• 패션비즈니스
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• 제20권6호
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• pp.135-147
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• 2016

Online supporters are the group of people selected by companies for the online promotion of their products or services and focus on generating messages that are conducive to stimulating hands-on experiences with companies' products and services to create advertising effects. This study examined how reviews offered by blogs operated by fashion brands' online supporters influence consumer's brand attitudes and purchase intentions. Specifically, this study examined how brand awareness and directions of review messages influences consumers' brand attitudes and purchase intentions. This study employed a 2 (brand awareness: high awareness vs. low awareness) ${\times}$ 3 (review direction: one-sided positive, two-sided positive & negative, one-sided negative) between-subject factorial design. In total, 180 respondents participated, thus garnering 30 responses for each of the six conditions. The results of two-way ANOVA revealed the significant main effect supporters' review message direction on consumers' brand attitudes and purchase intentions. Two-sided messages were rated high for brand attitude and purchase intention compared to one-sided positive or negative or positive directions. The interactions between brand reputation and message direction were significant for brand attitude, but not for purchase intention.

• 한국공작기계학회:학술대회논문집
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• 한국공작기계학회 2002년도 춘계학술대회 논문집
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• pp.266-272
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• 2002

High-speed machining is one of the most effective technology to improve productivity. Because of the high speed and hugh fried rate, high-speed machining can alive great advantages for the machining of dies and molds. This paper describes on the improvement of machining accuracy in high-speed machining. Depth of cut, feed rate and spindle revolution are control factors. The effect of the control factors on machining accuracy is discussed fur the results of surface roughness and machining error in Z-direction of the high speed machining.

• 한국의류학회지
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• 제24권6호
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• pp.884-894
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• 2000

This study was intended to examine the effect of consumer materialism, price and point-of-purchase advertisements on consumer preference and purchasing intention with respect to discount jeans. Information for the study was obtained through the use of an experimental design which was 2$\times$[2$\times$3] mixed factorial design. The subjects were two hundred and seventy college male and female students. The data were analysed with factor analysis, ANOVA by using the SAS program. The main results were as follows: First, the results indicated that the 3-way interaction effects among materialism, price and point-of-purchase advertisements on consumer preference. Second, the results showed the 2-way interaction effects between materialism and price between materialism and price on consumers’purchasing behavior. These results indicated that materialism have not direct effect on consumers’purchasing behavior but significant influence under those condition in which price effect occurs. And different from other point-of-purchase advertisements, power words’advertisements show negative effects on consumer preference in case of low price jeans, having no connection with materialism level.

• 한국전기전자재료학회논문지
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• 제20권8호
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• pp.720-725
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• 2007

This study investigated the pressing conditions in the molding of aspheric glass lenses for the mega pixel phone camera module using the DOE method. Tungsten carbide (WC; Japan, Everloy Co., 002K),which contained 0.5 w% cobalt (Co), was used to build the mold. The mold surface was ultra-precision ground and polished, and its form accuracy (PV) was 0.85um in aspheric surface. We selected four factors, pressing temperature, force and time of first step, and force of second step, respectively, as the parameters of the pressing process. in order to reduce the number of experiments, we applied fractional factorial design considering the main effects and two-way interactions. The analysis results indicate that the only two main effects, the pressing temperature and the time of pressing step 1, are available for the form accuracy (PV) of the molded lens. The analysis results indicated that the best combination of the factors for lowering the form accuracy(PV) value of molded lens was to have them at their low levels.

• 디자인학연구
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• 제14권
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• pp.181-191
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• 1996

$\ulcorner$ID생산성$\lrcorner$이란 $\ulcorner$인더스트리얼 디자인$\lrcorner$(Industrial Design; 이하 ID로 약칭)과 $\ulcorner$생산성$\lrcorner$(Productivity)을 결합한 용어로서 그 개념은 상품의 디자인개발에 투입된 모든 디자인자원 및 요소의 효율적인 이용도를 나타내는 지표로 설명될 수 있다. $\ulcorner$ID생산성$\lrcorner$은객관 적인 방법과 주관적인 방법 두 가지 측면에서 측정 할 수 있다. 전자는 투입과 산출의 관계를 가능한 객관적, 정량적으로 분석한다는 방식이며, 후자는 ID의 방법 자체가 극히 주관적이라는 특성을 전제로 하여 $\ulcorner$ID생산성$\lrcorner$을 가능한 한 정상적으로 분석하는 방법이다. 전자는 디자인 시간, 디자이너 수 , 경비를 공통의 투입요소로 사용하여 개인별.요소별.디자인문문 전체의 디자인 생산성 측정 그 자체가 불가능하며 신뢰성이 없는 단점이 있다. 후자는 Good Design을 산출요소로 사용하여 개인 및 디자인 부문 전체의 합리적 디자인 생산성 측정이 가능한 반면, 주관적 평가를 위한 설문조사나 분석방법 절차 등이 번거러운 단점이 있다. 그러나 이 방법은 전자보다는 매우 합리적이며 신뢰도가 높다는 이점이 있다.

• 한국의류학회지
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• 제19권6호
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• pp.984-994
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• 1995

The dimensional structure of impression formed of a female figure in specific attire was identified and significant influence of skirt length and suit color on impression formed of figures in suits were researched in the part I of this study. In part ll, the effect of identical elements of apparel design on impression formation of a female figure in dress and pants- blouse were studied. The experimental matirals consisted of two sets of stimuli and 7 point semantic differential response scale developed in part 1. Each set of stimuli was composed of 20 drawings representing female figures in each attire. Three independent variables, which were the length of bottom, color of dress or pants and collar type of blouse, were manipulated in each stimulus. The experiment was arranged by 3 factorial design, and the data were analyzed by 3-way ANOVA and by Multiple Classification Analysis. To summarize, in impression formation of figure in dress, the most dominant design element was identified as bottom length and the second most dominant one was color of dress. In contrast, in perception of figure in pants-blouse, the most important design element was color of pants and secondly important one was bottom length. The collar type of top didn't have critical effect on impression formation of figures in both type of attire.

• 한국자동차공학회논문집
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• 제21권4호
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• pp.77-82
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• 2013

In this paper, the design of experiment with two-way factorial design was adopted and from that, optimum values of welding variables including the welding speed and rotation speed were found to improve the strength of AZ31 magnesium alloy sheets joined by the friction stir technique. Tool with shoulder diameter of 12 mm and pin diameter of 3.5 mm was used. Also the welding direction was aligned with the material rolling direction, and dimensions of the AZ31 magnesium alloy sheets were $100{\times}100{\times}2mm$. Conditions of rotation speed were 1000, 1100 and 1200 rpm and those of welding speed were 200, 300 and 400 mm/min. As far as this work is concerned, the optimal conditions for friction stir joint were predicted as the rotation speed of 1200 rpm and welding speed of 200 mm/min.

• Transactions on Electrical and Electronic Materials
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• 제12권3호
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• pp.115-118
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• 2011

Process characterization of the chemical mechanical polishing (CMP) process for undensified phosphosilicate glass (PSG) film is reported using design of experiments (DOE). DOE has been addressed to experimenters to understand the relationship between input variables and responses of interest in a simple and efficient way. It is typically beneficial for determining the adequate size of experiments with multiple process variables and making statistical inferences for the responses of interests. Equipment controllable parameters to operate the machine include the down force (DF) of the wafer carrier, pressure on the backside of the wafer, table and spindle speed (SS), slurry flow rate, and pad condition. None of them is independent; thus, the interaction between parameters also needs to be indicated to improve process characterization in CMP. In this paper, we have selected the five controllable equipment parameters, such as DF, back pressure (BP), table speed (TS), SS, and slurry flow (SF), most process engineers recommend to characterize the CMP process with respect to material removal rate (RR) and film uniformity as a percentage. The polished material is undensified PSG. PSG is widely used for the plananization in multi-layered metal interconnects. We identify the main effect of DF, BP, and TS on both RR and film uniformity, as expected, by the statistical modeling and analysis on the metrology data acquired from a series of $2^{5-1}$ fractional factorial design with two center points. This revealed the film uniformity of the polished PSG film contains two and three-way interactions. Therefore, one can easily infer that the process control based on better understanding of the process is the key to success in semiconductor manufacturing, typically when the wafer size reaches 300 mm and is continuously scheduled to expand up to 450 mm in or little after 2012.

• 대한기계학회논문집A
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• 제37권9호
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• pp.1183-1188
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• 2013

발전소에서 발생하는 고장은 인명 및 재정적 손실에 대한 파급효과는 매우 크므로 발전소에 사용되는 유압기기의 신뢰성은 특히 중요하다. 본 연구에서는 발전소용 유압밸브의 스풀과 슬리브 재질을 사용하여 시편을 제작, 열처리한 후 인산에스테르계열 유압작동유 침전상태에서 다양한 조건에서 실험한다. 시편의 마모량에 영향을 주는 인자들의 유의성을 평가하기 위해 $2^3$ 완전 요인 실험계획법을 적용하였으며, 고려된 인자들은 하중, 속도, 온도이다. 실험결과로부터 마모량에 대한 주효과 및 2 인자 교호작용에 대한 유의성 평가를 실시한 후 마모량과 인자들간의 수학적 모형을 도출하고자 한다.

• Transactions on Electrical and Electronic Materials
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• 제12권2호
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• pp.56-59
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• 2011

The characterization of the chemical mechanical polishing (CMP) process for undensified phophosilicate glass (PSG) film is reported using design of experiments (DOE). DOE has been used by experimenters to understand the relationship between the input variables and responses of interest in a simple and efficient way, and it typically is beneficial for determining the appropriatesize of experiments with multiple process variables and making statistical inferences for the responses of interest. The equipment controllable parameters used to operate the machine consist of the down force of the wafer carrier, pressure on the back side wafer, table and spindle speeds (SS), slurry flow (SF) rate, pad condition, etc. None of these are independent ofeach other and, thus, the interaction between the parameters also needs to be understoodfor improved process characterization in CMP. In this study, we selected the five controllable equipment parameters the most recommendedby process engineers, viz. the down force (DF), back pressure (BP), table speed (TS), SS, and SF, for the characterization of the CMP process with respect to the material removal rate and film uniformity in percentage terms. The polished material is undensified PSG which is widely used for the plananization of multi-layered metal interconnects. By statistical modeling and the analysis of the metrology data acquired from a series of $2^{5-1}$ fractional factorial designs with two center points, we showed that the DF, BP and TS have the greatest effect on both the removal rate and film uniformity, as expected. It is revealed that the film uniformity of the polished PSG film contains two and three-way interactions. Therefore, one can easily infer that process control based on a better understanding of the process is the key to success in current semiconductor manufacturing, in which the size of the wafer is approaching 300 mm and is scheduled to continuously increase up to 450 mm in or slightly after 2012.