• Smart Media Journal
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• v.2 no.3
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• pp.23-33
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• 2013

In this paper, we find out about the effort and status of GwangJu metropolitan city to reinvigorate traditional market. And we propose the micro payment model based on Android NFC and tokenization technique to support the small trader's micro payment in aspect of information technology more than the physical infrastructure and environmental improvement projects to reinvigorate the traditional market. The micropayment model supports facilities of payment using smart phone based on NFC, and the encryption and tokenization support the indirection authentication and privacy of users.

• Smart Media Journal
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• v.12 no.11
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• pp.125-133
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• 2023

Traditional attire has assumed a pivotal role within the contemporary fashion industry. The objective of this study is to construct a computer vision model tailored to the recognition of traditional costumes originating from five distinct countries, namely India, Korea, Japan, Tanzania, and Vietnam. Leveraging a dataset comprising 1,608 images, we proceeded to train the cutting-edge computer vision model YOLOv8. The model yielded an impressive overall mean average precision (MAP) of 96%. Notably, the Indian sari exhibited a remarkable MAP of 99%, the Tanzanian kitenge 98%, the Japanese kimono 92%, the Korean hanbok 89%, and the Vietnamese ao dai 83%. Furthermore, the model demonstrated a commendable overall box precision score of 94.7% and a recall rate of 84.3%. Within the realm of the fashion industry, this model possesses considerable utility for trend projection and the facilitation of personalized recommendation systems.

• Korean journal of communication and information
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• v.81
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• pp.299-328
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• 2017

This study investigated news comprehension via the social media by comparing the reading of a news story on the news paper. A news story on the social media was suggested to present information in a conversational form, which differs from a traditional reporting style. To compare the different forms of news information presentation, two conditions were created: in a control condition, a news story was written in a traditional reporting form. In the experimental condition, the same news story was constructed in a conversational form. Participants were assigned randomly in one of two conditions. They read the news story and afterwards, they were asked to recall firstly, the core idea of the news story, secondly the whole news story, and finally to answer to the 10 questions that assessed how well they learned from the news story. Participants' responses were content-analyzed and produced six variables, the extent to recall the core idea, the extent to recall the whole story, the extent to recall wrong information, the extent to recall additional information, the extent to recall causally related contents in general, and finally the extent to recall causally related contents in story-specific. Analyses on the six variables revealed that the group in the news paper condition recalled more core idea, the whole story, and additional information than the group in the social media. But the news paper condition recalled less of wrong information than the group in the social media condition. Additionally, the news paper condition learned more than the group in the social media. Regarding the recall of causally related contents, the general causal relationships were recalled more in the group in the social media condition but the story specific causal relationships were recalled more in the group in the news paper condition. The findings seemingly indicated that a traditional news reporting contributes to news story comprehension more than the conversational form. Authors however added discussions and advised that the findings needed to be read under caution.

• Journal of the HCI Society of Korea
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• v.12 no.3
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• pp.5-11
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• 2017

Korean traditional dance has cultural value and is human's cultural heritage. But they are in danger which is caused by lack of bearers and public interest. E-Learning of traditional dance using network technology and digital media can be a solution to extinction problem. The aim of this study is to propose the E-Learning courses and systems for learning traditional dance. E-Learning systems were evaluated in accordance with the HCI (Human Computer Interaction) user evaluation. This study contribute to overcoming distance constraints by offering synchronous E-Learning education system of traditional dance as intangible cultural heritage through new media experience.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.448-458
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• 2011

The availability of many smartphone applications and ubiquitous Wi-Fi technology has greatly spread the uses of smartphones. Particularly smartphones with the locative media services in tourism are booming because location-based technology such as GPS is well suit with tourism and tourists' needs. Smartphones also overcome the technological limit of traditional information media such as printed book, newspaper, etc. Based on the Niche Theory, the study examines the competitive relationships among information media that are used in tourism including smartphones, traditional paper publications, and computers. The paper also examines the niche of each medium based on the theory and finds which medium is more effective and preferred by people who utilize the services before and during their travel.

• Journal of Korean Traditional Oncology
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• v.12 no.1
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• pp.75-82
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• 2007

Drug eruption is a cutaneous reaction caused by various drugs. It is a very common drug induced adverse reaction. Contrast media induced drug eruption is rare. But approximately 10% of people injected with contrast media experience adverse reaction, and drug eruption accounts for more than 40% of all adverse reactions. We report a case of mild drug eruption and its treatment process based on korean traditional medicine. The patient is a 50 years old female diagnosed with functional dyspepsia. The patient had gastric discomfort and alternation between diarrhea and constipation. All symptoms showed nearly complete remission with continued korean traditional medical treatment. The patient had been injected with contrast media for Computed tomography(CT) evaluation of her breast cancer history. Rashes appeared on back and abdomen, and urticaria and pruritus appeared on the patient's finger 1 day after injection. We prescribed Goreisan(TSUMURA CO &, TJ-17) and acupuncture on Quchi(LI11), Zusanli(ST36), Yangxi(LI5), Yanggu(SI5). Consequently, the drug eruption showed remarkable improvement. So the author reports korean traditional medicine is effective complementary treatment for drug eruption.

• Journal of the Korean Society of Costume
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• v.51 no.5
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• pp.29-43
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• 2001

Database marketing is a series of marketing activities based on the customer database for increasing the customer's life-time value. In this thesis. we applied database marketing to the sales promotional strategies of Casual Korean Traditional Clothes to activate wearing of Casual Korean Traditional Clothes. To achieve this goal, we surveyed the consciousness of wearing and purchases for Casual Korean Traditional Clothes. and extract information that can be utilized in the sales promotional strategies. According to the result, the proposed sales promotional strategies for Casual Korean Traditional Clothes are summarized as follows : (1) Useful information for the customer should be stored in the database and utilized in the marketing. (2) It is necessary to shorten the cycle of repeated purchases by emphasizing daily-life clothing of Casual Korean Traditional Clothes especially for the aged 20-40. (3) Since Casual Korean Traditional Clothes are usually weared as a ceremonial clothes in the fall, direct mail, fashion show, and advertising in the mass media should be concentrated on this season. (4) Value-added marketing should be derived by cross-selling of items harmonized with Casual Korean Traditional Clothes. (5) To guarantee fixed customers and increased usage of Casual Korean Traditional Clothes, - give point score, discount, or selling on an installment basis for the customers who use credit cards or department cards. - select privileged customers by analyzing purchase history and provide multiple services for these customers. - let the customers rent Casual Korean Traditional Clothes in an appropriate cost, and make customer cards for the construction of elaborated customer database. (6) To increase the acknowledgement of Casual Korean Traditional Clothes, not only Persistent publicity, but also fashion show, visual merchandising, and advertisement in mass media should be conducted as well.

• Journal of Korean Philosophical Society
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• v.129
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• pp.219-246
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• 2014

The media is a tool for communication. Social media, which was created by the modern science and technology, was considered to be the best communication tool. However, despite the current wide spread of social media, social communication is a serious problem in Korea enough to be called a crisis of communication. What is the reason and measures of communication problems? This paper was planned from the awareness of these problems. First, a number of features and possibilities of social media in journalism are discussed in chapter 2. In chapter 3, the role of social media having regard to the social communication was considered in comparison to traditional media. Finally, the value which the newly emerging social media should pursue was discussed in connection with the value which was pursued by the traditional journalism, then the new value to be added to journalism at the level of ethics presented in chapter 4.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.644-657
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• 2019

This study examines the types of strategic alliances formed between terrestrial broadcasters and content start-ups, their resource inter-dependence and the dynamic evolution of their relationship through a case study of KBS Labs, a strategic alliance between KBS and content start-ups. Mergers, acquisitions and strategic alliances sought by large media companies or strategic alliances made only between disparate providers in broadcasting and telecommunications industries are now actively pursued by traditional media and start-ups. The alliances between traditional media and start-ups are beneficial to both parties: traditional media can quickly implement start-ups' innovative ideas and business models and start-ups can tap into not only vast amounts of content being created by or in the archives of traditional media but also their capital, office space and reputation. Therefore, the case study of KBS Labs will help draw out important implications for motivating strategic alliances between traditional media and start-ups. To this end, the resource-based view and the evolutionary theory of the firm are adopted to explore the characteristics and development process of the KBS Labs business.

• Journal of the Korean Graphic Arts Communication Society
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• v.21 no.1
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• pp.59-70
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• 2003

Digital technology is recognised as a generalized technology in the media industry, therefore there is an opinion which shows that the markets for its old media will be replaced by new media. However, some researchers have confirmed that the printed media which has a long historical background will be continuously selected by the audiences. As going through the historical background of the printed media, it has been challenged by the freshly created media. And traditional printed media does not disappear as the challenge of new media. As the challenge of new media, the printed media will show the new future of the printed media itself and its market as well by the transformations through the acceptance and merging the new technologies.