• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.109-114
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• 2007

UCC는 참여자들의 개인의 심리유형에 따라 참여정도가 좌우될 수 있다는 점에서 MBTI 기법을 통해 심리유형을 파악하여 TAM에 대한 UCC의 수용도를 파악하였다. 이를 위해 UCC를 활용하고 있는 광주, 전남.북 지역의 고등학생 및 대학생 244명을 분석한 결과 성격유형 중에서 외향형과 감각형이 UCC 수용에 영향을 미치는 것으로 나타났다.

• Journal of Broadcast Engineering
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• v.16 no.2
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• pp.237-246
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• 2011

In order to produce the variety of UCC, the recommendation service is required which considers the copyright of UCC producer discriminated from one for UCC consumers and the purpose of its production. The recommender system designed in this thesis enables UCC which is much similar to one UCC producer utilizes to be used with custom-made when recommending and producing based on UCC view history and production list, etc. of its producer. The recommender system is largely divided into filtering based on the preferred tag, UCC filtering used when producing the preferred UCC and creating process of recommended UCC using the Pearson formula. The recommender system in this thesis requires the data which were used when producing UCC. For that, we added the reference factor so that the data of UCC which were utilized when producing UCC into the existing metadata can be recorded. If the recommender system suggested in this thesis is used, the more effective and convenient UCC recommendation services with custom-made for producers can be provided.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.178-182
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• 2007

In this paper, we design and implement the UCC services prototype system for image and video. The proposed system consists of the two components such as the multimedia processing subsystem and the metadata management subsystem, and provides the API to UCC service developers. The multimedia processing subsystem supports the media management and editing of image and video, and the streaming services of video. The metadata management subsystem supports the metadata management and retrieval of image and video, and the reply management and script processing of UCC.

• The Journal of Information Systems
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• v.21 no.3
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• pp.1-22
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• 2012

This study aims to investigate the effects of UCC parody content trait on user attitude and e-word of mouth. The conventional methods had two identified factors: UCC content factors - trust, usefulness, and information, and parody content factors - humor, satire, and mockery. It also analyzes the impacts gap in UCC attitude between a high-involvement user and a low-involvement user in UCC contents. In this study, our findings are broadly summarized as follows: first, both trust and information, of UCC content factors, showed a positive impact on UCC attitude; second, both humor and satire, of parody content factors, showed a positive impact on UCC attitude; third, UCC attitude showed a positive impact on e-word of mouth, and both humor and satire were highly correlated to UCC attitude in UCC involvement user groups. In conclusion, this study is expected to give useful suggestions on selecting variables for further studies on UCC parody contents.

• Journal of Broadcast Engineering
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• v.12 no.5
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• pp.452-459
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• 2007

The Internet is encountering a new turning point owing to the raising Web 2.0. A user Just receives the information and service provided by a service provider in the existing web 2.0, but a user can create a new service for himself using an application program and data provided in web 2.0. The digital content market is producing a new service according to Web 2.0. The specific service among them is User Created Contents(UCC) and it is leading to the participation and interesting of user SecondLife also which is the type as Social Network Service(SNS) and VR, is placing as a new service type. This paper defines Web 2.0 environment and classifies as UCC, SNS and Virtual Reality(VR) and defines a variety services shown in new environment. It also analyzes shortcomings and then prospect a new type of service which will be shown in the future.

• Journal of the Korea Society of Computer and Information
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• v.13 no.4
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• pp.241-253
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• 2008

UCC(User Created Content) has brought about much change in the way Internet users produce, publish, and share digital content. That means that Internet users are participating in the UCC service much mure voluntarily, and interacting each other mure proactively to meet their social-psychological needs such as self-expression, social presence and so on. Also, there has been the sharp increase in variety and volume of digital content on Internet. The reasons why are that UCC enables Internet users to produce and publish their own content with much low cost, and lowers the entrance barriers to the digital content market. Like this, UCC causes the unbundling of the value chain of digital content, resulting in the high uncertainty and complexity, and then leading to the low healthiness of UCC value chain in terms of productivity, robustness, niche creation, and safety. Thus, this paper is to identify the status and problems of UCC value chain and present the way how to enhance the healthiness of UCC value chain more comprehensively and systematically.

• Journal of Families and Better Life
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• v.27 no.3
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• pp.201-212
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• 2009

The purpose of research is to investigate patterns and diffusion of consumer participation on Internet UCC based on digital contents services. A sample survey of internet users was conducted, responses were collected from 629 respondents and consumer streaming data were analyzed. Some of the practical implications of the results are follows. Research can find out that patterns of user participation in UCC. The major genres of UCC are like daily lives of individuals, humors, parodies of star entertainers and types of contents like still pictures or images, texts are relatively highly generated comparing with multimedia UCC. Although participants have been being increased in UCC recently, the consumers as prosumers who are classified in contents generating group are ten percents at the most. In generating community-based UCC such as posting answers of questions and activities in Blog, prosumers who are in contents making group(recreational group) show more positive attitudes than simple participants(consuming only). The results of multiple regression analysis indicated that fun & entertainment, arousal, self-expression, user friendly web interface variable commonly posited a significant effect in multimedia UCC Services between two groups. Information sharing and perceived usefulness posited a significant effect in recreational group.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2010.07a
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• pp.160-163
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• 2010

UCC 서비스가 등장한 후 WiFi 등 통신망의 발전으로 웹 이외의 다양한 단말에서 UCC 서비스를 즐길 수 있게 되었다. 특히 모바일 환경에서는 스마트폰이 대두되면서 풀 브라우징 환경에서 촬영한 영상을 편집하여 손쉽게 UCC를 올리고, 수많은 UCC 서비스 웹사이트의 콘텐츠를 즐길 수 있게 되었다. 하지만 모바일 단말은 저처리 속도, 화면크기의 제한, 불편한 입력방식을 가지고 있어 웹서비스를 모바일 단말에 최적화 시켜야한다. 본 연구에서는 다양한 UCC 서비스 웹사이트의 카테고리를 분석하여 모바일 환경에 최적화 된 UCC 메타 서비스 카테고리를 제안하고자 한다.

• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.48-56
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• 2008

In this paper, we design and implement the UCC services prototype system for image and video. The proposed system consists of the two components such as the multimedia processing subsystem and the metadata management subsystem. It provides the API to UCC service developers. The multimedia processing subsystem supports the media management and editing of image and video, and the streaming services of video. The metadata management subsystem supports the metadata management and retrieval of image and video. The reply management and script processing of UCC are given in the subsystem.

• Hwankyungkyoyuk
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• v.25 no.1
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• pp.77-88
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• 2012

The purpose of this study was to analyze characteristics of environmental awareness and environmental worldviews on environmental UCCs which made by 27 pre-service biology teachers, and relationship between environmental awareness and environmental worldviews of them. Environmental worldviews were divided into planetary management worldview, stewardship worldview and environmental wisdom worldview. As for theme fo environmental UCCs, most of pre-service teachers chose themes such as environmental destruction, environmental protection, environmental conservation and coexistence with human and environment. Themes of environmental UCCs were somewhat different between females and males. Female pre-service teachers preferred UCC themes related to human's daily life as a consumer but males preferred to environmental protection. Many pre-service teachers referred that major cause of environmental problem was development of environment. Most of them had envionmental wisdom worldview, and tried to use fear appeal to express ways of solving of environmental problems and envieonmnetal worldviews. After making environmental UCCs, more pre-service teachers had envionmental wisdom worldview. This result implies that it is necessary to develop pre-service educational programs realted to environmental worldview formation.