• The Korean Journal of Franchise Management
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• v.13 no.4
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• pp.13-22
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• 2022

Purpose: Brand hearsay refers to information that can be acquired from advertisement, media publicity, and word-of-mouth prior to experiencing products or services of brands. Previous information about brands obtained through brand hearsay affects consumer behavior in choosing brands. Moreover, brand hearsay is an effective communication method in promoting brands to consumers. Thus, bakery franchises need to improve strengths and differentiate characteristics of their brand, thereby attracting more consumers. Therefore, this study investigates relationships the effect of brand hearsay on consumers' brand attitude and brand loyalty in the context of franchised bakery brands. Research design, data, and methodology: A research model was proposed to examine structural relationships between brand hearsay (advertising, publicity, word-of-mouth), brand attitude, and brand loyalty. An online survey was conducted to consumers who had an experience of visiting a franchise bakery. A total of 513 responses were used for data analysis. SPSS 22.0 was used for analyzing general demographics, and SmartPLS 4.0 was used to test validity and reliability of the proposed model. Result: Among attributes of brand hearsay, advertisement and word-of-mouth had positively significant effects on brand attitude, but no significant effect was found between publicity and attitude. Advertisement had a positively significant impact on brand loyalty, while publicity had a negative effect on brand loyalty opposite to hypothesis. Moreover, brand attitude had a statistically significant effect on brand loyalty. Conclusions: In the context of franchise bakeries, brand hearsay contents may change consumers' attitude toward brands but does not increase brand loyalty. Though media publicity does not affect consumers' attitude toward brands, it may decrease brand loyalty when consumers are too exposed to it. In addition, it is necessary to enhance brand attitude to increase brand loyalty of customers. This study provides bakery franchisors and franchisees information about which type of brand hearsay (e.g., advertisement, word-of-mouth, media, publicity) is effective in enhancing brand attitudes and loyalty of consumers. Further studies may include other variables (e.g., trust) in addition to attitude and loyalty, or compare findings based on brand characteristics (e.g., low-to-medium/high prices, store size).

• Journal of Advanced Technology Convergence
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• v.1 no.2
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• pp.01-09
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• 2022

Recently, safety issues in companies and public institutions are no longer a task that can be postponed, and when a major safety accident occurs, not only direct financial loss, but also indirect loss of social trust in the company and public institution is greatly increased. In particular, in the case of a fatal accident, the damage is even more serious. Accordingly, as companies and public institutions expand their investments in industrial safety education and prevention, open AI learning model creation technology that enables safety management services without being affected by user behavior in industrial sites where high-risk situations exist, edge terminals System development using inter-AI collaboration technology, cloud-edge terminal linkage technology, multi-modal risk situation determination technology, and AI model learning support technology is underway. In particular, with the development and spread of artificial intelligence technology, research to apply the technology to safety issues is becoming active. Therefore, in this paper, an open cloud platform design method that can support AI model learning for high-risk site safety management is presented.

• Journal of the Korean Dietetic Association
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• v.29 no.3
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• pp.123-139
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• 2023

In this study, a survey was conducted on the development of meal kits for children's foodservice to increase the convenience of the cooking process. It was performed among the foodservice managers in the 141 children's foodservice facilities registered in the Center for Children's Foodservice Management about meal-kits in Changwon areas. The survey results were analyzed according to the children's foodservice scale type. The biggest problem in a foodservice system was "difficult to purchase food ingredients directly every week" (38.4%) in small-scale children's foodservices, and "difficult to use the served menu without modification" (38.2%) in institutional children's foodservices (P<0.001). The most important factor when choosing the meal kit was "quality" (41.1%). Respondents on having an experience with using the meal kit were low at 34.8%, and the reasons for not using the meal kits were "expensive" (67.3%) and "not fresh food ingredients" (18.4%). The main reasons for not using children's foodservice meal kits were "expensiveness" (64.4%) and "necessity of adding disinfection process" (16.1%). Most of the reasons for not wanting to use children's foodservice meal kits were that they did not trust the safety of the meal kits. The use of meal kits in children's foodservices may reduce the preparation process and increase the efficiency of foodservice although the safety and quality of meal kits should be guaranteed. The appropriate hygiene management standards need to be set, and HACCP should be applied to develop meal kits for children's foodservices.

• Journal of Veterinary Clinics
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• v.39 no.1
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• pp.9-15
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• 2022

As more veterinary clinics become specialized with the growth of the companion animal market, an increasing number of veterinary clinics perform orthopedic surgery and use orthopedic products, some of which are defective and have side effects. Thus, the present study aimed to prepare fundamental data for the revision and development of manufacturing standards for these products in order to prevent their side effects. We conducted a survey targeting veterinary clinics as consumers and medical device companies as suppliers. Veterinary clinics were surveyed via offline and online methods; 320 clinics that offered orthopedic surgery and approximately 4,000 veterinary clinics that were registered in the Korean Veterinary Medical Association were targeted, and 153 veterinary clinics responded to the survey. The survey for medical device companies, was performed online, targeting 29 companies; 14 companies responded. The number of side effects of orthopedic products was higher in animal orthopedic products than in those for human use. Many consumers tended to suspect that side effects were caused by product defects. To resolve side effects after using orthopedic products, consumers mostly underwent reoperation. Meanwhile, some severe cases proceeded to legal disputes. Similarly, medical device companies, or the suppliers, responded that most side effects occurred in veterinary orthopedic products and that product defects and mistakes in use were the causes. As for most of the follow-up actions for side effects, these companies either reported the issue to those in charge or analyzed and resolved the issues themselves. Therefore, to develop quality products, suppliers should be provided with clear standards for the production, and information disclosure and a report system for side effects should be particularly established to gain consumers' trust regarding the safety of these products.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.34 no.4
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• pp.801-809
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• 2024

In the digital age, the importance of personal information has magnified, underscoring the need for enhanced personal information protection, especially within public institutions. Despite ongoing efforts since 2007, significant breaches in public sector information underline persistent vulnerabilities. This study advocates for a transition from a diagnostic to an assessment framework to fortify privacy management in public institutions, as mandated by recent legislative revisions. The amended Personal Information Protection Act introduces an assessment approach, aiming to comprehensively assess and mitigate risks by expanding the scope of evaluation and implementing robust regulatory measures. This study examines the limitations of the current diagnostic practices through literature review and case analysis and proposes a systematic approach to adopting the new assesment system. By enhancing the assessment framework, the study expects to improve the effectiveness of personal information management in public institutions, thereby restoring public trust and ensuring a stable progression into a more secure digital era. The transition to an assessment system is designed not only to address the gaps in the current framework but also to provide a methodical assessment that supports ongoing improvement and compliance with enhanced legal standards.

• Korean Journal of Construction Engineering and Management
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• v.21 no.3
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• pp.65-75
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• 2020

In this study, the purpose of the study was to verify the relationship between the company's construction safety management system and workers' safety consciousness and safety observance behavior. A survey of 357 workers was conducted and a statistical analysis was performed using the SPSS 25.0 program. As a result, the following main results were obtained: First, it was found that supervisor's capability, inner construction safety management, construction safety education, and construction disaster evaluation have significant effects on the worker's safety consciousness. Second, it was revealed that the worker's safety consciousness had a significant positive effect on the safety observance behavior. Third, it was shown that supervisor's capability, inner construction safety management, construction safety education, and construction disaster evaluation have significant effects on safety observance behavior. In addition, this study confirmed that the management supervisor's ability to handle safety at the work site is the most important factor in safety management in order to enhance the worker's safety consciousness and safety observance behavior.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.6
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• pp.90-99
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• 2021

This study was conducted to provide basic data for improving nursing management practice by comparing and analyzing the perceptions of nursing students and clinical instructors about the importance of the learning contents of nursing management and their practical experience. The final 343 copies were analyzed using the Mann-Whitney test and cross-analysis, targeting 4th-grade students and clinical instructors at three universities. Both nursing students and clinical instructors recognized 'communication', 'interpersonal relationship', 'responsibility', 'trust', and 'morality' as important factors in the evaluation items of practice. Among the top 10 most importantly recognized items among nursing-management practice learning content, six items ('infection control', 'nursing record management', 'patient nursing management', 'drug management', 'patient safety', and 'nursing malpractice') were matched in the two groups. Moreover, clinical instructors recognized that interpersonal relationships and relationship ethics were important, while nursing students chose legal responsibility. As a result of the practical experience analysis between the two groups, nursing students had high experience of indirect participation, but the clinical instructors had a high experience of direct instruction. A plan is needed to reduce the difference by establishing an organic partnership relationship between the university and practice institutions and increase the experience of direct practice of nursing students.

• Asia pacific journal of information systems
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• v.17 no.4
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• pp.165-186
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• 2007

With the advent of a wide variety of Internet shopping malls, consumers can choose a best appealing shopping mall from among the Bricks-and-Clicks and Pure-Player malls. Pure-Players launched their operation grandiosely with the early stage of Internet use in 1995. However, after the burst of Dot-com company bubbles in 1997, Pure-Players introduce various types of business models to meet potential needs of consumers. While Pure-Players suffer skeptical views from market analysts as well as consumers, traditional offline companies learned important lessons from Dot-com companies collapse phenomena, and expanded their business channels into online in the name of Bricks-and-Clicks. Nowadays, Bricks-and-Clicks successfully establish in the market as one of reliable business partners among consumers. Therefore, it is no surprise that recent competitions between Bricks-and Clicks and Pure-Players become fiercer than ever to attract potential customers to their websites. In this situation, consumers can choose a shopping mall to their best satisfaction. Consumers can enjoy both offline and online options for shopping because Bricks-and Clicks provide both offline and online channels to consumers, which is compared with Pure-Players offering only online channel. Offline channel is unique in providing consumers with chances to touch and feel target products and services. Meanwhile, online channel is considered very viable and convenient shopping options for consumers. In this respect, it is easily assumed that consumers will show different online shopping behavior when they have to choose either Bricks-and-Clicks mall or Pure-Player mall for the sake of shopping. Remaining research issue in this case is how much consumers' schema would influence online shopping behavior between Bricks-and-Clicks and Pure-Players. Basically, schema is a framework for synthetic information recognition that individual consumers have and is very characteristic in that it focuses not on fragmentary facts but on the combination of various causes affecting results. Consumers' schema is closely represented by trust, structural assurance, and perceived relative advantage towards a specific type of shopping mall. In literature, there exist a lot of studies comparing Bricks-and-Clicks and Pure-Players. However, there is no study to pursue the analysis of consumer behaviors comparing Bricks-and Clicks and Pure-Players from the schema perspective. Therefore, this study aims to investigate this research gap. Empirical analysis is adopted by garnering valid questionnaires from 514 Internet shopping mall users. 237 were mainly using Bricks-and-Clicks for shopping, while 277 were found to visit Pure-Players for shopping. PLS was applied to analyze the survey data to verify the proposed research hypotheses. Findings from the empirical test results are as follows. First, consumers perceive more trust and relative advantage in Pure-Players, comparing with Bricks-and-Clicks. This result is against widely-accepted perception that Bricks-and-Clicks would be perceived by consumers as more trustworthy and relatively advantageous because they have offline reputation and stores. Therefore, it becomes more obvious that Internet is becoming daily necessaries, and consumers increasingly feel very comfortable in using the Internet for their own personal purposes. Second, consumers have firm faith in transaction safety, regardless Bricks-and-Clicks and Pure-Players. This seems due to the fact that most of shopping malls showing dubious transaction safety have no place in the market. In a nutshell, empirical results tell us that Pure-Players will grow very much in the future, to the extent that consumers perceive no difference in comparison with Bricks-and-Clicks. Besides, consumers' schema accumulated through trust and perceived relative advantage plays crucial role in determining consumer behavior.

• Journal of KIISE:Computing Practices and Letters
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• v.15 no.5
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• pp.331-344
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• 2009

Recently, it is expected that the agricultural and stockbreeding industry are damaged by the China-Japan-South Korea FTA and FTA between the United States and South Korea. After free trade, it is increasing to import crops, aquatic products, and livestock which are produced in a foreign land. But it is affected negatively to the trust relationships and markets, because of breaking it out that low grade foreign products are turned into domestic products. For this reason, we need the traceability management system. In this paper, it designs and implements the traceability management system using RFID and USN providing distribution traceability information as well as the traceability information of the growth environment, automatic control according to the facility growing and monitoring of the storehouse. The implemented whole systems consist of the growth environment monitoring and the traceability management. First, the growth environment monitoring shows the environment of plantation and automatic controller of the storehouse and growing facility. This growth environment monitoring information provides the detailed information about growth environment and writing the farming diary automatically by producer. Second, the traceability management provides all of the traceability information such as production, shipment and consumption to consumers. The traceability management system that has been designed and implemented using RFID and USN in this paper, provides the u-IT agriculture to producer and the reliability about agricultural products. In addition, this system provides the foundation data to operate GAP and HACCP, and becomes the advantaged agricultural products of the interior of a country by application of this system.

• The Journal of Society for e-Business Studies
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• v.18 no.2
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• pp.175-189
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• 2013

In this paper, an rice intake management system based on ubiquitous computing technology is introduced for rice processing complex (RPC). This system plays an important role in the quality management for rough rices in that the system provides timely and useful information of rice cultivation. The intake management system is developed by utilizing widespread ubiquitous technologies, such as smartphones, GIS and LBS, for the purpose of controling the harvest time and monitoring the quality of paddy. The information for rice production, cultivation and quality management is transmitted and stored in a centralized database via mobile networks, On the basis of these information, the harvest schedule is determined and notified to farmers though smart devices. Hence, the proposed system can help to establish trust among farmers, operators and consumers by providing systematic information based on ubiquitous computing technology.