• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2002.11a
• /
• pp.44-55
• /
• 2002

This paper tried to analyse the factors influencing consumer trust and the relationships between cause variables and results in Internet Shopping Mall. In order to do so, this paper tried to analyse the trust factors in TV Home Shopping as well as Internet Shopping Mall in terms of cyber markets both. There found six factors: perceived factor before purchasing, perceived factor after purchasing, perceived and emotional factors in the course of purchasing, posit ive and negative emotional factors after purchasing. These factors are correlated with internet shopping variables and we can measure how Internet shopping variables can affect trust to the shopping mall. We can compare the trust factors of TV home shopping with those of Internet shopping Mall. and then we can activate Internet Shopping Mall. More implications of this study and further researches should be discussed in the future research.

• Journal of the Korea Society of Computer and Information
• /
• v.10 no.3 s.35
• /
• pp.237-247
• /
• 2005

Ubiquitous Sensor Network(USN) is the very core of a technology for the Ubiquitous environments. There is the weakness from various security attacks such that tapping of sensor informations, flowing of abnormal packets, data modification and Denial of Service(DoS) etc. And it's required counterplan with them. Especially it's restricted by the capacity of battery and computing. By reasons of theses. positively, USN security technology needs the lightweighted design for the low electric energy and the minimum computing. In this paper, we propose lightweight USN mutual authentication methology based on trust model to solve above problems. The proposed authentication model can minimize the measure of computing because it authenticates the sensor nodes based on trust information represented by subjective logic model. So it can economize battery consumption and resultingly increse the lifetime of sensor nodes.

• Journal of the Korean Home Economics Association
• /
• v.51 no.2
• /
• pp.207-218
• /
• 2013

Social capital theory provides a framework for analyzing the economic well-being. The purpose of this study is to analyze the age effect of social capital by comparing middle aged and the elderly, as well as to investigate the independent effects of social capital on their subjective economic well-being, respectively. The two concepts of "trust" and "social network" were used to measure the level of social capital. Comparisons between the age groups were made regarding the relationships between social capital and economic well-being of four age groups, including younger middle-aged, older middle-aged, younger elderly, and older elderly. Data from the $2^{nd}$ wave of the Korean Longitudinal Study of Ageing (KLoSA) were used. The final sample for this analysis is 8,406 respondents aged 45~84. The major findings are as follows. First, the level of social capital, trust and social network, is statistically different by age groups. Second, the model fits in the case of model including social capital variables are all larger than their counterparts in the four age groups. Third, social capital is "resource" that can contribute to increasing the subjective economic well-being. Based on the empirical results, implications for welfare policies related with issues of social security for the elderly in Korea are provided.

• Journal of Korean society of Dental Hygiene
• /
• v.19 no.4
• /
• pp.615-624
• /
• 2019

Objectives: This study explored job satisfaction experience and meaning of work in dental hygienists. Methods: In-depth interviews were conducted with 13 clinical dental hygienists who had been working in dental clinics for more than 10 years. The analysis method used was developed by Giorgi, including all four steps. Results: The results of the interview were categorized into five central meanings: recognition and trust (including patient's trust, trust in the boss, recognition in the hospital, and intimacy), growth (growth of the hospital, growth in jobs, and problem-solving skills), professional pride (self-esteem, extension of work and changes of awareness, and being able to help others), reward (financial compensation and psychological rewards), and meaning of life given by work (the process of maturing, self-representation, and vitality of life). Conclusions: Based on this study, we need to develop tools to measure dental hygienists' level of job satisfaction as well as follow-up research on ways to improve it.

• The Korean Journal of Franchise Management
• /
• v.9 no.1
• /
• pp.41-51
• /
• 2018

Purpose - In franchise system, how to build the relationship between the franchisor and franchisee through influence strategy is very important, because it affects on the long-term orientation like recontract intentions. Thus, this study examines the effect of mandatory influence strategy on relationship satisfaction, relationship trust, and recontract intentions in the context of food-service franchise industry. This study suggests the guidelines on how franchisor uses their influence strategy on franchisee to maintain and increase the recontract intentions. Research design, data, and methodology - This study examines the structural relationship between mandatory influence strategy, relationship satisfaction, relationship trust, and recontract intentions from the franchisee's perspective. Mandatory influence strategy divide into three sub-dimensions such as request, legalistic plea, threat. In order to test the purposes of this study, research model and hypotheses were developed. Every constructs were measured by multiple items tested and developed in the previous research. Also, the constructs utilized in this research are measured using 7-point scales anchored by "1=strongly disagree" and 7=strongly agree". The data were collected from 496 owner and owner manager franchisees and were analyzed using SPSS 21.0 and Smart PLS 3.0. program. Analysis of frequency was conducted to identify the demographics and general characteristics of the survey subjects. In order to measure the reliability and validity of the measurement tools, confirmatory factor analysis and correlation analysis were conducted and structural model analysis was conducted to verify the proposed research model. Result - The results of this study are as follows. First, this research found that mandatory influence strategy is positively related to relationship satisfaction and relationship trust, but not to recontract intention directly. Second, this research also found that the full mediating role of relationship satisfaction and relationship trust between the mandatory influence strategy and recontract intention. Conclusions - The findings of this research indicate that franchisor should use properly mandatory influence strategy to improve recontract intentions through relationship satisfaction and relationship trust. Due to the nature of food-service franchise industry, which needs high relationship quality, franchisor must manage their franchisee using influence strategy in order to improve satisfaction and trust. If franchisee perceives higher relationship quality, they will show higher intention to recontract. At the end of this paper, limitations and future research directions were suggested.

• The Transactions of the Korean Institute of Electrical Engineers P
• /
• v.56 no.2
• /
• pp.109-114
• /
• 2007

This paper summarize about the auxiliary electrode measured a ground resistance. The method to measure a ground resistance is the fall-of-potential method to using an auxiliary electrode. And an auxiliary electrode must be set up on the ground. Today it is so difficult to set up the auxiliary electrode on the ground because of many concrete building and many paved roads. So this paper is regarding a trust analysis of the ground resistance measurement by the substitute auxiliary electrode. It substituted a iron structure around the building, a neutral line multiplex ground to earth, a wire net for auxiliary electrode. This information is confirmed bv compared with the measurement value.

• Knowledge Management Research
• /
• v.11 no.1
• /
• pp.1-17
• /
• 2010

As information technology had shown tremendous development in late 20th century, various service opportunities appeared in many industries. Also, new types of service are becoming available such as, reservation, teleconsultation, telemedicine. In health care industry, in which, many hospitals are faced operational difficulties and competing impetuously, a web site has become a effective tool to attract patients and transfer tremendous health information to the patients. This study is based on many previous researches on online service quality, try to figure out e-service quality factors of health information sites, and the factors' effect on users' satisfaction on the web site via providing knowledge and trust on the web site. As a result, usability, site aesthetic, responsiveness and security are the 4 factors to measure e-service quality of health information web site. All factors except site aesthetic have significant effects on providing knowledge, security only effects on trust on the web site.

• International Journal of Computer Science & Network Security
• /
• v.23 no.2
• /
• pp.147-151
• /
• 2023

The article reviews the quality of information on the Internet in general and health information in particular, where the accumulation and steady increase of information available on the Internet, without concern for its quality or importance, and regardless of the target audience, in addition to the lack of evidence of its credibility such as the availability of the name of the editor and references, and the availability of the name of an academic or research body responsible for that information. Add to this the lack of bibliographic data that can help infer the novelty of the information, and verify the element of trust in it . The problem is exacerbated with regard to the health information available on the Internet, due to its danger resulting from the presence of false health information that may cause danger to human health if relied upon. Through this article, the researcher proposes criteria that can help users search for information to measure the degree of quality, trust, and credibility of information in general and health information available on the Internet in particular.

• The Korean Journal of Health Service Management
• /
• v.1 no.1
• /
• pp.75-89
• /
• 2007

The start point of a franchise system such as Lotteria was in 1979. Since 1990, the franchise systems in Korea have rapidly spread over all industry types. As 'Franchise Law' was enforced in 2002, the expansion of a franchise picked up its' speed. The barbers and beauty parlors business has the same expansion trend. However, there was no study about the franchise systems in the barbers and beauty parlors business. The purpose of this study was to find the goodness of fit of the structured equation model proposed and identify the significances of relationships in the variables of justice perceptions, trust, satisfactions, business performances, switching barriers, switching cost etc. This study tries to find a solution for a good development between franchisor and franchisee in the barbers and beauty parlors business in Korea. The theoretical considerations about justice of this study is limited in reciprocal relation justice and procedure justice. And it did make simplify for trust, satisfaction, business performance, switching barrier. And switching barrier did measure as dimension of switching coot. From October 26, 2005 to October 29, this study collected 250 survey questionnaires from the franchisees located in Seoul, Busan, Daegu, Ulsan, and Keoyng-Nam. In analyses of using SPSS Windows 11.0 and LISREL 8.14, this study used 208 cases because 48 cases did not response appropriately. Tn conclusions. reciprocal justice perception and procedure justice jointly determined trust. Secondly, reciprocal justice perception significantly determined satisfaction. Procedure justice perception negatively determined satisfaction, but this relationship was not significant. Thirdly, reciprocal justice perception positively influenced business performance, and procedure justice negatively influenced business performance, but the last relationship was not significant Fourthly, trust positively significantly influenced satisfaction and business performance. Fifthly, satisfaction positively influenced business performance and true determined switching barrier positively. This study shows following: firstly, a composition concept did make structural relationship and secondly, a reciprocal relation justice of a franchisor did appear as an important variable and it gives positive influence to trust, satisfactions, business performance, switching barriers of the franchisees.

• Journal of the Korean Applied Science and Technology
• /
• v.40 no.2
• /
• pp.210-222
• /
• 2023

This study conducted a comparative study using Korean and Chinese consumer data to confirm the impact of K-beauty brand's CSR motivation on CSR authenticity and brand trust, and the effect of CSR authenticity and brand trust on brand support. Of the collected data, 392 copies were used for verification and analyzed using a two-step approach and maximum likelihood measure. As a result of the study, it was found that value-driven, stakeholder-driven, and strategic motivations, excluding egoistic motivations, had a positive effect on CSR authenticity and brand trust. In addition, CSR authenticity had a positive effect on brand trust, which was found to support the brand. As a result of comparing Korean and Chinese consumers, it was found that CSR motives in both countries affect authenticity and brand trust, but Chinese consumers showed higher results in more areas than Korean consumers. These results show that K-beauty brands in order to expand the Chinese market, it has implications that it is necessary to understand Chinese consumers and strengthen the CSR motivation strategy they pursue.