• 산업융합연구
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• 제9권1호
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• pp.33-66
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• 2011

As an information-oriented society is arrived. an internet market has been developed steadily. This advance of internet market made the augmentation of purchasing clothes, and thus the fashion trade has tried to use effectively the internet marketing as a new channel of profit increasement. However, the fashion trade did not utilize efficiently an internet as a marketing mediation so far. This results from the want of coping with consumer behavior on the internet community. To answer the necessity of analysis of consumer behavior, this thesis inquires the difference of buying clothes on the internet shopping mall according to the lifestyle of consumer. Then this thesis provides the strategy of internet marketing fitted to each lifestyle for making a good profit. The inquiry was conducted to university located on Seoul, and the lifestyle of undergraduate was categorized to five groups, that is, trendy, information-inclined, economical purchase, brand-inclined, and spirit-pursuit types. This thesis analyzed the difference of consumer behavior of each type according to various factor, and presented a marketing strategy fitted to each type from these analysis results.

• Asian Journal of Innovation and Policy
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• 제5권1호
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• pp.1-18
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• 2016

Catch-up is a well-known and familiar terminology for innovation scholars in developing countries such as Taiwan, Korea and China. The strategy, however, is too difficult to perform in each industry. This study looks into a catch-up strategy that Apple and Xiaomi used and examines the results on the creative imitation of business model in the smartphone industry. It is quite surprising that even Apple is based on catch-up strategy. They wanted to catch-up Nokia. Our case study shows that these two companies quickly caught up with the leaders, and the common feature of their strategy is characterized as creative imitation of business model. Creative imitation of business model is different from creative imitation of innovation. Furthermore, this research confirms that the creative imitation of business model leads to aggressive creative innovation.

• Journal of Contemporary Eastern Asia
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• 제6권1호
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• pp.17-32
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• 2007

• Strategy21
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• 통권36호
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• pp.150-179
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• 2015

This thesis analyzes Somali piracy as a non-traditional threat to the Sea Lines of Communication (SLOC) and international countermeasures to the piracy. In an era of globally interdependent economies, the protection of sea lines and freedom of navigation are prerequisites for the development of states. Since the post-Cold War began in the early 1990s, ocean piracy has emerged as a significant threat to international trade. For instance, in the Malacca Strait which carries 30 percent of the world's trade volume, losses from failed shipping, insurance, plus other subsequent damages were enormous. Until the mid-2000s, navies and coast guards from Malaysia, Indonesia, Singapore, together with the International Maritime Organization (IMO), conducted anti-piracy operations in the Strait of Malacca. The combined efforts of these three maritime states, through information sharing and with reinforced assets including warships and patrol aircrafts, have successfully made a dent to lower incidents of piracy. Likewise, the United Nations' authorization of multinational forces to operate in Somali waters has pushed interdiction efforts including patrol and escort flotilla support. This along with self-reinforced security measures has successfully helped lower piracy from 75 incidents in 2012 to 15 in 2013. As illustrated, Somali piracy is a direct security threat to the international community and the SLOC which calls for global peacekeeping as a countermeasure. Reconstructing the economy and society to support public safety and stability should be the priority solution. Emphasis should be placed on restoring public peace and jurisdiction for control of piracy as a primary countermeasure.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2006년도 추계학술대회 논문집(제1권)
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• pp.235-240
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• 2006

글로벌 생산네트워크의 변화로 인해 광양항은 새로운 전략의 수립이 요구된다. 특히, 무역의 패턴이 중국, 일본, 한국을 포함한 아시아의 경제적 성장에 따라 동북아지역 집중됨에 따라 가격과 서비스 경쟁력을 가진 광양항은 동북아 포트얼라이언스의 요구에 대처해야하며, 변화하는 무역환경에서 다른 국가들과 경쟁해야 한다. 그러므로 본 연구의 목적은 광양항의 성장을 촉진하기 위한 포트얼라이언스 전략을 제안하는 것이다. 광양항의 물류비즈니스 모델에 대한 목적에 맞도록 동북아 포트얼라이언스의 진행방향과 중국과 일본의 대상 항만을 제공하였다.

• 정보관리연구
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• 제37권4호
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• pp.141-159
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• 2006

논문에서는 지식재산권 문제로 특허심판소송으로 기업인들이 많은 피해를 입은 경험사례를 바탕으로 한 실태분석 결과를 나타냈다. 우리나라 기업에서 느끼는 특허소송에 대한 특허권침해와 관련하여 특허권자 및 침해자 입장에서 취해야 할 대응전략을 제시했다. 중소기업에서 특허권을 침해하는 경우, 특허권을 남용하는 경우, 영업비밀을 누설하는 경우, 직무발명을 누설하는 경우 등에 관하여 특허권자와 침해자 입장에 대한 대응책을 제시하였다.

• 아태비즈니스연구
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• 제15권2호
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• pp.237-256
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• 2024

Purpose - The purpose of this study was to analyze the interrelationship between the characteristics of TikTok live commerce: host expertise, host reliability, sales marketing strategy, product price, logistics speed, refund convenience), purchase intention, and continuous purchase intention. Design/methodology/approach - This study collected 470 questionnaires collected from the survey for consumers using TikTok live commerce in China and conducted an empirical analysis using SPSS 24.0 statistical packages for 423 valid questionnaires (90%) excluding unfaithful responses. Findings - First, it was confirmed that the characteristics of TikTok Live (host expertise, host reliability, sales marketing strategy, product price, logistics speed, and refund convenience) had a positive effect on consumers' purchase intention. Second, it was confirmed that the higher the consumer's purchase intention, the higher the continuous purchase intention. Third, it was also confirmed that the characteristics of TikTok Live (host expertise, host reliability, sales marketing strategy, product price, logistics speed, and refund convenience) had a positive effect on consumers' continuous purchase intention. Research implications or Originality - Through the research results of this paper, product prices have the greatest influence on consumers' purchase intentions, followed by sales marketing strategies and host expertise. Therefore, this study aims to present implications for product prices, sales marketing strategies, and host expertise in TikTok live commerce based on empirical analysis and analysis of previous studies.

• 한국항만경제학회지
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• 제22권1호
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• pp.105-124
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• 2006

We, in this paper, suggest the Yeosu internationalization strategy for holding the 2012 World EXPO in Yeosu successfully, First of all, we analyze some problems that hinder the internationalization of Yeosu. Our analysis, also, provides several strategic solutions to those problems by foreign direct investment, international trade, hub port development, and international tourism. first strategy is to create a more favorable business environment for foreign investors. Foreign direct investment is the most effective way to internationalize the specific district. Second strategy is to expand the export of small and medium-sized firms in Yeosu. Especially, local firms with agricultural/fishery products have to develop various new products and introduce the effective international marketing strategy. Final strategy is to develop the hub port in Yeosu and the new tourist resources to attract foreign tourists.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.389-395
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• 2022

This paper selected 'Line', the messenger application of Korea's leading software-based IT company 'Naver', and performed a case analysis specially in the early stages of the messenger industry. First, this study analyzed what the mobile messenger industry is and the external environment. Next, an internal analysis was carried out through the strengths and weaknesses through Naver Line's resources and capabilities. With this analysis, this study could evaluate the platform strategy, communication strategy, and the user basic strategy that Naver is carrying out. This study gave us more understanding of the mobile instant messenger (MIM) industry and understand Naver's growth strategy, which will provide great implications for the working staff of IT companies.

• 한국정보통신학회논문지
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• 제10권8호
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• pp.1339-1346
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• 2006

본 논문은 인터넷과 유 무선통신을 포함한 초고속통신망의 발전추세에 따른 전자무역 거래 서비스 수용방안에 대하여 전자무역 시장의 여건 변화, 소비자 보호라는 두 가지 측면과, 빠르게 IP환경으로 개편되고 있는 전자무역 시장을 VoIP 서비스 기술과 접목하여 새로운 시장 창출을 위한 VoIP 서비스 기술 활성화 방법, 전자무역 거래를 하기 위하여 기업이 어떠한 핵심역량을 보유해야 하며 현 상황에서 어떤 방향으로 발전해야 할 것인가에 대하여 설명하고 향후 전자무역의 시장변화를 예측하고 중 장기적인 경영 전략의 관점에서 VoIP 서비스 기술 활용에 대해 연구 분석하였다.