• 패션비즈니스
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• 제16권6호
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• pp.127-143
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• 2012

This study aims to derive the sensitive image analysing the color tones based on the web-sites of cosmetic brand and to know how the web-site color tones and the color tone image as visual factor for information transfer do influence the effective communication. 10 cosmetic brand web-sites are selected based on the pre survey, and the main page color tones of cosmetic brand web-site are analyzed by Color Catch and Munsell Conversion program, whereas the composition of color tones and color image such as the main trend colors, secondary colors, accent colors and etc are analyzed by a graphic professional program 'Adobe Photoshop'. 5 color tone groups are classified as Black&White, Green&White, Blue&White, Purple&White and Red&White according to the color distribution chart, and the emotional language is derived applying them to the pre research and IRI image scale. The color association is empirically analyzed by a survey method. The study results finally show Black&White is proper for expression of high quality and modern image, Green&White for pure and clean image, Blue&White for cool and transparent image, Purple&White for mysterious and elegant image respectively. This study results are necessary for plan of color delivering the strong transferring power of visual information the time when to make the effective web-sites, and it hopefully will be utilized as the basic data for the color marketing to actively express the brand identity and to satisfy the consumers' sensitivity.

• 복식
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• 제31권
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• pp.33-46
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• 1997

The purpose of this study was to investigate color planning method for apparel fashion de-sign and to present the method of analysis of green color. Theoretical backgrouds of color planning for fashion design were scrutinized by documentary studies Fashion color planning has been developed through 4 steps: analysis of color environment analysis of color psy-chology presentation of coordination appli-cation to fashion design. Green color environment consisted of mar-ket informations and forecast informations The former were collected by color samples which were used for women's apparel of national brands from '93 spring/summer to '96 spring/summer and the latter were analyzed by fashion forecasting books. Green color psy-chology was investigated through the docu-mentary studiess. image of green color and these expressed in fashion were revealed through documentary studies. The results of this study were as follow: 1. 117 green color samples were collected from domestic womens brand. The character-istic of samples were the yellow green in hue and pale light bright in tone. forecast infor-mation was collected through fashion forecasting books from abroad and adaption of forecast information was investigated by mak-ing a comparison forecasting information be-tween market information. In consequence national market colors reflected the forecast information in concurrence with the character-istic colors of national women's apparel. 2. Affirmative images of green were nature youth health and abundance and negative images were extraordinary misfortune wind-fall. in these images nature youth and health were mostly used in fashion.

• 한국콘텐츠학회논문지
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• 제9권12호
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• pp.647-655
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• 2009

색상은 콘텐츠의 하나로서 소비자에게 중요한 의미를 지니게 되는데 일반적으로 개인이 보유하고 있는 색상 이미지는 시간을 두고 축적된 경험이나 지식의 산물로 존재한다. 본 연구는 향후 유행할 것으로 예측되는 유행색을 중심으로 색의 이미지가 가지고 있는 개성과 의미를 파악하고 색상에 대한 태도를 분석하고자 하였다. 연구 결과에 의하면 크리스탈 사운드, 크리미 터치, 미스테리우스 빈티지, 오톰 포레스트, 카니발 등 5개의 주요한 유행색들은 비교적 독특한 고유의 개성적 이미지를 가지고 있는 것으로 나타났다. 추가적인 형용사 이미지 분석 결과, 크리스탈 사운드는 자수성가한 사업가의 이미지를 가지고 있으며, 크리미 터치는 여고생의 이미지, 미스테리우스 빈티지는 대부의 이미지, 오톰 포레스트는 일반 대중의 이미지, 카니발은 서커스 광대의 이미지를 갖고 있는 것으로 나타났다. 이중 크리미 터치는 소비자의 태도에서 가장 높은 선호도를 보이는 것으로 나타났다. 이상의 연구 결과들은 개인의 개성과 색상의 개성의 일치성을 고려함으로서 긍정적인 소비자 행동을 유발할 가능성을 보여준다. 또한 본 연구는 패션과 마케팅을 연결한 학제적인 연구로서 가치가 있으며 향후 지속적인 연구가 필요할 것으로 보인다.

• 한국가정과학회지
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• 제9권1호
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• pp.51-61
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• 2006

The purpose of this study is to examine the relation between the trend of art and fashion which predominate a certain time. In order to achieve this goal, this study intends to analyze how plasticity found in Mondrian's pictures are applied to modern fashion with its focus on formative elements. Mondrian was ahead of abstractionism, a major trend of contemporary art, and defined the theory of neo-plasticism. The theory of neo-plasticism defined by Mondrian is characterized by the limited expression of lines and shapes by using only vertical and horizontal straight lines, and right angles and four-sided figures weaved by the lines, and the use of achromatic color(black, white, and gray) in three primary colors(red, blue, and yellow). Based on his theory, he fully displayed the world of geometric abstraction. Mondrian's formative elements which have been applied in modern fashion can be divided into shape and color, For the element of shape, first, horizontal and vertical lines have been applied to patterns, trimmings, detail, and plane of textiles through simplification of design, representing proportion, balance, and stress in a silhouette, Second, plane and diamond shapes made of horizontal and vertical lines have been applied to textiles or patterns with uniqueness. For the element of color, first, three primary colors and achromatic colors are used to seek the aesthetics of balance and harmony that are produced in the strain of conflict through brightness, chroma, and complementary colors, Second, primary colors of high chroma and brightness which are much stronger than pictures are used to express a modern sense. Formative elements of neo-plasticism, which have been applied to modern fashion suggested by this study, are connected with the trend of art contemporary designers have borrowed, Accordingly, this study will become a very helpful material which provides designers with original ideas in developing materials and patterns which connect design with art.

• International Journal of Costume and Fashion
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• 제5권1호
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• pp.42-58
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• 2005

This study examines the color image of the early 20th century and compares the work of designers' who represented fashion and trend at that time with cinema costume which made after 1990's. This shows the relationship and differences between the color of the past which is presented through designer's works and present which is visualized through cinema costume. The result of this study shows that the color which is reproduced through cinema costume is decided according to the story, time period, scenery space and character of the film rather than being a genuine attempt at reviving the color of the past time period. The color is exaggerated or limited to manipulate the effects of character and story creating a stronger impression to the audience.

• 복식
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• 제62권2호
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• pp.103-121
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• 2012

The purpose of this study is to provide basic information to improve competitiveness of Korean fashion brands in the Chinese fashion market by taking photos of street styles in Seoul that is the hub of Korean fashion and in Dalian, the northeastern district where Korean fashion brands are launched as a test market China to compare and analyze the clothing colors preferred mostly by young women in their twenties and thirties who have the highest purchasing power. The study methods used literature review and empirical study simultaneously. Dalian and Seoul are two fashion cities in northeast of China and Korea where street fashion was photographed. Clothing colors that were mainly worn by young women in their twenties and thirties were qualitatively analyzed using the photos taken. Color analysis was based on the Munsell Color Order System to grasp general preferences of colors on the basis of previous researches, and color tones were based on the ISCC-NBS System. In order to grasp the basic materials on Seoul, the Korean fashion city and Dalian, the northeastern fashion city in China, street fashion styles of 2010/11 F/W season were compared and analyzed. As a result, black and deep tone PB color appeared most frequently. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. For the top wear, women in both areas preferred similar tones in the YR color category and Dalian women preferred vivider and brighter S tones in the R color category. For the bottom wear, women in both areas highly preferred achromatic colors and colors in the PB color category. For bags, women in both areas preferred black and colors in the YR color category. Finally, for the shoes, while women in both areas preferred black in the achromatic color category, they showed different color preferences in the chromatic color category. R color categories were preferred by the women in Seoul and the YR color categories were preferred by the women in Dalian. Conclusively, women in both cities highly preferred achromatic colors especially black for the top and bottom wear, bags, and shoes. It may reflect their desire to look refined and slender through colors. Moreover, continuous and steady research on fashion trends in Seoul and Dalian may have positive effects on Korean fashion businesses that plan to be launched in China, the area of competition for global brands.

• 한국인쇄학회지
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• 제25권1호
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• pp.81-94
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• 2007

Recently, the trend in the printing industry includes shorter run lengths and with fast turnaround times. As new markets have made it possible to produce small quantities of high-quality color products at affordable price, the general commercial printing meets the customer's diverse demand by using spot color besides process four colors. Especially, by using spot color for printing the enterprise's logo or specific color, we can see the effect of printing is getting better. With the combination of the right software, ink, media, and device can be treated as a digital proofer for spot color printing, providing significant time and cost savings compared to conventional procedures. The objective of this study is to investigate the quality of spot color proofs printed by ink-jet and dye sublimation proofer using ICC-based color management system. An Epson Stylus Color 3000 ink-jet proofer combined with Best Color Proof XXL RIP was tested for glossy and matte paper. 3M Rainbow dye sublimation proofer was examined using 3M Rainbow controller ver. 4.1 RIP on the manufacturer recommended proofing paper. ICC profiles were generated for each device using ECI 2002 visual target and evaluated for the accuracy of process 4 color reproduction. The test charts consisting of Pantone color 1140 was selected to test the quality of spot color reproduction.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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• pp.105-108
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• 2008

Beijing as one of the prosperous cities has been attracting more and more to the people in China and overseas because of the coming Olympic Games. And the housing enterprises have become extremely popular as follows. The request of housing designation has also been increased and a color factor should be the key point of housing designation. This study is a research of perceptual color designation in public residential housing in Beijing. In particular, this study will deal with the color designation development trend of public residential housing in Beijing after an analysis of color designation of high-class residential housing from 2000 to 2007 in Beijing. Color around people is not only understood more rationally and personally in 21 century but also it is pursued to get a brand-newly incentive from tradition. While color could give housing many wonderful looks. Chromatics people have had a deeper acknowledge of color and color function so color has played a key role of housing designation. Color effect on people in physical and physiology aspect is getting more important. The color issue are one of the most effective and efficient factor in the in public residential housing, therefore this study deal with this issue 'How to effectively use the color in public residential housing space.

• 패션비즈니스
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• 제13권4호
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• pp.21-36
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• 2009

The objective of the study is to create color plan for company D based on color images of the Bloomsbury Group paintings, which is an art institute based in Bloomsbury, London, a hometown of the company, to renew the traditional brand image of the company by blending fashion and art. This study analyzed 'D's previous F/W Color planning from 2003 to 2007 through NCS to understand characteristics of company D's color planning. It considered company D's color renewal concept by looking into Bloomsbury Group's backgrounds and pieces. Based on 2008-2009 F/W color trend and the analysis result, the study suggests a color plan with reference to a case study of the company D, for which I work as a colorist. The color renewal of the company D for 2008-2009 F/W season was categorized into theme I. Bloomsbury and theme II. Charleston for planning. The following table summarizes the result of 2008-2009 F/W season color plan with focus on development of new check and print patterns. The significance of the study can be found in that it advanced beyond the color planning stage to be applied to the actual renewal. Through a renewal of an existing brand, a fashion brand can be revitalized to have distinguished competitiveness.

• 복식문화연구
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• 제30권5호
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• pp.631-655
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• 2022

Modern Hanbok tends to use new colors based on traditional colors and their symbolic meanings. In addition to the traditional colors, various expressions have been increased, it is necessary to consider the color and color trend used in modern clothing. This study focused on the period 2011 - 2020 and analyzed the main color and coloring method of top and skirt by year with 450 data from a total of 81 wedding magazines. The results of examining the characteristics of traditional colors during the target period are as follows. First, the main color of the Jeogori showed a distribution of various colors in the first half, but the main color of the skirt concentrated on black, white and light pink in the second half. Second, while the use of blue and green systems decreased, Dang-ui color changed to warm yellow, green, and red systems. The Baeja used plain dark white in the first half; however in the latter half, they changed to white or accented colors. The one-piece used various colors in the first half, but only black and white appeared in the second half. Third, in the upper and lower colors of Hanbok, the blue-red color, the traditional contrast color of the first half, decreased significantly in the second half. The appearance rate of proximity for the complementary color harmony of white-red color and the adjacent color harmony of white-blue increased.