• 한국의류학회지
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• 제41권6호
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• pp.1039-1049
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• 2017

This study investigated the effect of shopping satisfaction on travel satisfaction, travel specific quality of life and overall quality of life for Korean vacation tourists. Tourist evaluations on those four variables were confirmed first. The effect of shopping satisfaction on the other variables was then investigated. The effect of demographics was also identified. An on-line survey method was used to obtain data of 20's-50's tourists, while factor analysis, regression analysis, ANOVA, and Duncan test were applied to analyze data. The results were as follows. First, shopping satisfaction of the vacation travel showed a positive effect on tour satisfaction, which affected the quality of life after travel. Second, travel specific quality of life had a significant effect on overall quality of life and confirmed the bottom-up spillover effect. Third, the perception of shopping satisfaction, travel satisfaction, travel specific quality of life, and overall quality of life differed by demographic factors. Women and young tourists revealed high satisfaction scores in shopping and travel; in addition, wealthy travelers showed a higher quality of life. Occupation tended to partly affect satisfaction and quality of life. The findings implied that travel and tourists' shopping are an important element to enhance the quality of life.

• 한국의상디자인학회지
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• 제18권2호
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• pp.207-219
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• 2016

This study was performed to investigate shopping behavior of Chinese, Japanese, and US tourists in Korea. For this purpose, travel activities and shopping items were identified first. And thereafter the shopping satisfaction, travel satisfaction, intention to word-of-mouth, and intention to re-visit were compared by country, gender and age. Finally, the effect of shopping satisfaction on travel evaluations as well as the effect of demographics on shopping satisfaction were examined. Secondary data were used for this survey, while ${\chi}^2$ test, t-test, ANOVA, Duncan test and regression analysis were applied to analyze data. The results were listed below. First, main travel activities were shopping, followed by enjoying natural scenery and visiting historic sites. Apparel, cosmetics, leather goods, and shoes were major shopping products. Chinese and Japanese tourists preferred cosmetics and apparel most, while US travellers bought lots of apparel and shoes. Men and older tourists tended to buy food products more than women and younger people did. Second, degree of shopping satisfaction significantly differed by country and age. The US tourists showed highest satisfaction, followed by Japanese and Chinese ones. Younger people tended to be satisfied more than older people significantly. In terms of travel satisfaction and intention for word-of-mouth, the US tourists, women, and younger people revealed higher scores than the other counterparts. Intention to re-visit Korea were significantly different, based on country and gender, showing higher for the US people and women. Third, shopping satisfaction was found to affect travel satisfaction, intention for word-of- mouth, and intention to revisit Korea significantly. In turn, travel satisfaction was also shown significantly to affect on intention for word-of-mouth, and intention to re-visit Korea.

• Human Ecology Research
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• 제54권5호
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• pp.529-539
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• 2016

This study confirmed shopping behavior of Korean young overseas tourists and its effect on travel evaluation. I first identified core factors of travel activity preference, travel shopping propensity, and shopping products. The effect of shopping product satisfaction on tour satisfaction and post-tour intention was then investigated. Based on travel activities, tourists were grouped, and their characteristics were compared. An online survey method was performed to obtain data of 20's-30's Korean unmarried people, while factor analysis, regression analysis, chi-square test, analysis of variance (ANOVA), and cluster analysis were applied to analyze data. The results were as follows. First, six travel activities (city life, art/shopping, cultural experience, entertainment, field experience, and friendship), three shopping propensity (novelty/uniqueness, utility, and prestige), and four product groups (fashion goods, household goods, crafts, and foods) were found by factor analyses. Second, travel activity tended to influence shopping propensity, which then influenced shopping products preference. All factors of travel activity seemed to affect the three travel shopping propensities. Third, shopping satisfaction was shown to affect tour satisfaction, and posttour behavior. Finally, four tourist groups (active, social, pleasure, and passive) differed in terms of preferred tour activities, shopping propensity, and tour behavior. Active tourists rated the highest scores and passive ones rated the lowest for most evaluations.

• 한국컴퓨터정보학회논문지
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• 제18권5호
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• pp.121-131
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• 2013

본 연구는 여행사 웹사이트 품질, 고객만족, 그리고 재구매 의도 간 영향관계를 파악하는데 목적이 있다. 이러한 목적을 달성하기 위해 최근 일 년 이내 여행사의 웹사이트를 통해 여행상품을 구입한 경험이 있는 소비자들을 대상으로 온라인 설문조사를 실시하였다. 구조방정식 모형의 결과는 여행사 웹사이트의 디자인 품질, 서비스품질, 그리고 정보 품질은 고객만족 및 재구매 의도에 통계적으로 유의한 영향을 가지는 것으로 증명되었다. 한편 여행사 웹사이트의 품질의 구성요소 중 정보 품질이 고객만족과 재구매 의도에 가장 중요한 요소로 밝혀졌으며, 다음으로 서비스 품질, 디자인 품질 순으로 나타났다.

• 유통과학연구
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• 제21권1호
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• pp.107-117
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• 2023

Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

• 한국콘텐츠학회논문지
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• 제12권10호
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• pp.489-498
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• 2012

본 연구는 여행박람회 방문객의 인지적 태도와 정서적 태도 요인이 심리적 만족과 방문만족에 미치는 영향을 연구하여 마케팅전략을 수립하고 기업의 성과를 높이는데 중요한 자료로 활용하고자 하는 연구목적을 가지고 있다. 본 연구를 위하여 2012년 하나투어 여행박람회 방문객 240명을 대상으로 설문조사를 실시하였고, 회수된 203부의 유효설문지를 바탕으로 분석을 하였다. 연구결과 첫째, 여행박람회 방문객의 인지적 태도 요인은 심리적 만족과 방문만족에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 여행박람회 방문객의 정서적 태도 요인은 심리적 만족과 방문만족에 긍정적인 영향을 미치는 것으로 나타났다. 따라서 여행박람회 방문객의 만족에는 참가태도가 중요한 영향을 미치는 요인임을 우선적으로 인식하는 것이 필요하다. 또한 방문객의 만족도가 긍정적 행동의도에 옮겨질 수 있도록 적극적인 마케팅 활동에 대한 전략을 수립하고, 차별화된 아이템과 콘텐츠가 개발된 여행박람회가 기획되어야 하겠다.

• 대한지리학회지
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• 제43권6호
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• pp.938-950
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• 2008

본 연구의 목적은 문화목적지 선택속성 추출과 집단별 시장세분화를 통해 문화목적지 선택속성과 여행만족도와의 영향관계 및 차이를 비교하는 것이다. 본 조사를 위한 설문은 기존 문헌연구와 데이터를 기초로 하여 개발되었으며, 설문조사는 부여와 공주지역을 중심으로 실시하였다. 연구결과에서는 문화목적지 선택속성이 6개로 추출되었으며, 군집분석에서는 3개의 그룹으로 세분화되었다. 다중회귀분석에서는 3개의 세분화된 집단과 여행 만족간의 관계를 알아보고자 Fisher's Z 값을 이용하였으며, 결과는 다음과 같다. 첫째, 문화 목적지 선택속성은 여행 만족도에 영향을 주는 요인으로 밝혀졌으며, 선택속성요인은 3개의 시장으로 세분화되었다. 둘째, 문화목적지 선택속성으로 세분화된 3개의 그룹은 여행 만족도에 영향을 주는 것으로 조사되었다. 따라서 세분화된 그룹 간 문화목적지 선택속성의 선택이 다르게 분석되었으며, 이와 관련한 문화관광을 하는 관광객들을 위한 상품과 서비스를 차별화 할 수 있는 마케팅적 정책과 방법을 강구하여야 할 것으로 보여진다.

• 한국콘텐츠학회논문지
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• 제16권2호
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• pp.365-373
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• 2016

본 연구의 목적은 중국인 관광객을 대상으로 관광동기에 따른 관광지 선택속성의 차이 및 만족에 미치는 영향을 알아보고자 하였으며, 연구결과는 다음과 같다. 첫째, 관광동기에 따라 관광지 선택속성에는 부분적으로 차이가 있는 것으로 나타났다. 둘째, 관광동기는 만족에 부분적으로 정(+)의 영향을 미치는 것으로 나타났다. 이러한 연구결과는 중국인 관광객의 관광동기와 선택속성, 만족간의 관계를 실증적으로 분석했다는 것에서 의의를 찾을 수 있다. 연구결과를 통한 시사점은 다음과 같다. 첫째, 향후 중국인 관광객의 방문을 확대하기 위해서는 관광동기에 따라 특성화된 관광지 개발이 이루어져야 할 것이다. 둘째, 중국인관광객의 만족도를 향상시기키 위해서는 관광동기에 맞는 콘텐츠 개발이 이루어져야 할 것이다.

• 디지털융복합연구
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• 제6권4호
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• pp.45-52
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• 2008

The purpose of this study was to verify and analyze the factors that influence the intention using the travel-blog. This study sought to find out the motivation factors of a Blog. Also, This paper tests the updated model of information systems success proposed by Delone and McLean using a field study of a travel-blog. The three dimensions of the blog Quality were information, design and system. And The three dimensions of the motivation factors were pride, enjoyment and ease of use. Questionaries are collected from 196 peoples who are using the travel-blog. The results of study show, first, that information quality, pride and enjoyment are significant predictors of user satisfaction, second, that pride, enjoyment, and satisfaction are significant of reuse intention with the travel-blog. Third, ease of use did not have positive effects on reuse intention to travel-blog.

• Journal of Smart Tourism
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• 제2권4호
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• pp.35-43
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• 2022

Tourism businesses use chat services to provide immediate customer support and to help users navigate within a website, but there are more outcomes of this interaction that should be examined. The current study aimed to discover if the online travel chat service quality and information value of the online travel chat service lead to user satisfaction with the service and visit intention to a recommended destination by Korea Tourism Organization's 1330 Live Chat. The results indicate that information value (functional and innovation) and online travel chat service quality (reliability, assurance, and security) lead to satisfaction with the live chat service and visit intention to a recommended destination. The results can benefit practitioners who want to expand and improve their customer service interaction and recommendations, and to scholars who study the relationship between customer services in tourism recommendation and sales context.