International Journal of Advanced Culture Technology

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Trust-based business model in trust economy: External interaction, data orchestration and ecosystem value

  • Received : 2018.02.03
  • Accepted : 2018.02.27
  • Published : 2018.03.30
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Abstract

The aim of this study is to formulate a trust-based business model of Internet services in so called the "trust economy." For it, firstly concepts of trust and trust economy are discussed. Then, we present previous literatures' review of trust in social science prism and trust economy in economic prism. This study classified the literatures' stances with two viewpoints of the 'system' and the 'user'. With this backdrop, we discuss three contradictory stances: Internal optimization vs. external interaction, personal data control vs. orchestration, and end-user vs. ecosystem value. In the result, we formulate a trust-based business model framework with three trust issues in user perspective and suggests three strategic directions related three issues along with representative use cases.

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References

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