• 복식문화연구
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• 제27권2호
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• pp.81-97
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• 2019

This study investigated how the image congruity of social commerce and fashion brand types affects purchase intention and how trust and price sensitivity moderate this relationship. National brands, private brands, and non-brands were used as brand types in the present study. The online survey method was used to gather the data, and 232 data samples were analyzed. The results of the research were as follows. Consumers perceived greater image congruity between social commerce and non-brands, followed by private brands and national brands. The significant perception differences were examined by comparing the mean values. There was a significant positive effect of image congruity of social commerce and non-brands on purchase intention. However, insignificant effects were found for image congruity between social commerce and private brands and national brands. In addition, trust and price sensitivity positively predicted social commerce purchase intention. A significant moderating effect of trust was found on the relationship between purchase intention and image congruity of social commerce and non-brands. A moderating effect of price sensitivity was found on the relationship between purchase intention and image congruity of social commerce and private brands. The findings of the present study offer valuable insights into social commerce concerning implementing diverse fashion brands as well as academic and practical implications.

• Journal of Information Technology Applications and Management
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• 제15권3호
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• pp.91-110
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• 2008

Trust is emphasized as one of the most important factors in various e-commerce related studies. It is no exaggeration to say that in the area of e-commerce, trust-building with customers determines a company's success or failure. That is why most e-commerce based companies spare no time and effort in building trust with customers. Without exception, trust is one of the most critical factors influencing a customer's decision making process of whether to purchase Internet automobile insurance. This study attempts to provide useful guidelines for the sales-enhancing strategies of Internet automobile insurers, by delving into research questions concerning 1) gender differences in Internet automobile insurance customers' recognition of trust, and 2) gender differences in the effective trust factors influencing one's intention to purchase of Internet automobile insurance. The study finds that while the shape of trust-recognition toward three types of trust factors is very similar for both gender groups, the intensity of trust for each gender group in overall is pretty different. The results indicate that there exist gender differences in the trust factors influencing one’s intent to purchase Internet automobile insurance. The results of this study will provide useful guidelines for Internet automobile insurers in establishing effective and differentiated marketing strategies.

• Asia pacific journal of information systems
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• 제25권3호
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• pp.500-518
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• 2015

The present research aims to identify the relationship between trust and distrust in an online business environment. To clarify the concepts, cognitive-affective personality system theory was introduced, through which five types of psychological units were proposed. In developing the research model based on the theory, technical effectiveness of the system and content truthfulness of the website were selected as two key stimuli for the coding process of online users. Trust and distrust were selected as mediating factors that generate consequent behaviors. Finally, purchase intention served as a final dependent variable. Assuming that trust and distrust emerge in psychologically different stages, this study hypothesized the mutual causal relationship between trust and distrust, indicating that the relationship will be determined by their contextual emphasis on each dimension. To validate, a survey was conducted with 307 online shopping mall users. Results show that stimuli were more significantly associated with trust. Trust is therefore a more cognitive construct than distrust, and the path from trust to distrust is stronger than that from distrust to trust. This finding implies that the cognitive aspect of trust is stronger than that of distrust. Distrust is rather more affectively emerging than trust.

• 한국방재안전학회논문집
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• 제13권4호
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• pp.47-63
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• 2020

본 연구는 한국인의 사회재난에 대한 위험인식 수준이 정부에 대한 신뢰에 미치는 영향을 알아보고자 하였다. 이를 위해 사회재난 유형에 따른 재난위험 인식 수준 차이와 사회재난 위험인식 수준이 정부신뢰에 미치는 영향을 분석하였다. 예비조사에서 위험성 정도가 높은 3개 사회재난 유형(조류독감, 미세먼지, 핵발전소)을 추출하였으며, 본 조사는 20세 이상 한국인 성인 남녀 1,109명을 대상으로 실시하였다. 분석결과, 첫째, 사회재난 인식 수준은 사회재난 유형에 따라 차이가 있는 것으로 나타났다. 둘째, 사회재난에 대한 자발성, 개인적 지식, 친숙도, 심각성, 두려움, 회복가능성 위험은 정부신뢰에 영향을 미치지 않는 것으로 나타났다. 셋째, 사회재난에 대한 지연성 위험 인식은 정부신뢰에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 사회재난에 대한 과학적 지식, 통제가능성, 치명성, 발현시기 위험 인식은 정부신뢰에 부정적인 영향을 미치는 것으로 나타났다. 결론에서는 본 연구의 시사점 및 한계점을 서술하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제17권3호
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• pp.1-24
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• 2008

This study empirically investigated the relationships among inter-organizational contextual factors(assets specificity, long-term orientation and interdependence), information exchange between trading partners, inter-organizational loaming and trust, and inter-organizational performance. In this study, types of information exchanged between trading firms are classified into two broad kinds: transaction information and management information. from empirical results, we found that inter-organizational contextual factors have a greater positive impact on the exchange of management information. It is also observed that the exchange of information positively influences inter-organizational trust and loaming. finally, the results of this study showed that inter-organizational trust and teaming have positive effects on the improvement of inter-organizational performance. Thus, it is concluded that the amount of information exchanged according to the conditions of inter-organizational contextual factors gives rise to inter-organizational teaming and high levels of trust, and high levels of trust and learning contribute to the increase of inter-organizational performance.

• 한국정보기술응용학회:학술대회논문집
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• 한국정보기술응용학회 2006년도 춘계학술대회
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• pp.437-462
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• 2006

The objective of this study is to investigate what factors influence a major role in building trust on Internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on relevant literature review, this study posits six factors of transaction security, perceived reputation, Perceived size, interactivity, propensity of trust, and familiarity as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following; First, in terms of the relationship between influencing factors and the trust, five factors of transaction security, perceived reputation, perceived size, interactivity, and propensity to trust have a significant positive effects on the trust. Second, the differences between Korean and Chinese users are transaction security, perceived size, and familiarity. In conclusions, we suggested the factors to create user trust in internet shopping mall. Also we suggested differences in the determinant factors between Korean and Chinese users, and discussed some policies to build the trust in each user types.

• 유통과학연구
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• 제22권7호
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• pp.95-106
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• 2024

Purpose: This study explores the effect on supply chain agility and logistics performance of building mutual trust between manufacturing companies that have adopted supply chain management. Previous studies have categorized trust into affective and cognitive types, and speed, flexibility, and responsiveness are recognized as subfactors of supply chain agility. Methodology: A survey gathered responses from employees of domestic manufacturing firms with supply chain management implementations. 254 valid responses underwent statistical analysis using structural equation modeling (SPSS 23.0 and AMOS 23.0). Results: Affective trust positively influences speed and responsiveness but not flexibility. Cognitive trust positively affects speed, flexibility, and responsiveness. Supply chain agility positively impacts logistics performance. However, neither affective nor cognitive trust significantly influences logistics performance. Conclusions: The study suggests that cognitive trust based on capabilities is more important than affective trust for flexibility in corporate relationships, a subfactor of supply chain agility. However, trust alone cannot enhance corporate performance. This research is significant as it examines the roles of trust and agility in the context of the COVID-19 pandemic, which has exacerbated the manufacturing business environment.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.509-513
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• 2020

Network marketing in Indonesia, especially in a time of crisis, is massively rising and has become a popular opportunity among other industries. Network marketing organizations, consists of partnership and trust, a community of connections and contact between individuals. This article has tried to examine the potential strategy to mitigate low trust in network marketing organizations specifically in the Indonesia market, where no studies on the subject has been done before. In doing this research assignment employed a secondary research methodology by reviewing previous academic literatures, by exploration and evaluation. For the purpose, 6 main articles and 25 relevant supporting articles were selected, there is an interesting and prominent research in an effort to repair trust in the perspective of the organization's efforts to build trust and control trust framework in strategy trust repair. The result of this analysis showed that the application of trust-building activities studies reveals how trust-building behavior is related to controls and how the efforts towards fostering subordinate cooperation are motivated by different types of controls and display of trustworthiness. It can be concluded that by implementing this trust repair model consistently and with a full commitment, it can gradually restore people's trust in the network marketing industry, sustain industry existence and exalted purpose of this industry can be achieved.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2008년도 춘계학술발표논문집
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• pp.361-364
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• 2008

본 연구의 목적은 집합적인 효율성을 추구하기 위해 지역적 집적인 클러스터 내 기업들의 혁신활동에 있어서 기관 간 신뢰를 알아보기 위한 것이다. 실증연구를 통하여 볼때, 신뢰가 아직 충분히 형성되지 못하고 있다. 기업은 대학과 연구소는 신뢰하지만, 기업과 기업간, 기업과 공공기관은 신뢰하지 못한다. 이를 통하여 클러스터의 작동이 이루어지기 위해서는 신뢰를 촉진하는 여러 가지 네트워크가 개발되어야 할 것이다.

• 경영정보학연구
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• 제9권2호
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• pp.67-83
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• 2007

본 연구는 기존의 정보시스템 연구에서 중요하지만 간과된 주제인 피신뢰자 이슈를 다룬다. 본 연구의 목적은 모바일뱅킹 서비스 환경에서 피신뢰자 유형에 따른 신뢰 유형들과 고객의 정보기술 서비스 채택의도 사이의 관계를 비교 검토하는 것이다. 분석 결과, 고객 자신에 대한 신뢰가 모바일뱅킹 서비스의 고객 채택의도에 있어서 가장 중요한 영향을 미치는 요인으로 나타났으며, 모바일 채널에 대한 신뢰가 그 다음으로 중요한 요인으로 나타났다. 그러나 예상과는 달리 모바일뱅킹 서비스 제공업체에 대한 신뢰는 통계적으로 유의하지 않게 나타났다. 본 연구는 이러한 결과를 토대로 본 연구가 갖는 학문적, 실무적 의의를 논의한다.