• Title/Summary/Keyword: Tourist Image

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A Study on the Success of Regional Festival through Economic Impact Analysis of Sweden's Almedalen (스웨덴 알메달렌의 경제적 효과 분석을 통한 지역축제 성공방안 모색)

  • Shin, Hye-Ri;Hong, Hee-Jeong
    • The Journal of the Korea Contents Association
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    • v.18 no.1
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    • pp.258-267
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    • 2018
  • This study attempted to do a research on whether local festivals contributed to local economic vitalization in an empirical aspect focusing on Almedalen's case of Sweden has not been discussed in Korea. For this, by analyzing Gotland's sociocultural and economic aspects into 3 steps and evaluating them, the study tried to derive policy implications for benchmarking Almedalen in Korea in the future. As a result of analyzing the economic effect of Almedalen in Sweden into 3 steps, it was shown that in the analysis of resources in Step 1, Almedalen positively affected tourist allurement based on Gotland's beautiful natural landscape. In the evaluation of operation in Step 2, according to the result of examining an increase in population and stabilization with a valuation index related to the activation of local economy, Gotland was steadily seeing a new inflow of population, due to which it can be confirmed that local income increases as various jobs are being created. Finally, as a result of examining the improvement in local image in Step 3, it was shown that as diverse members from all walks of life participated in Gotland's festival, external communication became flexible and the opportunity of social participation increased, which positively affected local image. Based on the study results, the policy implications for benchmarking Almedalen, Sweden's local festival, are as follows: First, selecting an appropriate place for attracting the participation of various people is needed. Second, local festivals should be places for communication to exchange opinions, not specific institute-oriented unilateral provision of information. Third, while advancing local festivals for nonprofit, the efforts to make positive changes in local image are needed.

Service Design in Airport for Sharing the Cultural Difference Among Tourists (여행객들의 문화적 차이 공유를 위한 공항 내 서비스 디자인 제안)

  • Gu, Min Hui;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.415-421
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    • 2016
  • There has been an enormous increase not only in the international economic exchanges but also in the cultural exchanges. However, studies to settle the cultural differences have been studied a lot with in economic and business partial but research of eliminating cultural differences for travelers has not been studied. Therefore, in this study, we tried to develop the service design to eliminate the cultural differences. To set the spatial range, we choose airport which can be the hub and the door of the travelers at the same time. Moreover, we tried to understand the meaning of communication and sharing to resolve differences in culture through literature studies. Further, we analyzed the airport application and examples of Wi-Fi linked services, so can be applied to the proposal. Travelers share the cultural differences by themselves; through the Wi-Fi service in the airport, and the existing airport application. We expect to be able to resolve the cultural differences between nations and develop not only their prosperity but also the national image by this service.

A Study on the Choosing Behavioral Factor of Restaurant Menus in Hotels (호텔레스토랑 이용객의 메뉴선택행동요인에 관한 연구 -서울 시내 특 1등급 관광호텔 양식당 중심으로-)

  • 김기영;김신정
    • Culinary science and hospitality research
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    • v.6 no.3
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    • pp.25-55
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    • 2000
  • AS the number of tourist has been increased. hotel industry will be able to not be existed and developed if not adapted to the need of customer's which is changed according to the change of Hotel's function. Traditionally. F&B department is enlarged compared to the past. But. it cause negative result in terms of clear profit. A menu is a marketing tool which delivers restaurant's image aid message to customers and communicate need and wants to restaurant. So far, studies on menu have been done in an analytical way from a management's viewpoint and inadequate to reflect customer's need and wants. A research on customer's menu selection procedure is critical to satisfying their needs and wants yield profit. This study examined the theories on menu-design and customer behavior through literature review and verified hypotheses through an empirical analysis. A questionnaire-survey had been used in luxury hotel's main grills and all most restaurants in Seoul. Collected data were analyzed. using SPSS/PC+ package. The important findings are as follows. In this study is to examine the factors that have an influence on customer's menu selection. The factors affected the customers' menu selection of hotel restaurant in the four factors. Four factors are hotel's restaurant of environmental factor. menu-choice factor. value of menu items, information. Correction between the evaluation criteria and selection of menu was examined. All four evaluation criteria, menu-choice factor was found to be most strongly collected with selection of menu. In conclusion, As a study on the Customer' menu Selection Behavior factor of Restaurant Menus in Hotels, It raises to exert us in the menu management of hotel restaurant.

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A Study of Chinese Consumer's Attitude towards Korean Wave and Wearing Condition for Outdoor Clothing Development into the China Market - Focused on Chinese Tourist - (중국 수출용 아웃도어 웨어 개발을 위한 중국 소비자의 한류에 대한 태도 및 착용실태 조사 - 중국인 관광객을 대상으로 -)

  • Kim, Ji Eun;Min, Son Jae;Kim, Mi Ra;Choi, Hei Sun
    • Fashion & Textile Research Journal
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    • v.16 no.4
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    • pp.614-624
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    • 2014
  • This study is intended to offer basic data for developing outdoor clothing exported to China by identifying how Chinese consumers use outdoor clothing. To accomplish the objective, a survey was conducted on 300 male and female Chinese tourists in their 10s to 40s who have purchased outdoor clothing before. As more than twice as many respondents said they wear sweatsuit or everyday clothes for mountain-climbing instead of outdoor clothing, the necessity of outdoor clothing is obviously perceived at a low level. Among them, 57.4% wear outdoor clothing as townwear in everyday lives, and other respondents are dissatisfied with the design. Thus, it is necessary to develop townwear-style design. When buying outdoor clothing, wearability was the biggest consideration. Also, the first criteria for evaluating outdoor clothing was practicality for mountain-climbing activities. The functionality of outdoor clothing they needed the most was air permeability. As for outdoor clothing top, the main inconvenience was tightness around the neck. As for bottoms, it was tightness of pants when bending knees. In terms of areas to be improved, the No. 1 was unformed design. Thus, it is imperative to develop design of diverse styles. As the Chinese outdoor clothing market has grown significantly in recent years, the following should be executed by domestic companies before advancing to the market. First, they should form Korean brand image and boost the brand awareness with various activities, amid Korean Wave. Second, they should develop preferred designs among Chinese consumers and strengthen functionality of products, based on consumer survey.

The Effect of Constructing an Cultural Environment on the Economic Revitalization within the Four Regions of Seoul (서울 4대 지역의 문화환경 조성으로 인한 지역경제 활성화 효과)

  • Park, Joung-Koo;Park, Jong-Sun;Kim, Myung-Sik
    • Journal of the Korean Institute of Landscape Architecture
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    • v.36 no.6
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    • pp.55-65
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    • 2009
  • This study examined how the construction of an environment of culture has affected economic revitalization within the four regions of Seoul. World Cup Stadium, Bookchon, Daehackro, and Seoul Forest were selected for study in consideration of the types and characteristics of cultural environments. The data were collected by questionnaire surveys, which were administered to local residents. The results found an increase in the value of real estate in Seoul Forest while the construction of a culture-based environment had a positive effect on shop sales, the provision of employment opportunities, and the generation of tourist-based income in Daehackro. Using regression analysis, the relative influence of a cultural environment on the value of real estate was greatest on the improvement of local image and the enhancement of cultural enjoyment. The results found that the enhancement of cultural enjoyment was the most prominent predictor of the provision of employment opportunities and an increase in the number of tourists.

Balancing Conservation and Development in National Parks of Japan: Success or Failure? (일본의 국립공원 보호와 개발의 조화 : 성공 또는 실패?)

  • Woo, Hyung-Taek
    • Journal of Environmental Science International
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    • v.4 no.4
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    • pp.1-1
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    • 1995
  • This paper evaluates the historical development of national park policy and administration in Japan from the perspective of achieving sustainable development in nationally important ecological areas. Contrary to the widely held belief, the national park system in Japan has been unsuccessful in balancing conservation and development. The fundamental reasons for its failure are as follows: the Japan's national park system has been largely founded and developed based on economic grounds and held sway by economic development policy; the policy and administrative coordination between government units concerning conservation and development has not been carried out; public participation and environmental groups' involvement in the decision making have been extremely limited; national parks have been perceived in the public image not as distinctive national heritage but as finest and popular tourist sites; and the dominant interest of tourism and recreational development has prevailed over conservation interest. Japan's unsuccessful experience and lessons imply that there is urgent need to drastically reform our national park system, largely founded on the Japanese model, in order to save our last national environmental heritage.

Balancing Conservation and Development in National Parks of Japan: Success or Failure\ulcorner (일본의 국립공원 보호와 개발의 조화 : 성공 또는 실패\ulcorner)

  • 우형택
    • Journal of Environmental Science International
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    • v.4 no.4
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    • pp.303-315
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    • 1995
  • This paper evaluates the historical development of national park policy and administration in Japan from the perspective of achieving sustainable development in nationally important ecological areas. Contrary to the widely held belief, the national park system in Japan has been unsuccessful in balancing conservation and development. The fundamental reasons for its failure are as follows: the Japan's national park system has been largely founded and developed based on economic grounds and held sway by economic development policy; the policy and administrative coordination between government units concerning conservation and development has not been carried out; public participation and environmental groups' involvement in the decision making have been extremely limited; national parks have been perceived in the public image not as distinctive national heritage but as finest and popular tourist sites; and the dominant interest of tourism and recreational development has prevailed over conservation interest. Japan's unsuccessful experience and lessons imply that there is urgent need to drastically reform our national park system, largely founded on the Japanese model, in order to save our last national environmental heritage.

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The effect of marina landscape design to images (해양관광매력물로서 마리나 경관디자인이 이미지에 미치는 영향)

  • Yhang, Wii-Joo;Gu, Bon-A
    • Journal of Navigation and Port Research
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    • v.35 no.5
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    • pp.423-428
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    • 2011
  • The more the need for coastal leisure and sports and the expansion of marina, the more the need for the studies about marina. But little research has been done from the point of coastal tourism. The purpose of this study is to recognize marina as a kind of tourist attraction and analyze the effect of marina landscape design to images. The findings of results suggested that perceived images were significant to the functionality of landscape design, however, emotional images were partly significant to the symbolicity of landscape design. This study will contribute to establish the landscape regulations about marina in the central and local government.

Development of Face Recognition System based on Real-time Mini Drone Camera Images (실시간 미니드론 카메라 영상을 기반으로 한 얼굴 인식 시스템 개발)

  • Kim, Sung-Ho
    • Journal of Convergence for Information Technology
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    • v.9 no.12
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    • pp.17-23
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    • 2019
  • In this paper, I propose a system development methodology that accepts images taken by camera attached to drone in real time while controlling mini drone and recognize and confirm the face of certain person. For the development of this system, OpenCV, Python related libraries and the drone SDK are used. To increase face recognition ratio of certain person from real-time drone images, it uses Deep Learning-based facial recognition algorithm and uses the principle of Triples in particular. To check the performance of the system, the results of 30 experiments for face recognition based on the author's face showed a recognition rate of about 95% or higher. It is believed that research results of this paper can be used to quickly find specific person through drone at tourist sites and festival venues.

Case Study for Improving Service Design: Focusing on Gamcheon Culture Village (서비스디자인 개선을 위한 사례분석 : 감천문화마을을 중심으로)

  • Ding, Zhi-Bo;Song, Seung-Keun
    • The Journal of the Korea Contents Association
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    • v.18 no.11
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    • pp.267-276
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    • 2018
  • The purpose of this study is to analyze the cultural needs of foreign tourists, to investigate the cultural service elements that can be provided in 'Gamcheon Culture Village', to suggest concrete policy to improve cultural services, and ultimately to cultivate excellent international tourism culture brands in 'Gamcheon Culture Village'. In order to find out the cultural needs of foreign tourists, we conducted a case study on 'Gamcheon Culture Village' among the places where the urban regeneration proceeded. The study period was four months, and basic data were collected from foreign tourists from six countries through literature reviews, interviews and participation observation. Analysis of data was based on urban regeneration, cultural desire and service design theory, and we conducted content analysis. This study presented five cultural service goals of 'Gamcheon Culture Village'. First, it displays and promotes local characteristic culture. Second, it develops and sells cultural products. Third, it brings up a good tourist image. Fourth, it provides an unusual food. Fifth, cultural experience optimization. Through this study, it is expected to help improve the cultural service of 'Gamcheon Culture Village'.