• Title/Summary/Keyword: Travel Destination

검색결과 262건 처리시간 0.028초

Social Media Marketing Strategies for Tourism Destinations: Effects of Linguistic Features and Content Types

  • Song, Seobgyu;Park, Seunghyun Brian;Park, Kwangsoo
    • Journal of Smart Tourism
    • /
    • 제1권3호
    • /
    • pp.21-29
    • /
    • 2021
  • This study explored the relationship between post types and linguistic characteristics in marketer-generated content and social media engagement to find the optimized content to enhance social media engagement level. Post data of 23,588 marketer-generated content were collected from 50 states' destination marketing organization Facebook pages in the United States. The collected data were analyzed by employing social media analytics, linguistic analysis, multivariate analysis of variance, and discriminant analysis. The results showed that there are significant differences in both engagement indicators and linguistic scores among the three post types. Based on research findings, this research not only provided researchers with theoretical implications but also suggested practitioners the most effective content designs for travel destination marketing in Facebook.

Estimation of Induced Highway Travel Demand (도로교통의 유발통행수요 추정에 관한 연구)

  • Lee, Gyu-Jin;Choe, Gi-Ju
    • Journal of Korean Society of Transportation
    • /
    • 제24권7호
    • /
    • pp.91-100
    • /
    • 2006
  • Travel Demand Forecasting (TDF) is an essential and critical process in the evaluation of the highway improvement Project. The four-step TDF Process has generally been used to forecast travel demand and analyze the effects of diverted travel demand based on the given Origin-Destination trips in the future. Transportation system improvements, however, generate more travel, Induced Travel Demand (ITD) or latent travel demand, which has not been considered in the project evaluation. The Purpose of this study Is to develop a model which can forecast the ITD applied theory of economics and the Program(I.D.A) which can be widely applied to project evaluation analysis. The Kang-Byun-Book-Ro expansion scenario is used to apply and analyze a real-world situation. The result highlights that as much as 15% of diverted travel demand is generated as ITD. The results of this study are expected to improve reliability of the project evaluation of the highway improvement Project.

Travel Intention to Visit Tourism Destinations: A Perspective of Generation Z in Vietnam

  • NGUYEN, Viet Hoang;TRUONG, Thi Xuan Dao;PHAM, Huong Trang;TRAN, Duc Thanh;NGUYEN, Pham Hung
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제8권2호
    • /
    • pp.1043-1053
    • /
    • 2021
  • The purpose of this research is to investigate the impacts of gen-Z's perception of consumer-generated content on social media on their travel intention with the mediating role of travel motivation push and pull. An online questionnaire survey of a total of 369 samples was conducted with the participation of gen Z in the most important cities across Vietnam. The model was analyzed using Structural Equation Modeling (SEM) using AMOS program 22 to investigate model relationships and all hypotheses are significant. The findings indicated that gen Z values the usefulness of social media and they use social media for knowledge-seeking (push factor), and this leads to their intention to visit a destination. SEM analysis also reveals that gen Z tends to use social media to find accessibility to any destinations and they are motivated highly with destinations that have clear and easy access, for example, no visa requirement or neighboring destinations. As the result, they have better intentions to visit these destinations. This research will help marketers, especially marketing specialists to gain a better understanding of gen Z, thus implement better marketing techniques to target gen Z.

Travel Behavior Analysis for Short-term Railroad Passenger Demand Forecasting in KTX (KTX 단기수요 예측을 위한 통행행태 분석)

  • Kim, Han-Soo;Yun, Dong-Hee
    • Proceedings of the KSR Conference
    • /
    • 한국철도학회 2011년도 춘계학술대회 논문집
    • /
    • pp.1282-1289
    • /
    • 2011
  • The rail passenger demand for the railroad operations required a short-term demand rather than a long-term demand. The rail passenger demand can be classified according to the purpose. First, the rail passenger demand will be use to the restructure of line planning on the current operating line. Second, the rail passenger demand will be use to the line planning on the new line and purchasing the train vehicles. The objective of study is to analyze the travel behavior of rail passenger for modeling of short-term demand forecasting. The scope of research is the passenger of KTX. The travel behavior was analyzed the daily trips, origin/destination trips for KTX passenger using the ANOVA and the clustering analysis. The results of analysis provide the directions of the short-term demand forecasting model.

  • PDF

A Study on the Stochastic User Equilibrium Assignment (확솔적 이용자 평형통행 배분에 관한 연구)

  • 이승재;전경수;임강원
    • Journal of Korean Society of Transportation
    • /
    • 제8권1호
    • /
    • pp.55-71
    • /
    • 1990
  • The behavioral mechanism underlying the traffic assignment model is a choice, or decision-making process of traveling paths between origins and destinations. The deterministic approach to traffic assignment assumes that travelers choose shortest path from their origin-destination pair. Although this assumption seems reasonable, it presumes that all travelers have perfect information regarding travel time, that they make consistently correct decision, and that they all behave in identical fashion. Stochastic user equilibrium assignment relaxes these presumptions by including a random component in traveler's perception of travel time. The objective of this study is to compare "A Model of Deterministic User Equilibrium Assignment" with "Models of Stochastic User Equilibrium Assignment" in the theoretical and practical aspects. Specifically, SUE models are developed to logit and probit based models according to discrete choice functions. The models were applied to sioux Falls net ork consisting of 24 zones, 24 nodes and 76 links. The distribution of perceived travel time was obtained by using the relationship between speed and traffic flow.

  • PDF

The Impact of Foreign Exchange Rates on International Travel: The Case of South Korea

  • Lee, Jung-Wan
    • Journal of Distribution Science
    • /
    • 제10권9호
    • /
    • pp.5-11
    • /
    • 2012
  • Purpose - The objective of the paper is to explain both the price sensitivity of international tourists to South Korea and the price sensitivity of Korean tourists to international travel. The study examines long-run equilibrium relationships and Granger causal relationships between foreign exchange rates and inbound and outbound tourism demand in South Korea. Research design/ data / methodology - The study employs monthly time series data from January 1990 to September 2010. The paper examines the long-run equilibrium relationship using the Johansen cointegration test approach after unit root tests. The short-run Granger causality was tested using the vector error correction model with the Wald test. Results - Hypothesis 1 testing whether there is a long-run equilibrium relationship between exchange rates, inbound and outbound tourism demand is supported. Hypothesis 2 testing whether exchange rates lead to a change in touristarrivals and expenditure is not supported. Hypothesis 3 testing whether exchange rates lead to a change in tourist departures and expenditure is supported. Conclusions - The findings of this study show that the impacts of tourism price competitiveness are changing quite significantly with regard to destination competitiveness. In other words, the elasticity of tourism price over tourism demand has been moderated.

  • PDF

Development of an AGV Controller in Semiconductor and LCD Production Systems (반도체 및 LCD 제조 공정의 AGV Controller 개발)

  • Suh, Jungdae;Jang, Jaejin;Koo, Pyung-Hoi
    • Journal of Korean Institute of Industrial Engineers
    • /
    • 제29권1호
    • /
    • pp.1-13
    • /
    • 2003
  • In this paper, LAC(Look-ahead AGV Controller) has been developed for efficient routing of parts in semiconductor and LCD production systems. Several procedures have been developed as sub-modules. LACP(Look-ahead AGV Control Procedure) which controls AGVs using the information on the current and future status of the systems is the main element of the LAC. To support LACP, DSP(Destination Selection Procedure) which determines a destination of a part and AGV call time, SSP(Source Selection Procedure)which selects a part coming next to a buffer when the buffer becomes available. and RTM(Response Time Model) which estimates empty travel time of AGVs and waiting time for an available AGV have been developed. A simulation experiment shows that LAC reduces part's flow time, AGV utilization, average and maximum inventory level of a central buffer, empty travel time of an AGV, and waiting time for an available AGV.

Navigation Dron (드론을 활용한 위치 안내 서비스)

  • Lee, gyung min;Chu, ji won
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 한국정보통신학회 2016년도 추계학술대회
    • /
    • pp.559-560
    • /
    • 2016
  • Modern was also the era that can go quickly and easily, as well as overseas travel domestic travel. Whereby the two grew more and more people enjoying the trip. In the first place, but if you been easy to get lost overseas will receive help if not the ability to speak local languages and also to develop a tool that is easy to find your way in the first place because been difficult. Previously, became the drone that was used for military purposes now enjoy easy and convenient operation and safety of the public. Drones are using this time because of the wide application field width should also try to develop a drone navigation to find your way. If you set the destination using Google Maps it aims to make the user want to go to fly toward the destination while keeping the user with a certain distance.

  • PDF

Adaptation Strategy of Tourism Industry Stakeholders During the COVID-19 Pandemic: A Case Study in Indonesia

  • KRISTIANA, Yustisia;PRAMONO, Rudy;BRIAN, Reagan
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제8권4호
    • /
    • pp.213-223
    • /
    • 2021
  • The objectives of this study are (1) to describe the changes in the tourism industry that have occurred due to COVID-19; (2) explain the adaptation strategies of tourism industry stakeholders to maintain the resilience of Tanjung Puting tourism destination during the COVID-19 pandemic, and (3) explain the government's strategy in supporting tourism industry stakeholders to maintain the sustainability of Tanjung Puting tourism destinations during the COVID-19 pandemic. This is qualitative research; data was collected through in-depth interviews and the collection of published documents or information related to the Tanjung Puting tourism destination. The data analysis technique used in this study was interactive analysis. The results of the study found that the COVID-19 pandemic caused the tourism industry to experience dormancy, tourism stakeholders who lost income, switched to other sectors and looked for other alternative jobs. Tourism workers are currently doing jobs outside the tourism sector to survive, but when tourism is running normally, will return to their main jobs. The strategy undertaken by the government is to build resilience at the meso level, focusing on tourism destinations. The findings of this study suggest that tourism industry players are required to be creative and innovative in facing this pandemic.

A Study on the Effect of Travel Time and Cost by Means on the Mode and Destination Choice of a Commuter by the Household Income Class - Based on the Utility-Based Accessibility Approach - (통행수단별 소요시간과 비용이 가구소득계층별 통근통행자의 수단 및 목적지 선택에 미치는 영향 분석 - 효용기반 접근도 개념에 근거하여 -)

  • Jang, Seongman
    • Journal of Korea Planning Association
    • /
    • 제54권1호
    • /
    • pp.52-66
    • /
    • 2019
  • Travel is a factor that stimulates the vitality of the urban and is widely used as an indicator of sustainable growth of the region. In Korea, however, no studies has been made to predict changes in traffic and calculate the accessibility of the region by comprehensively considering the socio-economic conditions of the travelers. The purpose of this study is to classify commuters according to the household income and to analyse the traffic characteristics of each class. The analysis results are aggregated into two. First, the analysis of study found different transport characteristics for different income classes. This is the result that underpins the argument of a previous study that suggested that a discriminatory approach is necessary for each income in determining the accessibility of the region. Second, this study calculated utility values differently for each income class based on the transit time and cost required between each zone. Through these measures, transport characteristics were analyzed by income class using indicators that considered transportation infrastructure, and socio-economic conditions of the travelers. This study is meaningful in that it provided the basis for calculating the accessibility that could take into account the activities of the housing consumers in establishing domestic housing policies.