• 융합정보논문지
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• 제9권4호
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• pp.152-159
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• 2019

본 연구는 거래비용이론을 경험재 선택에 적용하여 경험재의 거래특성과 거래비용에 대해 살펴보는 것을 목적으로 하였다. 경험재의 특성을 반영하여 경험특유성, 거래불확실성, 개인불확실성을 제안하고 이 변수들이 거래비용에 주는 영향, 거래비용이 선택의도에 주는 영향을 가정하였다. 경험재 선택에 관한 207부의 데이터를 분석한 결과는 다음과 같다. 첫째, 경험특유성(장소특유성, 물리적장비특유성, 지식기술특유성, 시간특유성), 거래불확실성(제품불확실성, 과정불확실성), 개인불확실성(선호불확실성, 상황불확실성)은 거래비용에 모두 긍정적 영향을 주는 것으로 나타났다. 둘째, 거래비용(탐색비용, 비교비용, 검사비용, 협상비용, 주문과지불비용, 전달비용)은 해당 경험재의 선택의도에 부정적 영향을 주는 것으로 나타났다. 본 연구의 결과는 거래비용의 증가가 경험재의 선택 가능성을 줄일 수 있고, 거래비용을 감소시키기 위해 경험특유성과 거래불확실성, 개인불확실성의 전략적 고려가 필요함을 보여주고 있다. 또한 거래와 비용적 관점에서의 접근이 부족했던 경험재 연구를 보완함으로써 이론적인 기여를 하고 있다.

• 보건행정학회지
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• 제17권4호
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• pp.1-30
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• 2007

This study aims to analyze the policy change which is caused by conflicts between interest groups when the Separation of the Prescribing from the Dispensing of Drugs (SPDD) was enforced. With the theory of New Institutionalism, the reason why the policy was to be changed can be explained by the concept of property right and transaction cost. As the government did not consider the change of property right and transaction cost between actors before introducing new institution, it was hard to adapt the SPDD. Though, under the established institution, the institutional change can cause the alteration in property right and transaction cost, government just focused on the new institution's execution. Therefore, the group which suffers the loss could not accommodate to the change of institution. For this reason, the adaptation of SPDD also caused huge conflicts between doctors and pharmacists. Then, this research shows that the reason why they conflict to the some issues in the content of PSPDD and why the issues was changed with the property right and transaction cost.

• 유통과학연구
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• 제13권11호
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• pp.47-58
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• 2015

Purpose - This study aims to seek determinants of department store sales commission rates under consignment contracts based on transaction cost theory, the power-dependence view, and the resource-based view. A consignment contract is a unique contract where the retailer, over a given period, takes possession of goods owned by a supplier, promotes the sales of these goods, and receives a profit share from their sales. Under this contract, the supplier owns the goods until they are sold. In department stores in South Korea, over 70% of overall sales comes through consignment contracts. In other words, this is the most popular contract agreement between large retailers and vendors in South Korea. Consignment contracts yield high profits to department stores with minimal sales uncertainty, stock cost, and marketing investment. Many suppliers believe the consignment contract commission rates are too high. However, department stores disagree. They state that the commissions are not high as they generate new value for the suppliers by accumulating up-to-date merchandise and supporting various marketing programs on their behalf. Recently, consignment contracts have been critically examined and scrutinized by politicians, mass media, and the public of Korea. This study further intends to derive implications reflecting both buyer and seller perspectives as well as offer insights to policy makers in making appropriate decisions. Research design, data, and methodology - To verify the proposed research model and test hypotheses, the authors selected 164 suppliers, which currently have relationships with department stores. This study carefully investigated the reliability, content validity, convergent validity, and discriminant validity of the proposed model. The data were analyzed using SPSS 18.0 and AMOS structural equation modeling program Results - For the transaction cost theory and the power-dependence view, the results indicated that product diversity and demand volatility had a positive impact on the sales dependence on a department store. Dependence in turn had a positive effect on the sales commission under the consignment contract. Based on the resource-based view, the department store's marketing capability, the supplier's perception toward merchandising, and supporting activities could enhance the department store's channel leadership in the buyer-seller relationship. Subsequently, the channel leadership had a positive effect on the sales commission. However, product complexity had no relationship with department store dependence. Conclusions - This is the first empirical research that investigates the determinants of sales commissions under consignment contracts in the domestic retail industry. This study reveals several theoretical and practical implications for both marketing scholars and marketers. In terms of theoretical implication, this study integrated and enlarged certain theoretical background, such as transaction cost theory, the power-dependence view, and the resource-based view, to explain the determinants of sales commissions under consignment contracts that include sales revenue. From a business management viewpoint, this research offers useful insights for policy makers by applying two different perspectives, both the manufacturer and the retailer, in terms of the sales commission issue under a consignment contract.

• 한국화재소방학회:학술대회논문집
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• 한국화재소방학회 2006년도 춘계학술논문발표회 논문집
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• pp.77-82
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• 2006

• 노동경제논집
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• 제29권1호
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• pp.75-98
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• 2006

본 논문은 다양한 비정형 근로계약 선택의 결정요인이 무엇인가를 거래비용 이론에 의거하여 제시하고 있다. 풀타임 상용고의 정형근로를 조직내거래, 비정형근로를 시장거래 내지 시장거래와 조직내거래 중간의 다양한 영역이라고 볼 때, 시장거래비용의 크기와 종류에 따라 정형큰로 및 비정형근로의 유형이 선택될 것이다. 스킬의 기업특수성, 스킬의 수준, 직무수행의 범위 및 불확실성, 근로계약 기간 등 4가지 조건에 따라 해당 근로계약의 거래비용이 결정되며, 이에 따라 적합한 근로계약이 선택되는 과정으로 모형을 제시하고 있다. 결국 직종의 성격에 따라 정규직과 비정규직의 유형이 결정되는 현상, 즉 직종간 분리된 근로계약의 선택으로 귀결되며, 이는 비정규고용의 업종 및 기간 제한, 임금차별 규제 등의 법적 보호장치가 실제적으로는 큰 효과가 없을 수 있다는 사실을 시사하고 있다.

• 한국프랜차이즈경영연구
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• 제13권3호
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• pp.45-55
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• 2022

Purpose: Consumers' experience of functional attributes is remembered, and the experience lowers the cost of consumers' input from their point of view and reduces uncertainty. It also plays an important role in consumers' positive emotions and responses. Accordingly, if information search costs are reduced in terms of the costs perceived by consumers about restaurants, a strategy differentiated from other companies can be established. Therefore, this study investigated the effect of functional congruence of restaurant stores on information search cost reduction, positive/negative emotions, and loyalty. Research Design, Data, and Methodology: This study investigated functional congruence, information search cost reduction, and positive/negative emotions. The structural relationship between loyalty was analyzed. To verify this, a research hypothesis was established based on previous studies and a research model was constructed. The questionnaire items were modified and used according to the current study, based on previous studies. The data were collected using the questionnaire method from 187 people who had dining out experience. Frequency analysis was performed to confirm demographic characteristics. Reliability, convergent validity, and discriminant validity of the collected data were verified. The research model was analyzed with a structural equation modeling (SmartPLS 4). Results: The findings show that functional congruence had significant positive effects on information search cost reduction and positive emotion, but no significant effect on negative emotion. Information search cost reduction had significant positive effects on positive emotion/negative emotion but did not significantly affect loyalty. Lastly, both positive and negative emotions had significant positive effects on loyalty. Conclusion: Based on transaction cost theory, this study found how functional congruence and information search cost reduction influence consumers' emotions. The functional attributes of restaurants were perceived by customers as information, thus uncertainty was decreased. Finally, appropriate management strategies and implications of functional congruence and information search cost in the restaurant were suggested.

• 한국경영과학회지
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• 제38권1호
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• pp.103-121
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• 2013

Since American Airlines's mileage program emerged in market, loyalty programs have gained popularity. Many companies have generated many kinds of reward cards in order to induce precious consumers. As a result, reward cards are very important in consumer goods market and become diversified. In spite of its importance, little is known about how these cards influence consumer's perception. The prior research has not focused on reward card types and psychological variables. Accordingly this research intends to investigate psychological variables such as transaction coupling and sunk cost perception. According to the theory of regulatory focus, promotion focus consumers would point to gain-nongain frame work, but prevention focus consumers would point to loss-nonloss frame work. The paper proved the effect of reward card types and regulatory focus on transaction coupling and sunk cost perception. Based on the results from 2(type of card : visible vs invisible) ${\times}$ 2(regulatory focus: promotion vs prevention) between-subjects factorial design experiments, we found that consumer's transaction coupling and sunk cost perception of visible reward card are better recognized than invisible reward card. In addition, the results show that there is a significant interaction effect between the type of reward card and regulatory focus. Specifically promotion focused consumers tend to reveal better perception than prevention focused consumers in use of invisible cards. However, prevention focused consumers tend to show better perception than promotion focused consumers in use of visible cards. These findings will contribute to significant academic development and practically useful help to marketing managers.

• 벤처창업연구
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• 제5권4호
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• pp.35-49
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• 2010

본 연구에서는 제조업 중심의 벤처기업이 구매업무를 혁신할 방법에 대해 살펴보았다. 이를 위해 본 연구에는 먼저 거래 지배구조의 유형에 대해 살펴보았고, 정보기술의 활용에 따라 거래 지배구조가 어떻게 변화하는가를 살펴보았다. 전통적으로 볼 때, 기업은 시장과 위계의 거래 지배구조를 선택할 수 있다. 그리고 자산 특유성과 거래 빈도를 기준으로 볼 때, 기업은 시장, 삼각, 상호, 단일의 지배구조를 선택할 수 있다. 기업은 보다 현대적인 측면의 거래 지배구조로서 시장교환, 관계교환, JIT 교환의 구조를 선택할 수 있고, 준기업, 전자적 통합, 내부화된 시장을 선택할 수도 있다. 정보기술의 활용에 따라, 기업의 거래 지배구조는 위계에서 시장으로 이동할 수 있고, 중간으로 이동할 수 있으며, 시장교환에서 관계교환으로 이동할 수도 있다. 벤처기업은 이러한 거래 지배구조에 대한 이해를 바탕으로 자신이 직면해 있는 구매상황에 가장 적합한 거래 지배구조를 선택함으로써 구매업무를 혁신할 수 있다.

• 한국산학기술학회논문지
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• 제12권12호
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• pp.5500-5508
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• 2011

본 논문의 연구목적은 우리 정부가 추진하는 EU권과의 국제기술협력 중 주를 이루는 EU FP과 EUREKA에 대한 정책적 함의를 찾는 것에 있다. 본 논문은 총 5장으로 되어있다. 제 2장에서는 EU 국제기술협력 현황에 대해서 살펴보았다. 이어서 제 3장에서는 EU권 국제기술협력을 위한 정책적 함의를 위한 이론적 배경을 제시하였다. 여기에 토대를 이루는 이론으로는 네트워크와 거래비용이론이다. 제 4장에서는 연구방법을 그리고 제 5장에서는 우리정부의 EU권 국제기술협력 정책 사례를 통하여 제 3장에서 개발된 이론적으로 정립하는 것을 시도하였다. 이어서 제 6장에서는 결론 및 시사점을 도출하였다.

• 융합경영연구
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• 제6권3호
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• pp.10-13
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• 2018

Purpose - On the basis of discussing the network economy concept and the commentary of the marginal revenue decreasing of traditional economic theory, The concept of network economy has just been put forward in recent years. The reason why such a concept appears is that the information technology, marked by computer network, plays an increasingly important role in economic activities. Some people define network economy as an economic form based on network technology and human capital. this paper points out network economy existing the marginal revenue increasing and analyzes the reasons that influencing the marginal revenue increasing. Research design, data, methodology - The network economy has fundamentally changed the traditional economic laws. The economic basis of industrial society is the law of incremental marginal cost, which reflects the socialization of high cost in industrial society. Results - As the number of network members increases, the value of the network increases explosively, and the value increases attract more members to join, resulting in more returns. Conclusion - In conclusion, network economy has changed many aspects of traditional economy, resulting in decreasing marginal cost, decreasing transaction cost in and out of enterprise organizations, and making the effect of increasing scale compensation more prominent. This is of great significance to the information construction in China.