• 전자통신동향분석
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• 제33권2호
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• pp.64-76
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• 2018

This paper addresses the antitrust case of Google's general search service to find evidence and logic used for defining markets, and the proof of dominant power and its abuse in detail. This antitrust case has certain meaning because it is not easy to apply traditional approaches to a general search service, which has two-sided market characteristics. This paper finds some implications through an analysis of the antitrust case shown below. First, for market definition, the overall qualitative analysis can be used to draw conclusions without a quantitative analysis, such as a Small but Significant and Non-transitory Increasing in Price (SSNIP) analysis. Second, the multi-homing behavior seems to be one of the key factors in judging the dominant power in Internet-based services. Lastly, the fact that the value of traffic can differ based on the traffic source needs to be considered to address the competition issue of Internet-based services.

• 한국빅데이터학회지
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• 제3권1호
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• pp.83-94
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• 2018

본 연구의 목적은 플랫폼 비즈니스 모델의 초기 활성화 문제점인 Chicken & Egg Problem 이슈를 짚어보고자 한다. 이를 위해 인터뷰 기반의 탐색적 연구를 수행하여 UGC 플랫폼의 초기 활성화 방안에 대해 각 요인들의 인과관계와 영향을 분석하였다. 본연구의 결과를 통해 전략적 시행착오의 오류를 최소화하는데 기여하고자하며 또한, 투자자 측면의 UGC 스타트업에 투자함에 있어 피투자기업의 마일스톤상 현재 위치를 알 수 있도록 해 객관적인 투자의사 결정을 할 수 있는데 실무적 시사점을 제공할 수 있을 것으로 기대한다.

• 유통과학연구
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• 제20권1호
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• pp.13-26
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• 2022

Purpose: The Covid-19 pandemic has accelerated and triggered changes in online shopping especially in an emerging market. This paper develops a modification of SERVQUAL model to examine the relationship between individual dimensions of e-service quality, online trust and purchase intentions in singular online shopping platform. Research design, data and methodology: Data from an online survey of 385 Lazada's shoppers were used to test the research model. The structural equation modeling technique was performed to test the research model. Results: The analytical results revealed that five dimensions of e-service quality were positively correlated with one another whereas some dimensions were negatively correlated with purchase intentions. The results of this study provide new insight into the literature as well as practical implications for marketers especially in Thai online market. Conclusion: This study develops the instrument dimensions of e-service quality through modifying the SERVQUAL model to examine the e-commerce context and to testify how these individual dimensions are interlinked with one another. It also suggests that responsiveness has two-sided affects that in responses which are too prompt and insistent could make the customer feel uncomfortable and perhaps ending up with no interaction and transaction.

• 한국경영과학회지
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• 제39권3호
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• pp.133-144
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• 2014

Naver, a leading search engine in South Korea, may show modified and reorganized search results for some trendy and popular keywords; when popular words such as the titles of soap operas and films are searched for,all the detailed and well-organized information regarding them can be presented. By recognizing that search engines may modify and reorganize search results for some popular keywords, we mathematically model the impact of the degree of modification of search results on the search engine's profit to derive its optimal modification degree. We show how the optimal degree of search result modification may change according to the different shapes of the search engine's advertising revenue function.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2009년도 춘계학술대회
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• pp.597-601
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• 2009

디지털 콘텐츠(이하 DC) 시장중 대표적으로 출판, 음악, 영화 부분은 불법복제유통 등 시장 비활성화 요인을 지니고 있다. DC 수익배분 선행연구나 양면시장이론 등은 전체 시장규모를 키우는 방안제시가 미약한 편이다. 이를 타파하기 위해 산업계는 가격인하 및 신규 서비스 방식을 도입중이다. 이를 반영하여 본고에서는 양면시장이론에 근거한 광고미디어형 모형의 확산을 제안한다. 거래 중계형 모형에서는 콘텐츠 오픈소스화 및 One-Source Multi-Use 활성화, 디지털화로 인한 비용절감분만큼 가격인하, 렌털 소유가격 차별화 등을 제안하고 있다.

• 정보와 통신
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• 제29권10호
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• pp.3-8
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• 2012

본고에서는 스마트폰과 스마트TV 등과 같은 커넥티드 디바이스(connected device)에 관한 ICT 생태계(이하 '스마트 미디어 생태계')에 대해 알아본다. 스마트 미디어 생태계는 플랫폼을 중심으로 가치가 창출되는 생태계라는 특징을 가진다. 특히, 양면시장(two-sided market)에서 관찰되는 직/간접적 네트워크 외부성(direct and indirect network externality)에 의해 작동된다. 또한 단일 기능요소보다는 여러 사업자로부터 제공되는 기능요소들의 복합체인 플랫폼 연합체(platform coalition)로 출발한다. 이에 따라 생태계 초기에는 생태계 간 경쟁과 더불어 생태계 내에서 메타 플랫폼(meta platform)의 지위를 획득하려는 지배구조 경쟁도 전개된다. 스마트 미디어 생태계의 특성과 진화과정 및 운영원리에 대한 이해는 생태계 참여자들의 전략과 생태계 활성화를 위한 정책방향에 시사하는 바가 크다.

• Journal of Ginseng Research
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• 제29권4호
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• pp.206-214
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• 2005

The health function food law has been carried into effect from January 31, 2004 just after the proposal of 'a draft of a proposed law concerning the health function foods for the promotion of a nation health' on November 29, 2000 in Korea. After enforcement of health functional food law, there have been difficult market penetration with overall stagnancy of business activities and the current of health functional food within the country divided two groups. In standardized health functional foods the present condition, nutrition supplementary products (938 items) and red ginseng products (351 items) are prevalent and total 32 products are registered containing lactobacilli (297 items), glucosamine (295 items), ginseng (182 items), yeast(136 items) so on. In 2005, five products (products containing green tea extract, soybean protein, plant sterol, fructooligo sugar and Monascus sp. products are newly notified and raw material or component of total 21 products containing xylitol, teanin extract, sardine peptide are recognized as individual authorized health functional foods. Efficacies of ginseng are studied in many-sided researches but benefits of the ginseng in the health functional food law limited to 3 items (staminaresume, immune enhancement, nourishment robustness). To enlarge functionalities of ginseng it needs raw material and ingredient approval through data application to Korea Food and Drug Administration and this procedure acts as barrier of the functional food development in the ginseng industry. It is necessary to develop the authorized health functional foods for leading health functional food market in the future.

• 벤처혁신연구
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• 제7권1호
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• pp.1-15
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• 2024

본 연구는 디지털 대전환이 빠르게 진행되는 환경에서 빅테크 플랫폼 기업들의 스포츠콘텐츠 비즈니스의 특징을 밝히는 데 있다. 구체적으로는 아마존을 대상으로 빅테크 플랫폼 기업의 시장구조를 살펴보고 이런 구조에서 스포츠콘텐츠가 그들에게 어떤 역할을 하는지 아마존의 스포츠마케팅 사업의 특징을 밝혀 빅테크 플랫폼 기업의 스포츠콘텐츠 비즈니스를 전망하였다. 양면시장 플랫폼 비즈니스를 기반으로 한 빅테크 플랫폼 기업들은 자신들의 플랫폼의 가치를 제고하는 전략에 스포츠콘텐츠가 존재하고 있다. 때문에 스포츠콘텐츠는 이들에게 플랫폼의 가치를 높이고 나아가 인프라와 같은 플랫폼 생태계의 시너지를 높여 수익을 극대화함으로써 독점적 지위를 공고히 하는 도구로 사용된다. 아마존은 대륙이나 국가별로 인기 있는 라이브스포츠중계권을 획득하여 이를 플랫폼에 공급하여 신규고객의 증가와 구매효과 뿐 아니라 경기단체나 팀에게 IT솔루션 서비스를 제공하고 다양한 프로모션 콘텐츠를 기획 공급하면서 광고 사업을 비롯한 아마존 플랫폼 전체에 시너지를 내고 있다. 아마존프라임비디오와 아마존 프라임에 라이브 스포츠 콘텐츠를 공급하고, 아마존 웹 서비스를 통해 다양한 스포츠 이해관계자들에게 기술적 서비스를 제공하고 있으며 동시에 광고주의 광고와 마케팅 성과를 분석하고 예측하는 아마존마케팅클라우드 서비스를 제공하면서 비즈니스 기회를 넓히고 아마존 전체의 가치를 높이고 있다. 이는 양면시장 플랫폼 기반의 빅테크 기업과 단면시장 기반의 레거시 글로벌 기업과의 시장구조의 차이에서 기인하며 디지털시대 스포츠마케팅 비즈니스의 새로운 변화라고 할 수 있다. 이 새로운 모델의 핵심은 라이브스포츠 스트리밍 중계권을 기반으로 한 다양한 콘텐츠 개발을 통한 비즈니스이며 스포츠콘텐츠 마케팅은 기존 중계권, 스폰서십과 함께 스포츠비즈니스의 주요 분야가 될 것이다. 아마존, 애플, 구글과 같은 빅테크 플랫폼 글로벌 기업들은 또 다른 새로운 글로벌 스포츠마케팅 기업이 될 수 있으며 현재의 스포츠마케팅 회사와 광고회사 그리고 팀과 경기단체들은 위기와 기회가 공존해 있다.

• Asian-Australasian Journal of Animal Sciences
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• 제13권5호
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• pp.681-685
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• 2000

A computer software was developed in our laboratory to automatically control the pigs environment by the image analysis system (IAS), which monitors and analyzes the pig's behavior and feeds the results back to the computer hardware. Three feeding trials were conducted with growing pigs ($L{\times}Y$) to test the effectiveness of the IAS under various seasons. In all three trials, the open-sided conventional pens with half-slatted floor were used as controls; for the IAS treatment, fully-slatted floors were used in the windowless pens. Experiment 1 was conducted in the winter for 30 d with 24 growing pigs. There were two treatments (Conventional vs. IAS), and three pens (replicates) per treatment. During the growing period, the feed efficiency was significantly (p<0.05) improved by the IAS. In addition, the pigs reared under the IAS during the growing period displayed better growth rate during the finishing period than did the pigs reared under the conventional conditions. Experiment 2 was conducted in the summer for 30 d with 24 growing pigs. The experimental design was the same as Experiment 1. During the finishing period, all the pigs were kept in conventional open-sided pens until their market weights to evaluate their carcass characteristics. During the growing period, the growth rate and feed efficiency of the pigs in the IAS was better than those of the control pigs. In addition, various carcass characteristics were significantly improved by the IAS rearing during the growing period. Experiment 3 was conducted with 30 growing pigs for 30 d in the spring. The experimental design was the same as Experiment 1. No difference was found in growing performance between the control and IAS pigs. It could be concluded that the IAS is effective in providing optimum conditions for the growing pigs in summer and winter seasons. In addition, providing an optimum environment during the growing period results in improved growth rate, feed efficiency, and carcass qualities for the finishing pigs.

• 복식문화연구
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• 제18권4호
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• pp.599-611
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• 2010

The purpose of this study is to develop the most appropriate garment patterns for dog. This study is analyzed the body structures and bodily movements of different types of dogs and constructed garment patterns that are appropriate for each category: the basic pattern for dogs with oval-shaped chests; and the modified pattern for the ones with barrel-shaped chests. Analyzing some of the existing patterns in the market as well as studying the size chart of one of the dog apparel manufacturers, who participated in the Fashion Week for the very first time, were undertaken in order to understand the bodily figures and movements of dogs. Furthermore, based the previous studies and relevant information available regarding some of the most popular dogs in four selected countries: (names of the selected countries), dogs were broadly categorized into three groups according to the shape of their chests: Oval, Barrel, and Flat-sided. Later, two types of pattern were created and then constructed for fitting: the basic pattern for oval-shaped chest; and the modified pattern for barrel-shaped chest. As a result, the two patterns turned out to be most suitable for pet dogs.