• 동아시아경상학회지
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• 제8권2호
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• pp.43-56
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• 2020

Purpose - This study is regarding customer service environment in casino marketing under a study on the factors affecting casino tourist satisfaction based on casino tourists' various needs. Research design and methodology - The study of casino tourism policy factors is proceeded by interviewing tourists of Macao casino. A total of 220 copies were distributed and 193 copies were collected, but 13 copies were not conceded due to insincere responses, and a total of 180 cases were analyzed for this study. Based on the analysis results, the casino tourism policy factors were derived through satisfaction level of casino tourist service as follows. Results - Firstly, the casino tourist satisfaction is a positive influence on casino visits, so efforts should be made to enhance tourist satisfaction when establishing cultural experience programs and casino marketing strategies. Casino culture for tourist should be matured to develop casino tour. In order to increase the satisfaction level of revisiting casino resorts, various cultural products such as clean environment should be developed to enhance the satisfaction level of casino visitors in the future. Secondly, a positive impact of cultural, experiential visits and psychological motivations affect to tourists' psychological stability through cultural experiences as well as casino games. Thirdly, casino tourist satisfaction has been shown to provide a positive impact on behavior intention. Conclusions - Based on the results of this research, the marketing of casino tour is to identify tourists' needs and increase satisfaction.

• 한국콘텐츠학회논문지
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• 제13권8호
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• pp.443-449
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• 2013

본 연구는 관광객의 관광욕구가 관광만족에 어떤 영향을 미치는지 살펴보고자 하였다. 이를 위해 설악산을 방문한 관광객을 대상으로 실증분석을 실시하였다. 분석결과는 다음과 같다. 첫째, 관광욕구는 연령 및 학력에 따라 부분적으로 인식의 차이를 보여주었다. 둘째, 관광욕구는 관광만족에 부분적으로 영향을 미치는 것으로 나타났다. 이러한 연구결과는 소규모 개별관광객이 증가하는 추세에 있어서, 새로운 만족전략을 개발할 수 있는 새로운 자료를 제공할 수 있었다.

• 디지털융복합연구
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• 제16권6호
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• pp.9-18
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• 2018

최근 외래관광객의 품질 향상을 위한 관광수용태세 개선에 대한 필요성과 관심이 증대되고 있으나 관련 연구는 부족한 실정이다. 본 연구는 외래관광객의 관광수용태세와 관련 우선적 개선 요소를 규명하고자 하였으며, 이를 위해 R-IPA분석을 적용하여 관광객 유형 및 시기에 따른 관광수용태세의 개선요소를 분석, 비교하였다. 전체관광객을 대상으로 한 R-IPA분석결과 현재의 품질수준을 유지할 필요가 있는 요소는 음식, 치안, 대중교통, 쇼핑, 관광지 매력도였다. 그리고 우선도는 낮으나 개선이 필요한 요소는 언어소통, 여행경비, 관광안내서비스였다. 관광객 유형별로 R-IPA분석을 한 결과 개별관광객은 대중교통, 음식, 쇼핑, 관광지 매력도, 치안에 대해서 현재 품질수준의 유지가 필요하며, 단체관광객은 숙박, 쇼핑, 관광지 매력, 관광안내서비스는 현재 품질수준의 유지가 필요하지만 음식은 시급히 개선이 필요한 것으로 나타났다.

• 동아시아식생활학회지
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• 제20권5호
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• pp.802-811
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• 2010

This study aimed to determine a tourist family's perceptions of dining at a holiday destination. A key assumption of this study was that dining at an unfamiliar locale at a tourist resort is engaging in risk-taking behavior by the tourist family. In this unfamiliar setting, participation in the local food market takes on a significant role in the tourist family's sense of satisfaction and loyalty. For the purpose of this study, involvement pertains to the family's perceived relevance of the objective of this study based on inherent needs, values, and interests. For this study, 151 subjects vacationing with his/her family on Jeju Island participated. To perform research on perceived risk and involvement in terms of the decision maker's capacity, only one member of each family responded to the survey, which examined the impact on sense of satisfaction of perceived risk and involvement in the local food scene. Perceived risks were divided according to financial, performance, physical, social-psychological, and time-risk factors. Perceived risk and involvement were found to be significant predictors of the overall satisfaction of the tourist family's local food consumption. Furthermore, performance risk was determined to be significantly linked to the tourist family's dining sense of satisfaction and loyalty. These findings provide some meaningful marketing implications for Jeju Island's tourism industry. Reducing the performance risk and increasing the local food involvement may activate rural tourism and local food consumption. Theoretical and practical contributions to local food marketing are discussed.

• 한국조리학회지
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• 제8권3호
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• pp.123-146
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• 2002

Outsourcing is procuring of outside resources, other than core resources for core competence, by a contract, from which a corporate can focus its core resources on core business. The outsourcing strategies of Korea tourist hotel business are in a rudimentary stage, which has been limited in simple work areas such as housekeeping services, room maid services, parking control services, security services, janitor services, laundry services, facility management, shuttle bus services, and sterilization services and their purposes are mainly to retrench a burden of employment or firm-fixed expenses. Therefore, the outsourcing strategies of Korea tourist hotel business have the following problems. First, their outsourcing has introduced only for the purpose of retrenching expenses. Second, it tends to deteriorate service quality, due to lack of pre-training. Third, it tends to concentrate their attentions only on simple repetition works. Fourth, their outsourcing is slow adjusted to the needs of business cultures. Outsourcing services in Korea tourist hotel business have never contributed to their basic concepts such as 1) maintenance or enhancement of core competences, 2) promotion of business efficiency through service quality improvement and expense retrenchment, and 3) achievement or enhancement of competitive advantage through enlarging their specialties, cultivating their market, learning new knowledge, and developing their asset. Therefore, this study is to insist on fife necessity of overcoming simple repetitive service outsourcing in tourist hotel business. In order to build a core competence and/or achieve a competitive advantage, the scopes of outsourcing services should be enlarged in Korea tourist hotel business.

• 한국환경과학회지
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• 제18권2호
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• pp.177-186
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• 2009

The changes in the worldwide paradigm of the sustainable development have started to be applied in the entire industry fields, and they come out as the sustainable tourism in the field of tourism. And the ecotourism has emerged as a practical method to meet the needs of the actual practice and the intellectual system for the sustainable tourism. In the type of tourists based on tourist attitude, 82.3% has the environment-friendly tourist attitude as a potential ecological tourist or an ecological tourist. In addition, there are the potentials of increase in ecological tourists as well as the revitalization of ecological tourism. First, the ecological tourists are mostly the well-educated and married professional workers at 40, housewives, and people earning a high income. Next, the potential ecological tourists are mainly the well-educated and married professional workers at 30, workers in the service industry, and middle-class citizens. Lastly, the general tourists are the students at 20 who are single, earn a low income, and has low level of education. This study presents useful data to the tourist business in terms of the development, operation and management of sustainable ecological tourism.

• 한국조경학회지
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• 제27권2호
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• pp.29-40
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• 1999

Tourism marketing begins with understanding tourists' needs. However, understanding tourists' needs should be expressed by specific utility values rather than simple preference order for the purpose of developing tourism marketing strategies. This study aims at identifying tourist's stated preference of vacation destination attributes by using the conjoint analysis. In addition, this study is purposed to define relationship between attitude and preference, and to suggest implications to tourism marketing strategies. It was found that stated preference to such attributes as 'quality of accommondation', 'recreation activities' and 'accessibility' among the attitude segments was significantly different but stated preferences to diverse profiles made of these three attributes showed significant differences only in such attributes as 'quality of accommodation' and 'recreation activities'. This results make it possible to identify the function of preference to destination attributes in the vacation destination choice decision. It also embodies the relationship between tourist's attitude and vacation destination attributes.

• 한국환경과학회지
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• 제24권4호
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• pp.555-559
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• 2015

Tourists travel demand can be divided into the watch the natural landscape, such as shopping, entertainment and other projects. Each travel demand with motivation for meet the requirements of appropriate tourism space environment in order to complete. In this paper, through questionnaire investigation and SD (Semantic Differential) method for the basic attributes of shopping tourists and spatial characteristics of commercial pedestrian street. And analyzes the basic attributes of shopping as the main demand of tourists characteristics and the spatial characteristics of the suitable shopping demand, to provide a scientific basis for the design of tourist shopping space.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.553-563
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• 2021

Customer value has long been believed to be a direct trigger for increased tourist satisfaction, but as a mediating variable, it still needs to be proven further. This paper aims to examine the causal relationship between research variables, as well as to examine the role of customer value as a mediating variable in the relationship between service quality, brand quality, tourism products, customer value, and tourist satisfaction with tourists' objects. The population is tourists who visit tourist sites/destinations in the Gianyar Regency on the island of Bali, Indonesia, and the sample size is 270 respondents, selected through random sampling. Structural equation modeling (SEM), a multivariate statistical analysis technique, is used to analyze the causal relationships between variables. The results show that the model is accepted, and customer value is proven to be a positive mediating variable. The results also show that service quality, brand quality, and tourism products have an effect on customer value. This provides insight into the practical implications for tourism managers to increase the brand quality of tourist attractions as well as increase the professionalism and quality of tour guide services. This, in turn, will increase customer value and increase tourist satisfaction.

• 농촌계획
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• 제21권4호
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• pp.139-155
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• 2015

This study was conducted to effectively develop rural tourism in Korea. For the purpose, tourism that can develop with local industries and cultures together was designated as life-type tourism and development models of such tourism were reviewed based on an understanding that province-oriented tourism is necessary. An analysis of three actual cases of Japan led to following results. First, life-type tourist destinations can be developed in connection with making local areas based on their special themes, can be developed in relation to their life cultures based on their peculiar life cultures and can be developed in creative forms using characteristic environment and organizational culture of those areas. In pursuing life-type tourist attractions, it will be possible to make practical development using it with those three basic models. Second, it is important to form a flow covering the entire regions based on their own special themes, to build cyclical structure of regions and tourism and tourism and industries and to create overall conditions that can help local residents get benefits and join together, in order to develop such life-type tourist destinations. Development of life-type resort tourist destinations needs roles of practical organizations that can effectively manage them, but such organizations should be dynamic and should be distant from management of money as much as possible.