• 제목/요약/키워드: Tourist Influence

검색결과 162건 처리시간 0.025초

제주도 카페 입지의 특성과 변화: 오프라인과 온라인의 영향 (Locational Characteristics of Cafes in Jeju Island and the Changes: Offline and Online Influences)

  • 함유희;박소현;이금숙
    • 한국경제지리학회지
    • /
    • 제25권1호
    • /
    • pp.131-146
    • /
    • 2022
  • 본 연구의 목적은 제주도 지역 카페를 중심으로 점포 입지분포의 변화를 살펴보고, 그에 작용하는 요인을 분석하는 것이다. 이를 위하여 먼저 제주도에 카페가 처음 입지한 시점부터 현재까지 시기별 개점과 폐점의 공간적 분포 양상을 파악한다. 특히 신규 입점이 많이 증가한 COVID-19 발발 이후의 개업 및 폐업한 카페의 입지에서 발견되는 공간적 분포 특성을 분석한다. 또한, 현재 영업 중인 카페와 COVID-19 확산 기간에 개업하거나 폐업한 카페의 분포에 영향을 끼친 지역 속성과 온라인의 영향력을 파악한다. 실증분석 결과, 제주도는 정보검색을 통해 주요 목적지가 정해지는 특성을 갖는 관광지이자 도서 지역으로 내륙도시 지역의 카페 입지와 다른 분포 형태를 나타냈다. 특히 제주도 카페에 관한 키워드 검색량을 추출하여 빈도 분석한 결과 COVID-19 이후 제주도의 새로운 지역과 장소에 대한 정보검색 등 온라인 접근성은 더욱 다양해지고 확대되었다. 또한, 도로 규모별 카페 점포와의 거리를 산정한 결과 전통적으로 중요한 속성으로 작용해온 물리적 입지요인과 도로 접근성은 상대적으로 연관성이 낮았다. 본 연구는 제주도 지역 카페 입지의 분포 형태와 특성을 온·오프라인의 영향력을 반영하여 밝혔다는 점에서 의미가 있다.

유튜브 여행 동영상의 긍정적 감정과 부정적 감정이 사용자 참여에 미치는 영향 (The Differential Impacts of Positive and Negative Emotions on Travel-Related YouTube Video Engagement)

  • 김희진;송하연;유진영;최성철
    • 서비스연구
    • /
    • 제13권3호
    • /
    • pp.1-19
    • /
    • 2023
  • 여행 마케팅 분야에서 브이로그와 같은 동영상 기반 소셜미디어 컨텐츠의 중요성이 높아지고 있다. 그럼에도 불구하고 시청자 반응 및 참여 행동을 향상시키는 콘텐츠 특징에 대한 연구는 제한적이다. 본 연구는 유튜브 여행 콘텐츠의 나타난 감정이 시청자 참여 행동, 특히 "좋아요"와 "댓글" 작성에 미치는 영향을 연구하였다. 본 논문에서는 방문자 수가 높은 세계 8개 관광도시에 관한 여행 관련 유튜브 동영상 4,619개의 나래이션을 머신러닝으로 추출하여 텍스트화 한 후 음이항 회귀분석을 통해 분석하였다. 그 결과 긍정 감정 및 부정의 감정 모두 "좋아요" 수에 유의한 영향을 미쳤다. 즉, 동영상에서 나타난 긍정적인 감정과 부정적인 감정이 각각 높을수록 더 많은 시청자들이 "좋아요"를 클릭하는 것으로 나타났다. 댓글 수에 측면에서는 부정적인 감정만 유의한 영향을 보인 반면 긍정적인 감정은 유의한 영향을 미치지 않는 것으로 나타났다. 본 연구는 경험재인 여행 상품의 고유한 특성을 고려할 때 유튜브에서 시청자 참여를 높이고자 하는 마케터들에게 어떠한 동영상 특징이 "좋아요"와 댓글등의 참여 행동을 유도할 수 있는지를 이해하고 전략 수립에 도움을 준다는 면에서 시사하는 바가 크다. 또한 소셜 미디어, 특히 유튜브의 맥락에서 시청자 참여도에 미치는 감정의 영향력을 검증하였다. 향후에는 감정에 대한 긍정-부정의 분류를 넘어 특정 감정이 참여도에 미치는 영향에 대한 고찰을 통해 소셜 미디어 동영상에 나타난 감정의 역할에 대한 이해를 깊이 할 수 있을 것이다.

미술계뮤지엄의 다층화에 따른 동선체계의 변화에 관한 연구 - 유럽 소재 뮤지엄을 중심으로 - (A Study on Circulation System in conjunction with the multi-floored Art Museum - With reference to art museum in Europe -)

  • 문정묵
    • 한국실내디자인학회논문집
    • /
    • 제19권2호
    • /
    • pp.107-116
    • /
    • 2010
  • In Europe, traditionally the low-rised buildings for public art museum have been constructed since the 18th century like any other buildings and these are because of the technical issue for construction difficulty. Even if the low-rised art museum buildings are still continued for it's construction, gradually the high-rised art museum buildings begin to be build due to the development of contemporary technology in high-dense modern urban space. This tendency of high-rised art museum building in recent years is expected to affect on the interior space of it and most of all the spatial change in conjunction with circulation system variation is remarkable. Because the circulation system in art museum means tourist's spatial experience and it normally controls the experience of knowledge in art museum. This study is to understand how the multi-floored art museums in Europe affect to the spatial structure and how this is related to the circulation system. And also the study raised an issue on what it's social meaning is. Through these analysis the study can provide the meaning of multi-floored art museum and basic indication in art museum planning. To understand this, the study calculated the number of stories, number of vertical circulation and number of ring-structure space. Also the study tired to use space syntax tools, which are connectivity, integration value, integration value in major space, integration value in vertical circulation and intelligibility value. those tools alculated topological transfiguration of the whole space.Throughout the study, it was concluded that the influence of high-rised art museum in Europe changed the spatial structure and circulation system. The topological center of art museum that has been the grand space since 18th century changed to the vertical circulation due to the it's roll of distributing visitors to each floor. It became a starting point of spatial deployment and experience in art museum.

호텔레스토랑 이용객의 메뉴선택행동요인에 관한 연구 -서울 시내 특 1등급 관광호텔 양식당 중심으로- (A Study on the Choosing Behavioral Factor of Restaurant Menus in Hotels)

  • 김기영;김신정
    • 한국조리학회지
    • /
    • 제6권3호
    • /
    • pp.25-55
    • /
    • 2000
  • AS the number of tourist has been increased. hotel industry will be able to not be existed and developed if not adapted to the need of customer's which is changed according to the change of Hotel's function. Traditionally. F&B department is enlarged compared to the past. But. it cause negative result in terms of clear profit. A menu is a marketing tool which delivers restaurant's image aid message to customers and communicate need and wants to restaurant. So far, studies on menu have been done in an analytical way from a management's viewpoint and inadequate to reflect customer's need and wants. A research on customer's menu selection procedure is critical to satisfying their needs and wants yield profit. This study examined the theories on menu-design and customer behavior through literature review and verified hypotheses through an empirical analysis. A questionnaire-survey had been used in luxury hotel's main grills and all most restaurants in Seoul. Collected data were analyzed. using SPSS/PC+ package. The important findings are as follows. In this study is to examine the factors that have an influence on customer's menu selection. The factors affected the customers' menu selection of hotel restaurant in the four factors. Four factors are hotel's restaurant of environmental factor. menu-choice factor. value of menu items, information. Correction between the evaluation criteria and selection of menu was examined. All four evaluation criteria, menu-choice factor was found to be most strongly collected with selection of menu. In conclusion, As a study on the Customer' menu Selection Behavior factor of Restaurant Menus in Hotels, It raises to exert us in the menu management of hotel restaurant.

  • PDF

일반인들의 항공여객기 이용 시 우주방사선 피폭선량 비교 분석 (Analysis of Cosmic Radiation Dose of People by Abroad Travel)

  • 장동근;신상화
    • 대한방사선기술학회지:방사선기술과학
    • /
    • 제41권4호
    • /
    • pp.339-344
    • /
    • 2018
  • Humans received an exposure dose of 2.4 mSv of natural radiation per year, of which the contribution of spacecraft accounts for about 75%. The crew of the aircraft has increased radiation exposure doses based on cosmic radiation safety management regulations There is no reference to air passengers. Therefore, in this study, we measured the radiation exposure dose received in the sky at high altitude during flight, and tried to compare the radiation exposure dose received by ordinary people during flight. We selected 20 sample specimens, including major tourist spots and the capital by continent with direct flights from Incheon International Airport. Using the CARI-6/6M model and the NAIRAS model, which are cosmic radiation prediction models provided at the National Radio Research Institute, we measured the cosmic radiation exposure dose by the selected flight and departure/arrival place. In the case of exposure dose, Beijing was the lowest at $2.87{\mu}Sv$ (NAIRAS) and $2.05{\mu}Sv$ (CARI - 6/6M), New York had the highest at $146.45{\mu}Sv$ (NAIRAS) and $79.42{\mu}Sv$ (CARI - 6/6M). We found that the route using Arctic routes at the same time and distance will receive more exposure dose than other paths. While the dose of cosmic radiation to be received during flight does not have a decisive influence on the human body, because of the greater risk of stochastic effects in the case of frequent flights and in children with high radiation sensitivity Institutional regulation should be prepared for this.

야시장 성공요인의 탐색적 연구 (Exploring Success Factors of Night Markets: Utilizing the Diamond Model)

  • 남성집
    • 산경연구논집
    • /
    • 제8권2호
    • /
    • pp.33-38
    • /
    • 2017
  • Purpose - The objective of the current research is to explore success factors of the 'Night Markets' in Korea. Unlike other countries, where the markets are culturally established based upon various socioeconomic factors, the night markets are relatively new phenomena in Korea and are created by the government's support. Since the first introduction in 2011, now there are 34 Night Markets that are operating or are in the process of operation. Some of them attract nearly 100,000 customers a day, while some are discontinued shortly after the introduction due to lack of visitors. Its influence on the customers' behavioral motives of engaging in various activities in the night markets is increasing. However, because of its brief history in Korea, not much of research has cast attention on them. It is imperative to figure out the success factors of the night markets, so that other night markets can learn the secret of successful operation of the markets. Research design, data, and methodology - The research is based upon both qualitative and quantitative data. Data are collected from multiples levels of the night market related parties. Four groups are chosen: customers, night market sellers, sellers' union and government officers who are in charge of the market. Conventional survey formats are employed for customers and night market sellers. For night market union and government officers, survey and in-depth focus group interview methods are applied. Of the night markets in operation, commonalities of successful or well established ones are elaborated. Results - Night Market operation success factor are sought utilizing Porter's The Competitive Advantage of Nations model (1990). Results are shown that successful night markets commonly have satisfactory 'Factor Conditions.' Specifically, established night markets have either nearby big cities or tourist attractions in common. While these have fair 'Firm Strategy/structure/rivalry,' and 'Related and supporting industries,' they commonly demonstrate weakness in 'Demand conditions.' Conclusions - A successful night market incurs new customers not only to the market itself but also to the traditional periodical market the night markets are within. Government support to the night market can be justified where the circulation of new customer to the night market and the night market to the periodical market mechanism is in effective.

민속 마을 관리상 발생하는 사회적 갈등의 이해 -하회마을을 중심으로- (Understanding the Social Dilemma of Hahoe Folk Village Management)

  • 유영민;장혜진;박노천;김용근
    • 한국조경학회지
    • /
    • 제33권5호통권112호
    • /
    • pp.31-42
    • /
    • 2005
  • This study has been conducted in order to better understand a concrete and evidential disagreement that resulted from a conflict caused by the exploitation of folk village for tourism purposes. The purpose of this study was to analyze more realistically the phenomenon of the disagreement that originated from sightseeing in the hahoe folk villages by focusing on the problem between the ive groups as a potential and continual impediment to tourism. Two groups, residents and tourists, were compared in order to determine the underlying factors of the disagreement regarding exploitation of folk villages for tourism The two groups were clearly split: inhabitants of the village considered such exploitation negative, while tourists accepted it as positive. The two groups showed different understandings of the topic residents were in favor of the preservation of the physical resources, but against exposure of their private lives to the public, while tourists strongly respected the preservation of the resources of the village. A comparison of the common phenomena of disagreement between the two groups was performed, Variables that showed different responses between the two groups were loss of privacy of individual houses, verbal aggression and physical conflicts between the groups, and lack of administration. In most of the cases of disagreement, residents considered the disagreement phenomena to be more serious than tourists did except in one case: tourists placed a greater importance on the ugly view of the street market. Finally, in order to analyze the factors that impacted the level of the disagreement, a multiple regression analysis was conducted. Disagreement factors affecting tourists were verbal aggression between the groups, complaints about lodging and dining facilities, complaints about tourist facilities, and negligence of the administration in responding to requests. Among these, the most influential factor was verbal aggression between the groups. In fact, individual feelings between tourists and residents proved to be the biggest influence on the level of disagreement.

서울 4대 지역의 문화환경 조성으로 인한 지역경제 활성화 효과 (The Effect of Constructing an Cultural Environment on the Economic Revitalization within the Four Regions of Seoul)

  • 박종구;박종선;김명식
    • 한국조경학회지
    • /
    • 제36권6호
    • /
    • pp.55-65
    • /
    • 2009
  • 본 연구는 문화적인 생활환경의 조성이 지역경제 활성화에 미치는 다양한 영향들을 살펴보고자 수행하였다. 서울지역 중 최근 문화적이고 생태적인 복원이 추진된 월드컵공원, 북촌, 대학로 그리고 서울숲 등 4군데 사례지역을 선정하여 문화시설의 조성이 문화유형별로 어떤 차이가 있는지를 설문조사를 통해 분석하였다. 이러한 문화환경 조성지역들은 문화환경의 유형 및 형태, 규모면에서 나름대로 고유한 특성을 지닌 곳들이다. 이들 지역에 거주하고 있는 지역주민들에게 설문지를 배포하여 자료를 수집하였다. 주요한 연구 결과에 따르면 지역활성화 차원에서 나타난 부동산 가치 증가는 서울숲 지역에서 상대적으로 높게 나타났다. 반면 문화환경 조성으로 인한 상가의 매출 증가, 일자리의 창출 그리고 외부관광객의 증가는 대학로 지역에서 두드러진 효과가 있었다. 또한, 다중회귀분석의 결과에 따르면, 문화환경의 조성 후 부동산 가치에 영향을 많이 미치는 요인은 지역이미지 향상인 반면, 문화향수 기회의 확대요인이 일자리의 창출, 외부 관광객 증가에 높은 영향을 미치는 것으로 나타났다.

댐 건설이 하류하천 하상에 미치는 영향 분석 (Influence Analysis for Natural River Bed with Dam Construction)

  • 추태호;채수권
    • 한국습지학회지
    • /
    • 제14권4호
    • /
    • pp.715-723
    • /
    • 2012
  • 낙동강의 지류인 내성천의 회룡포는 섬 안의 섬으로 불리는 모래 백사장을 가지고 있는 매우 잘 알려진 관광명소이다. 그러나 상류 지역 댐의 건설이 계획되었다. 따라서 상류로 부터의 유사 유입이 차단되게 되었다. 이러한 상황에서 내성천의 지류로부터 유입되는 유사량 등을 통하여 회룡포의 모래 백사장에 미치는 영향을 1차원 및 2차원 모형을 사용하여 분석하였다. 유량-유사량은 댐의 유지유량과 지류에서 들어오는 유사량의 유역면적비에 의해서 산정된 값을 입력 자료로 활용 하였다. 1차원 모형은 HEC-6 모형을 사용하였고 2차원 모형은 SMS의 SED2D 모형을 사용하여 분석하였다. HEC-6 모형은 10년 전 하상에 데이터를 넣어 현재 하상과 가장 일치하는 공식인 Yang공식을 선정하여 현재 하상으로부터 20년 후를 모의하였다. SED-2D 모형은 현재 하상을 기준으로 20년 후를 모의하였고 두 모형 분석 결과 회룡포 구간에서는 동일한 양상이 나타나는 것으로 확인되었다.

제주도 고산지역 CO2 농도의 단기 변동에 영향을 미치는 요인 분석 (Influencing Factors for Short-term Variations of Carbon Dioxide Concentration at the Gosan Site in Jeju, Korea)

  • 김승연;이상덕;김덕래;이재범;송창근;최광호;한진석
    • 한국대기환경학회지
    • /
    • 제30권5호
    • /
    • pp.423-433
    • /
    • 2014
  • This study examined the short-term variability of $CO_2$ concentrations measured at the Gosan site ($33^{\circ}17^{\prime}N$, $126^{\circ}10^{\prime}E$) in Jeju, Korea for the last 9 years from 2002 to 2010. The weekly distribution shows higher $CO_2$ concentrations during weekends than weekdays which implies the impact of local emissions because Jeju Island is one of the top tourist attraction in Korea. In diurnal variation, $CO_2$ concentration reached the maximum at 6 am and the minimum at 1 pm. The high $CO_2$ concentrations were mostly associated with lower wind speed (below 4 m/s) and easterlies, which was typical of summer night. In other seasons, however, the high concentrations were encountered under strong westerlies (8~16 m/s), which implies the influence of Chinese outflows. $CO_2$ concentrations were found to be highly correlated with meteorological parameters including wind speed, temperature, humidity, and solar radiation except for winter.