• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.3
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• pp.27-32
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• 2018

Hanbok is a our own history and tradition and is an icon of Korean history and culture. Today, the costumes are moving around the world fashion trend due to the development of mass media and internet at the same time. This is an important clue to marketing activities and can be used for predictive analysis. Although Hanbok is changing little by little every year, research on the trend of Hanbok is rare. This study analyzed the results of searching for 'Hanbok' as a keyword in Portal Site Naver and posting a customized purchase of Hanbok for marriage between 2016 and 2017. The analysis was based on analyzing the photos uploaded, and analyzing purchase reason in the On-line review. Most buyer of Hanbok purchased for prepare marriage. The choice of a customized hanbok is mostly to search online or to use the fair. The most important factor in choosing a custom Hanbok that appeared in online reviews is color and then price. The color of the jacket is mostly light color and the off-white color is the most used and the long skirt such as the pink system, the chorale system and the red system, and it can be seen that the pink skirt is overwhelmingly large. In the design of Hanbok, The sleeves were straight and narrow, and the length was the chest line. The collar were enlarged and widened. 고름 used the sole color instead of the jacket and skirt color, and it was narrow not long. skirt's pleats was wide, and designed to overlap with double color of the fabric.

• Journal of Fashion Business
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• v.21 no.4
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• pp.34-43
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• 2017

Paperweave wallcoveing is necessary to develop new designs based on the analysis of global trend and reflection of Korean traditional image to improve commercial value in the worldwide market. The purpose of this study was to understand design trend and share valuable data by product analyzing of major paperweave wallcovering brands - Yeomyung (Korea), Phillip Jeffries (USA) and Omexco (Belgium). In the dominant color, the largest proportion is YR. Analysis of each brand color, Omexco is using the widest range of colors, the colors of each brand uses an exclusive of its own brand compared to other brands are Green (Yeomyung), Blue (Phillip Jeffries), Red (Omexco). The number of colors, Yeomyung and Philip Jeffries have a high ratio of bi-color, Omexco is revealing various color expression methods such as 55% solid color, two or three multi-color are each half of the balance. Analysis of weaving, Yeomyung has a high ratio of balanced plain, at number of mixture, Yeomyung and Phillip Jeffries are using mostly paper-yarn but Omexco is using multi-mixture materials in some part of theirs. Regarding analysis of finishing, all three brands are mostly selling unfinished paperweave wallcovering but some solid coated are appearing at Yeomyung and Omexco. Yeomyung has more foil transfer compared with the other brands, Phillip Jeffries has some digital printed products.

• The Research Journal of the Costume Culture
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• v.7 no.6
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• pp.129-139
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• 1999

This paper analyzes the trend of fashion and make-up in 1990s and their relevancy to each other. Based on the chronological analysis, we propose a new category for the fashion and make-up trend in 1990s, which is 1) traditional ecology period(1990∼1994), 2) versatile trial or decadent period(1995∼1997), and 3) soft landing period based on the minimal neo-ecology and romanticism(1998∼2000). Between 1990 and 1994, there was no differentiation in seasons. It appeared that spring/summer and fall/winter trend have had no big differences. At the beginning in 1990s, it was basically based on ecology concept that emphasizes the natural image. However after 1995, seasonal differences in trend are appeared and there were various make-up designs. The trends of spring/summer in 1996 could be named as color revolution period that emphasized the unique and individual expression of each person. In 1997, black, pastel, and brown colors were the result of reinterpreting the classic and sexy images of 1960s to natural and modernistic image of 1997. Purple color started to be introduced to us. In 1998, pastel tone, pink, and purple color expresses the glamorous look based on the romantic feminism. S/S of 1999 is mainly represented by minimalism and avant garde. For fall/winter trends, brown color lines make-up comes to mix with romantic image and developed into wine, orange, neon colors in 1995 and 1996. These colors were the symbol of property and sentiment. Gold make-up emphasizing the eye area was the tendency of that period. In 1997, the fear of coming end of century was expressed as decadent image. At that time, ethnic and romantic image appeared with vivid color lines, gold, red and violet. In 1998, romanticism was popular again with modernism and ethnic mood. It expressed the romantic elegant image. The trend has returned to the ecology mood again in 1999. This ecology is somewhat different from the previous ecology. It adds a sofistaiced feeling and sportic fashion. To express natural and sportic image, they choose pink blush. In coming 2000 as a new millennium, the yellow color will be main the stream to express vision, dream, and happiness in both fashion and make-up as an accent color. The minimal design and minimal tools will be used for the design and make-up, respectively. In addition, the fusion concept will dominate the fashion and make-up industry in the globalized and boundariless age. Through this paper, we hope that make-up can be accepted as a part of total fashion in its relationship with other elements such as shoes, clothes and accessory and that it can be considered as a independent art that has direct influence on people and industry.

• The Journal of the Korea Contents Association
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• v.7 no.5
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• pp.184-192
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• 2007

A social trend can change market trend because it influences on consumer's lifestyle. Therefore the trend has been considered as an important factor for planning and producing new items. If a new trend occurred, its impact on market needs to be examined. Recently, well-being became top global issue and it caused many changes on packaged food products. This study focuses on measuring the impact of well-being trend on package design. The range of products for this research is limited to packaged food product selling in discount stores because it is main category to show well-being trend. Generally, good package design generates impulsive buying at the point of purchase. Colors on packages are critical point for good product design and they are also reflecting social trend to meet their consumers' psychological desires. After gathering basic information from market research, several colors had been selected and classified. For providing specific evidences result from the trend, the role of four major colors have been compared and analyzed. Finally, questionnaire had been handed out to trendy consumers to reach consensus on well-being color.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.2
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• pp.127-138
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• 2002

The recent fashion trend of knit wear is now changing to the various fibrous color combination which emphasizes the plain texture. It supports the human body curvature which is influenced by the slim style of woven wear. In this research work, the general characteristics and knit wear fashion trend are studied. The metallic fiber and fancy yarn are used widely as fiber materials for knit in nowadays. However, the light and functional materials are preferred. The general characteristics of knit which gives the feeling of light and warm are still prevailing using pure wool, kid mohair, and mixed wool with polyester. In order to provide the soft touch feeling, smoothness of fine fiber, and feeling of sponge, several kinds of finishing techniques such as bulky, felting, bonding, and quilting process are usually adopted. The knit wear fashion trend is mainly consisted of the basic design items, and it gives the feeling of luxurious and elegance. The more youthful feeling is adapted for the general style of knit wear of the certain target age. The woven wear trend such as season color, line and pattern are applied in knit wear trend in recent days.

• Journal of Fashion Business
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• v.7 no.5
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• pp.17-31
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• 2003

$Premi\grave{e}re$ Vision is a leading textile collection held since 1973. In this study, textiles for 2004/05 F/W season in $Premi\grave{e}re$ Vision were analyzed at the various point of view, such as general trend, sub-theme, fiber content, color trend, structure, yarn trend, pattern, texture, decoration, finishing and other technical treatment, and functionality. There were three general trends; natural/ecology, geometry, and combination. Natural color and texture were widely used over the fabric exhibited, and irregularities expressed the natural trend of textiles. Geometric patterns were used for knit as well as for woven. Geometry expressed by various methods such as weaving, knitting, printing, shearing, embossing, and etc. However, geometry shown in this season was not a clear form expressed by weaving, but a blurry, irregular form expressed by various other methods such as knitting. The combination among heterogeneous fibers, yarns, colors, images, and textures was usual, however, the harmony among them was accomplished.

• Proceedings of the Korea Society of Costume Conference
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• 2003.10a
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• pp.45-45
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• 2003

The purpose of the study is to find out megatrends and design trend through the analysis of the influential factors on trend and various fields of design trend in the late 20th century. Further, it is to establish database to prospect the design trends of the 21th century by analyzing and estimating the design color trend.

• Journal of the Korean Institute of Landscape Architecture
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• v.18 no.3 s.39
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• pp.115-135
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• 1990

The purpose of this study was to suggest an improvement proposal for colors in urban environment with special regard to the surface color and their situations of apartment buildings in Seoul. For this goal, 167 cases of different color types of apartment buildings were surveyed. And, the survey was performed in the view of color by areas, by localtion, by builder, by paint year, by built year, by appearance of building, and by surface texture to prove the influencing factors on the surface colors. These collected data analyzed and compared with the existing studies to find out the changing trend of colors. The results are as follows : 1) The use of neutral gray($26.4{\%}$) and warm color(YR, Y, GY; 56.4%) were dominant and the usage trend of higher 'value'(87.4%) and lower 'saturation'(73.0%) was obvious. Especially, the use of PB and P was noticeable. 2) In comparing the existing studies, the changing trend in the surface color pattern was found. That is, neutral gray was used dominantly in 1970's, warm color(YR, Y)in the middle of 1980's. In the end of 1980's, warm color were also used dominantly same as before and GY, PB, P were used noticeably with some rising tendency of higher 'value' and lower 'saturation' was obvious. 3) The results of analysis by localtion shows that the different color groups might exist in Seoul city. Neutral gray and YR were dominant in zone I. Warm colors(YR, Y, GY)were prevailed in zone II, III, IV. In zone V, many colors were evenly used. In zone VI, middle values at warm color were dominant. Progressively, these color groups with further study could be considered in the color management in urban environment possibly. 4) Surface color of apartment buildings were different from their builders. 5) Concerned with the painted year, the use of higher 'value' and lower 'saturation' was increased gradually with the change of times. 6) the analysis by the built year revealed that the 'value' of surface colors on the old buildings was lower than that of the new ones. 7) The 'value' of colors on the surface with texture was higher than that of the surface without texture. 8) In the combination of two colors, the use of 'value' with difference at the same 'hue' was found harmonions in many cases, but the 'saturation' in usage was included in the ambiguity (Moon & Spencer's term). The ambiguity in color harmony should be improved in the near future.

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.366-367
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• 2004

• Fashion Information and Technology
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• v.2
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• pp.14-21
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• 2005