• Title/Summary/Keyword: Trust in the Business Model

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Trust-based business model in trust economy: External interaction, data orchestration and ecosystem value

  • Minzheong, Song
    • International Journal of Advanced Culture Technology
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    • v.6 no.1
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    • pp.32-41
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    • 2018
  • The aim of this study is to formulate a trust-based business model of Internet services in so called the "trust economy." For it, firstly concepts of trust and trust economy are discussed. Then, we present previous literatures' review of trust in social science prism and trust economy in economic prism. This study classified the literatures' stances with two viewpoints of the 'system' and the 'user'. With this backdrop, we discuss three contradictory stances: Internal optimization vs. external interaction, personal data control vs. orchestration, and end-user vs. ecosystem value. In the result, we formulate a trust-based business model framework with three trust issues in user perspective and suggests three strategic directions related three issues along with representative use cases.

Offline Trust, Online Trust, and Perceived Cost: Their Relations and Impacts on the Intention to Use Online Banking

  • Kim, Tae-Woo;Kim, Jae-Young;Lee, Jae-Nam
    • 한국경영정보학회:학술대회논문집
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    • 2007.11a
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    • pp.533-538
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    • 2007
  • Since the Internet has been widespread all over the world, it has been getting more popular. Almost every bank that runs offline business has its own Web site to provide online banking service. In this study, we developed a research model based on the Technology Acceptance Model (TAM). We added the concepts of trust and cost to evaluate our model because trust is a major concept in adopting online service, and cost is one of the main strategies to attract customers to use online banking service. To see the validation of the model, we used partial least squares (PLS). A survey was done to gather data. The result was drawn from the model test, and we discuss it and conclude the study.

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A Study on the Trust Building of Trusted Third Parties in e-Trade (제3자 신뢰기관의 전자무역 신뢰구축에 관한 연구)

  • Cho, Won-Gil;Shin, Seung-Man
    • International Commerce and Information Review
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    • v.6 no.3
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    • pp.159-180
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    • 2004
  • This paper focus on building online trust in electronic commerce between partner that have never traded with each other before, the so-called first trade situation. For this, this paper proposes the model to build trust for conduction first trade transaction in e-trade(so-ca1led Trust Matrix Model : TMM). The TMM is based on the idea that for business to business electronic trade a balance has to be found between anonymous procedural trust, i.e. procedural solutions for trust building, and personal trust based on positive past experiences within for first trade situation, because of the lack of experience in these situations. The procedural trust solutions are related in the notion of institution-based trust, because the trust in the procedural solutions depends on the trust one has in the institutions that issued or enforces the procedure. The TMM can be used as a tool to analyze and develope trust-building services to help organizations conduct first -trade electronic trade.

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An Escalation Model of Muzakki's Trust and Loyalty towards Payment of Zakat at BAZNAS Indonesia

  • ROZIQ, Ahmad;SULISTIYO, Agung Budi;SHULTHONI, Moch.;ANUGERAH, Eza Gusti
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.551-559
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    • 2021
  • This study aims to analyze the effect of (a) sharia governance on transparency, muzakki's trust, and muzakki's loyalty in paying zakat to zakat management organizations, (b) trust and accountability on muzakki loyalty in paying zakat to zakat management organizations, (c) transparency, loyalty and accountability on the amount of zakat payments to zakat management organizations This is explanatory research with data analysis techniques using the smartPLS method. The sample is 117 people who had paid zakat to BAZNAS, Indonesia. The results showed that the sharia governance variable had a significant effect on the accountability, transparency, and muzakki trust variables. The accountability variable has a significant effect on the muzakki loyalty variable and not on the zakat payment variable. The transparency variable has a significant effect on the muzakki loyalty variable and not on the zakat payment variable. The muzakki trust variable has a significant effect on the muzakki loyalty variable, and the loyalty variable has a significant effect on the zakat payment variable. This new model can explain the variables that affect the increase in trust and loyalty in increasing the amount of zakat payments. Muzakki's trust and loyalty improvement model against zakat payment in BAZNAS Indonesia, explains how BAZNAS organizers can increase zakat revenue, loyalty, trust, and good sharia governance.

The Role of Virtual Community Participation and Engagement in Building Brand Trust: Evidence from Pakistan Business Schools

  • TABISH, Muhammad;BASHIR, Muhammad Adnan;ALAM, Muhammad Mansoor;LONG, Zalizah Awang;RAHMAT, Mohd. Khairil
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.3
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    • pp.399-409
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    • 2022
  • The purpose of this study is to examine the role of virtual community participation and engagement in the brand decision by building community and brand trust. In this study, two theories (Social Capital Theory and Theory of Collective Action) were tested. Both theories were linked based on existing literature, and empirical evidence was obtained through testing hypotheses. Students from five prestigious Pakistani business schools provided a total of 849 replies. The measurement model and structural model were both analyzed using the partial least square (PLS) method. The findings show that virtual community engagement and participation have a positive and significant impact on virtual community trust. Although virtual community engagement has a positive effect on brand trust, we found no evidence of a link between virtual community participation and brand trust. Later, these trusts positively influence brand choice. This study has several managerial implications. The suggested model of this study helps managers to get customers' insight, choose the right target market, and set integrated marketing communication strategies besides social media marketing strategies. The study represents a new perspective of consumer behavior that helps to understand how a customer behaves in virtual communities to trust and take the final decision to purchase.

A Study on the trust factors in B2B e-Marketplace with Technology Acceptance Model (e-Marketplace의 신뢰요인에 대한 연구 -정보기술수용모형(TAM)을 중심으로-)

  • Lee Jong-Man;Kang Tae-Gyung
    • Management & Information Systems Review
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    • v.13
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    • pp.163-188
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    • 2003
  • Lack of trust is major reason for many company to take a cautions stance towards business-to-business electronic commerce. Especially innovative business models such as online business-to-business marketplaces face the lack of not only having to give their members and partners faith own capabilities and reliability, but also to ensure that the respective parties interacting through them have trust in each other. This paper is empirical study on the trust factors affecting the repurchase intentions in a B2B e-Marketplace by survey instrument based on Likert-style 5 point measurement scale. The objective of this paper is evaluation of relationship between repurchase intentions and trust. The focus of this paper is the antecedents and consequences of buyer trust in a B2B e-Marketplace, not trust intermediaries or in third parties that might mediate between the buyer and e-Marketplace. The findings of this study are expected to increase the awareness of B2B e-Commerce adopter and implementers about the importance of trust in e-commerce participation.

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The Effects of Trust on Customer Satisfaction and Re-use Intention in P2P File Sharing (P2P파일공유에서 신뢰가 고객만족과 재이용의도에 미치는 영향)

  • Cho, Chul-Ho;Kang, Byung-Suh
    • Journal of Korean Society for Quality Management
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    • v.34 no.2
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    • pp.33-47
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    • 2006
  • This study was designed to examine the casual relationships among trust evaluation factors, trust, customer satisfaction, and re-use intention in the P2P file sharing service. We applied structural equation model to test the hypotheses and research model. As a result of this study, trust evaluation factors affect trust and customer satisfaction and both of trust and customer satisfaction affect re-use intention respectively and significantly. Also trust affects customer satisfaction significantly. Specifically, trust was empirically confirmed as one of the important factors preceding customer satisfaction and re-use intetion in the P2P file sharing service. Therefore, this study shows that trust is important factor that P2P companies have to emphasize to raise user satisfaction and performance.

An Empirical on The Customs Loyalty in Trust Dimension of Clearance EDI Service (통관 EDI 서비스에서 신뢰차원이 신고인의 세관 충성도에 미치는 실증분석)

  • Lee, Je-Hong
    • International Commerce and Information Review
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    • v.8 no.3
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    • pp.143-164
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    • 2006
  • EDI is fast becoming the standard way of exchanging business documents, not only in this country but throughout the world. The purpose of EDI is currently being used for all the most common business transactions such as purchase orders, invoice, quotes, bill of lading, status reports, receiving advices; and also for some very specific transaction. Thus, the purpose of this study, by way of literature survey and survey research are to find the effectiveness in EDI Service of Clearance Physical. The model of the Trust Dimension and EDI Provider Loyalty in EDI Service of Clearance Physical is tested here using data from 163 samples. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. some of the hypotheses are tested empirically to demonstrate the applicability of the theoretical model. In examining the relationships of the Clearance EDI determinants factors, Trust and e-loyalty show in significantly by customs practice trust, clearance EDI, EDI provider trust and clearance EDI loyalty. but that show in not significantly by a list of names, EDI benevolence.

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Perceived Trust of e-Marketplace and Its Effect on Commitment, Long-Term Orientation and Cooperation (e-marketplace 이용기업의 신뢰가 몰입, 장기거래지향성, 협력에 미치는 영향)

  • Park, Jun-Cheul
    • The Journal of Information Systems
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    • v.16 no.2
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    • pp.123-144
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    • 2007
  • As the interest in the business-to-business electronic commerce is increasing, many companies are participating in the business-to-business e-marketplaces. As a result, it is important to develop understanding of behaviors of firms that use these e-marketplaces. For this purpose, e-marketplace usage company trust is proposed to affect commitment, long-term orientation and cooperation. This study, which used data from participating in the business-to-business e-marketplace companies, showed acceptable data-fit of proposed model and supported all of research hypotheses. The empirical results indicated that trust take significant effect on commitment, long-term orientation and cooperation, and the commitment affect long-term orientation and cooperation, and the commitment in turn have strong influence on long-term orientation and cooperation. It was confirmed that commitment variable is effective mediator linking trust and long-term orientation and cooperation.

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The Effects of Creating Shared Value on Corporate Performance

  • Park, Jong-Chul;Mool, Prashant;Na, June-Hee;Lee, Chang-Gon
    • Journal of Distribution Science
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    • v.12 no.10
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    • pp.29-35
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    • 2014
  • Purpose - This study highlights the inter-dependence between business and society. Various business strategies like Corporate Philanthropy and CSR (Corporate Social Responsibility) are introduced to establish better relationship between business and society. Research Design, Data, and Methodology - This study presents a research model clarifying the role of Creating Shared Value (CSV) and its influence on overall corporate performance. Further, we reveal the mediating role of corporate trust generated by various mechanisms of economic and social values, leading to enhanced corporate performance. Results - The proposed research model addresses five different proposals indicating that, by incorporating CSV approaches, organizations can create both business and social values. These values help positively influence corporate trust, ultimately facilitating improvements in overall corporate performance. Conclusions - CSV is currently in its early stage; it is difficult to gather meaningful data to measure its performance. However, this study seeks to connect CSV with other important factors such as corporate trust. The proposed model can be a starting point for a more empirical and formal conceptualization of CSV along with other important links.