• Title/Summary/Keyword: Twitter Users

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A Study on Interactions between Archives and Users by Using Social Media - Based on the Cases of National Archives of the U.S. and the U.K. - (소셜미디어를 활용한 아카이브와 이용자 간 상호작용 유형에 관한 연구 - 미국과 영국 국립기록관을 중심으로 -)

  • Kim, Ji-Hyun
    • Journal of Korean Library and Information Science Society
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    • v.46 no.3
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    • pp.225-253
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    • 2015
  • This study investigated the interactions between archives and users based on content analysis of posts of Facebook and Twitter operated by archival institutions. It focused on posts in official Facebooks and Twitters of the U.S. and the U.K. national archives. The posts included 66 in Facebook and 670 in Twitter of the U.S. national archives, as well as 73 in Facebook and 84 in Twitter of the U.K. national archive. The analysis showed that information sharing of in-house collections and online resources, as well as information dissemination of events were the most common interaction types of the posts. 1 and 1 communication or information gathering such as questionnaire or vote rarely happened. In addition, the extent of users' responses was great on posts regarding information sharing of in-house collections. Providing information about people or events with timely manners motivated interests and participations of users. It is necessary to consider various types of interactions that facilitate user engagement. It is also important to make efforts to provide timely records in connection with exiting web resources and a variety of social media provided by archival institutions.

Comparative analysis on Social Network Service users access : Based on Twitter, Facebook, KakaoStory (소셜네트워크서비스 사용자 접속요인 비교분석 : 트위터, 페이스북, 카카오스토리를 중심으로)

  • Hong, Sam-Yull;Oh, Jae-Cheol
    • Journal of Internet Computing and Services
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    • v.13 no.6
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    • pp.9-16
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    • 2012
  • Social Network Service (SNS) such as Twitter and Facebook has explosively grown nationwide since iPhone was introduced to Korea in 2009. In addition, KakaoStory has recently opened and joined to the SNS market, and it has grown to one of the most popular SNS in the domestic market in a short period of time. Social Network Service supports not only the formation of relationship between SNS users in common interests but also various activities such as management of personal connections and the sharing of information or contents. These three types of SNS have several common functions of sharing and distributing various contents rooted on the personal relationship formed through SNS. As each SNS user has specific reasons for the use of each service, a survey was conducted targeting those who use all of Twitter, Facebook, and KakaoStory was drawn by the statistical analyses of survey answers on users' reasons for each service. This result of study suggests factors to consider in order to exploit a new SNS or to enhance an existing service and can be used as a standard of which SNS for users to select for their own different purposes. It will also provide the basic data for the trust formation, one of the ethics in the upcoming Social Era.

The Social Networking Application Success Model: An Empirical Study of Facebook and Twitter

  • Ou, Carol X.J.;Davison, Robert M.;Huang, Vivian Q.
    • International Journal of Knowledge Content Development & Technology
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    • v.6 no.1
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    • pp.5-39
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    • 2016
  • Social networking applications (SNAs) are among the fastest growing web applications of recent years. In this paper, we propose a causal model to assess the success of SNAs, grounded on DeLone and McLean's updated information systems (IS) success model. In addition to their original three dimensions of quality, i.e., system quality, information quality and service quality, we propose that a fourth dimension - networking quality - contributes to SNA success. We empirically examined the proposed research model with a survey of 168 Facebook and 149 Twitter users. The data validates the significant role of networking quality in determining the focal SNA's success. The theoretical and practical implications are discussed.

The Impact of Quality of Corporate Twitters on Customer Satisfaction and Brand Loyalty : Focused on Telecommunication Firms' Twitters for Call Centers (기업형 트위터의 품질이 고객만족과 브랜드 충성도에 미치는 영향 : 국내 통신사의 고객센터 트위터를 중심으로)

  • Whang, Jaehoon;Lee, Dahoon;Shin, Taeksoo
    • Journal of Information Technology Applications and Management
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    • v.22 no.2
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    • pp.123-148
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    • 2015
  • Today the mobile devices including smart phones have influenced on the users' daily activities in the mobile internet society, and the expansion of social media has also affected on the purchasing behavior of consumers. This study examines whether the quality of corporate twitter, a typical social network service for call centers influences on the customer satisfaction, and brand loyalty. In order to achieve the research goal, the quality of twitter has been divided into four variables; information quality, service quality, system quality, and social quality. The results of our empirical analysis show that the three variables except service quality have significantly influenced on the customer satisfaction and the customer satisfaction also significantly has a casual effect on the brand loyalty. The empirical results are expected as a guideline to contribute on the practical improvement of customer service, satisfaction, and brand loyalty through corporate social network services such as corporate twitters in the future.

Semantic-Based K-Means Clustering for Microblogs Exploiting Folksonomy

  • Heu, Jee-Uk
    • Journal of Information Processing Systems
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    • v.14 no.6
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    • pp.1438-1444
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    • 2018
  • Recently, with the development of Internet technologies and propagation of smart devices, use of microblogs such as Facebook, Twitter, and Instagram has been rapidly increasing. Many users check for new information on microblogs because the content on their timelines is continually updating. Therefore, clustering algorithms are necessary to arrange the content of microblogs by grouping them for a user who wants to get the newest information. However, microblogs have word limits, and it has there is not enough information to analyze for content clustering. In this paper, we propose a semantic-based K-means clustering algorithm that not only measures the similarity between the data represented as a vector space model, but also measures the semantic similarity between the data by exploiting the TagCluster for clustering. Through the experimental results on the RepLab2013 Twitter dataset, we show the effectiveness of the semantic-based K-means clustering algorithm.

Tweet Acquisition System by Considering Location Information and Tendency of Twitter User (트위터 사용자의 위치정보와 성향을 고려한 트윗 수집 시스템)

  • Choi, Woosung;Yim, Junyeob;Hwang, Byung-Yeon
    • Spatial Information Research
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    • v.22 no.3
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    • pp.1-8
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    • 2014
  • While SNS services such as Twitter or Facebook are rapidly growing, research for the SNS analysis has been concerned. Especially, twitter reacts to social issues in real-time so that it is used to get useful experimental data for researchers of social science or information retrieval. However, it is still lack of research on the methodology to collect data. Therefore, this paper suggests the tweet acquisition system by considering tendency of twitter user oriented location-based event and political social event. First the system acquires tweets including information of location and keyword about event and secure IDs for acquisition of political social event. Then we plan ID-analyzer to classify the tendency of users. In addition for measuring reliability of ID-analyzer, it acquires and analyzes the tweet by using high-ranked ID. In analyses result, top-ranked ID shows 88.8% reliability, 2nd-ranked ID shows 76.05% and ID-analyzer shows 77.5%, it shortens collection time by using minority ID.

Experiments of Export marketing Using Social Media and Their Implications (소셜미디어를 이용한 수출마케팅 실험과 시사점 - 트위터와 페이스북을 중심으로 -)

  • Lee, Ho-Hyung;Kim, Hag-Min
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.3-21
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    • 2011
  • In this study, several experiments were designed to test the effectiveness of social media in export marketing. In particular, the experiments were made using Twitter and Facebook. The results showed that users' interest were able to increase the effects combined with B2B and B2C marketing events. The B2C marketing events could be made by personal target Event, Poll event, guest comments and social commerce. The B2B marketing was performed using Page Manager, Affiliate page, building and affiliate marketing group. Special features of Facebook such as social plug-in, Twitter integration, and Photo Tagging were found effective. A couple of implications were found in this study. First, the link between social media channel system was key success factor in effective export marketing. Second, the corporate marketing mix and social media consistent with the marketing mix strategy, communication between the managers and the managers' competencies were obtained for the key success factors.

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A Method for Evaluating News Value based on Supply and Demand of Information Using Text Analysis (텍스트 분석을 활용한 정보의 수요 공급 기반 뉴스 가치 평가 방안)

  • Lee, Donghoon;Choi, Hochang;Kim, Namgyu
    • Journal of Intelligence and Information Systems
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    • v.22 no.4
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    • pp.45-67
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    • 2016
  • Given the recent development of smart devices, users are producing, sharing, and acquiring a variety of information via the Internet and social network services (SNSs). Because users tend to use multiple media simultaneously according to their goals and preferences, domestic SNS users use around 2.09 media concurrently on average. Since the information provided by such media is usually textually represented, recent studies have been actively conducting textual analysis in order to understand users more deeply. Earlier studies using textual analysis focused on analyzing a document's contents without substantive consideration of the diverse characteristics of the source medium. However, current studies argue that analytical and interpretive approaches should be applied differently according to the characteristics of a document's source. Documents can be classified into the following types: informative documents for delivering information, expressive documents for expressing emotions and aesthetics, operational documents for inducing the recipient's behavior, and audiovisual media documents for supplementing the above three functions through images and music. Further, documents can be classified according to their contents, which comprise facts, concepts, procedures, principles, rules, stories, opinions, and descriptions. Documents have unique characteristics according to the source media by which they are distributed. In terms of newspapers, only highly trained people tend to write articles for public dissemination. In contrast, with SNSs, various types of users can freely write any message and such messages are distributed in an unpredictable way. Again, in the case of newspapers, each article exists independently and does not tend to have any relation to other articles. However, messages (original tweets) on Twitter, for example, are highly organized and regularly duplicated and repeated through replies and retweets. There have been many studies focusing on the different characteristics between newspapers and SNSs. However, it is difficult to find a study that focuses on the difference between the two media from the perspective of supply and demand. We can regard the articles of newspapers as a kind of information supply, whereas messages on various SNSs represent a demand for information. By investigating traditional newspapers and SNSs from the perspective of supply and demand of information, we can explore and explain the information dilemma more clearly. For example, there may be superfluous issues that are heavily reported in newspaper articles despite the fact that users seldom have much interest in these issues. Such overproduced information is not only a waste of media resources but also makes it difficult to find valuable, in-demand information. Further, some issues that are covered by only a few newspapers may be of high interest to SNS users. To alleviate the deleterious effects of information asymmetries, it is necessary to analyze the supply and demand of each information source and, accordingly, provide information flexibly. Such an approach would allow the value of information to be explored and approximated on the basis of the supply-demand balance. Conceptually, this is very similar to the price of goods or services being determined by the supply-demand relationship. Adopting this concept, media companies could focus on the production of highly in-demand issues that are in short supply. In this study, we selected Internet news sites and Twitter as representative media for investigating information supply and demand, respectively. We present the notion of News Value Index (NVI), which evaluates the value of news information in terms of the magnitude of Twitter messages associated with it. In addition, we visualize the change of information value over time using the NVI. We conducted an analysis using 387,014 news articles and 31,674,795 Twitter messages. The analysis results revealed interesting patterns: most issues show lower NVI than average of the whole issue, whereas a few issues show steadily higher NVI than the average.

Exploiting Friend's Username to De-anonymize Users across Heterogeneous Social Networking Sites (이종 소셜 네트워크 상에서 친구계정의 이름을 이용한 사용자 식별 기법)

  • Kim, Dongkyu;Park, Seog
    • Journal of KIISE
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    • v.41 no.12
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    • pp.1110-1116
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    • 2014
  • Nowadays, social networking sites (SNSs), such as Twitter, LinkedIn, and Tumblr, are coming into the forefront, due to the growth in the number of users. While users voluntarily provide their information in SNSs, privacy leakages resulting from the use of SNSs is becoming a problem owing to the evolution of large data processing techniques and the raising awareness of privacy. In order to solve this problem, the studies on protecting privacy on SNSs, based on graph and machine learning, have been conducted. However, examples of privacy leakages resulting from the advent of a new SNS are consistently being uncovered. In this paper, we propose a technique enabling a user to detect privacy leakages beforehand in the case where the service provider or third-party application developer threatens the SNS user's privacy maliciously.

A Study on the Vitalization Strategy Based on Current Status Analysis of National Archives (국내외 국립기록관의 트위터 운용 현황 분석 및 활성화 방안)

  • Gang, JuYeon;Kim, TaeYoung;Choi, JungWon;Oh, Hyo-Jung
    • Journal of the Korean Society for information Management
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    • v.33 no.3
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    • pp.263-285
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    • 2016
  • Nowadays, Social Network Service (SNS), which has been in the spotlight as a way of communication, has become a most effective tool to improve easy of information use and accessibility for users. In this paper, we chose Twitter as the most representative SNS services because of automatic crawling and investigated tweet data gathered from domestic and foreign National Archives - NARA of U.S.A., TNA of U.K.. NAA of Australia, and National Archives of Korea. We also conducted information genres analysis and trend analysis by timeline. Information genres analysis shows how archives satisfied users' information needs as well as trends analysis of tweets helps to understand how users' interestedness was changed. Based on comparison results, we distilled four characteristics of National Archives and suggested vitalization ways for National Archives of Korea.