• Journal of the Korean Society for Aviation and Aeronautics
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• v.24 no.2
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• pp.47-58
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• 2016

The cabin service quality expected by customers during the air travel can be the top priority to choose an airline. Customers' perception about cabin service quality evaluation are important for developing differentiated cabin service strategies of airlines, so this study aims to analyze the effect of the cabin service quality on airline image and customer loyalty. For achieving this purpose, literature study and empirical study on cabin service, customer loyalty and airline image were performed together. As a results of research, a high level of the cabin service quality provided by airlines significantly influenced positive images of airlines and customer loyalty. And customers' positive image towards airlines practically had a substantial influence on the improvement of customer loyalty. These study results would help in creating positive images of airlines and securing customer loyalty by developing differentiated and improved cabin service quality strategies of each airline in the limitless competition of the aviation service industry.

• Journal of Korean Society of Transportation
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• v.21 no.3
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• pp.85-96
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• 2003

To build traffic information providing services by ITS technology should be carried out effect analysis in the first step for social and individual advantages. The propose on this study is to make clear what influences of highway network by traffic information are, and what differences between drivers who use traffic information and drivers who do not use that for route choice are. For these propose. travel time and forecast error of travel time on network and traffic information dependence of driver are analyzed by simulation. As a result of analysis travel time and forecast error of travel time is that the efficiency and reliability of travel time were increased when getting more drivers using traffic information in network. Drivers who using traffic information had advantage of decrease of travel time and forecast error in only definite situation. traffic information dependence analysis presented that drivers are dependent upon information and reliability of traffic information is also increased when drivers using traffic information become on increasing in network. In conclusion, considering the range of the traffic information user ratio in this simulation, this study presents that the traffic information service provides an advantage to the highway network and the drivers, and increases the dependence of information.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.1-19
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• 2023

Despite the growing importance of video-based social media content, such as vlogs, as a marketing tool in the travel industry, there is limited research on the characteristics that enhance engagement among potential travelers. This study explores the influence of emotional valence in YouTube travel content on viewer engagement, specifically likes and comments. We analyzed 4,619 travel-related YouTube videos from eight popular tourist cities. Using negative binomial regression analysis, we found that both positive and negative emotions significantly influence the number of likes received. Videos with higher positive emotions as well as negative emotions receive more likes. However, when it comes to the number of comments, only negative emotions showed a significant positive influence, while positive emotions had no significant impact. These findings offer valuable insights for marketers seeking to optimize engagement strategies on YouTube, considering the unique nature of travel products. Further research into the effects of specific emotions on engagement is warranted to improve marketing strategies. This study highlights the powerful impact of emotions on viewer engagement in the context of social media, particularly on YouTube.

• The Journal of the Korea Contents Association
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• v.9 no.5
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• pp.284-292
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• 2009

A considerable amount of theoretical and empirical research has been done on the conceptualization of emotional labor, as well as its antecedents and consequences. The field, however, is lacking consistency respect to theory building and empirical findings, which suggests the need for more programmatic research. The main objective of this study is to build on prior research and further examine the theory, antecedents and consequences(service delivery level) of emotional labor, and to find out the relationship. In the results of empirical research, I found that two antecedent variables, job-related characters and display rules, influenced significantly employee perceived emotional labor. And both surface acting and deep acting have been found to have a influence on employees' service deliverly level, deep acting is more likely than surface acting to lead to service attitude of travel service provider. In business practices, more attention is needed in organizations' incentive programme and training considerations in jobs that have high demands. Despite these results, current studdy has its limitations. So, it may be interesting to further examine the relationship between emotional labor and control variables.

• Journal of Advanced Navigation Technology
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• v.2 no.2
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• pp.143-156
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• 1998

Incheon International Airport(IIA) is planned to open in about two years. Korean government has an ambition to make IIA a major hub airport in Northeast Asia. The most essential and required condition for an airport to be a successful hub airport in a certain region is to have more efficient flight service network than the other airports in the same region. IIA should compete with Japanese airports to be a major hub in Northeast Asia because Japanese government also has a plan to expand greatly the airport capacity in Tokyo area and Kansai airport in Osaka. It is necessary for both IIA and Korean national air carriers to compose efficient flight service network considering hub competition with Japanese major airports. As the liberalization of international air transport industry would give more marketing freedom to airlines, they would plan the flight service network and flight schedule based on market analysis instead of governmental regulations. In the economically liberalized environment, it is very required to analyze air passengers' flight choice behaviour in order to induce other carriers and passengers through IIA's attractive flight service network. Disaggregate model is more appropriate than aggregate model to analyze consumers' behaviour. The information derived from disaggregate choice model of air passengers could be utilized in devising efficient flight network and schedule plan. Value of travel time or trade off ratio between flight frequency and travel time which could be estimated from discrete choice model could be utilized for scheduling an efficient flight plan for airlines and composing efficient flight service network for IIA.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.284-295
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• 2019

In the recent times, a personalized travel path recommendation based on both travelogues and community contributed photos and the heterogeneous meta-data (tags, geographical locations, and date taken) which are associated with photos have been studied. The travellers using social media leave their location history, in the form of paths. These paths can be bridged for acquiring information, required, for future recommendation, for the future travellers, who are new to that location, providing all sort of information. In this paper, we propose a personalized travel path recommendation scheme, based on social life log. By taking advantage, of two kinds of social media, such as travelogue and community contributed photos, the proposed scheme, can not only be personalized to user's travel interest, but also be able to recommend, a travel path rather than individual Points of Interest (POIs). The proposed personalized travel route recommendation method consists of two steps, which are: pruning POI pruning step and creating travel path step. In the POI pruning step, candidate paths are created by the POI derived. In the creating travel path step, the proposed scheme creates the paths considering the user's interest, cost, time, season of the topic for more meaningful recommendation.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.3
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• pp.1-19
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• 2023

Bikes have recently emerged as an alternative to carbon neutrality. To understand the demand for public bikes, we endeavored to estimate travel frequency of public bike by considering the intermediate stops. Using the GPS trajectory data of 'Ttareungyi', a public bike service in Seoul, we identified a stay point and estimated travel frequency reflecting population, land use, and physical characteristics. Application of map matching and a stay point detection algorithm revealed that stay point appeared in about 12.1% of the total trips. Compared to a trip without stay point, the trip with stay point has a longer average travel distance and travel time and a higher occurrence rate during off-peak hours. According to visualization analysis, the stay points are mainly found in parks, leisure facilities, and business facilities. To consider the stay point, the unit of analysis was set as a hexagonal grid rather than the existing rental station base. Travel frequency considering the stay point were analyzed using the Zero-Inflated Negative Binomial (ZINB) model. Results of our analysis revealed that the travel frequency were higher in bike infrastructure where the safety of bike users was secured, such as 'Bikepath' and 'Bike and pedestrian path'. Also, public bikes play a role as first & last mile means of access to public transportation. The measure of travel frequency was also observed to increase in life and employment centers. Considering the results of this analysis, securing safety facilities and space for users should be given priority when planning any additional expansion of bike infrastructure. Moreover, there is a necessity to establish a plan to supply bike infrastructure facilities linked to public transportation, especially the subway.

• Journal of Korean Society of Transportation
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• v.24 no.6 s.92
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• pp.65-74
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• 2006

The costs of owning car are accepted as a subscription fee for participating in car-oriented society and only direct out-of-pocket costs of driving are mostly considered, so that the efficient location with better accessibility to service facilities is often under-appreciated. The purpose of this study is to explore the impact of accessibility to public transport and other service facilities on travel demand and transportation cost of household. The residential areas in Hamburg are categorized into 8 types according to level of public transport and other service facilities. The costs of owning and operating car in each residential area are calculated on the base of the household automobile ownership and usage analysed through the actual survey The result of this analysis shows that the transportation cost of household is decreased In proportion to the level of Public transport and other service facilities. This analysis finds the structure of residential area, which economize energy consume and makes household actual transportation cost saying Possible. The result of the analysis can be used as a tool for influencing home locaion choice towards Public transportaion corridors.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.6 no.2
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• pp.34-44
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• 2007

Many urban cities deployed ITS technologies to improve the efficiency of traffic operation and management including a real-time franc control system (i.e., COSMOS). The system adopted loop detector system to collect traffic information such as volume, occupancy time, degree of saturation, and queue length. This paper investigated the applicability of detector information within COSMOS to represent the congestion level of the links. Initially, link travel times obtained from the field study were related with each of detector information. Results showed that queue length was highly correlated with link travel time, and direct link travel time estimation using the spot speed data produced high estimation error rates. From this analysis, a procedure was proposed to estimate congestion level of the links using both degree of saturation and queue length information.

• Journal of Korean Society of Transportation
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• v.29 no.6
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• pp.7-16
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• 2011

This study investigates the degree of dependency on freeways when auto travelers make route choices in the Seoul Metropolitan Area. The investigation is conducted based on aggregated auto trip data, defining the degree of dependency as the proportion of auto trips selecting freeways in their travel paths. The analyses reveal that the trips departing from the areas with higher accessibility to freeways tend to exhibit higher dependency on freeways. In addition, the dependency is significantly affected by the travel time differences between two paths including and excluding freeways, respectively. The number of service interchanges was found to be one of significant factors for trips to Incheon and Gyenggi areas. The finding indicates that the factors affecting the degree of dependency on freeways may vary depending on the areas' characteristics. The findings would enhance the understanding of drivers' route choice behavior in Seoul at an aggregate level.