• 헤리티지:역사와 과학
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• 제48권3호
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• pp.120-137
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• 2015

본 연구는 문화유산 관광지에서의 방문객 체험을 밝히고 그 체험이 문화유산 관광지에 대한 태도변화에 미치는 영향을 밝히는 데 그 목적이 있다. 먼저 문헌고찰을 통하여 문화유산의 특성이 반영된 체험영역과 만족 및 태도 측정문항을 도출해 내고, 둘째, 방문객이 문화유산 관광지 프로그램 참가를 통해 얻은 체험과 방문만족, 태도변화를 측정하였다. 수원 화성행궁에서의 현장조사를 통하여 도출된 결과는 다음과 같다. 첫째, 방문객들은 체험 프로그램 참가를 통해 즐거움, 진정성, 배움, 그리고 일탈/유대감의 체험을 한다. 둘째, 체험영역 중 진정성, 즐거움, 배움의 체험 순서대로 문화유산 관광지 방문만족에 큰 영향을 미치고 일탈/유대감은 방문만족에 영향을 미치지 않는다. 셋째, 문화유산 관광지에 대한 방문객의 태도변화에는 방문만족, 즐거움, 진정성, 배움의 순대로 큰 영향을 미치며 방문만족이 태도변화의 결정적 선행변수이다. 또한 태도변화에 가장 큰 직접적 영향을 미치는 체험영역은 즐거움이지만, 가장 큰 간접적 영향을 미치는 것은 진정성이다.

• 농촌계획
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• 제17권1호
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• pp.59-65
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• 2011

Re-visitation have an effect on dependent variables of regional tourism demand model. This study focused on the re-visitation impacts of consideration on sustainable tourism development of tourists as a new factors of tourism. Based on literature reviews, 11 variables were selected, a questionnaire survey was given to 406 tourists divided into 5 tourism sites at Chuncheon city, and logit model and probit model were used for analysis. The fitness levels of two models were very significant(p=0.0000). The study results suggest that the likelihood of the rural tourist to make a return visit is influenced by recognition of sustainable tourism, purchase of souvenir and farm produce, visitation of regional shops, conversation with regional residents, residents' participation on development, age and marriage. The results of such re-visitation demand can provide information for regional development strategies. The approach to re-visitation research impacts of consideration on sustainable tourism development is expected to become a useful foundation in studying on sustainable regional development.

• 헤리티지:역사와 과학
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• 제49권1호
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• pp.84-97
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• 2016

일제는 일선동조론에 바탕을 둔 동화정책의 일환으로 우리의 역사를 식민사관에 맞춰 재구성하는 한편 고고학적 조사와 고적에 대한 재해석을 통하여 이를 증명하려고 하였다. 경주, 부여 등 고도(古都)에 대한 고적조사 및 고적의 재해석 그리고 고적관광은 이러한 맥락에서 추진되었다. 특히, 부여지역의 경우 고적조사와 고적에 대한 재해석을 통하여 백제 사비기와 일본 고대 아스카(飛鳥)시기와의 밀접한 관련과 친연성을 강조하고 이를 바탕으로 재구성된 고적을 식민지 조선인에게 보여주는 고적관광을 실시하였다. 본 논문은 일제강점기 부여지역에 대한 고적조사와 고적의 재해석 및 고적관광이 어떤 맥락으로 이루어졌고 그것이 일반 대중들에게 어떻게 수용되었는지를 고찰하였다. 첫째, 부여지역의 고적조사는 1909년 세키노 다다시에 의해 처음 시도되어 일제강점기 동안 고분과 사지(寺址)에 대한 발굴 조사가 이루어졌다. 세키노는 부여의 고적조사 결과를 토대로 고대 중국(梁) 한국(百濟) 일본(倭)간의 문화적 관계와 영향을 설정하였고 사비시기의 백제문화가 중국문화의 영향을 받았으며 이를 다시 일본에 전달하여 아스카 문화를 형성하게 했다는 문화 전달 자설을 역설하였다. 이는 우리문화의 고유성을 부인하고 백제문화를 중국문화의 아류 또는 단순 전파자 역할로 왜곡 해석한 것으로 이러한 세키노의 관점은 일제강점기 내내 일관되게 유지되었다. 둘째, 1915년에 발족한 부여고적보존회는 부여고적에 대한 탈맥락적 해석을 통하여 고대 일본과 백제와의 관계를 동화론적 관점에서 재정립하였다. 특히 낙화암, 고란사, 청마산성 등에 대한 재해석을 통하여 일본과의 친연성을 강조함으로써 일제의 동화정책을 역사적 사실관계로 확정지으려고 하였다. 셋째, 부여지역의 고적관광은 부여고적보존회에서 주도적 역할을 하였으며, 주된 관광대상과 코스는 고적의 재해석을 통해 재구성된 고적들이었다. 일제는 식민지 조선인들에게 부여를 일본 고대문화의 원형 또는 본향으로 이념화된 공간을 보여주고자 하였다. 이처럼 일제강점기 부여의 고적조사와 고적에 대한 재해석 그리고 고적관광은 서로 밀접한 관련하에서 추진되었고 그 추진 주체가 조선총독부와 친일 관변단체였다는 점에서 타자의 시선에 의해 '만들어지고' '보여진' 것이었으며 그것은 식민지 표상공간으로서 부여의 재발견이었다.

• 한국환경과학회지
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• 제14권4호
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• pp.373-377
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• 2005

The purposes of this study were to investigate ecotourism goals which are providing educational tourism, generating environmental conservation, and residents' economic benefits based on the 7th Muju Firefly festival. The sample was 243 visitors from August 23rd to 30th, 2003. The results were as follows: First, visitors showed high satisfaction for the educational tourism program. Experiencing educational 'Mysterious Firefly Field Trips' contributed to the tourists' educational satisfaction. It was found that these experience programs were very popular. Second, residents' and domestic visitors' satisfaction was high with 5.50 on Likert 7 points concerning environmental conservation. Third, foreigners showed high satisfaction for visiting tourism sites and understanding regional culture in terms of understanding region and economic benefits. The average economic effect was decreased compared to 2002. So there should be more diverse strategy to increase economic effect. Also more festival related products, diverse and unique foods and beverages based on regional products should be developed.

• 농촌계획
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• 제13권2호
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• pp.133-142
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• 2007

Tourism and recreation spots in Korea have been developed metropolitan cities-oriented that facility construction has too much importance in local tourist site development more than satisfaction and experience. Tourism hardly seems to play its role as a motive power even in locals where tourism occupies much in their economic development. Therefore, the ministry of culture & tourism has introduced a plan to discover cultural and tourism resources as a development alternative which handles theme-ability and specialization. However, most projects of local tourism resources developed since 1999 have resulted similar features comparing to previous and existing tourist spots. And the main objectives of this paper have not been realized very well. This research hence forth suggests a program-based model development in tourism resources, with a case study of Gokun-gugok, one of the historical and cultural sites and is located in Hwachon-gun, Gangwon Province. Main points include: Since the Gokun-gugok landscape has been undermined and been loosed the traditional cultural value due to the road development, this study intends to plan to make the adventure of tourism destination including restoring the site as a cultural place. The Gokun-gugok site needs to develop combining various types of tours and adventures with instructive and educational programs to meet the visitors' needs. This research also intends to precede a development plan based on harmonizing natural, historical and cultural assets of the Gokun-gugok with facility maintains and tourism development. Meanwhile, the study stresses on realizing development of tourism resources categorizing programs by seasonality, visitor's economic class, and visit duration. Asa consequence, the research presents a "Culture & Tourism Academy" which deals with these types of adventure programs and informative educations. To assess feasibility of the development plan in terms of economy, environment and policy, the research conducted the site inspection and examined the site's surroundings, land properties and inundation. 145,000 square meters have been extracted as a feasible development area out of total 392,500 square meters. Finally, the study segmentizes target markets basedon the result of the survey on visitors and local residents. The more segmentized markets employ facilities according to their traditional characters.

• 농촌계획
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• 제12권4호
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• pp.23-32
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• 2006

Recently, Owing to booming of leisure activities and national enforcement of 5-day workweek system, Korean government has been promoting rural tourism policy of which operating project's title is Green Rural Experience Village, Rural Traditional Theme Village, etc. In this study, ken investigation result on Green Rural Experience Village sites, an estimation model of returns by green-tourism activities was developed. The model was constructed through factor analysis and regression analysis method. Regression model developed can estimate green-tourism revenue by investment budget, homepage preengagement sales, homepage visitors, capacity of eating and drinking facilities, capacity of lodging facilities. The model developed was applied in sample villages. With these results, estimation revenue was recorded average 138.3% of survey revenue, and statistical significance was good(correlation coefficient $R^2$ = 0.8255, level of significance : 0.000), and the range of relative error was recorded largely from -7.1% to 158.6%, and average relative error was 38.3% and good. And, the model developed in this study have the critical point in aspects of insufficient data, but the results will be used in green-tourism policies and projects, and revenue estimation about each village in the present and future is limited, but in province or the whole country the application is good.

• 국제지역연구
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• 제14권1호
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• pp.257-277
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• 2010

본 연구는 관광행위를 설명해 줄 수 있는 관광동기요인과 시장세분화를 중심으로 농촌관광객의 특성을 규명하여 관광객의 욕구에 부합하는 농촌지역 관광상품을 개발하는데 필요한 시사점을 제시하는데 목적이 있다. 연구목적을 달성하기 위해 이론연구를 배경으로 세 가지 연구문제를 제기하였으며, 편의표본추출법, 자기기입식 설문지법으로 수집된 자료를 빈도분석, 요인분석, 군집분석, 판별분석, 교차분석하여 분석결과를 근거로 연구목적을 달성하고자 하였다. 분석결과, 농촌관광동기요인은 선행연구의 요인구성과 비슷하게 14개 요인으로 구성되어 상대적으로 중요한 농촌관광동기가 무엇인가를 구체적으로 확인할 수 있었으며, 관광동기의 특성에 따라 농촌관광객들은 5가지 관광유형으로 세분되고 사회인구 및 관광변수와의 관계에서 부분적으로 유의적인 차이가 존재하고 있어 세분시장의 설명력을 높여 주었다. 이상의 농촌관광특성과 불편사항 등에 대한 분석결과는 향후 농촌지역의 관광경쟁력을 확보하기 위한 방향을 제시해 준다는 점에서 유용성이 적지 않다. 농촌지역의 소득과 생활의 질을 향상시키기 위해서는 농촌지역의 관광상품과 프로그램 등이 농촌관광객의 기대에 부응할 수 있어야 하기 때문이다.

• 품질경영학회지
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• 제46권3호
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• pp.607-624
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• 2018

Purpose: The purpose of this study is to present the success of cultural tourism service as visitor loyalty to service and to present the cultural attribute evaluation attribute (HISTOQUAL), experiential flow and tourism satisfaction as determinants effecting loyalty through literature review. Based on this, this study aims to suggest academic and practical implications for revitalizing cultural tourism services and enhancing competitiveness. Methods: This study collects data from visitors to cultural heritage tourist sites and analyzes them empirically. This study conducted a small preliminary sample survey to improve the reliability and validity of the measurement tool, and revised and supplemented the measurement tool on the basis of it. The data collected in this study were analyzed using SPSS 22.0 and the hypothesis was verified through the analysis. Results: The results of this study are as follows; First, the service quality of cultural heritage tourism has a positive effect on the experience flow. Second, the service quality of cultural heritage tourism partially effects tourism satisfaction. Third, it was shown that the experience flow of tourists have a positive effect on tourism satisfaction. Fourth, the experience flow of tourists and tourism satisfaction have a positive effect on loyalty to tourist destination. Conclusion: According to this study, it is the meaning of this study that the cultural tourism service is understood as a attractive factor and based on this, the strategic direction for the activation of cultural tourism service is suggested.

• 아태비즈니스연구
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• 제14권2호
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• pp.187-199
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• 2023

Purpose - The purpose of this study is to formulate a plan to cope with tourists' rights which can occur in tourist attraction place and anywhere for tourist activities and to seek a plan for introducing a watchdog system for tourists' civil complaints. Design/methodology/approach - To perform this purpose, this article will discuss a research review of the scope of tourist activities in terms of space and place perspectives and compare them to the watchdog and ombudsman concepts. And the study analyses and look at the suggestion about Tourism complains center and the Tourism policy system of procedure function and role critically. Findings - The Watchdog system is a routine activity in which citizen monitoring activities are developed in the form of a system and share inconvenience and anxiety detected in time and space in the expanding range of entertainment, leisure, and sports tourism activities. The resulting accident rate can be reduced, the administrative and private businesses can be resolved, and the cost of handling can be solved. Research implications or Originality - The social contribution of Watchdog can be systematically expanded and resolved at various sites by securing public trust in the country threats in daily places preventing risks securing continuous safety management of related facilities and other industries

• Journal of Smart Tourism
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• 제4권1호
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• pp.19-29
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• 2024

The objective of this article is to create a model of integrated management from the framework modeling of a digital collaborative network supported by knowledge engineering to make heritage site in the Brazil more effective. It is an exploratory and qualitative research with thematic analysis as technique of data analysis from the collaborative network, digital platform, world heritage, and tourism themes. The snowballing approach was chosen, and the mapping and classification of relevant studies was developed with the use of the spreadsheet tool and the Mendeley® software. The results show that the collaborative network model oriented towards strategic objectives should be supported by a digital platform that provides a technological environment that adds functionalities and digital platform services with the integration of knowledge engineering techniques and tools, enabling the discovery and sharing of knowledge in the collaborative network.