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http://dx.doi.org/10.6115/fer.2021.018

A Study on the Changes in Consumer Perceptions of the Relationship between Ethical Consumption and Consumption Value: Focusing on Analyzing Ethical Consumption and Consumption Value Keyword Changes Using Big Data  

Shin, Eunjung (Yonsei University Dept. of Clothing & Textiles)
Koh, Ae-Ran (Yonsei University Dept. of Clothing & Textiles)
Publication Information
Human Ecology Research / v.59, no.2, 2021 , pp. 245-259 More about this Journal
Abstract
The purpose of this study was to analyze big data to identify the sub-dimensions of ethical consumption, as well as the consumption value associated with ethical consumption that changes over time. For this study, data were collected from Naver and Daum using the keyword 'ethical consumption' and frequency and matrix data were extracted through Textom, for the period January 1, 2016, to December 31, 2018. In addition, a two-way mode network analysis was conducted using the UCINET 6.0 program and visualized using the NetDraw function. The results of text mining show increasing keyword frequency year-on-year, indicating that interest in ethical consumption has grown. The sub-dimensions derived for 2014 and 2015 are fair trade, ethical consumption, eco-friendly products, and cooperatives and for 2016 are fair trade, ethical consumption, eco-friendly products and animal welfare. The results of deriving consumption value keywords were classified as emotional value, social value, functional value and conditional value. The influence of functional value was found to be growing over time. Through network analysis, the relationship between the sub-dimensions of ethical consumption and consumption values derived each year from 2014 to 2018 showed a significantly strong correlation between eco-friendly product consumption and emotional value, social value, functional value and conditional value.
Keywords
ethical consumption; sub-dimension of ethical consumption; consumption value; text mining;
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Times Cited By KSCI : 6  (Citation Analysis)
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