• Journal of Digital Convergence
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• v.6 no.4
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• pp.45-52
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• 2008

The purpose of this study was to verify and analyze the factors that influence the intention using the travel-blog. This study sought to find out the motivation factors of a Blog. Also, This paper tests the updated model of information systems success proposed by Delone and McLean using a field study of a travel-blog. The three dimensions of the blog Quality were information, design and system. And The three dimensions of the motivation factors were pride, enjoyment and ease of use. Questionaries are collected from 196 peoples who are using the travel-blog. The results of study show, first, that information quality, pride and enjoyment are significant predictors of user satisfaction, second, that pride, enjoyment, and satisfaction are significant of reuse intention with the travel-blog. Third, ease of use did not have positive effects on reuse intention to travel-blog.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.283-292
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• 2007

Recent studies on business performance in the operation of travel agency services note the importance of non-financial factors, in addition to financial factors. They also indicate that in order to enhance the business performance in travel agency services, it is necessary to emphasize the most competitive key factors based on the understanding of the circumstances with which those services are faced. The analyses of business performance in travel services and of related research Papers have showed that the major factors influencing the operation of travel agency services include the relationship with tourism-related companies the introduction of e-commerce and knowledge-based management, the services of employed workers, and brand awareness and advertising. The present study attempts to propose an approach to the efficient operation of travel agency services by reviewing and analyzing the different studies regarding these factors. To do so, this study employs the existing study reports and publications related to the operation of travel services, focusing mainly on literature review. The paper is composed of four chapters: The first is an introductory chapter; Chapter 2 provides the theoretical background; in Chapter 3 an analysis of the previous studies is attempted; and Chapter 4 presents the results of analysis and other considerable suggestions.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.181-189
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• 2021

The COVID-19 pandemic has impacted the tourism industry due to the resulting travel restrictions as well as a slump in demand among travelers. The tourism industry has been massively affected by the spread of coronavirus, as many countries have introduced travel restrictions in an attempt to contain its spread. In Vietnam, the government has largely been credited for the country's success in keeping COVID-19 transmission rates under control. Early awareness of the pandemic, appropriate, drastic, and people-centric measures, as well as public support, are the main factors behind the success of Vietnam. In that context, it is observed that people's travel demand has bounced back and this research will examine factors driving the public's travel intention in the post-crisis (pandemic) period. The survey was conducted on the Internet using questionnaires designed in the Google platform. Data was collected from April 16 to May 31, 2020, from 154 Vietnamese participants. Research findings demonstrate 4 direct and indirect determinants of travel intention. The strongest effects come from perceived behavioral control which is influenced by subjective well-being. Perceived risk negatively correlates with Self-efficacy and subjective well-being. Conducted in the context of post-COVID-19, the research implies that once the pandemic has been controlled, perceived risks, although still exist, insignificantly influence the public's travel intention.

• Human Ecology Research
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• v.54 no.5
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• pp.529-539
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• 2016

This study confirmed shopping behavior of Korean young overseas tourists and its effect on travel evaluation. I first identified core factors of travel activity preference, travel shopping propensity, and shopping products. The effect of shopping product satisfaction on tour satisfaction and post-tour intention was then investigated. Based on travel activities, tourists were grouped, and their characteristics were compared. An online survey method was performed to obtain data of 20's-30's Korean unmarried people, while factor analysis, regression analysis, chi-square test, analysis of variance (ANOVA), and cluster analysis were applied to analyze data. The results were as follows. First, six travel activities (city life, art/shopping, cultural experience, entertainment, field experience, and friendship), three shopping propensity (novelty/uniqueness, utility, and prestige), and four product groups (fashion goods, household goods, crafts, and foods) were found by factor analyses. Second, travel activity tended to influence shopping propensity, which then influenced shopping products preference. All factors of travel activity seemed to affect the three travel shopping propensities. Third, shopping satisfaction was shown to affect tour satisfaction, and posttour behavior. Finally, four tourist groups (active, social, pleasure, and passive) differed in terms of preferred tour activities, shopping propensity, and tour behavior. Active tourists rated the highest scores and passive ones rated the lowest for most evaluations.

• Journal of Smart Tourism
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• v.2 no.3
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• pp.31-38
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• 2022

Understanding demand for travel websites can help hoteliers better evaluate their own multi-channel distribution and reputation management strategies. In this study, we estimated demand for eight major travel websites based on the user percentage in 3,120 U.S. counties. Results highlighted the importance of four types of factors: sociodemographic, economic, Internet use-related, and travel-related. Differences between websites were also compared based on estimated coefficients. For example, the demand for Expedia.com appeared to be driven by age, education background, income, and foreign travel history, whereas the demand for Hotels.com was driven by the proportion of the African American population and domestic travel history. Lastly, implications are provided.

• International Journal of Highway Engineering
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• v.11 no.3
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• pp.13-21
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• 2009

The traveler's travel pattern has significantly changed due to the social and economic changes. The travel time among the traveler's pattern is the limited resource. The travelers are trying to maximize the utility of travel with the least travel cost. So, the travelers travel with their own travel time budget in mind, which they can pay or choose to pay for the optimal maximization of the utility of the individuals. This research is to group and extract the specific factors which affect the travel time budget by utilizing the CART analysis method, which enables the analysis of traveler's characteristics and their interrelationship based on the data collected from "2002 Household Travel Practice Research" and then try to derive a model for estimating the traveler’s travel time budget. The result of CART analysis shows that the factors which affect the travel time budget include the traveler's age, size of house, type of house, type of employment, job and relation to the head of household. Considering the affecting factors derived, I developed an estimation model. From that model, we found that the age, size of house and type of house were positively (+) related to the travel time budget while the homeworking people who have less travel frequency as a type of employment were negatively (-) related to it. In particular, from the point of type of job, the housewives, children not yet old enough to attend schools and people who are working in the agricultural, or marine product industries were found to have the negative (-) value while the people who have the administrative, office, management jobs were found to have the positive (+) value.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.17 no.1
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• pp.69-84
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• 2006

Recently, Cruise travel Industry becomes a major market in the SIT tour. this perspective, the primary purpose of this study was to investigate relationship between influencing factors of the Selection Attributes of Cruise Tour. This research aims to provide information to establish customer-oriented marketing strategies in developing by cruise tour. The current study examined related literature finding out the number of the factors to meet future users preference and expectations. Based on examined factors, the study investigated the same dimensions in Korea future cruise industry. The data collected outgoing tourists of travel service company. The Survey instrument consisted of asking respondents a number of questions regarding their intention, preferences, and expectations toward future cruise travel. The result of study showed that a certain number of factors were statistically significant on the future users cruise travel intention. It shows that there was significant difference related to the using purpose and the usage attitude. It can be conducted from the results that respondents expected a certain number of factors when the cruise travel launched in korea.

• Knowledge Management Research
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• v.11 no.3
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• pp.47-58
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• 2010

Knowledge is fundamental asset for firms in the contemporary economy. Organizations are attempting to leverage their knowledge resources by employing knowledge management. However, a large number of KM initiatives fail due to the ignoring of human factors. We adopt theoretical framework and augment it with extrinsic variables, individual, organizational, and systematic factors that are believed to influence knowledge sharing and outcome of travel agency.

• The Journal of Society for e-Business Studies
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• v.18 no.4
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• pp.257-272
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• 2013

As visiting of Chinese tourists to Korea have increased gradually, Chinese people who use online travel reservation services for their visits to Korea have increased accordingly. In addition, the growth of the online reservation services in China is very rapid. Therefore, it is necessary to study the factors affecting the Chinese tourists' intention to use the online travel reservation services in order to advance e-business in the travel industry. This paper presents a new research model based on Technology Acceptance Model (TAM) including perceived risk, service factors, online reviews and user satisfaction. Also, it analyzes factors affecting the Chinese tourists' intention to use the online travel reservation services. The results of this study show that the key influencers of the online travel reservation services are perceived usefulness, perceived ease, and perceived risk. Additionally, based on these results, this paper proposes practical suggestions to solve the existing problems and improve online travel reservation websites in China.

• Journal of Distribution Science
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• v.18 no.6
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• pp.25-35
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• 2020

Purpose:Travel agencies have use digital tools in order to shift the paradigm in how business is conducted. Online travel agencies provide the same services as a normal travel agency, including hotels, transportation, guided tours, reservations, and related services, but using an "online platform. Travelers planning a trip can use a lot of forms to collect information and have access to a larger amount of information, so the factors that influence the user's behavioral intention are very important. This research has the conducted to find what factors lead to the attitudes of consumers in using OTA using the UTAUT model. Research design, data and methodology: The object of this study were respondents of a google survey using convenient sample extraction method, chosen among consumers who gathered information, or purchased a product. A total of 217 of the 235 questionnaires Google survey answered were used in the final analysis, excluding insincere responses. Using PSS v.21 and AMOS v.21, frequency analysis, feasibility and reliability analysis, path analysis was performed. Results: UTAUT affects OTA use satisfaction and trust, and OTA satisfaction and trust affect behavior intention. Conclusions: Research was conducted using the UTAUT model to explore factors that affect the attitudes of users of online travel agencies (OTA).