• 제목/요약/키워드: Trend Differentiation

검색결과 134건 처리시간 0.025초

비즈니스 진화에 기초한 블루오션 전략캔버스의 개선에 관한 연구 (A Refined Strategic Canvas of Blue Ocean Strategy Based on the Business Evolution)

  • 송창용
    • 산업경영시스템학회지
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    • 제35권3호
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    • pp.210-216
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    • 2012
  • Recently, it is not sufficient that contemporary firms satisfy customers to be really successful, they must create new value. To do so, many firms focus on the blue ocean strategy. The blue ocean strategy proposed the strategic canvas as a main tool for identifying the opportunities for value differentiation. It is easy to understand and for the use, but has weakness that is a unclear procedure to make it done. To complement its weak point, this study proposes a refined strategic canvas based on the concept of the business evolution that comes from a discontinuous evolution trend of 5 stages known as customer expectation.

탈모 치료에 관한 최신 동향 (The Latest Trends of Treatment for Alopecia)

  • 장인욱;고우신;윤화정
    • 한방안이비인후피부과학회지
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    • 제28권4호
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    • pp.12-28
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    • 2015
  • Objective : The purpose of this study is to analyse research trend on alopecia including androgenetic alopecia, alopecia areata, etc.Methods : We searched Pubmed, CNKI and OASIS on the title "alopecia" in recent 5 years.Results : We found 23 studies on Pubmed, 20 on CNKI, and 3 on OASIS about treatments of alopecia. The subjects of them were about 5α-reductase inhibitor, Minoxidil, steroids, immunosuppression, laser therapy, PRP, microneedling, stem cell, herbal medicine, integrative medicine, external treatments and syndrome differentiation.Conclusions : In recent studies in western medicine were about combination therapy or safety and presented validities and superiorities about new treatments. Integrative medicine, external treatment and researches about patients' characteristics were reported in TCM. Korean medicine has advantages of considering whole body and phychological problems.

A study on efficient gate system based RFID at the container terminal

  • Kim, Hyun;Kim, Yul-Seong
    • 한국항해항만학회지
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    • 제30권4호
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    • pp.277-283
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    • 2006
  • It is a world trend to construct large terminal and develop automated container terminal to attract Super Post-Panamax and provide service which is based on differentiation. In fact, there is insufficient research for automatization of terminal gate since the automatization of current constructed container terminal is only focused on increasing productivity and unmanned system through the automatization of quay, yard, etc. In this paper, we have investigated advantage/disadvantage of existing gate operation systems and compared each gate operation system in the aspect of raising terminal image and the productivity. For the specific study, we have used data from actual terminal gate operation and RFID model business sponsored by MOMAF (Ministry of Maritime Affairs and Fisheries). As a result, this paper carried out an efficient gate operation system and it has been expected that it will be performed as groundwork of automated gate operation system which is for design of container terminal and improvement of gate operation system.

브랜드 이미지 상승을 위한 쇼윈도우 디스플레이에 관한 연구 - 여성의류 매장 중심으로 - (A Study on the Show Window Display for a Improving the Brand Image - Focusing on the Career Woman's Dress Shop -)

  • 오승희;한영호
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
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    • pp.110-115
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    • 2005
  • Show window display is a technique of arranging goods for sales promotion, namely, motivating and inducing customers to purchase products. It is not simply exhibiting articles but a technical expression of values retained in exhibited articles and an integrated visual art comprehending color, lighting effect, the customers' angle of vision, differentiation from neighboring stores, harmony with properties, assistive roles of relevant goods, and entire messages provided by these elements. Show window display plays the role of a medium that expresses brand images and attracts consumers. Through the medium, the company's brand image is recognized and the recognition determines the trend of brand sales. Brand images planted to consumers seldom change, and wrong recognition affects not only the brand image but also the company image. The present study purposed to suggest show window display employing brand images different from traditional show window display, to examine the effects of brand images on consumers' intention to purchase, and to propose display design.

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파주(波州) 산성화성암체(酸性火成岩體)의 암석학적(岩石學的) 연구(硏究) (Petrology and Petrochemistry of Pajoo Acidic Igneous pluton)

  • 오민수
    • 자원환경지질
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    • 제11권1호
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    • pp.1-9
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    • 1978
  • The study is on petrology and petrochemistry of Pajoo Acidic Igneous pluton which intruded into Precambrian metasediments of basement of the area. The geologic sequence of studied area was shown in table 1 and 10 modal analyses and 7 chemical analyses on the rock samples taken from the body. Pajoo Acidic Igneous rock consist of hypersthene-quartz-diorite and porphyritic adamellite which based on the classification of the subcommision on systematics of igneous rocks of IUGS. And porphyritic adamellite which occured as a small stock was intruded into hypersthene quartz diorite. The rock forming minerals of hypersthene quartz diorite are composed of plagioclase, perthite, quartz, hypersthene, hornblende, biotite and porphyritic adamellite is composed of perthite, quartz, plagioclase and biotite. And the former is hypidiomorphic granular texture and later is porphyritic texture with microcline phenocrysts. In silica-oxides variation diagram, the Pajoo acidic igneous rocks are similar to the trend of Daly's average composition and equivalent to the calc-alkalic rock series. In AMF diagram, these rocks are stock of fissure filling vein type by cooling in magmatic differentiation.

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반응표면분석 법을 이용한 인삼우유 중 사포닌 추출조건의 최적화 (Optimization of Saponin Extraction Conditions in Ginseng Milk using Response Surface Methodology)

  • 이승수;박종면
    • Journal of Ginseng Research
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    • 제18권1호
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    • pp.53-59
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    • 1994
  • To develop the methodology of the quantitative analysis of saponin in ginseng milk, conditions of the saponin extraction were optimized using the fractional factorial design with 3 variables and 3 levels by a RSM computer program. The extraction of saponin increased with an increase in extraction temperature up to $90^{\circ}C$ and then decreased significantly at $100^{\circ}C$. Extraction time affected the saponin yield in a similar trend. On the other hand, decreasing cooling temperature increased the amount of the saponin extracted. Recovery yield of the saponin from ginseng milk varied from 70.0% to 92.9%. The optimum extraction temperature, time and cooling temperature determined by partial differentiation of the model equation were $86^{\circ}C$, 2.83 hrs and $4^{\circ}C$, respectively. Key words Ginseng milk, saponin, response surface methodology.

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밀레니엄을 맞이하는 1990년대 패션과 메이크업의 경향 (Chronological Trends of Fashion and Make-up in 1990s for the Next Millennium)

  • 김수진;한명숙
    • 복식문화연구
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    • 제7권6호
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    • pp.129-139
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    • 1999
  • This paper analyzes the trend of fashion and make-up in 1990s and their relevancy to each other. Based on the chronological analysis, we propose a new category for the fashion and make-up trend in 1990s, which is 1) traditional ecology period(1990∼1994), 2) versatile trial or decadent period(1995∼1997), and 3) soft landing period based on the minimal neo-ecology and romanticism(1998∼2000). Between 1990 and 1994, there was no differentiation in seasons. It appeared that spring/summer and fall/winter trend have had no big differences. At the beginning in 1990s, it was basically based on ecology concept that emphasizes the natural image. However after 1995, seasonal differences in trend are appeared and there were various make-up designs. The trends of spring/summer in 1996 could be named as color revolution period that emphasized the unique and individual expression of each person. In 1997, black, pastel, and brown colors were the result of reinterpreting the classic and sexy images of 1960s to natural and modernistic image of 1997. Purple color started to be introduced to us. In 1998, pastel tone, pink, and purple color expresses the glamorous look based on the romantic feminism. S/S of 1999 is mainly represented by minimalism and avant garde. For fall/winter trends, brown color lines make-up comes to mix with romantic image and developed into wine, orange, neon colors in 1995 and 1996. These colors were the symbol of property and sentiment. Gold make-up emphasizing the eye area was the tendency of that period. In 1997, the fear of coming end of century was expressed as decadent image. At that time, ethnic and romantic image appeared with vivid color lines, gold, red and violet. In 1998, romanticism was popular again with modernism and ethnic mood. It expressed the romantic elegant image. The trend has returned to the ecology mood again in 1999. This ecology is somewhat different from the previous ecology. It adds a sofistaiced feeling and sportic fashion. To express natural and sportic image, they choose pink blush. In coming 2000 as a new millennium, the yellow color will be main the stream to express vision, dream, and happiness in both fashion and make-up as an accent color. The minimal design and minimal tools will be used for the design and make-up, respectively. In addition, the fusion concept will dominate the fashion and make-up industry in the globalized and boundariless age. Through this paper, we hope that make-up can be accepted as a part of total fashion in its relationship with other elements such as shoes, clothes and accessory and that it can be considered as a independent art that has direct influence on people and industry.

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울산화강암 및 인접 사문암 중 주/미량 원소의 거동에 관한 지화학적 연구 (A Geochemical Study on the Behaviors of Major and Trace Elements in the Ulsan Granite and Its Contact Serpentinite)

  • 이재영;이인호
    • 자원환경지질
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    • 제28권1호
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    • pp.53-67
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    • 1995
  • Geochemical characteristics of iron-related Ulsan granite was studied in comparison with the Cretaceous granitoids from the metallogenic provinces of copper, lead-zinc and lead-zinc/molybdenum in the Gyeongsang Basin, and the variation of cheminal compositions at the Ulsan granite/serpentinite contact was investigated. Ulsan granite is plotted in the regions of granite and granodiorite of Streckeisen's diagram. It shows differentiation trend of calc-alkali magma, and the magmatic evolution from granodiorite to granite is consistant with the general crystallization path of the Cretaceous the granitoids in Gyeongsang Basin. Differentiation index(D.I.) of Ulsan granite is 86~95, which is higher than those of Jindong granites (D.I.=45~70) and Onjongri granites (D.I.=67~84), and there are differences in the content of some major and trace elements between Ulsan granite and other Cretaceous granitoids. At the Ulsan granite/serpentinite contact $SiO_2$, $K_2O$, $Na_2O$, $Al_2O_3$, Rb, Sr, Ba which are abundant in Ulsan granite decrease toward serpentinite, while T.Fe, MgO, Ni, Cr which are abundant in serpentinite decrease toward Ulsan granite. Therefore, the geochemical characteristics of Ulsan granite is applicable to distinguish iron province from different metallogenic provinces where other Cretaceous granitoids occur in the Gyeongsang Basin, and it is possible to find serpentinite which was intruded by granite on the basis of chemical variations.

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유가공 업체의 서비스 마케팅 차원의 분석과 발전 방안에 관한 연구 (A Study on the Service Marketing Analysis and Development Plan)

  • 박진호
    • 서비스연구
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    • 제9권1호
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    • pp.33-49
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    • 2019
  • 본 연구에서는 유가공 업체의 국내외 시장 발전성과 향후 홍보 및 유통전략에 대해 알아보고자 한다. 국내 유가공 업체의 제품들을 차별화하여, 이를 통한 핵심역량을 개발하고 새로운 시장을 개척하여 새로운 소비를 창출하는 유통 과정의 혁신을 이루어 유가공 업체의 매출증대를 높이고 우유의 품질을 향상시키며 프리미엄 우유 시장을 새롭게 형성하여 소비 활성화를 극대화 시키고 이를 기대하며 또한, 한류를 이용한 판매촉진 활동을 활성화 시키고 해외수출 시장을 적극 개척하여 새로운 소비를 창출함과 동시에 백색시유의 품종 다양화를 노려야 한다. 그리고 저지종(Jersey)의 도입을 통하여 치즈의 제조원가를 낮추고 음용 이외에 미용과 요리 분야에서 다양하게 우유를 활용하면 유가공 업체의 수익을 증대시킬 수 있고 유제품 소비의 활성화를 기대할 수 있을 것이다. 그리고 영양학적인 가치와 풍미, 더 나아가 환경을 생각하는 방향으로 품종의 전환이 필요하며 향후 고품질의 프리미엄 우유가 새로운 트렌드로 자리매김해 나갈 것으로 판단된다. 또한 우유 효능에 대한 다양한 홍보를 통하여 인식전환을 도모하고 높은 연령대일수록 낮아지는 우유 소비율을 높이는데 기여할 것으로 보인다.

망외부성이 수직 차별화된 시장의 가격경쟁에 미치는 영향 분석 (Effect of Network Externality on the Price Competition in Vertically Differentiated Market)

  • 조형래;이민호
    • 산업경영시스템학회지
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    • 제44권1호
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    • pp.37-44
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    • 2021
  • The information products dramatically reduce the production costs of vertically differentiated products. Information products are also more likely to be affected by network externalities. Thus the proliferation of digital products is increasing the interests in network externality and vertical product differentiation. In step with this trend, the impact of network externalities on price competition in vertically differentiated markets has been continuously studied. Existing studies related to this topic have assumed that network externalities increase consumers' willingness to pay per unit quality. The results show that higher quality products are affected more by network externality. However, network externality is essentially a concept affected by the size of the consumer, not a concept associated with quality. In this work, unlike previous studies, we present a new market model that reflects the essential definition of network externality. Based on the proposed market model, we derive both simultaneous and sequential Nash equilibria and analyze them numerically. The main results obtained from the analysis can be summarized as follows. First, network externalities primarily increase the demand for low-quality products and have a secondary impact on the demand for high-quality products. Second, the larger the quality difference between products, the more profitable they are. It also has been shown that sequential pricing methods are more advantageous in terms of revenue than simultaneous pricing method.