• 한국정보통신학회:학술대회논문집
• /
• 한국정보통신학회 2021년도 춘계학술대회
• /
• pp.35-37
• /
• 2021

외래 관광객 수요를 분석하고 예측하는 것은 관광 정책을 수립하고 기획하는데 지대한 영향을 미치기 때문에 관광 산업 분야에서 매우 중요하다. 외래 관광객 데이터는 여러 외적 요인들에 의해 영향을 받기 때문에, 시간에 따른 미세한 변화가 많다는 특징을 갖는다. 따라서, 최근에는 관광객 입국자 수요를 예측하기 위해 경제 변수 등 여러 외적 요인들도 함께 반영하여 예측 모델을 설계하는 연구를 진행하고 있다. 그러나 기존의 시계열 예측에 주로 사용되는 회귀분석 모델과 순환신경망 모델은 여러 변수들을 반영하는 시계열 예측에 있어 좋은 성능을 보이지 못했다. 따라서 우리는 합성곱 신경망을 활용하여 이러한 한계점들을 보완한 외래 관광객 수요 예측 모델을 소개한다. 본 논문에서는 한국관광공사에서 제공한 과거 10개년 외래 관광객 데이터와 추가적으로 수집한 여러 외적 요인들을 입력 변수로 반영하는 1차원 합성곱 신경망을 설계하여 외래 관광객 수요를 예측하는 모델을 제시한다.

• 아태비즈니스연구
• /
• 제14권4호
• /
• pp.343-356
• /
• 2023

Purpose - This study attempted to predict short-term transportation demand using trains and getting off at Gangchon Station. Through this, we present numerical data necessary for future tourist inflow policies in the Gangchon area of Chuncheon and present related implications. Design/methodology/approach - This study collected and analyzed transportation demand data from Gangchon Station using the Gyeongchun Line and ITX-Cheongchun Train from January 2014 to August 2023. Winters exponential smoothing model and ARIMA model were used to reflect the trend and seasonality of the raw data. Findings - First, transportation demand using trains to get off at Gangchon Station in Chuncheon City is expected to show a continuous increase from 2020 until the forecast period is 2024. Second, the number of passengers getting off at Gangchon Station was found to be highest in May and October. Research implications or Originality - As transportation networks are improving nationwide and people's leisure culture is changing, the number of tourists visiting the Gangchon area in Chuncheon City is continuously decreasing. Therefore, in this study, a time series model was used to predict short-term transportation demand alighting at Gangchon Station. In order to calculate more accurate forecasts, we compared models to find an appropriate model and presented forecasts.

• 산경연구논집
• /
• 제13권9호
• /
• pp.27-36
• /
• 2022

Purpose: The coronavirus pandemic has affected the tourism industry in a big way. The travel industry suffered intense damage from the pandemic and procedures acquainted to containing its spread because the pandemic outbreak has led to a decline in the number of tourists and a change in their behavior. At this point, this research is to investigate adequate solutions for tourism industry to overcome the crisis in a post-Covid 19 era. Research design, data and methodology: The current author gathered data from each included study to analyze and summarize the evidence when conducting a literature analysis. This stage involves gathering and reviewing intricate texts databases for the meta-analysis. Results: The current author found total five solutions from numerous literature contents, suggesting how to overcome the crisis in a post-Covid era for tourism industry. Solutions as follows, (1) Drawing beginning illustrations, (2) Introducing Government Backing Programs, (3) Increasing Promotion of Tourism Destinations, (4) Enhancing Safety and Security Measures, and (5) Improving Infrastructure and Facilities. Conclusions: This research suggests that although the global economic recession leads to reduced demand and intense competition from other sectors, the tourism industry will be well positioned to weather these challenges if practitioners of tourism organizations follow five solutions of this research.

• 농촌계획
• /
• 제30권2호
• /
• pp.13-24
• /
• 2024

This study conducts an analysis of social media big data pertaining to island tourism resources, aiming to discern the diverse forms and categories of island tourism favored by consumers, ascertain predominant resources, and facilitate objective decision-making grounded in scientific methodologies. To achieve this objective, an examination of blog posts published on Naver from 2022 to 2023 was undertaken, utilizing keywords such as 'Island tourism', 'Island travel', and 'Island backpacking' as focal points for analysis. Text mining techniques were applied to sift through the data. Among the resources identified, the port emerged as a significant asset, serving as a pivotal conduit linking the island and mainland and holding substantial importance as a focal point and resource for tourist access to the island. Furthermore, an analysis of the disparity between existing island tourism resources and those acknowledged by tourists who actively engage with and appreciate island destinations led to the identification of 186 newly emerging resources. These nascent resources predominantly clustered within five regions: Incheon Metropolitan City, Tongyeong/Geoje City, Jeju Island, Ulleung-gun, and Shinan-gun. A scrutiny of these resources, categorized according to the tourism resource classification system, revealed a notable presence of new resources, chiefly in the domains of 'rural landscape', 'tourist resort/training facility', 'transportation facility', and 'natural resource'. Notably, many of these emerging resources were previously overlooked in official management targets or resource inventories pertaining to existing island tourism resources. Noteworthy examples include ports, beaches, and mountains, which, despite constituting a substantial proportion of the newly identified tourist resources, were not accorded prominence in spatial information datasets. This study holds significance in its ability to unearth novel tourism resources recognized by island tourism consumers through a gap analysis approach that juxtaposes the existing status of island tourism resource data with techniques utilizing social media big data. Furthermore, the methodology delineated in this research offers a valuable framework for domestic local governments to gauge local tourism demand and embark on initiatives for tourism development or regional revitalization.

• 동아시아경상학회지
• /
• 제2권4호
• /
• pp.56-64
• /
• 2014

Today, travelers are provided large amount information which includes Web sites and tourist magazines about introduction of tourist spot. Many approaches have been proposed to analyze the large amount of available information with the aim of discovering the most popular Points of Tourist Interest and routes. However, it is not easy for users to process the information in a short time. Therefore travelers prefer to receive pertinent information easier and have that information presented in a clear and concise manner. Whether you are looking for banks by company, foreign exchange services, free wireless hotspots, touristic attractions, campsites, supermarkets, restaurants, cinemas, The aim of POI Tourism Services is to enable tourists to find spots that only the locals know, giving the tourists opportunity to the tourists to explore new areas of the place like never before. This paper proposes find the scope for a personalized service for tourist "Special Interest Tourism" recommendation for tourists who travel within India & for the benefit of Foreign Nationals who visit the country. The major focus of the study is to understand the demand for such a service being integrated into the conventional tour package. The major findings made during the course of the show that the market for "Special Interest Tourism" based services stands at approximately 63%. Travel today is mainly for the people from the middle income group having a fixed budget while traveling and would like economic travel solutions that fit their budget. This accounts for a major part of the market for the service. Most tourist prefer to go on week end getaways or trips that last more than a week, this means that a specialized trip plan based on the travelers interests is feasible with these type of travelers. Maximum demand for "Special Interest Tourism" based services would be during the festive seasons.

• 동아시아경상학회지
• /
• 제1권2호
• /
• pp.29-41
• /
• 2013

Purpose: Today, travelers are provided large amount information which includes Web sites and tourist magazines about introduction of tourist spot. Many approaches have been proposed to analyze the large amount of available information with the aim of discovering the most popular Points of Tourist Interest and routes. However, it is not easy for users to process the information in a short time. Therefore travelers prefer to receive pertinent information easier and have that information presented in a clear and concise manner. Research Design, Data and Methodology: Whether you are looking for banks by company, foreign exchange services, free wireless hotspots, touristic attractions, campsites, supermarkets, restaurants, cinemas, The aim of POI Tourism Services is to enable tourists to find spots that only the locals know, giving the tourists opportunity to the tourists to explore new areas of the place like never before. This paper proposes find the scope for a personalized service for tourist "Special Interest Tourism" recommendation for tourists who travel within India & for the benefit of Foreign Nationals who visit the country. Results: The major focus of the study is to understand the demand for such a service being integrated into the conventional tour package. The major findings made during the course of the show that the market for "Special Interest Tourism" based services stands at approximately 63%. Travel today is mainly for the people from the middle income group having a fixed budget while traveling and would like economic travel solutions that fit their budget. Conclusion: This accounts for a major part of the market for the service. Most tourist prefer to go on week end getaways or trips that last more than a week, this means that a specialized trip plan based on the travelers interests is feasible with these type of travelers. Maximum demand for "Special Interest Tourism" based services would be during the festive seasons.

• 농촌계획
• /
• 제14권3호
• /
• pp.1-9
• /
• 2008

In this study, by reflecting flow of age, possibility of new theme park development as private investments business based on source that is farming village that is not tried to before is verified and by analyzing potential of the site, effectiveness of new theme park development is examined. "Nonghyup Anseong Meadow Anseong-si Gyeonggi-do" is selected as researched site where accessibility is good as there is near to National Capital region and nature condition is also good. Demands are forecasted using visiting intention and realizing index through analogical method and by analyzing existing data related with increase of tourism business that people can experience English village and increasing demand of experiencing farming region tourism demands are forecasted. The results are at below. First, As average expenditure per one person is 52,209 won that is shown in result of survey, if multiplying increasing rate of price and the number of visiting people that is optimistic forecasting figure, the whole expenditure of visitors per one year is from 10.54 billions to 13.85 billions won. Second is potential power of demand aspects. Potential power of that theme park was re-examined through demands forecasting analysis through survey. Experiencing farming regions theme park business that is informed through analysis of potential power of development and demand aspects has value to invest as new business based on farming regions sources, as a result of searching through diverse aspects such as tourism, economy, public interest and cultural aspect and so on.

• 한국항해항만학회지
• /
• 제33권10호
• /
• pp.757-769
• /
• 2009

본 연구는 어촌지역의 미래 관광수요를 예측하고 어촌지역 관광을 활성화시킬 수 있는 지방정부의 정책적 방안을 탐색하는 것을 목적으로 하고 있다. 연구는 강원도 동해안 지역을 중심으로 이루어 졌다. 분석은 시계열 분석과 그 지역 관광객을 대상으로 한 설문조사를 통해 수행되었다. 분석결과, 동해안 어촌지역의 내국인과 외국인 관광객은 모두 증가되어 왔지만, 그 지역은 그러한 증가되는 관광수요를 지역경제 성장으로 흡수할 정도로 충분히 수용하지는 못해왔다. 그 지역의 미래 내 외국인 관광수요는 꾸준히 증가될 것으로 예측 되었다. 그러나 과거의 증가율에 비하면, 그 증가율은 특히 외국인 관광객의 증가율은 그다지 긍정적으로 평가되기 어렵다. 이런 분석 결과를 통하여, 그 지역의 관광 활성화에 도움이 될 수 있는 지방정부의 정책적 시사점을 몇 가지 발견 하였다.

• Journal of Smart Tourism
• /
• 제3권2호
• /
• pp.5-13
• /
• 2023

Because of increasing anxiety about infectious diseases and the demand for contactless service caused by the COVID-19 pandemic, it has become crucial for the tourism and hospitality sector to understand customers' psychological mechanism of contactless service during and post COVID-19. Thus, this paper proposes a conceptual model by integrating trust in the framework of the behavioral immune system. Interestingly, our study found that anxiety about infectious diseases during the COVID-19 pandemic has not only increased hotel customers' desire for contactless service and changed their behavioral intentions, but it has also impacted customers' trust in hotel service robots. Therefore, irrespective of how the hotel service environment changes, trust in technology has become the most fundamental factor for hotel customers' attitudes toward adopting technology. Based on the results, this paper provides salient theoretical and practical implications.

• 농촌계획
• /
• 제19권4호
• /
• pp.213-226
• /
• 2013

Agricultural tourism is a new kind of industry, which combined agriculture with tourism. It not only has the productive function, but also has the function of improving the quality of ecological environment and supplying people with sightseeing, leisure, vacation. Agricultural tourism is a new kind of industry from the amalgamation of agriculture and tourism: it is based on farm work, characterized by agricultural management, combines agriculture and tourism, and includes the city as a market-place. It satisfies tourist demand with food, lodging, excursions, shopping and entertainment provided by agricultural places and agricultural products. After combining the substance of this study with the primary sources regarding the development of agricultural tourism, I suggest plans for the development of local agricultural tourism on the basis of sustainable tourism theory in case of the Inner Mongolia region. To conduct research, various data such as literature research and surveys are collected and analyzed. According to the result of the research, the Inner Mongolia region has great-wealthy resources for agricultural tourism. However, they have problems as well such as lack of funds, low infrastructure, low business-mind level, low management-mind, the scarcity of mid-supporting organizations for research and education, low awareness, and low service level of the agricultural tourism. In order to solve these problems, have to strengthen publicity, strengthen the county and city communication, educates continuously profession talented person, establish related laws and regulations, increase the integrity of infrastructure. As a developing industry, agricultural tourism is a new field of study which needs more encouraging research. The agricultural tourism of Inner Mongolia Autonomous Region has only just started development resulting in a limited amount of information available for this study. Future planned work entails a continuous in-depth study of Chinese agricultural tourism, considering Inner Mongolia Autonomous Region in particular.