• The Journal of Society for e-Business Studies
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• v.18 no.4
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• pp.257-272
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• 2013

As visiting of Chinese tourists to Korea have increased gradually, Chinese people who use online travel reservation services for their visits to Korea have increased accordingly. In addition, the growth of the online reservation services in China is very rapid. Therefore, it is necessary to study the factors affecting the Chinese tourists' intention to use the online travel reservation services in order to advance e-business in the travel industry. This paper presents a new research model based on Technology Acceptance Model (TAM) including perceived risk, service factors, online reviews and user satisfaction. Also, it analyzes factors affecting the Chinese tourists' intention to use the online travel reservation services. The results of this study show that the key influencers of the online travel reservation services are perceived usefulness, perceived ease, and perceived risk. Additionally, based on these results, this paper proposes practical suggestions to solve the existing problems and improve online travel reservation websites in China.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.270-279
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• 2007

The objectives of this study are to analyze the impact of compensation and human relationships with their peers and supervisors on job satisfaction and turnover intention of travel agent employees. To achieve these objectives, as a conceptual framework of the study, compensation system and human relationships with colleagues and supervisors, and job satisfaction and turnover intention were reviewed, and the empirical studies on employees' perceptions in travel agencies toward job satisfaction and turnover intention were conducted. According to the findings of this study, the following suggestions were presented to the domestic travel agencies. Travel agencies are needed to prepare reward systems in their companies and try to have them operated fairly, and it is necessary for the travel agencies to try to manage the employees' stress at work and the problems caused from the human relationships between peers as well as manager and staff.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.548-556
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• 2019

Effective city brand management provides a variety benefits to the city. The city with brand equity can motivate their customers to visit the city regularly, and it can also affect their recommendation as an attractive tourist destination. This study aims to explore the concept of city brand equity and city reputation as a way to attract domestic and foreign tourists at a time when local governments are interested in and working to strengthen them. Research has shown that the city brand equity can have a positive impact on improving the city's reputation, and that the city brand equity can have a positive impact on travel intention as well. Furthermore, in relation to the city brand assets, the city reputation, and travel intention, it has been confirmed that the city brand equity has a direct effect on the travel intentions and that the city brand equity has an indirect effect on travel intention through the medium of the city reputation. It can be seen that cities should strive to manage the first and second city brand as a way to attract tourists.

• The Journal of Economics, Marketing and Management
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• v.12 no.4
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• pp.87-99
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• 2024

Purpose: This research examines the elements that affect Chinese tourists' trip experiences and behaviors in Japan and South Korea, focusing on destination image, digital engagement, and sustainability practices awareness. Research design, data and methodology: Data were collected from 414 Chinese tourists through an online survey and analyzed conduct confirmatory factor analysis and structural equation modeling. Findings indicate a positive destination image significantly influences revisit intention but not travel satisfaction. Travel satisfaction positively affects revisit intention, while digital engagement and sustainability practices awareness both enhance travel satisfaction. Results: The results highlight the importance of leveraging digital engagement and promoting sustainability practices to boost satisfaction and repeat visits. Conclusions: The study provides practical insights for tourism stakeholders to develop targeted strategies, emphasizing customer service, sustainable practices.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.424-432
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• 2011

Today's wide-spread Internet technology allowed consumers to access much Word-of-Mouth information through an online board. As communication and exchanging information between travelers becomes easier and faster, e-WOM (Electronic Word-of-Mouth) is recognized as one of the most influencing communication methods in today's society. This new trend implies a significant impact to travel industry. This study focuses on interaction between Credibility on e-WOM, brand attitude, WOM acceptance, WOM activity and purchasing intention of travel product. The result of this study suggests: (1) Credibility in e-WOM provides positive effect in brand attitude, (2) Brand Attitude gives positive effect on WOM acceptance, WOM activity and purchasing intention of travel product, (3) WOM acceptance gives positive effect on WOM activity, but it is not effective on purchasing intention of travel product. Regarding e-WOM management of travel agencies through its website or online community, authors would like to argue that travel agencies need to build positive brand attitude based on Credibility in brand, which would lead consumers to positively acknowledge its brand and spread words out to other consumers.

• Journal of Intelligence and Information Systems
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• v.29 no.1
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• pp.65-78
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• 2023

This study is based on place attachment theory, explores how to transform tourists' virtual experience into on-site tourism willingness through virtual attachment, And explores the moderating role of happiness in it. A real travel intention model is constructed for people who work in tourism or have the ability to travel alone. Analyzed through analysis tools such as SPSS and AMOS, We hope to explore if the virtual experience can be transformed into a willingness to travel on the ground, and how happiness moderates virtual attachment to virtual tourism experiences. The result shows, the relationship between Virtual Travel Experience and Virtual Attachment is moderated by Happiness, Virtual Attachment is positively related to Place Attachment (Place dependence & Place identity), Place Attachment is positively related to Real Travel Intention. The relationship between tourists and tourist destinations is explored in depth through this study to provide references and suggestions for tourism development.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.21 no.1
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• pp.1-16
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• 2022

Recently, e-scooters have been attracting attention as eco-friendly modes of transportation in cities due to an increasing interest in the environment. Accordingly, various studies on usage behavior are being conducted, but studies that reflect individual travel attitudes are insufficient. Therefore, this study surveyed commuters in Seoul and analyzed respondents' traveling attitudes through factor analysis. It also built a binary logistic regression model for the intention to use shared e-scooters to determine how individual travel behaviors are affected. In particular, the model results showed that age, the main mode of transportation (car), walking time to the bus stop, and four travel attitude variables (disutility of travel, preference to self-drive, internet/smartphone friendliness, and willingness to pay extra money for services) significantly affected the intention to use shared e-scooters. This study is expected to be used as basic data, with aspect to travel behavior, for the efficient operation and use of shared e-scooters in the future.

• The Journal of Industrial Distribution & Business
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• v.9 no.7
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• pp.61-70
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• 2018

Purpose - The purpose of this research is reflected on the rapid development of online tourism industries. The study was to establish the strategy for Korean tourism enterprises to develop tourist commodities suitable for Chinese tourists and attract them to visit Korea by the empirical analysis of the relation between repurchase intention of tourists and its premise variables (e-service quality, perceived value and satisfaction). Research design, data, and methodology - This research carried out a questionnaire survey on Chinese tourists who visited Korea with experience of using the online travel agency web sites. A total 398 answers were recovered, 41 of them were excluded due to the dishonest answers and 357 of them were finally analyzed. The data was analyzed with IBM SPSS AMOS 22.0. Results - The research results show that in the online travel agency web site e-service quality, convenience, interactivity, information validity, credibility had a positive impacts on perceived value and satisfaction. The perceived value of online travel agency website users has positive impart on satisfaction and repurchase intention. Satisfaction of online travel agency web site users have positive impacts on repurchase intention. But safety has no impact on perceived value while positive impacts on satisfaction was affected. Conclusions - First, in the online travel agency web site e-service quality, safety has no impact on perceived value while it was shown to have positive impacts on satisfaction because the users of online travel agency web sites believe that the protection of personal information, the defense of cracker and the safeguard of payment security are the basic premises of website operation. Although safety does not have impacts on perceived value, users benefits will suffer damage when hacker intrusion and other accidents occur so that online travel agency web sites should not ignore the security concerns. Second, credibility is a major concern for online travel agency web site users. At this time, it is necessary for the web site to establish a system to display both the commodity information and the using experience published on the user's SNS, thus improving the credibility of the website information.

• Journal of Distribution Science
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• v.21 no.8
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• pp.69-82
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• 2023

Purpose: This research aims to explore the effects of airline's pricing and service quality through service distribution process on repurchasing intention of the air passengers with meditations of passenger satisfaction and airline brand. Research design, data and methodology: This paper particularly focused on employing the moderating effect with two different market segmentations, namely leisure and corporate purpose travelers, in the Korean market. The total sample size of this research is 363 respondents of the general public in Korea. For the methodology of this research, structural equation modeling (SEM) was utilized for the statistical analysis. Results: It figured out that passenger satisfaction is ultimately the most important among variables of price, service quality and repurchase intention for both groups. On the contrary, the relationships, between price and airline brand in both groups, and between airline brand and repurchase intention in the leisure travel only, were not noted as beneficial effects. Conclusions: More noteworthy was that airline brand had a positive influence on repurchase intention in the corporate travel group. Based on this research, the results will deliver the contributions to the commercial airlines in the future.

• The Journal of the Korea Contents Association
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• v.8 no.9
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• pp.259-273
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• 2008

This study aims to identify of customer features control the effect on revisit intention and switching intention. The statistical techniques used for this empirical analysis are frequency analysis, technology analysis, reliability analysis, factor analysis, confirmatory factor analysis along with path analysis and moderate regression analysis, which are based on structural model From the effect that customer features control the effect on switching barrier by switching intention, travel agencies has a control effect on 'financial switching costs' and 'relational switching costs', and airlines show they have control effect on 'relational switching costs.' In diversity pursuit factors, 'financial switching costs' and 'attractiveness of alternatives' have a meaningful control effect for travel agencies customers, while 'procedural switching costs' for airlines customers. In the analysis result of the effect that customer features control the effect on revisit intention by switching intention, 'percept' and 'diversity pursuit' have a meaningful control effect in travel agencies customers and airlines one, respectively.