Understanding the Social Dilemma of Hahoe Folk Village Management

This study has been conducted in order to better understand a concrete and evidential disagreement that resulted from a conflict caused by the exploitation of folk village for tourism purposes. The purpose of this study was to analyze more realistically the phenomenon of the disagreement that originated from sightseeing in the hahoe folk villages by focusing on the problem between the ive groups as a potential and continual impediment to tourism. Two groups, residents and tourists, were compared in order to determine the underlying factors of the disagreement regarding exploitation of folk villages for tourism The two groups were clearly split: inhabitants of the village considered such exploitation negative, while tourists accepted it as positive. The two groups showed different understandings of the topic residents were in favor of the preservation of the physical resources, but against exposure of their private lives to the public, while tourists strongly respected the preservation of the resources of the village. A comparison of the common phenomena of disagreement between the two groups was performed, Variables that showed different responses between the two groups were loss of privacy of individual houses, verbal aggression and physical conflicts between the groups, and lack of administration. In most of the cases of disagreement, residents considered the disagreement phenomena to be more serious than tourists did except in one case: tourists placed a greater importance on the ugly view of the street market. Finally, in order to analyze the factors that impacted the level of the disagreement, a multiple regression analysis was conducted. Disagreement factors affecting tourists were verbal aggression between the groups, complaints about lodging and dining facilities, complaints about tourist facilities, and negligence of the administration in responding to requests. Among these, the most influential factor was verbal aggression between the groups. In fact, individual feelings between tourists and residents proved to be the biggest influence on the level of disagreement.

민속 마을 관리상 발생하는 사회적 갈등의 이해 -하회마을을 중심으로-