• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.209-220
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• 2020

This research examines the affect of destination image factors on revisit intention of domestic tourists at Ba Ria Vung-Tau (BRVT), by questioning directly 510 domestic tourists. The convenient sampling method is used in dividing the crowds into four groups; the four main surveyed areas in BRVT are: Vung Tau, Long Hai-Phuoc Hai, Xuyen Moc and Con Dao. A combination of qualitative and quantitative methodologies were utilized.A focus group of 10 domestic tourists wasset up to review and explore the variousfactors as well as the conceptual model. An in-depth interview with 12 participants was developed to fine-tune measurement items. The questionnaire applied a 5-point Likert scale. Checking the reliability by Cronbach's Alpha, exploratory factor analyzing and linear multiple regression were used with the SPSS program. The results show that there are eight main destination image factors affecting domestic tourists revisit intention to BRVT using linear regression and arranged by decreasing importance: Infrastructure, Variety Seeking, Accessibility, Local food, Atmosphere, Environment, Price Value, Leisure and Entertainment. From that, the research offers some suggestions and policy recommendations for the tourism business and provincial policy-makers to identify the main issues and develop better customer services to increase domestic tourists'revisit intention.

• 한국조리학회지
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• 제23권6호
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• pp.127-134
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• 2017

Despite its importance to Thailand, museum tourism has not received sufficient attention from researchers and practitioners. Consequently, knowledge of museum tourist responses toward museum service quality is quite limited. Thus, the purpose of this study was to (1) examine the service quality of museums in Thailand and (2) revealed how tourists react positively namely through satisfaction and revisit intentions. This study further explored how the proposed relationships vary between Asian and European tourists. Based on Harrison and Shaw's (2004) museum experience model, facilities, staff services, and exhibition experience were proposed as three important service elements encountered during a service experience. Data were collected from foreign tourists who visited any of the 6 national museums in Bangkok. A total of 260 questionnaires were obtained over a 3-month period, all of which were retained and utilized for the analysis. Results found that exhibition experience and staff services were positively associated with tourist museum visit satisfaction, which in turn acted on revisit intention. In addition, exhibition experience was found to be the most important service element for Asian tourists, while staff services was most important for European tourists. Staff services and exhibition experience both played important roles in the tourist museum experience, while facilities did not have an effect on the evaluation of museum services. In response, museum managers need to implement a segmentation strategy that considers tourists' backgrounds such as region, culture, or nationality.

• 한국의류산업학회지
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• 제17권4호
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• pp.561-573
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• 2015

The influence of tourists on the retail market in Korea continues to grow, and China has become the largest outbound-spending nation in the world. Korea's retail industry must comprehend the sophisticated consumption behavior of Chinese tourists. Hence, we explored how the experiential value of shopping in Korea affected Chinese tourists' satisfaction levels regarding stores and products. Findings from this study suggest entertainment and escapism mediate the effect of experiential value on consumer attitudes toward products and stores. This research was conducted with Chinese female tourists who shopped in Korea during their latest visit to this country. CFA and SEM were implemented using AMOS 20.0. The analysis of survey data produced interesting results. Visual appeal, crowding, and service excellence had positive impacts on entertainment, and they had a positive influence on both store satisfaction and product satisfaction. Regarding escapism, crowding and economic benefits had positive impacts, whereas visual appeal and service excellence had no effects. Results showed that escapism had a negative influence on attitudes toward both products and stores. To be clear, escapism refers to the status of absorption by which consumers are highly occupied with pleasant feelings, therefore, shopping when the motive of escapism is high is likely to be less rational and more impulsive. In this study, the diverse roles of different emotions associated with entertainment and escapism in the context of tourism shopping were identified. The findings provide practical implications for developing retail strategies and highlight the importance of the experiential values of shopping for tourists.

• 한국조경학회지
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• 제33권5호통권112호
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• pp.31-42
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• 2005

This study has been conducted in order to better understand a concrete and evidential disagreement that resulted from a conflict caused by the exploitation of folk village for tourism purposes. The purpose of this study was to analyze more realistically the phenomenon of the disagreement that originated from sightseeing in the hahoe folk villages by focusing on the problem between the ive groups as a potential and continual impediment to tourism. Two groups, residents and tourists, were compared in order to determine the underlying factors of the disagreement regarding exploitation of folk villages for tourism The two groups were clearly split: inhabitants of the village considered such exploitation negative, while tourists accepted it as positive. The two groups showed different understandings of the topic residents were in favor of the preservation of the physical resources, but against exposure of their private lives to the public, while tourists strongly respected the preservation of the resources of the village. A comparison of the common phenomena of disagreement between the two groups was performed, Variables that showed different responses between the two groups were loss of privacy of individual houses, verbal aggression and physical conflicts between the groups, and lack of administration. In most of the cases of disagreement, residents considered the disagreement phenomena to be more serious than tourists did except in one case: tourists placed a greater importance on the ugly view of the street market. Finally, in order to analyze the factors that impacted the level of the disagreement, a multiple regression analysis was conducted. Disagreement factors affecting tourists were verbal aggression between the groups, complaints about lodging and dining facilities, complaints about tourist facilities, and negligence of the administration in responding to requests. Among these, the most influential factor was verbal aggression between the groups. In fact, individual feelings between tourists and residents proved to be the biggest influence on the level of disagreement.

• 산업경영시스템학회지
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• 제40권1호
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• pp.131-143
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• 2017

As the number of tourists visiting Seoul are continuously increasing, the demand of an integrative tour pass is also increasing. However, only a few tour passes are available for the tourists in Seoul. In this paper, we propose a new tour pass called "Seoul Landmark Pass" targeting foreign individual travelers and investigate the marketability of the proposed tour pass. For the configuration of the Seoul Landmark Pass we listed 17 candidate attractions charging entrance fee in Seoul, referring to e-guidebook on Visit Seoul web site. Among them we selected 6 attractions using the checklist with the attributes that foreign tourists would prefer. We also performed SWOT analyzes on existing tour passes to determine the benefits to be included in the proposed tour pass. To investigate the marketability of the proposed tour pass we have surveyed the foreign individual tourists in Seoul. Using the survey data, we have analyzed the intent of purchase by age, visiting period, visiting purpose, frequency of visit, and nationality to identify target customers. The results show that the intent of purchase is high among the Chinese tourists at the age of twenties who visited Seoul for the first time or second times. Also, the individual tourists prefer to bundle T-money card with the proposed tour pass. Finally, we have provided a brief review of the Price Sensitivity Measurement (PSM) method and applied PSM to determine the acceptable price range and the optimal price of the proposed tour pass. The optimal price of the proposed tour pass is determined at 53,000 won including T-money card.

• 보건행정학회지
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• 제26권2호
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• pp.115-124
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• 2016

Background: This study aims at making a survey on health care service providers' cultural competence and making an appraisal of Chinese medical tourists on service quality, health care service providers' cultural competence, perceived value, and satisfaction. Methods: The data was collected from August until November, 2014 and 150 health care service providers and 65 Chinese medical tourists from 12 medical institutions in Daegu were enrolled in analysis. Results: The results showed that health care service provider's knowledge on Chinese culture was very low with 33.5% of correct answer. Health care service providers were found to get 3.82 point on a 5 point-scale in cultural perception, 3.53 points in cultural sensitivity, and 2.85 points in cultural skills. Chinese medical tourists were analyzed to give 4.08 points on a 5-point scale to satisfaction on health care service, followed by 4.01 points to health care service quality, 4.00 points to perceived value of health care service, and last 3.85 points to a health care service providers' cultural skills. However, there was a difference in points in cultural skills between health care service providers and Chinese medical tourists. Chinese medical tourists' satisfaction with health care service in Daegu was found to be comparatively high, but in relation to satisfaction with communication, it was found to be relatively low. Conclusion: Through this research, health care service providers' knowledge level of Chinese culture and cultural skills were low while they seemed to take a half-hearted attitude towards educational experience for building up cultural competence and foreign patient service response.

• 한국콘텐츠학회논문지
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• 제11권10호
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• pp.467-478
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• 2011

본 연구는 외국인 관광객들이 인식하는 한식에 대한 이미지와 서비스 품질의 차이를 조사하였다. 특히, IPA를 이용하여 외국인 관광객들이 인식하는 한식 서비스 품질 속성들에 관한 우선고려대상을 파악함은 물론, 이들이 국적별로 어떠한 차이가 있는지를 분석하였다. 본 연구를 위하여 중국, 일본, 미국 관광객들을 대상으로 한 설문조사가 진행되었고, 최종적으로 316개의 유효설문지가 분석에 이용되었다. 수집된 자료를 분석한 결과는 세 가지로 요약될 수 있다. 첫째, 한국 전통음식이 체질에 맞는 우수식품이라는 인식은 미국인이 동양문화권인 일본인과 중국인 보다 높은 것으로 확인되었고, 색과 모양의 아름다움에 대한 인식은 중국인과 미국인이 일본인 보다 높은 것으로 나타났다. 둘째, 한식 서비스품질 속성들에 대한 중요도와 실행도는 국적별로 뚜렷한 차이가 나타났다. 특히, 한식의 영양, 모양, 건강성, 음식관련이야기, 재료와 조리법에 관한 중요도 인식은 중국관광객들이 일본, 미국관광객들에 비해 더 높은 것으로 나타났다. 한식 서비스 품질 실행도에 관한 인식차이는 국적별로 좀 더 명확하게 나타났다 셋째, 국적별 관광객들이 인식하는 한국음식 서비스품질에 대한 IPA 결과, 공통적으로 음식점 시설/분위기의 개선이 우선적으로 필요한 사항이나, 국적별로 약간의 차이가 있는 것으로 나타났다.

• 디지털융복합연구
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• 제18권1호
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• pp.111-119
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• 2020

본 연구에서는 한국을 방문한 개별 여행자들의 디지털 기록을 수집하여 정량적 통계 분석과 소셜 네트워크 분석(SNA)을 통해 한국을 방문하는 개별 중국 여행자들의 한국 관광 경로의 특징을 분석하였다. 연구결과 서울, 제주도, 부산 및 대구는 한국을 찾는 중국 여행자들의 주요 방문 장소이며, 중국의 청도, 천진, 심양, 홍콩, 포산 및 마카오는 한국을 찾는 중국 개별 여행자들의 주요 중계지 임을 알 수 있었다. 본 연구는 한국을 찾는 중국 개별 여행자들의 표본 특성과 각 여행 노드의 기능적 위치설정을 정확히 확인함으로써 정밀한 관광 마케팅과 관광 노선 개발에 활용할 수 있는데 의의가 있다. 향후 본 연구에 사용된 데이터의 추출 기간을 확대하고 더 많은 샘플을 확보하여 관광 경로의 연간 변동특성과 주요 방문지의 변동 특성을 분석할 필요가 있다.

• 한국식품조리과학회지
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• 제19권3호
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• pp.308-317
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• 2003

The purpose of this study was to identify combinations of factors, with regard to the use of restaurants by tourists, and to establish the relative importance of these factors in terms of their contribution to the total usage. Of 250 questionnaires, 209 were utilized for analysis in this study. Crosstabs, conjoint analysis, paired-samples t-test, k-means cluster analysis, one-way ANOVA analysis, and the Friedman test were used for the statistical analysis. The findings from this study were as follows: First, the Pearson's R and Kendall's tau statistics show that the model fits the data well. Second, it was found that 209 tourists most preferred restaurants that provided excellent quality traditional food, with a high quality of service, at a cheap price for the suburb. The 81 tourists of the first cluster most preferred restaurant that provided excellent quality fusion food, at a cheap price for the suburb. The 65 tourists of tile second cluster most preferred restaurant that provided average quality national food, at an expensive price for the suburb. The 63 tourists of the third cluster most preferred restaurant that provided excellent quality traditional food, at a reasonable price for the suburb. Third, it wis found that all tourists and the three clusters groups regarded both the type of food and its price to be very important factors. Finally, the results used in this study have provided some insight into the types of marketing strategies and tourism policies that may be successfully used by the operators and policymakers managing a location, the quality, price and type of food, and quality of service required by tourists dining at restaurants.

• 한국조경학회지
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• 제47권4호
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• pp.1-11
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• 2019

본 연구는 계절에 따라 도심 도보관광자들의 시 공간 이동밀도 및 멈춤 특성 분석을 주요 연구목적으로 한다. 이를 위해 본 연구는 서울 북촌한옥마을을 연구대상지로 선정하고, GPS 기반 스마트폰 어플리케이션을 활용하여 도심 도보관광자들의 시 공간 행태 데이터를 수집하였다. 이에 기초하여 본 연구는 GIS와 통계적 접근방법을 이용하여 봄, 여름 도심 도보관광자들의 시 공간 이동행태를 분석하였다. 주요 연구결과, 도심 도보관광자들의 이동 및 체류특성은 계절별로 통계적 차이가 검증되었다. ArcGIS를 이용하여 도심 도보관광자의 시 공간적 이동밀도와 멈춤 특성을 분석한 결과, 대상지로의 중심 접근로와 상업공간에 있어 공간적 시간적 집중성이 확인되었다. 도심 도보관광관련 정책입안자나 개발자들은 본 연구결과의 시 공간 밀집도를 활용하여 도보관광지의 수용력 조절이나 관광자들의 공간적 혹은 시간적 분산정책 수립에 활용할 수 있을 것이다.