• Title/Summary/Keyword: Tourism service

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A Study on the Impact of Motives for Participating in Gyeongsangbuk-do Experience Tourists on Satisfaction with Experiential Tourism Programs and Intention to Participate (경상북도 체험관광객의 참여 동기가 체험 관광프로그램 만족 및 참여 의사에 미치는 영향에 관한 연구)

  • Lee, Sun-Min;Kim, Ho-Suk;Kang, Hee-Seog
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.4
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    • pp.1-13
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    • 2021
  • In this study, we tried to present suggestions to the Gyeongsangbuk-do tourism officials to satisfy them with experiential tourism resources and to revitalize their participation in the program. Therefore, the implications of this study are as follows. First, research on the satisfaction of experiential tourism programs and the willingness to participate in them is carried out, suggesting that it is a prerequisite for the transformation of the perception of tourists' participation in the Corona era. Second, it is necessary to make it a small experience tourist space that can provide non-face-to-face service utilizing the characteristics of contact technology, and to provide tourists with unique attractions against product discrimination and customer service. Third, through the introduction of non-face-to-face experience programs and expansion of services, the limited and macroscopic environment and social phenomenon of tourism activities in the Corona era, a new perception can be instilled. Fourth, visitors can expect to revitalize the tourism industry through the development and discovery of various programs. Thirdly, it will be possible to revitalize the local economy by giving meaning to the satisfaction of experiential tourism programs to tourists from all over the region's tourism business.

Technology of Location-Based Service for Mobile Tourism (모바일 관광을 위한 위치 기반 서비스 기술)

  • Lee, Geun-Sang;Kim, Ki-Jeong;Kim, Hyoung-Jun
    • Journal of the Korean Association of Geographic Information Studies
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    • v.16 no.3
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    • pp.1-11
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    • 2013
  • This study developed the algorithm of location-based service for supplying the efficient tourism service to traveller using mobile device and applied it to the Jeonju HANOK village. First, the location service was advanced using algorithm coupling with GPS error range and travel speed in single line, and with GPS location and nearest neighbor method to line in multiple one. Also this study developed a program using DuraMap-Xr spatial engine for establishing topology to Node and Link in line automatically. And the foundation was prepared for improving travel convenience by programming location-based service technology to single and multiple lines based on Blackpoint-Xr mobile application engine.

The Effects of Service Quality on Positive Emotion, Brand Affection, and Brand Loyalty in Restaurant Sector (외식기업의 서비스 품질이 긍정적 감정, 브랜드 애정, 그리고 브랜드 충성도에 미치는 영향)

  • Eun-Jung KIM;Sung-Hun KIM
    • The Korean Journal of Franchise Management
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    • v.15 no.2
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    • pp.1-15
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    • 2024
  • Purpose: Service quality plays an important role in the credibility of consumer behavior as it enhances brand loyality in hospitality business. The objective of this study is to determine the effects of service quality, positive emotion, brand affection, and brand loyalty in restaurant sector by applying the S-O-R model. The study also introduces a new integrated structural model that combines service quality's dimensions of physical quality, interaction quality, and outcome quality. Research design, data, and methodology: This study was analyzed in a quantitative way using the survey results of 395 customers who had experience of visiting restaurants. All constructs were measured with multiple items developed and validated in prior studies. In this study, SmartPLS 4.0 was used to evaluate the research model. The reliability, convergent validity, and discriminant validity of the measurement tool were verified. Result: Result was found that service quality(physical quality, interaction quality, outcome quality) had a positive effect on positive emotion and brand affection. Also both of positive emotion and brand affection had a positive effect on brand loyalty. This study contributes to the service quality literature and has practical managerial implications.

The Impacts of Acceptance Decision Factors of Tourism Social Network Service(SNS) (관광서비스로서 소셜네트워크 서비스(SNS)의 수용결정요인에 관한 연구)

  • Park, Hyun-Jee;Park, Jung-Hwan;Oh, Am-Suk;Kim, Jung-In;Yoon, Jung-Hun;Kim, Young-Ha
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.05a
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    • pp.383-386
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    • 2012
  • In this paper, we intended to analyze the relationship among tourist's acceptance decision,perceived value, satisfaction and continuous use intention for social network service. For this study, the self-administered questionnaire for 199 tourists was employed.

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Developing a Curriculum of School Hotelier Using a Job Analyis (호텔 종사원의 직무분석을 통한 전문대학의 교과과정 개발에 관한 연구)

  • Park, Jeong-Hwa
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.17 no.1
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    • pp.109-123
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    • 2006
  • The purpose of the study is to develop a curriculum of school hotelier using a job analysis. A job analysis is used to reform the educational programs and to develop new ones. For the analysis New Analysis Method and Verification Method is applied. As the results of analysis are the following: Hotel Management, Food & Beverage Management, Cocktail, Hotel Marketing, Room Management, Service Management, Wine and Food, Principle of Cooking, Tourism Law, Hotel & Food Service Management Case study, On the Job Training in Hotel & Food Service, Out Eating Management, Introduction to English, Vocational English, TOEIC. English Conversation, Introduction to Japanese, Vocational Japanese, JPT, Japanese Conversation, Thesis, Language Study in Foreign Countries.

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On the Perceived Value, Trust and Customer Loyalty of Fast Food Users (패스트푸드점의 가치, 신뢰 및 서비스 애호도에 관한 연구 - 포항 및 울산 지역 이용고객을 중심으로 -)

  • Byun, Kyung-Sook;Cho, Young-Dae
    • Culinary science and hospitality research
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    • v.13 no.2
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    • pp.223-239
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    • 2007
  • This study aims at providing managerial insight into researchers and marketers who are intending to maintain and develop a loyal group and long-term relationships in fast food restaurants. The summary of results is as follows : There was a wide difference in evaluation of perceived value, trust and customer loyalty according to sex, age, occupation and customer's visit behavior. Customers considered the convenient and quick service as the most important selective factor. And also, the important attribute of fast food restaurants was taste of food, followed by price, cleanliness, kindly service, quick service. We are able to classify the four customer groups according to analysis results. If we lay great emphasis on the above mentioned selective factors and also develop needs in each customer group, it does much for delivering profits of fast food restaurants.

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Query Optimization on Large Scale Nested Data with Service Tree and Frequent Trajectory

  • Wang, Li;Wang, Guodong
    • Journal of Information Processing Systems
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    • v.17 no.1
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    • pp.37-50
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    • 2021
  • Query applications based on nested data, the most commonly used form of data representation on the web, especially precise query, is becoming more extensively used. MapReduce, a distributed architecture with parallel computing power, provides a good solution for big data processing. However, in practical application, query requests are usually concurrent, which causes bottlenecks in server processing. To solve this problem, this paper first combines a column storage structure and an inverted index to build index for nested data on MapReduce. On this basis, this paper puts forward an optimization strategy which combines query execution service tree and frequent sub-query trajectory to reduce the response time of frequent queries and further improve the efficiency of multi-user concurrent queries on large scale nested data. Experiments show that this method greatly improves the efficiency of nested data query.

Service Platform of Regional Smart Tour Ecosystem Support (지역중심의 스마트관광 생태계 지원 서비스 플랫)

  • Weon, Dalsoo
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.4
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    • pp.31-36
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    • 2018
  • The tourism industry has a great influence on national economy activation. The development of IT technology has enabled the collection and analysis of personal profile information, location information and activity information based on the characteristics, behavior, purchase propensity and interest of tourists. In order to realize this, the implementation of convergence smart tourism information service platform is completed by developing business model, IoT & Big Data integration management system, big data algorithm development and analysis platform in three stages. The underlying technology of the platform and algorithm needs a process of adopting open source, expanding the service element on the basis of it, and then complementing the problem through the test-bed demonstration test that connects the area. Using this platform, it is possible to develop a smart tourism environment that can provide customized services for each tourist by analyzing various information in an integrated manner. Also, it will be possible to improve the life of tourist destination residents and contribute to regional revitalization and job creation through the creation of smart tourism ecosystem focused on the region.

The Role of Customer Values in Increasing Tourist Satisfaction in Gianyar Regency, Bali, Indonesia

  • CEMPENA, Ida Bagus;BRAHMAYANTI, Ida Ayu Sri;ASTAWINETU, Erwin Dyah;PANJAITAN, Feliks Anggia B.K.;KARTINI, Ida Ayu Nuh;PANJAITAN, Hotman
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.8
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    • pp.553-563
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    • 2021
  • Customer value has long been believed to be a direct trigger for increased tourist satisfaction, but as a mediating variable, it still needs to be proven further. This paper aims to examine the causal relationship between research variables, as well as to examine the role of customer value as a mediating variable in the relationship between service quality, brand quality, tourism products, customer value, and tourist satisfaction with tourists' objects. The population is tourists who visit tourist sites/destinations in the Gianyar Regency on the island of Bali, Indonesia, and the sample size is 270 respondents, selected through random sampling. Structural equation modeling (SEM), a multivariate statistical analysis technique, is used to analyze the causal relationships between variables. The results show that the model is accepted, and customer value is proven to be a positive mediating variable. The results also show that service quality, brand quality, and tourism products have an effect on customer value. This provides insight into the practical implications for tourism managers to increase the brand quality of tourist attractions as well as increase the professionalism and quality of tour guide services. This, in turn, will increase customer value and increase tourist satisfaction.

Tourism Attitude of Deagu Citizens toward the Sustainable Ecotourism (지속가능한 생태관광을 위한 대구시민의 관광태도)

  • Cho, Jin-Hee;Kim, Soo-Bong;Jeon, Eun-Jeong
    • Journal of Environmental Science International
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    • v.18 no.2
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    • pp.177-186
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    • 2009
  • The changes in the worldwide paradigm of the sustainable development have started to be applied in the entire industry fields, and they come out as the sustainable tourism in the field of tourism. And the ecotourism has emerged as a practical method to meet the needs of the actual practice and the intellectual system for the sustainable tourism. In the type of tourists based on tourist attitude, 82.3% has the environment-friendly tourist attitude as a potential ecological tourist or an ecological tourist. In addition, there are the potentials of increase in ecological tourists as well as the revitalization of ecological tourism. First, the ecological tourists are mostly the well-educated and married professional workers at 40, housewives, and people earning a high income. Next, the potential ecological tourists are mainly the well-educated and married professional workers at 30, workers in the service industry, and middle-class citizens. Lastly, the general tourists are the students at 20 who are single, earn a low income, and has low level of education. This study presents useful data to the tourist business in terms of the development, operation and management of sustainable ecological tourism.