• 제목/요약/키워드: Tourist Behavior

검색결과 130건 처리시간 0.029초

Study on purchase behavior and satisfaction of Chinese tourists who buy Korean hair cosmetics in Myeong-dong - Targeting women at 20s and 40s -

  • Kim, Eunsil;Kim, Sungnam;Song, Dana
    • 패션비즈니스
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    • 제17권3호
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    • pp.58-73
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    • 2013
  • In China, the phenomenon called 'Korean Wave' has boosted the interest in Korean pop culture, such as TV drama, music and films, and even in the general culture and society. As Korean singers, movie actors and talents become popular beyond acceptance of public culture, those who learn Korean, buy Korean products and visit Korea have emerged. Especially, most Chinese women have used Korean hair cosmetics and the interests in Korean hair cosmetics are increasing, since cosmetic companies entered China early due to Korean wave. Thus, the status of purchase of Korean hair cosmetics is growing day by day in China. In particular, since the environment is established to buy hair cosmetics easily in Myeong-dong which is one of the shopping tourism special districts, many Chinese tourists are crowded there. Based on such phenomenon, this study explored the differences in perceptions towards 'Korean Wave' among Chinese tourists who purchased Korean hair cosmetics in Myeong-dong, and analyzed the factors that largely determine the interest in Korean hair cosmetics and their purchase behavior. Therefore, this study is aimed at contributing to the development of hair cosmetics products and the market amid Korean Wave. As the research methods, 100 answered questionnaires were collected with target of Chinese tourists at 20s and 40s who purchased Korean hair cosmetics in Myeong-dong once 120 questionnaires were distributed. In-depth analysis was conducted and final research data were used. It was confirmed that Korean fever positively affected the Chinese tourists' purchase behavior and satisfaction of hair cosmetics, and the interests in Korean hair cosmetics at 20s were higher than at 40s. People at 20s had higher awareness, satisfaction and intention of repurchase of hair cosmetics compared rather than people at 40s. The research confirmed that Chinese tourists are very interested in Korean hair cosmetics as the pop music craze has led to the general Korean Wave, and differences in such perceptions have led to significant differences in the product purchase behavior.

시뮬레이션 모형을 통한 관광정보서비스 효과 분석 (Analysis of Tour Information Services using Agent-based Simulation)

  • 김현명;오준석
    • 대한교통학회지
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    • 제24권6호
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    • pp.103-117
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    • 2006
  • 본 연구에서는 개별 관광객을 Simulation하는 모형을 개발하고. 이를 이용해 첨단 관광정보시스템 하에서의 여행객의 관광지 선택행태 변화와 관광 수요 패턴의 변화를 분석하였다. 관광객의 여행계획 목적함수는 기대효용 최대화로 가정하였고, 교통망에서 순차적 방문 계획 해를 얻기 위해 Traveling Salesman Problem(TSP)을 이용하였다. 단 관광객들의 경우 하루 동안 주어진 여행시간과 여행예산의 제약이 존재하기 때문에, 제약이 존재하는 TSP. 즉 Prize-Collecting TSP를 이용하였으며, 하루 이상 관광지에 체류하는 관광객들의 여행계획 문제를 풀기위해 Prize-Collecting Multiple-Day TTaveling Salesman Problem(PC MD TSP)을 개발하였다 관광 정보의 형태는 사전정보, Oft-line 정보. On-line 정보로 구분하여, 전체 관광객들을 이용 가능한 정보 형태에 따라 3가지 계층으로 구분하였으며. Simulation을 통해 각 관광지의 관광객을 계산하였다. 개발된 모형을 통해 Ubiquitous 환경에서의 On-line 정보가 관광객들뿐만 아니라 관광지에도 수요증가에 따른 운영 이익 증대를 가져다 줄 수 있음을 확인하였다.

Comparison of Design Preferences in the Hawaiian Shirt and Current Market

  • Bahng, Youngjin;Reilly, Andrew
    • 한국의류산업학회지
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    • 제20권4호
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    • pp.379-388
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    • 2018
  • The Hawaiian shirt, also known as the Aloha shirt, is a short-sleeved, colorful shirt with traditional Polynesian designs (e.g., hibiscus, fish) originating in Hawai'i. The shirt was selected for study because it is a unique garment that originated in the Hawaiian Islands in the late $19^{th}$ and $20^{th}$ centuries and marketed as a tourist product but was eventually adopted as appropriate residential clothing by the $mid-20^{th}$ century, however with different aesthetic details. Today, it is assumed by Hawaiian Island residents that tourists demonstrate poor taste when selecting a Hawaiian shirt. The purposes of this study are to examine the validity of the assumption that tourist taste and resident taste in Hawaiian shirts are different and to investigate the current Hawaiian shirt market change. For this study, 555 questionnaires were obtained from tourists and residents, and 10 Hawaiian shirt retailers/wholesalers participated in in-depth interviews. The results indicated that differences do exist between tourists' and residents' preferences for print designs and colorway. The market change of Hawaiian shirts was also recognizable in that an increasing number of tourists select Hawaiian shirts similar to resident customers, as part of their routine lives rather than as holiday or vacation garments. Other differences in Hawaiian shirt shopping behavior included the findings that tourists consider fabrication less important than resident customers who consider fabrication more (i.e., cotton 100%). By using both quantitative and qualitative methods, this study contributes to the fashion design and marketing field as well as help manufacturers and retailers with their merchandise and distribution plans.

지역중심의 스마트관광 생태계 지원 서비스 플랫 (Service Platform of Regional Smart Tour Ecosystem Support)

  • 원달수
    • 문화기술의 융합
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    • 제4권4호
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    • pp.31-36
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    • 2018
  • 광 산업은 국가 경제 활성화에 지대한 영향력을 갖고 있으며, IT기술의 발전은 관광객의 특성, 행위, 구매 성향, 관심사 등에 기반한 개인 프로파일 정보 및 위치정보, 활동정보 등의 수집과 분석이 가능해졌다. 이를 구현하기 위해 융합형 스마트관광 정보 서비스 플랫폼 구현은 3단계로 나누어 비지니스 모델 개발, IoT & 빅데이터 통합관리 시스템, 빅데이터 알고리즘 개발 및 분석 플랫폼 개발로 완성된다. 플랫폼 및 알고리즘의 원천기술은 오픈소스를 채택하고 그 기반위에 서비스 요소를 확장한 후, 지역을 연계한 Test-Bed 실증 시험을 통해 문제점을 보완하는 과정을 진행하게 된다. 이 플랫폼을 활용하면 다양한 정보를 통합적으로 분석하여 관광객별 맞춤화된 서비스를 제공할 수 있는 스마트관광 환경이 가능해진다. 또한 지역중심의 스마트관광 생태계 조성을 통해 관광 목적지 주민의 삶을 개선하고 지역 재생과 일자리 창출에도 기여할 수가 있을 것이다.

지오트윗을 이용한 거주자와 방문자의 공간 이동성 연구 (Comparing the Spatial Mobility of Residents and Tourists by using Geotagged Tweets)

  • 조재희;서일정
    • 한국IT서비스학회지
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    • 제15권3호
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    • pp.211-221
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    • 2016
  • The human spatial mobility information is in high demand in various businesses; however, there are only few studies on human mobility because spatio-temporal data is insufficient and difficult to collect. Now with the spread of smartphones and the advent of social networking services, the spatio-temporal data began to occur on a large scale, and the data is available to the public. In this work, we compared the movement behavior of residents and tourists by using geo-tagged tweets which contain location information. We chose Seoul to be the target area for analysis. Various creative concepts and analytical methods are used: grid map concept, cells visited concept, reverse geocoding concept, average activity index, spatial mobility index, and determination of residents and visitors based on the number of days in residence. Conducting a series of analysis, we found significant differences of the movement behavior between local residents and tourists. We also discovered differences in visiting activity according to residential countries and used applications. We expect that findings of this research can provide useful information on tourist development and urban development.

Potential Field를 이용한 자율이동로봇의 경로 계획에 관한 연구 (Study on Path Planning for Autonomous Mobile Robot using Potential Field)

  • 정광민;이희재;심귀보
    • 한국지능시스템학회논문지
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    • 제19권5호
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    • pp.737-742
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    • 2009
  • 청소 로봇, 관광 안내 로봇부터 우주 탐사로봇까지 자율이동로봇의 응용분야가 넓어짐에 따라서 자율이동로봇의 인기는 급속도로 높아지고 있다. 하지만 동적인 환경 내에서 자율이동로봇의 안전한 네비게이션을 위한 만족스러운 제어 알고리즘은 여전히 연구 과제이다. 본 논문에서는 새로운 Potential field method를 이용한 제어 방법을 제안하였고, 컴퓨터 시뮬레이션을 통해 제안한 알고리즘을 실행하고 분석하였고, 이 실험 결과들로서 Potential field method를 사용한 행동(behavior)에 기반한 제어 시스템의 유효성을 나타내었다.

Analyses of Users Behavior to Construct and Manage Auto Campsites - A Case of the Auto Campsite in Jangsu Nuri Park -

  • Ahn, Deugsoo;Jeong, Nara
    • 휴양 및 경관연구
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    • 제12권4호
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    • pp.11-16
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    • 2018
  • The aim of this study is to obtain basic data to set the direction for construct and managing auto campsites. A survey was conducted with users of an auto campsite located in Jangsu Nuri Park in October 2018, and 32 copies of the questionnaire were used in the analysis. Auto camping is typically undertaken for a night or two with family or friends/colleagues. The adequacy of fees and location are important factors in choosing the campsite, so it is desirable to build one in the suburbs of the city and offer it at a reasonable price. Proximity to tourist spots and convenience in using facilities are also factors that must be considered. People are generally engaged in activities such as taking walks, relaxing, and looking around campsites, and they want to enjoy various other amenities like attractions, experiences, entertainment, and active leisure options, which is why there must be facilities to support these behaviors. The first-time visitors of the campsite showed high satisfaction with its individual facilities, while repeat visitors showed high overall satisfaction, which indicates that satisfaction with individual elements did not lead to overall satisfaction.

경주 특급호텔의 고객행동에 관한 연구 (A Study on Deluxe Resort Hotels-Customer Behavior in Gyongju)

  • 박정화;김점태
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제15권2호
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    • pp.151-166
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    • 2004
  • This study has been conducted with the following objectives as to the expected degrees of services of the guests and their degrees of satisfaction after being given the services, with the guests of the tourist hotels in the area of Gyonju as the subjects. The comprehensive outcomes of the analyses show that the resort Hotels in the Gyongju area have to establish proper characteristics and offer services according to the hotels, the objectives and the sexes. Marketing oriented strategies, Resort hotel, Expected degrees of service, Recognized degrees of service, Satisfaction,

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Path Planning for Autonomous Mobile Robot using Potential Field

  • Jung, Kwang-Min;Sim, Kwee-Bo
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • 제9권4호
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    • pp.315-320
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    • 2009
  • The popularity of autonomous mobile robots have been rapidly increasing due to their new emerging application areas, from room cleaning, tourist guidance to space explorations. However, the development of a satisfactory control algorithm that will enable the autonomous mobile robots to navigate safely especially in dynamic environments is still an open research problem. In this paper, a newly proposed potential field based control method is implemented, analyzed, and improvements are suggested based on experimental results obtained from simulations. The experimental results are presented to show the effectiveness of the behavior-based control using the proposed potential field generation technique.

Determinants of Tourists' Revisit Intention in Domestic Tourism

  • Kim, Wonsik
    • International Journal of Advanced Culture Technology
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    • 제9권3호
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    • pp.74-80
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    • 2021
  • This study is to examine the determinants of tourists' revisit intention focusing on behavioral and psychological factors. Many studies have found physical conditions affecting tourists' intention to revisit. The study examines the determinants of tourist's revisit intention in terms of tourists' psychological and behavioral elements such as satisfaction and motivation. The data used for the statistical analyses were from a survey targeting people living in Daegu and Pusan metropolitan cities and some cities of Gyeongsangbuk-do and Gyeongsangnam-do provinces in Korea. The study employs regression analysis to investigate the effect of satisfaction and motivations on tourists' revisit intention. As the results of OLS regression analysis, satisfaction, push and pull motivation are predictors of tourists' revisit intention. It shows that tourists' psychological and behavioral factors have a significant impact on tourists' revisit intention. The study suggests the implications for enhancing tourists' revisit intention by motivating tourists' psychological and behavioral needs.