• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.1
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• pp.75-89
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• 2013

The purpose of this study is to verify the mediating effect of store benevolence for impact on store loyalty of store environment and store personality. For this study, data were collected through questionnaires. The survey ran from March to May, 2011, the total of 330 respondents was used in analysis. The subjects consisted of adults living in the Daegu and Gyeongsangbuk-do region, and convenience sampling. For statistical analysis, SPSS 19.0 were used to verify the study model. The major results of the study show that store benevolence may play a linkage role of store environment, store personality on store loyalty. The store benevolence variable has the effect of partial mediation. The analysis of relationship between the variables of store environment (convenience, information service accessibility, accessibility, variation) and the store type show significant differences store environment (convenience, information service and the store type). The analysis of relationship between the variables of store personality(warm, fun, sophisticated, forward-looking) and the store type show significant differences store personality (warm, fun, sophisticated, forward-looking) and store type. The analysis of relationship between the variables of store environment(convenience, information service accessibility, accessibility, variation), and the demographic variables show significant differences in store environment (information service accessibility) regarding only age. The analysis of relationship between the variables of store personality(warm, fun, sophisticated, forward-looking) and the demographic variable show significant differences in store personality(warm) regarding only age (accessibility, accessibility, variation).

• The Journal of Korean Academic Society of Nursing Education
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• v.22 no.4
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• pp.514-526
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• 2016

Purpose: This study was to identify the emotional intelligence, defense mechanism and interpersonal caring behavior by enneagram personality types in nursing students. Methods: A descriptive survey design was used and data were collected using questionnaires from a sample of 263 nursing students. The data were analyzed using by t-test, ANOVA, Pearson's correlation coefficient analysis with SPSS 20.0. Results: In the enneagram personality types, the nursing students was highly measured the type 9(Peacemaker). Emotional intelligence was significantly associated with financial status of parents, motivation of admission and satisfaction of nursing by enneagram characters. Hoping and sharing of interpersonal caring behaviors were significantly differentiated with the power type of enneagram personality. And active listening, comforting, participating of interpersonal caring behaviors were the most popular among the 9 types of personality. There was a positive correlation between emotional intelligence and interpersonal caring behavior. Conclusion: This study suggest that nursing students should be educated the interpersonal caring behavior program considering emotional intelligence and enneagram personality types.

• Korean Journal of Childcare and Education
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• v.18 no.6
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• pp.145-162
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• 2022

Objective: The purpose of this study was to examine the differences in parental involvement and parenting stress according to the father's personality type. Methods: The subjects of this study were 302 fathers with children aged three to five living in Seoul, and a survey was conducted on their Big Five personality types, parental involvement, and parenting stress.The collected data were analyzed using K-means cluster analysis and covariance analysis. Results: In this study, fathers' personality types were classified into four types: 'sincerity, friendship, openness'(21.5%), 'neuroticism'(27.8%), 'sincerity'(29.4%), and 'low sincerity'(21.1%). These are the exact same Fathers in the 'sincere, friendly, open' group showed higher parental involvement and lower parental stress, while fathers in the 'neurotic' group showed lower parenting involvement and higher parenting stress. Conclusion/Implications: There was a difference in parental involvement and parenting stress according to the father's personality type.Based on these results, it is expected that the understanding of the father's personality will be come clearer and the foundation for constructing a program related to parenting which considers personality types will be established.

• Journal of Korean Academy of Nursing Administration
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• v.11 no.3
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• pp.265-273
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• 2005

Purpose: This study was to investigate the degree and pattern of learning organization and MBTI personality type in clinical nurses. Methods: The participants were 685 nurses working in the 8 general hospitals located in Seoul and Incheon. The data were collected by self-reporting questionnaires from April 1 to August 30, 2004. The data were analyzed using SAS program for descriptive statistics and Pearson's correlation coefficient. Results: The most frequent identified personality type was ISTJ and the least identified personal types was ENFJ. In 4 preference patterns, Extroversion, Sensing, Thinking and Judgement were identified a dominant index in each categories. The mean score of learning organization was 3.47 and the mental model was got the highest score. The EI index had a significant positive correlation with personal mastery. However the TF index had a negative correlation with personal mastery, systems thinking, and mental models, and also the JP index had a negative correlation with 5 learning organization sub categories. Conclusion: With these results, it was identified that the preference patterns on MBTI had the significant correlation with learning organization. So these results will be used to develop the more effective strategies to increase learning organization based on nurse's personality types.

• Korean Journal of Childcare and Education
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• v.8 no.3
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• pp.5-23
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• 2012

The purpose of this study was to investigate and compare how the Enneargram personality types of teachers in early childhood education and care would affect their job satisfaction and stress coping strategies. The findings are as follows. First, as to the distribution of the participants' Enneargram personality types, the most common was the Peacemaker type and the least common was the Achiever type. Second, for teachers' job satisfaction, there was a statistically significant difference in the job-related subcategory according to their personality types. The post-hot comparison showed that the Loyalist type showed the lowest score in job-related job satisfaction. Third, in terms of stress coping strategies, there was a statistically significant difference in the psychological coping strategy according to their personality types. The post-hot comparison showed that the Individualist type showed the highest score in psychological coping strategy. The implications for future studies are also discussed.

• Journal of the Korean Home Economics Association
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• v.42 no.8
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• pp.123-132
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• 2004

The purpose of this research was to determine the relation between clothing evaluative criteria and personality types. Primary factor analysis was used to classify the clothing evaluative criteria and the continual scores of Myers Briggs Type Indicator (MBTI) were used for classifying the personality types. Correlation analysis and multiple regression analysis were used to determine the relation between the clothing evaluative criteria and the personality types. The data for this research were collected from questionnaires of 309 female university students in Seoul. In the results, the clothing evaluative criteria were grouped into 4 underlying dimensions： practical, situational, appearance producible and symbolic. Partially significant relations between the 4 clothing evaluative criteria and the 4 indicators of MBTI personality types were found through correlation analysis. Multiple regression analysis revealed that the variables explaining the dimension of Sensing and Intuition (SN) were appearance producible and symbolic clothing evaluative criteria; the appearance producible criterion had an inclination toward Intuition while the symbolic criterion had an inclination toward Sensing. The variable explaining the dimension of Judging and Perceiving (JP) was situational clothing evaluative criterion, which had an inclination toward Judging.

• Journal of The Korean Association of Information Education
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• v.22 no.4
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• pp.439-446
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• 2018

With the development of the realm of software and its getting the limelight, technical-specialized high schools are trying hard to improve their students' ability in terms of the realm of software in the latest. This study compared and analyzed targeting for students who are learning Java program how much the type of personality of learners influences on the improvement of the resilience. As a result, the learners having introverted personality didn't have a meaningful result on the improvement of the resilience which is necessary for the programming learning. Vice versa, the learners having extroverted personality had a meaningful result on the improvement of the resilience through that personality. Through this research, we can seek after the way for the improvement of learners' resilience which mutually benefits learners having extroverted personality or introverted personality.

• Journal of Information Technology Services
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• v.22 no.3
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• pp.119-139
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• 2023

Generation MZ has emerged as a significant consumer segment and trendsetter in the fashion market of South Korea. Fashion designer brands have become popular among this generation by offering a range of fashion content on social network services (SNS) based on fresh and trendy designs. Despite the growing market share of fashion designer brands in the industry, previous research has mainly focused on brand personality in line with the characteristics of traditional fashion brands. Therefore, this study aims to derive brand personality and SNS characteristics of fashion designer brands based on previous research and investigate the influence of these factors on brand preference and behavioral intention. Moreover, it examines how this influencing mechanism fluctuates based on the consumer type (i.e., innovative type vs. price-sensitive type). Based on an online survey of 256 Korean adults with experience in fashion designer brands, this study identified the influencing mechanisms on purchase intention and word-of-mouth intention. This study contributes to empirical investigations of consumer brand preference and behavior intention in fashion designer brands through the brand equity model. It also offers insight into developing a segmented brand strategy by considering the variations in the influence mechanism of behavioral intention across different consumer types.

• Journal of Korean Society for Quality Management
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• v.42 no.1
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• pp.15-32
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• 2014

This study examines the relationship between tip amount and its possible antecedents: bill size, the Big Five personality types, meal type, food quality, atmosphere, service quality, consumer gender, server gender, customer hospitality experience, race, and alcohol consumption. A survey of southeastern undergraduate students was conducted to collect information about the customer, server and customer tipping habits. While the analysis suggests that service is an important factor, it shows that other factors affect tip amount. Furthermore, these factors affect tip amounts in many different ways. Some examples of these factors include bill size, alcohol consumption, gender dynamics, meal type, food quality, and personality type. The conclusion suggests the intuition behind these factors by providing a dissection of their meaning and their importance to servers, customers, and managers alike. Purpose: This study tests restaurant customer tipping habits and some personality traits that have received limited previous attention as predictors of tipping. Methods: This study is that the tip amount was self-reported, business students at a university in a large southeastern city of USA were asked to complete a tipping journal. Results: This study was able to replicate the service-tipping relationship. Moreover, this study reiterated that server friendliness is a very powerful tool to increasing tips. Conclusion: This study strongly indicate that service has a positive relationship with tip amount, and also produce a positive relationship with emotional stability and a negative relationship to conscientiousness.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.47-55
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• 2024

We examined how different types of brand personality play a role to develop a specific consumers' expectation toward a brand, and how this expectation works in various ways in different types of brand transgressions. Based on expectancy violation theory and brand transgression research, a 2 (brand personality types: sincerity vs. competence) × 2 (brand transgression types: morality-related vs. competence-related transgression) factorial design was employed. Corporate evaluations and purchase intention toward the brand were considered as dependent variables. We found that a brand having a sincerity personality is more vulnerable to a morality-related transgression. However, there is no difference in consumers' responses by transgression type for a brand with a competence personality. We identified that brand personality types and transgression types can be critical factors to influence consumers' responses in times of crisis. Theoretical and empirical implications are discussed.