• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.132-133
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• 2005

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.86-96
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• 2008

General development basis of letter system is recognized by formative value in terms of its function and structure. principle of clustered writing is the most significant feature of Hangeul typography as considered that it is based on function and formativeness. Thus, not only by changes with its form but also by its characteristic syllable combination, space structure is made as consonants and vowels are combined in single letter, then the combination develop into word, sentence, paragraph to make second, third space structure character. This character has significant impact on readability that is core function of typography. With this property, space structure character is regarded as very important component of Hangeul typography. First, space structure character of Hangeul typography is reviewed by relating it to visual perception of gestalt psychology and compared square-framed letter and framed latter By applying square-framed letter and framed latter in same sentence, legibility and readability were studied. Researcher has found that space structure character of Hangeul typography has significant impact on its function, and in terms of future design, it is very critical not only for design but also for communication environment as space structure formativeness of Hangeul typography interact with communication that is basic concept.

• Archives of design research
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• v.12 no.2
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• pp.185-196
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• 1999

It has been known that deconstruction has affected various fields as literature, architecture, an, film, industrial design, and so on. Especially, deconstruction has applied into a wide scope of the design related fields through diverse ways and the results also show that there is a great potentiality in the ways of it's expression with different styles. Deconstruction design has been approached in connection with post-modernism, deconstruction theory of J. Derrida and pluralistic post industrial society. In particular, it is obvious that deconstruction philosophy has deeply affected the fields of visual design and typography which are mostly communicated with symbols and texts. This study intends to examine how the deconstruction theory has been practically applied into the typography by analyzing the change of deconstruction typographic styles and exploring the distinctiveness of the change.

• Journal of Korea Multimedia Society
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• v.24 no.8
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• pp.1184-1191
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• 2021

In a pop song, the creator's intention is communicated to the user through music and lyrics. Lyric meaning is as important as music, but in most cases lyrics are delivered to users in a static form without non-verbal cues. Providing lyrics in a static text format is inefficient in conveying the emotions of a music. Recently, lyrics video with kinetic typography are increasingly provided, but producing them requires expertise and a lot of time. Therefore, in this system, the emotions of the lyrics are found through the analysis of the text of the lyrics, and the deep learning model is trained with the data obtained by converting the melody into a Mel-spectrogram format to find the appropriate emotions for the music. It sets properties such as motion, font, and color using the emotions found in the music, and automatically creates a kinetic typography video. In this study, we tried to enhance the effect of conveying the meaning of music through this system.

• Archives of design research
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• v.12 no.3
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• pp.17-26
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• 1999

We use humorous expression in general dialogue. And this humor os especially good methods for expressing more creative and persuasive thoughts. If could not effective data for developing expression techniques, because most of the studies on humor focused on advertising, especially effectiveness for product purchase until now. So, we need the data objectively tested and we can use the data for persuasive, agreeable and effective communication. This study presents new expression methods with humor, classifies the expression type with humor and analyses the specific characters each type. It was as follows. first, which expression types are existing in typography with humor, and how to apply to typography. Second, how to change the propensity to perceive through the communication method and through types of humor Third, what is more effective between typogratphy with humor and typography without humor Miore study based on this must be followed in order to plan objective and agreeable design and improve communication effects.

• Archives of design research
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• v.14 no.4
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• pp.99-108
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• 2001

The Charm is composed of various kind of ancient signs, letters and systematic characters so that they delivers messages with many expressions. They, compared with the experimental typography, are more logical and experimental than we generally think. Also, they have meanings and attributes as characters do, in which there are symbols, hieroglyphs, pictures and other similar words. Each attribute diverse from symbolic meaning, associates to deconstruction of letters. It is needed to review the experimental attributes of charms with the view of structural typography for potentialities of expression. The purpose of the study is to analyze and classify the morphologic construction of charms so that we can find the possibilities of applying the attributes to visual languages and typography. Future study seems to be extending the area of expressing of typography fit for our own culture, not for Western

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.109-117
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• 2020

This study aims to analyze typographic expressions used in recent fashion trends from the perspective of conceptual art and thus identify a variety of meanings. Towards this end, theoretical considerations were made vis-à-vis the main concepts of research, such as typography and conceptual art, and the ready-made, documentation, intervention and language, which are the expressive features of conceptual art, were applied to fashion typography as analytical frameworks. The results are as follows. The ready-made appears in a way that borrows or transforms the visual identity of other brands, and documentation is utilized in a way that lays tautological or contradictory texts together. Intervention arises, while leading to more complex layers of meaning when borrowing the visual identity of the brand, which is conceptually irrelevant. The language is expressed as statements about contemporary social issues, such as environmental protection, ethical consumption and gender problems. Based on the findings of this study, it can be confirmed that in fashion design, typography serves as an effective marketing tool and a medium of social statements. Moreover, it can expand into the possibility of generating new meanings as a novel way of visual expression.

• Archives of design research
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• v.12 no.4
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• pp.273-282
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• 1999

Typography is a subject of fundamental principle and considerable importance to the practice of design and visual language. In Typography education, we need to teach student with systematic, logic and holistic view prior to intuitive way. It must be emphasized as a foundation to all graphic design students who are familiar with digital media. despite the fact that high technology has invaded th design profession and the importance of learning how to deal with these new possibilities has grown, technological processes are not substituted nor are they excuses for not learning basic principles of Typography. Technology is merely and extension of these skills. The logic is objective and the intuition is subjective. Visual system exercises the student's ability to work objectively in thought and in method. Visual system presents the idea that logic and intuition can work together to give stronger results in problem solving than either can alone. I critically analyzed that what is system and how can we develop visual system which can be adapted to Typography education. I also have investigated visual system to find the possibility and flexibility in Typography education.

• Journal of the Korea Convergence Society
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• v.10 no.11
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• pp.263-273
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• 2019

Pictorial typography is a fusion of image and type, which makes it possible to easily and quickly recognize information by complementing the boredom of characters and ambiguity of images. In this study, 6 classes were assigned to the 30 students in A specialization design class and applied artistic propel method to the pictorial typography design class, followed by the process of perception, reflection and creation, We analyze the two evaluation factors, functional and aesthetic changes, and verify the validity of the artpropel course. In the pre-post survey conducted in this study, the self - evaluation and the peer evaluation were improved. Functionality increased by 5.34 points in self evaluation, 5.4 points in peer evaluation, and 2.1 points in self evaluation and 1.8 points in peer evaluation. As a result, it can be seen that the pictorial typography class through the artpropel process helped to improve the functionality and aesthetic, and the effect of functionality was more significant than the aesthetic.

• Archives of design research
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• v.19 no.3 s.65
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• pp.59-70
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• 2006

Narratologists have long raised the question of how narrative theories could be applied to other disciplines that involve stories and storytelling. Focusing on recently revitalized concepts of space, sequence, and story, this article attempts to illustrate narrative constructions in various fields of arts and humanities and examine them particularly in typographical works. Through the concept of narrativity, this article highlights the prevalent uses of narrative in typography and scrutinizes the ways in which a sense of storyness is forming and emerging in some typographical works. Particularly emphasized are the importance of and interplay between the formal and cultural attributes of narrative that transform the spatial world of visual images to the temporal world of stories. Narrative is arguably the most familiar, interesting, and effective medium of communication regardless of age, race, and culture, and can be critically rethought to apply to typography and design.