blue" have soared and depression has increased. Therefore, this study aims to analyze the stress meaning network of the COVID-19 era to derive keywords and come up with a plan for a travel-related platform of the Post-COVID 19 era. This study conducted analysis of travel and stress caused by COVID-19 using TEXTOM, a big data analysis tool, and conducted semantic network analysis using UCINET6. We also conducted a CONCOR analysis to classify keywords for clustering of words with similarities. However, since we have collected travel and stress-oriented data from the start to the present, we need to increase the number of analysis data and analyze more data in the future.

• 아태비즈니스연구
• /
• 제12권2호
• /
• pp.161-174
• /
• 2021

Purpose - The purpose of this study was to examine the recent popular consumption trend, the hocance phenomenon, using social media big data. The study intended to present practical directions and marketing measures for the recovery and growth of the hotel industry after COVID-19 pandemic. Design/methodology/approach - Big data analysis has been used in various fields, and in this study, it was used to understand the hocance phenomenon. For three years from January 1, 2018 to December 31, 2020, we collected text data including the keyword 'hocance' from the blog and cafe of NAVER and Daum. TEXTOM and UCINET 6 were used to collect and analyze the data. Findings - According to the results of analysis, the words such as 'hocance', 'hotel', 'Seoul', 'travel', 'swimming pool', 'Incheon', 'breakfast', 'child' and 'friend' were identified with high frequency. The results of CONCOR analysis showed similar results in all three years. It has been confirmed that 'swimming pool', 'breakfast', 'child' and 'friend' are important when deciding on the hocance package. Research implications or Originality - The study was differentiated in that it used social media big data instead of traditional research methods. Furthermore, it reflected social phenomena as a consumption trend so there was practical value in establishing marketing strategies for the tourism and hotel industry.

• 인터넷정보학회논문지
• /
• 제24권4호
• /
• pp.137-144
• /
• 2023

The purpose of this study is to examine consumers' perceptions of domestic infertility support policies based on infertility-related keywords and the trends of their changes. To this end, Momsholic, a mom cafe which has the most active infertility-related bulletin boards on Naver, was selected as the analysis target, and 'infertility' was selected as a keyword for data search. The data was collected for three months. In addition, network analysis and visualization were performed using R for data collection and analysis, and cross-validation was attempted using the NetDraw function of 'textom 1.0' and the UCINET6 program. As a result of the analysis, the main keywords were cost, artificial insemination, in vitro fertilization, freezing, harvest, ovulation, and how much. Next, looking at the central value of the degree of connection, it was found that the degree of connection between the words cost, cost, how much, problem, public health center, and artificial insemination was high. According to the results of this study, women who visit mom cafes due to infertility in Korea are more interested in the cost. It is believed to be closely related to infertility treatment as well as in vitro fertilization and egg freezing. Therefore, by examining keywords related toinfertility, it has academic significance in that it is possible to identify major factors that end users are interested in. Furthermore, it is possible to redefine the guidelines for domestic infertility support policies by presenting infertility support policies that reflect the factors of interest of end consumers.

• 한국의류학회지
• /
• 제47권5호
• /
• pp.804-821
• /
• 2023

This study examines current trends and perceptions of veganism and vegan fashion in Korea, China, and the United States. Using big data tools Textom and Ucinet, we conducted cluster analysis between keywords. Further, frequency analysis using keyword extraction and CONCOR analysis obtained the following results. First, the nations' perceptions of veganism and vegan fashion differ significantly. Korea and the United States generally share a similar understanding of vegan fashion. Second, the industrial structures, such as products and businesses, impacted how Korea perceived veganism. Third, owing to its ongoing sociopolitical tensions, the United States views veganism as an ethical consumption method that ties into activism. In contrast, China views veganism as a healthy diet rather than a lifestyle and associates it with Buddhist vegetarianism. This perception is because of their religious history and culinary culture. Fundamentally, this study is meaningful for using big data to extract keywords related to vegan fashion in Korea, China, and the United States. This study deepens our understanding of vegan fashion by comparing perceptions across nations.

• 한국보육지원학회지
• /
• 제20권1호
• /
• pp.91-111
• /
• 2024

Objective: The purpose of this study is to explore trends in institutional evaluation research in early childhood education through keyword network analysis. This aims to understand trends in academic discourse on institutional evaluation and gain implications for follow-up research and related policy directions. Methods: A total of 6,629 keywords were extracted from 572 dissertations and journal articles published from January 2006 to October 2023 for the purpose of analyzing and visualizing the frequency and centrality of keywords, as well as the structural properties of keyword networks. The analysis and visualization were conducted using the TEXTOM, UCINET6, and NetDraw programs. Results: First, the number of institutional evaluation studies increased steadily from 2006 to 2010 and then decreased, with a higher frequency of studies on daycare centers compared to kindergartens. Second, the most frequently occurring keyword in the analysis was 'daycare center,' and the highest connection strength was found in the term 'daycare-center-evaluation.' Third, network analysis revealed that key terms for institutional evaluation research included 'evaluation certification,' 'recognition,' 'evaluation indicators,' 'teacher,' 'daycare center,' and 'kindergarten.' In the ego network analysis for each institution, 'parent' emerged as a highly ranked keyword. Conclusion/Implications: This study confirmed the perspectives of previous studies by revealing the structure of core concepts in early childhood education institution evaluation research, and provided implications for follow-up and direction of institution evaluation

• International journal of advanced smart convergence
• /
• 제13권2호
• /
• pp.166-171
• /
• 2024

Recently, there has been an increasing trend in the role of social media in tourism marketing. We analyze changes in tourism marketing trends using tourism marketing keywords through social media networks. The aim is to understand marketing trends based on the analyzed data and effectively create, maintain, and manage customers, as well as efficiently supply tourism products. Data was collected using web data from platforms such as Naver, Google, and Daum through TexTom. The data collection period was set for one year, from December 1, 2022, to December 1, 2023. The collected data, after undergoing refinement, was analyzed as keyword networks based on frequency analysis results. Network visualization and CONCOR analysis were conducted using the Ucinet program. The top words in frequency were 'tourists,' 'promotion,' 'travel,' and 'research.' Clusters were categorized into four: tourism field, tourism products, marketing, and motivation for visits. Through this, it was confirmed that tourism marketing is being conducted in various tourism sectors such as MICE, medical tourism, and conventions. Utilizing digital marketing via online platforms, tourism products are promoted to tourists, and unique tourism products are developed to increase city branding and tourism demand through integrated tourism content. We identify trends in tourism marketing, providing tourists with a positive image and contributing to the activation of local tourism.

• 한국치위생학회지
• /
• 제23권6호
• /
• pp.451-458
• /
• 2023

Objectives: The purpose of this study is to explore the research trends of elderly oral health through a language network analysis. Methods: A total of 354 published studies with 668 keywords were collected from the Research Information Sharing Service (RISS) between 2000 and 2022. Language network analysis was performed using Textom 6.0, Ucinet 6.774, and NetDraw 2.183. Results: The most frequent keywords were 'elderly', 'oral health', 'quality of life', and 'OHIP-14'. The result of frequency-inverse document frequent keywords showed similar results to the most frequent keywords. The N-gram of keywords shows that 'elderly', 'oral health' (18 times) and 'elderly', 'depression' (7 times). As a results of the analysis of degree centrality and between centrality, 'elderly', 'oral health', and 'quality of life' were found to be high. The CONCOR analysis identified the main clusters of 'quality of life', 'oral health behavior', 'health', and 'oral function disorder'. Conclusions: The results of the current study could be available to know research trends in elderly oral health and it is necessary to improve more comprehensive study in follow-up study.

• International journal of advanced smart convergence
• /
• 제13권1호
• /
• pp.108-113
• /
• 2024

The purpose of this study is to analyze user perceptions of tourism platforms through big data. Data were collected from Naver, Daum, and Google as big data analysis channels. Using semantic network analysis with the keyword 'tourism platform,' a total of 29,265 words were collected. The collection period was set for two years, from August 31, 2021, to August 31, 2023. Keywords were analyzed for connected networks using TexTom and Ucinet programs for social network analysis. Keywords perceived by tourism platform users include 'travel,' 'diverse,' 'online,' 'service,' 'tourists,' 'reservation,' 'provision,' and 'region.' CONCOR analysis revealed four groups: 'platform information,' 'tourism information and products,' 'activation strategies for tourism platforms,' and 'tourism destination market.' This study aims to expand and activate services that meet the needs and preferences of users in the tourism field, as well as platforms tailored to the changing market, based on user perception, current status, and trend data on tourism platforms.