• Title/Summary/Keyword: Travel satisfaction

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A Study on the Determinant Attributes for Developing Korean-Style Industrial Tourism (한국형 산업관광 활성화를 위한 선택속성에 대한 연구)

  • Kim, Do Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.149-157
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    • 2012
  • This article aims to identify the selection attributes for developing korean-style industrial tourism. Evaluating attributes is the most important stage in consumer decision-making process and culture has a significant influence on this stage. This study is to analyze in the evaluation of selection attributes with the theory of industrial tourism and come up with developing tourism. a survey was conducted to the staff of travel agency in korea. Through factor analysis and multiple regression analysis, authors identified five factors(i.e. business, conveniences, tourism attraction, hospitality, property) were amenable to the industrial tourism, found that the most important attributes had the strongest influence on satisfaction level. According to the results of this study, author suggests that nationality of industrial tourism have an effect on evaluating selection attributes of the korean-style industrial tourism. therefore, nationality could be the basis of target marketing strategy.

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Consumer survey of foreigners and Koreans about Korean and Thai foods and restaurants (한국음식과 태국음식에 대한 국내.외국인의 소비자 의식비교)

  • Lee Seung-Joo;Kim Eun-Mi;Lee Mina-A;Kim Sun-A
    • Korean journal of food and cookery science
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    • v.22 no.2 s.92
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    • pp.122-130
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    • 2006
  • This study was conducted to investigate the consumer perceptions of Koreans and foreigners towards Korean and Thai foods and restaurants. Self-administered questionnaires were collected from 129 foreign residents and 291 Koreans who have been members or the Thai travel association in the seoul area. statistical data analysis was performed using the SPSS v 10.0 program. From the evaluation of Korean and Thai foods and restaurants by foreigners, Thai foods/restaurants showed significantly higher ratings in the attributes of 'Food appearance', 'Food smell', 'Overall food taste', and 'Exotic food taste' In the attributes of 'Use of various food seasonings', 'Variety of food ingredients', 'Variety of menu', 'Food sanitation', and 'Fast restaurant service', Thai food/restaurants showed higher ratings than Koreanfood/restaurants. Korean foods were considered more salty than Thai foods. However, overall satisfaction of Thai and Korean foods/restaurants was similar at about '3.7' points on the 5-point Likert scale. From the evaluation by Koreans, there were no significant differences in the attributes of 'Food appearance', 'Food smell', and 'overall food taste'. however. the rating or 'Exotic food taste' was significantly higher in Thai foods. In the attributes of 'Use of various food seasonings', 'Variety of food ingredients', and 'Variety of menu', Thai food/restaurants showed higher ratings than Korean food/restaurants. Interestingly, the evaluation of sanitation of restaurants was opposite to that of foreigners.

Implementation of Smart TV Application using HTML5 and Health Bicycle (HTML5와 헬스자전거를 이용한 사용자 체감형 스마트TV Application 개발)

  • Park, Jin-Tae;Hwang, Hyun-Seo;Moon, Il-Young
    • Journal of Advanced Navigation Technology
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    • v.18 no.1
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    • pp.101-106
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    • 2014
  • Smart TV is to form a market of new industries along with the smartphone that appeared in the early 2000s. With the development of IT technology and the emergence of smart phones, user to pursue the application of high satisfaction. The smartphone has to meet the needs of the user in a variety of applications. However, Smart TV which led to a decrease in the development of a member of the application that reflect the needs of the user. Smart TV is popularized, the approach may be used instead of the application of high specification, the smart TV feel to be a smart are required to meet the needs of the user. Therefore in this paper, using the latest IT technology to provide a smart TV applications. This provides a feeling in conjunction as a system of one smart TV, smartphone, the exercise bike like to travel the distance of the actual user. For this reason to use WebOS, HTML5, Web sockets, the technology of Android.

A model of a relative evaluation of the transfer distance between two modes (환승센터의 두 수단간 환승거리의 상대적 적정성 평가)

  • Cha, Dong-Deuk;O, Jae-Hak;Park, Wan-Yong;Park, Seon-Bok
    • Journal of Korean Society of Transportation
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    • v.27 no.1
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    • pp.35-42
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    • 2009
  • One of the problems we face up at the time of planning or improving a transportation transfer facility is which modes and how close we have to put together. The goal here is to keep the connecting transportation mode as close as possible to the prime transit mode, so people travel a minimum transfer path, a distance from one mode to another. Too much a physical separation between modes will limit, even with an intensive improvement of the component links, the level of service of a transfer path as a whole. This study defined a transfer path as the whole stretch of the distance from an arrival point of one mode to the departure point of the connecting mode. The transfer path was divided into three typical segments as side walk, stairways, and indoor corridors. Preference surveys were made for each of these segments, resulting in relative resistance. The sum of individual segments weighted with the relative resistance will make a transfer resistance of the path, which in turn constitutes a transfer utility function together with the overall satisfaction score obtained by the interview survey. The transfer utility function has been utilized to evaluate the transfer distance between modes.

An Empirical Study on Measurement and Improvement for the Service of Education and Administration in the University (대학의 교육 및 행정 서비스품질의 측정과 향상 방안에 관한 실증적 연구)

  • Lee, Pil-Jae;Kim, Yoo-Ra;Jeong, Hae-Jun
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.3
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    • pp.197-209
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    • 2008
  • Since the theories of service quality were introduced in Korea, they have been applied to the various organizations, such as hospital, hotel travel agency bank, telecom company, and even retail market. Compared with these areas, however studies on the service qualify in educational institutions have been scarcely conducted. Also, higher educational service challenges user-oriented education system of the 21st century concept of Service quality from the theories of market economy. The purpose of this study is to identify the dimensions of educational and administrative service, and their influence upon the satisfaction and value on service quality, and formulate the service quality model based on the revised quality dimensions using SERVQUAL measuring method, to find out the most influential factors upon the service qualify among these factors. This study also suggests proper measures for improving service quality.

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An Exploratory Study on Tourism-related Behavior of Popular Cultural Tourists Visiting Korea (방한 대중문화 관광객의 관광행동에 대한 탐색적 연구)

  • Baek, Unji
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.87-94
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    • 2021
  • The purpose of this study is to categorize tourists according to the types of Korean popular culture as travel motives and to explore their characteristics and behavior in the tourism-related decision-making process. A sample of 12,914 leisure tourists from the 2018 foreign tourist survey data was analyzed using MNL and ANOVA. The popular cultural tourists were categorized into K-food, K-fashion, and K-pop groups. They showed a higher percentage of female tourists, social media usage in the tourism information search, and visits from countries geographically close to Korea. K-pop tourists did not hesitate to choose Korea as the destination and visited Korea the most frequently. They showed the highest satisfaction, revisit intention and recommendation intention, suggesting loyalty and growth potential.

A Study on the Application of Machine Learning to Improve BIS (Bus Information System) Accuracy (BIS(Bus Information System) 정확도 향상을 위한 머신러닝 적용 방안 연구)

  • Jang, Jun yong;Park, Jun tae
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.3
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    • pp.42-52
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    • 2022
  • Bus Information System (BIS) services are expanding nationwide to small and medium-sized cities, including large cities, and user satisfaction is continuously improving. In addition, technology development related to improving reliability of bus arrival time and improvement research to minimize errors continue, and above all, the importance of information accuracy is emerging. In this study, accuracy performance was evaluated using LSTM, a machine learning method, and compared with existing methodologies such as Kalman filter and neural network. As a result of analyzing the standard error for the actual travel time and predicted values, it was analyzed that the LSTM machine learning method has about 1% higher accuracy and the standard error is about 10 seconds lower than the existing algorithm. On the other hand, 109 out of 162 sections (67.3%) were analyzed to be excellent, indicating that the LSTM method was not entirely excellent. It is judged that further improved accuracy prediction will be possible when algorithms are fused through section characteristic analysis.

A Study on the Effect of the Image of Korean Educational Tourism on Online Word-of-mouth Intention: Focusing on the Moderation Effect of Chinese Tourists' Conspicuous Self-presentation and Self-Image Consistency (한국 교육 관광지 이미지가 관광객의 구전의도에 미치는영향: 중국 관광객의 과시적 자기표현과 자아이미지일치성의 조절효과를 중심으로)

  • Chen-yu Shen;Seung-chul Yoo
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.283-290
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    • 2023
  • This study investigates the influential factors on online word-of-mouth (eWOM) intentions towards educational tourist destinations, primarily focusing on Korean universities and Chinese tourists. It reveals a positive correlation between eWOM intentions and the desire to enroll in these institutions. The significance of eWOM for attracting Chinese students elucidates the importance of establishing a strong brand image and ensuring high levels of tourist satisfaction. Moreover, social media users who travel for education purposes were found to emphasize self-image consistency and conspicuous self-expression. This research underscores the utility of leveraging social media to enhance the perception of educational tourist attractions, promoting these destinations, and stimulating eWOM, thereby enriching the understanding of the strategic use of social media in international student recruitment.

The MICE Participants' Importance & Performance Analysis on Smart Tourism Technology Attributes (스마트관광기술 속성에 대한 MICE 참가자의 중요도-실행도 분석)

  • Eun-Soo, Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.437-443
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    • 2023
  • We investigates MICE participants's evaluation on the application of smart tourism technology by comparing their importance and performance. Date were collected from MICE participants who had attended in hybrid MICE in recent five years, The three dimensions of smart tourism technology were event management, extension of contents, and community. We found that event management and community affected on overall satisfaction of MICE participants. The result of paired t-test revealed that there were significant differences in audience interaction, webinar, virtual showcase, communication by social hub, virtual marketplace, and matchmaking The importance-performance matrix also indicated that matchmaking, virtual marketplace, audience interaction, communication by social hub, and webinar were major weakness and should be improved in the future.

A Comparative Study on the Ways of Enjoying Xīsāishān Mountain, Scenic Site and Euisang(意象: Images) of it Shown on a Number of the Historic Korean and Chinese Literatures (한중 역대 문집에 나타난 명승(名勝) 서새산(西塞山) 향유방식과 의상(意象) 비교 고찰)

  • Park, So-Hyun
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.40 no.2
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    • pp.24-33
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    • 2022
  • The travel notes and nature poems found in historic literary men's works can be considered historical records related to scenic sites. Such travel notes and nature poems are based on the writers' personal characters, experiences, learning and etc. Such works clearly show the characters of each literature, information of the related objects and the writers' thoughts of the objects. This study, thus, looked into Euisang on Xīsāishān Mountain that could be the origin of Eobusa(漁父詞) loved and sung by Korean historic literary men, and found that the Korean and Chinese literary men's thoughts were shown through their ways to enjoy Xīsāishān Mountain and their Euisang on the mountain, which was different between the Korean and Chinese literary men depending on the geographical locations described in their poems. In detail, the study results are: 1. Such difference of the ways to enjoy Xīsāishān Mountain, the scenic site described in historic Korean and Chinese literary men's work is broadly classified into the ways to enjoy the scenic site by seeing it in person and the ways to enjoy it under the mental structure of speculation. 2. Xīsāishān Mountain in Wuxing is the background of Yújiāzi(漁家子) of the painting Zhāngzhìhé, is boasting its distinguished beautiful nature, and is the place where the Confucian Study of Hú(湖學) was originated. It is also the place known of its warmhearted climate. Therefore, Euisang on Xīsāishān Mountain under such beautiful and warmhearted circumstance are realized as the complete freedom and seclusion in Taoism and the satisfaction with the given environment and position in Confucianism. 3. Xīsāishān Mountain in Wǔchāng is a military strategic point with rugged mountain terrain and scenery that has been a historic ferocious battlefield and related with the loyal civil servant Qū Yuán. The Euisang on Xīsāishān Mountain in Wǔchāng, therefore, represents the nature scenery of a rugged fortress and patriotism of Confucianism. 4. The Korean literary men's way to enjoy Xīsāishān Mountain is Shinyu(神遊: spiritual travel), so that their Euisang is formed according to the direction of the writer's values. Especially it is noted that Korean Euisang on Xīsāishān Mountain is originally based on the painting Zhāngzhìhé that shows the complete free mood of Taoism; and the Euisang on Xīsāishān Mountain that came from the mindful image by the poet monk Qíjǐ of Tang dynasty and Kim Si-seup appears with such Buddhist ways to seek the truth as SakGongIlYeo(色空一如: Being full is essentially as same as being vacant) and GyeonSeongSeongBul(見性成佛: Everybody can become Buddha by enlightenment).