• Journal of Distribution Science
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• v.21 no.1
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• pp.107-117
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• 2023

Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

• Journal of Korean Classical Literature and Education
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• no.15
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• pp.89-111
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• 2008

In spite of importance of the experience education in Korean classic education, it has not made study in this field. Especially, is famous for typical Korean classic as a travel literature, but it was considered as a writing model or a novel. This study focuses on as the travel literature. For the experience education, it must be considered that literature appreciation is a core. So the experience education contents will contain what is selected, how to present, and how to teach. The resource of the experience education have to arouse educational meaning and interest in the classic literature. Concerning , there are two type of experience. First, the writer's experience. The writer, Yonam experienced a extra ordinary events. He wrote this event through other's points. This showed other's situation so it could make understand other's feeling and thought. Second, the reader's experience. A modern reader considers Korean classic as something difficult and strange. but if reader would have the point of view of others, he could understand more easily. Further, it will be expected that the reader can reflect on own's situation and conduct.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.232-240
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• 2014

The study aimed to explore the association between tourism experience and the quality of life among the elderly over aged 65. Using a sample from Jeju, this study clarifies tourism experiences of the elderly and examines the relationship among tourism experience, six different life domains, and overall quality of life by generating theoretical and practical implications. Structural Equation Modeling approach was used to identify the relationships among the constructs. The results revealed that travel experience positively influences satisfaction with family, social, material, psychological, health, and leisure life domain. However, not all life domain satisfaction affects overall quality of life. Satisfaction with family, leisure, health, psychological well-being life domains was linked to overall life satisfaction among the elderly.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.462-473
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• 2021

With the development of society, changes in the family structure of China's residents and the increase in family income, parent-child travel has gradually become a new hotspot for tourism consumption. It is important for tourism marketers to understand the needs and motivations of parent-child travelers. This study explored the push and pull motivations of parent-child travelers by conducting a questionnaire survey of 290 travelers to parent-child farms and validated the path relationships between push and pull motivations, experiences and behavioral intentions. The result indicated that: 3 push factors were derived from the factor analysis of 13 push items and were named as 'For children & Family', 'Escape & Relax', and 'Socialization'; 3 pull factors were derived from the factor analysis of 11 pull items and were labeled: 'Facilities & Safety', 'Theme activities', and 'Environment'. Through sub hypotheses testing, the results show that push-pull motivation of parent-child travelers has a positive effect on their experience(4Es) for attending. 'Esthetics Experience' has the highest effect on the parent-child travelers' behavioral intentions, followed by 'Education Experience' and 'Entertainment Experience'.

• Journal of Convergence for Information Technology
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• v.8 no.6
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• pp.123-128
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• 2018

Recently, the number of elderly people residing in nursing homes has increased rapidly due to the increase in the elderly population and the introduction of long-term care insurance. These long-term care patients suffer from chronic illnesses and dementia, and thus suffer from inconveniences or lack of cognitive ability. Thus, psychological and emotional support is urgent because they are depressed away from their families. Therefore, in this paper, we aim to provide a virtual experience of overseas trips by using VR and Photon networks for elderly patients with mobility difficulties. Existing VR-based travel experience service is doing alone, but the proposed contents can enjoy the scenery together with the view of the family member as well as the conversation during the travel experience. It is expected that the elderly patients with long - term care will be able to restore their psychological stability and improve their willingness to heal and improve their quality of life from the proposed application.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2019.05a
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• pp.576-578
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• 2019

VIRTUAL REALITY is a technology that enables users to experience environments that are difficult to experience, such as games, medical care, defense, and manufacturing industries. In this study, we propose the development of contents that can utilize the virtual reality technology to taste the destinations to travel in advance and to select the places to travel. Generally, when you decide on a destination, use the website or booklet to search for information about the destination. In recent years, applications that recommend travel destinations have also been developed and utilized. However, if information about travel destinations is implemented as a virtual reality, it will be possible to obtain more reliable and realistic information. Like Google Maps VR, you can show the globe as a whole, zoom in or out, and click on a keyword to recommend a tourist destination that matches the keyword. It uses internet browsing cookies to automatically display tourist attractions according to user's interest.

• Journal of Digital Convergence
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• v.17 no.12
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• pp.445-450
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• 2019

lock in effect This study aims to examine the viewing pattern of travel vlog on video-sharing platform YouTube. Preliminary survey was conducted with in-depth interviews on the usability and sensibility aspects of creating pleasurable interfaces model. As a result, first, viewers obtains general information on travel using travel vlog. Second, there were difficulties from the informational quantity. Third, the contents marketing using travel vlog could have limitation when it comes to the consistency of product's exposure which common mass media advertisement format have. Improvements driven from this study may provide insight in contents marketing strategy to travel-related companies and provide practical help to creators in contents production.

• Journal of Digital Contents Society
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• v.19 no.4
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• pp.605-613
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• 2018

In this paper, we propose a system to walk around the world with virtual reality technology. Although the virtual reality users are interested in the virtual travel contents, the conventional virtual travel contents have limited space for experiencing and lack of interactivity. In order to solve the problem of lack of realism and limited space, which is a disadvantage of existing contents, this system created a virtual space using Google Street View image. Users can have realistic experience with real street images, and travel a vast area of the world provided by Google Street View image. Also, a virtual reality headset and a treadmill equipment are used so that the user can actually walk in the virtual space, which maxmizes user interactivity and immersion. We expect this system contributes to the leisure activities of virtual reality users by allowing natural walking trip from famous tourist spots to even mountain roads and alleys.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.416-423
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• 2009

From marketing perspectives, WOM(Word-of-Mouth) is one of the communication methods for travelers. It can be an instrument of the effect on tourist decision. The growing predominance of internet use has further highlighted the need for understanding of UCC(User-created contents) tourism information such as travel experience and travel recommendation. This paper was to examine usage patterns of UCC tourism information using experimental design and contents analysis. The result indicated that there were qualities of UCC tourism information. That is useful implication to tourism information-related marketers in destination marketing.

• Smart Media Journal
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• v.13 no.1
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• pp.76-85
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• 2024

This study examined the Presence experience, resulting effects, and re-viewing intentions of visitors to experiential exhibition content. For this purpose a survey was conducted targeting 246 visitors to experiential exhibition content based on Hyecho's travel story and SilkRoad cultural heritage. As a result of the survey, understanding and interest in the content material and similar exhibition viewing experience did not affect Presence experience. In addition the higher the Presence experience of exhibition content, the greater the awareness and emotion that is the effect of Presence. And among the effects of Presence, emotion had a positive effect on revisiting intentions. Therefore, it was confirmed that future experiential exhibition contents require planning, production, and exhibition that allow users to experience Presence.