• Asia pacific journal of information systems
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• v.13 no.4
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• pp.229-255
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• 2003

This article attempts to examine the well-known law that the increasing returns to scale(IRS) is effective in the Internet business. The effect of IRS is one of the hottest issues in the Internet business sector. Many cases and survey studies support the fact that the IRS phenomenon exists in the Internet business. Executives in Internet business generally give a deep trust on this theory. As the Internet business grows, however, the boundary of the business becomes widened and complicated. And each category of Internet business is characterized with a different business style and economic behavior. It may, therefore, be dangerous to accept that the phenomenon of IRS is applied to all areas of Internet business. For this reason, the research for the close look into the IRS phenomenon should provide significant implications for the managers in the Internet business industry. This article divides the internet business into four sub-areas, and analyzes the IRS phenomenon using AHP/DEA-based full ordering technique. Interpretations are given, based upon the research results, for each sub-area of Internet business, as a guideline of setting business strategies for practical managers.

• Asia pacific journal of information systems
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• v.25 no.4
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• pp.784-804
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• 2015

This study investigates the effects of a two-sided message on product attitude and purchase intention by using a message structure variable, such as attribute importance in the context of online consumer reviews (OCRs). Study 1 explains the previous inconsistent results of a two-side message by comparing a one-side message and a two-side message by using the attribute importance in negative reviews. Study 2 determines the reasons for the inconsistent results of a refutational two-sided message research by using the attribute importance in negative reviews and website trust. Two experiments are designed to test our hypotheses. The first experiment is a $2{\times}2$ factorial design with 84 participants. The second experiment uses a $2{\times}2{\times}2$ factorial design with 196 participants. In study 1, two-sided OCRs are more credible than one-sided OCRs, and two-sided OCRs that use low important attributes are more effective in making favorable product attitude/purchase intention. In study 2, refutational two-sided OCRs that use high attribute importance render positive effects on product attitudes in trustworthy websites. However, the refutation could negatively affect product attitude/purchase intention in low trustworthy websites.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.263-269
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• 2007

웹 기술의 발전으로 협업 가상환경에서 사용자들끼리 실시간으로 상호작용할 수 있는 온라인 커뮤니티가 크게 활성화되고 있다. 커뮤니티 사용자들은 가상공간에서 자신의 과업 수행 뿐만 아니라 복수의 다른 사용자들과도 공통의 관심사나 정보를 상호 교환하고 공유할 수 있는 기회를 찾고 있다. 특히 온라인 커뮤니티에서는 웹으로 제공하는 보고서에 대해 사용자의 정보인지과정을 향상시키기 위해 아바타를 이용하는 경우가 증가하고 있다. 본 연구는 웹상의 보고서 복잡성에 따라 아바타의 유형이 소비자의 정보인지과정에 어떠한 영향을 미치는지 실증분석을 통해 검증하였다. 첫째, 웹상에서 아바타를 이용하여 보고서를 제공하는 경우에 직무형 아바타가 재미형 아바타보다 사용자의 정보인지과정에 있어서 정보신뢰에 유의한 영향을 미치는 것으로 나타났다. 그러나 정보품질과 정보만족은 유의한 영향을 미치지 않았다. 둘째, 웹상에 제공되는 보고서에 대한 소비자의 정보인지과정이 아바타의 유형과 보고서의 복잡성간의 상호작용에 의해 유의한 영향을 받지 않는 것으로 나타났다. 셋째, 웹상에 제공되는 보고서의 복잡성 정도에 따라서 소비자의 정보인지 과정에 차이가 나는지에 대한 분석결과는 정보품질과 정보만족에는 차이가 나는 것으로 나타났다. 즉, 복잡성이 낮은 보고서가 복잡성이 높은 보고서보다 정보 품질과 정보 만족에 더 많은 영향을 미치는 것으로 나타났다. 그러나 정보신뢰는 유의한 영향을 받지 않는 것으로 나타났다.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.9
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• pp.273-302
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• 1998

INTERNATIONAL MONITORY FUNDS wave swept the Economic structural insolvency lies one upon another with low growth, low trust, low prices, low interest and low employment as[2 down 3 up] phenomenons have been distinguished and low enterprise a control of structures due to forecasting 200 million unemployment, including 600 million unemployed the head of a family population have a difficulty in their life. Only way to give them hope is through the commencement of an enterprises to have 2nd career development. But end of 1995, 467,00 dining out companies have been established and recently business are in depression. There are many business conditions of change of business or reduce operations, if unemployment populations of 5%, 100,000 peoples doing the commencement of an enterprises, enormous number of dining out companies will be increased and the competition will be fierce, especially those who have short knowledge and experience doing the commencement of an enterprises have high failure than success which will give a problems to society. Our study is to make the commencement of an enterprise to reducing the faiure and to be successful for main point to successful commencement of an enterprise, the established can self capability and mental condition, the main important factor is types of industry selection, successful and those established who takes this conditions will very carefully inspect various matters by scientifically and rationally mind industrys propulsion graphs and open official fixture graphs will framing detail factors. One by inspect the reduction of failure, and successful commencement of an enterproses mind industry have been studied.

• Journal of the Korean Society of Costume
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• v.51 no.2
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• pp.121-133
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• 2001

The study is designed to classify consumer groups based on their clothing shopping orientation and to examine the relationship among clothing shopping orientation, satisfaction to the shop-master, and factors of the shop-master's nature to understand clothing shopping orientation of women from 18 to 35. The final analysis was performed with 447 (consumers) ailed 336 (shop-masters) pieces of questionnaire. The data was analysed with SAS statistics package. The results of this study are as follows : 1. Clothing shopping orientation were composed of four dimensions : recreational shopping orientation, convenience/economic shopping orientation, store/brand loyalty shopping orientation, and shopping confidence. 2. In the satisfaction to the shop-master, the consumer was not satisfied by the appearance, product-presentation, and consumer-management of the shop-master but kindness, trust, and product-explanation by the shop-master. The shop-master guessed that consumers were completely satisfied. 3. The consumer had an influence on product-understanding, response, and consumer-understanding of the shop-master, and the shop-master guessed that consumers had an influence on every thing of shop-master. 4. The more consumers were store/brand loyal, the more they were satisfied with tole shop-master, and had an influence on the factors of the shop-master's nature. But consumers were confident on the shopping, were not shown to be significantly different in the satisfaction of the shop-master and the factors of the shop-master's nature.

• Asia pacific journal of information systems
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• v.20 no.4
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• pp.25-51
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• 2010

This study compares and contrasts the intellectual development of the MIS field in Korea from 2005 to 2009 to that of international trends by using a keyword co-occurrence network analysis of the two flagship journals: APJIS and MIS Quarterly. From 316 research articles in these two journals, 132 unique and most frequently co-occurred keywords were put into analysis. The results of structural equivalence show a mild correlation between APJIS and MIS Quarterly. The e-commerce, trust, and technology adoption are the high frequency keywords in both journals. In Korea e-learning, purchasing, and recommendation systems turn out to be important keywords while outsourcing, research method, quantitative method, design research, information theory, and empirical research are in average international journals. This connotes that the Korean scholarship tends to focus more on practically oriented topics, but the clustering and relational mapping of research topics in each journal show a mild level of overlap with distinctive orientations due to intrinsic disparities depending on the concerned journals' geographical scopes, namely domestic or global.

• Korean System Dynamics Review
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• v.4 no.2
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• pp.95-130
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• 2003

The purpose of this study is to find what causes make public projects hold off, going beyond the planned deadline and budget. Using System Dynamics(SD) and their derivative Urban Dynamics(UD) models, it intends to analyze major feedback loops based on VENSIM and to simulate them with STELLA software, all of which are interrelated with various causes of project delay. To prevent or ameliorate project delay, first of all it advises to focus on endogenous delaying factors not exogenous ones. These factors either reinforce or balance certain loops in complex causal structure, In the case example on the Cremation Building Project in Cheongju, Residents’ participation demand make negotiation put off and delayed negotiation reinforces administrative-expediency planning in order to observe a time limit, on the other hand, once building consensus, it increase both the level of planning performance and public trust. In the meantime, the real planning process used to neglect residents opinions and manage public grievance only through compensation, he a result of simulation, visible fruit of negotiation in the initial phase seems to be not satisfactory owing to funds and time consumed, but after reaching an mutual agreement among stakeholders, planning performance is effective and strategic than administrative-expediency planning viewed in both financial and time angle. It proposes to devise specific tools schematizing project implementation. In order to upgrade the quality of project management, it recommends for planners to adopt key concepts based on SD/UD diagrams and causal loops, which would contribute to enriching Planning abbots.

• Journal of Fashion Business
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• v.11 no.1
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• pp.97-107
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• 2007

The purpose of this study was to examine the relationship structure in discount store focusing on age. Subjects for this study were 360 customers who had purchased fashion products in discount stores. For date analysis, $x^2$-test and regression analysis were used. As the result, when comparing groups by the age, women in their 20s, 30s and 40s had 'relationship maintenance intention' through satisfaction, trust and commitment. In the case of women in their 20s group, the information, reputation, product salesperson and price variables had the effects on satisfaction. The information, location, salesperson variable had direct effect on relationship maintenance. In the case of women in their 30s group, the benefits, information, reputation and price variables had the effects on satisfaction. And the information, salesperson variable had direct effect on relationship maintenance. In the case of women in their 40s group, the information, location and price variables had the effects on satisfaction. The reputation variable had direct effect on relationship maintenance. Based on these results, fashion marketing strategies of discount store would be suggested.

• Proceedings of the Korean Information Science Society Conference
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• 2007.06d
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• pp.419-424
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• 2007

인터넷 사용자가 기하급수적으로 증가하고 컴퓨터 및 통신 기술이 발전하면서 전자상거래(electronic commerce)가 일반인에게 급속하게 확산되고 있으나 기존의 신뢰성 관리구조는 판매자(seller)와 구매자(buyer)의 개인적 성향을 충분히 반영하지 못한다는 문제가 있다. 하지만 전자상거래 주체들의 개인적 성향은 전자상거래에서 발생하는 트랜잭션들의 위험성을 감소시키는 매우 중요한 요소 중 하나이다. 그러므로 본 논문에서는 판매자와 구매자들의 개인적 성향에 근거한 신뢰성 관리구조를 제안한다. 제안된 구조는 기존의 신뢰성 관리구조에서 무시되었던 개인 성향 정보들을 활용하기 때문에 기존 구조에 비해 정확하고, 효율적인 신뢰성 관리를 수행할 수 있도록 한다. 또한 본 논문에서는 설문조사를 통해 개인적 성향이 반영되어 평가된 신뢰값에 의해 전자상거래 서비스들의 품질이 개선됨을 보이도록 한다.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.4
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• pp.106-115
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• 2019

A sharing economy has emerged through today's trust-building mechanisms, and a sharing economy is called a future economic model through a positive future market prospect. In this context, while the overseas sharing economic business is becoming a global trend, the domestic sharing economic business is busy following the global trend. The purpose of this study is to investigate the development direction of sharing economic business in Korea. First, the sharing economic cases of 50 oversea and domestic businesses were analyzed by time series analysis. Next, a cross-country analysis to analyze the business distribution and KCERN's sharing economic model through sharing economic cube model was conducted. Finally, profit model analysis through business case study and the relationship between the derived factors were investigated. As a result of the analysis, this study found comparative trends between overseas and domestic including differences in cultural and institutional environments and profit models. This study suggested directions for domestic sharing economy business.