• Proceedings of the Korea Association of Information Systems Conference
• /
• 2005.05a
• /
• pp.1-18
• /
• 2005

The main purpose of this paper is to investigate the relationship between website environmental characteristics (website characteristics, user characteristics, and external environments), satisfaction, trust and loyalty in tourism e-business. The following results were determined by verifying five hypotheses using LISREL. Website environments partially support perceived satisfaction and also perceived trust. Satisfaction has a strong effect upon perceived trust while satisfaction doesn't effect perceived loyalty. Trust significantly impacts perceived loyalを in tourism e-business.

• Journal of Internet Computing and Services
• /
• v.22 no.4
• /
• pp.65-82
• /
• 2021

A well-designed website is mandatory for good marketing and proper tourism business. This research considers Nepal as a domain of study and specifically explores welcomenepal.com, the official tourism portal as a reference for the study. The work is based on the study of the existing literature, user-survey, and technical testing of the website using open-source testing tools to identify user perspective, design issues, website architecture and design quality of the tourism website. A population size of 400 respondents, which consist of both domestic and international tourist, are considered for the survey. Data is received from 360 respondents, which is analyzed using statistical tests like Cronbach's alpha, Pearson's correlation, cross-tabulations, bars charts and graphs to draw inferences and consclusion. The software-based test results serve as another important parameter for the evaluation of the current official website. This study brings out core needs of the tourist in terms of expectations from a tourism website and access technical quality of the current portal to provide necessary feedback and suggestions. The government officials, business houses, and web designers can utilize this work as a knowledge base to build tourism websites, which are user-centric. Further, the work is specifically important for Nepal government and tourism officials to identify shortcomings in their current website and make improvements for better design and user adaptability in future.

• Culinary science and hospitality research
• /
• v.24 no.2
• /
• pp.44-50
• /
• 2018

This study investigated if and why there are gulfs between expectations and perceived value for usability. The main objectives of this study are as follows: (a) to examine the differences between expectation and perceived value for usability toward an OTA; and (b) to investigate the reason and purpose for customer visits toward an OTAs. By analyzing the distance between expected and the perceived value for the usability, OTAs can then close this distance and then be able to improve the usefulness of their websites. In addition, after investigating previous evaluation problems, that the various factors that are associated with tourism website evaluations, may be downsized to fit a comprehensive model for website evaluations. The results help to close the gap between expectation and perceived value by helping with the websites design, development, implementation, and management of systems. Based on those findings, effective strategies for OTAs marketing and promotional strategies are suggested.

• Journal of Information Processing Systems
• /
• v.19 no.3
• /
• pp.347-354
• /
• 2023

The rapid development of information technology has accelerated the application of big data and the Internet of Things in various industries. Big data has a great potential in the development of smart tourism. With the help of innovation in emerging technologies such as big data and Internet of Things, smart tourism has a better possibility to surpass traditional tourism. Therefore, this article provides a theoretical support to this process. It has explored the innovative management model of big data and IoT in smart tourism and evaluate their effects on promoting tourism. It offers a reference for the integration and innovation of the tourism theory system. Before big data technology, the development of Internet boosted online tourism. However, tourism marketing is still inefficient due to a lack of understanding about tourists. After many practical explorations of big data technology, tourism websites begin to adopt big data technology in their daily operations. With the changes in tourists' preferences and needs, further innovation and research are needed to help smart tourism keep up with the changes in the market and create more competitive products and services. Innovation serves as the driving force for enterprises to occupy the market and develop.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.10
• /
• pp.423-432
• /
• 2020

Increasing the tourism sector has a positive impact on a country. The Indonesian government has targeted to increase the number of tourists from year to year including the heritage tourism sector. However, the number of the heritage tourism sector increases slowly. To overcome this problem, this research is aimed to investigate the services performed by managements of that sector; the barrier and driver factors of heritage tourism supply chain quality management; and to identify strategies that can be implemented to improve the sector. This study used SERVQUAL method to analyze service performance of the sector. Furthermore, an in-depth interview was conducted to achieve completed objectives. The data obtained from questionnaires and interviews in several heritage tourism areas located in East Java Province of Indonesia. The results show that all SERVQUAL dimensions stay on the adequate value range. Visitors argue that the heritage tourism sector in East Java has interesting locations, collections and circumstances. However, the sector has several weaknesses compared to other tourism sectors. The strategy that can be done to improve the performance of this sector are to perform the area as an event venue, additional visiting hours, integration with other types of tourism sectors, making websites as a means of promotion.

• Asia pacific journal of information systems
• /
• v.29 no.3
• /
• pp.468-488
• /
• 2019

As the growth of online travel agencies (hereafter OTAs) accelerates, competition among hotels to gain exposure on the first page of OTA websites, and the financial burden, such as commissions hotels have to pay in return, are increasing. Therefore, to facilitate successful management in the tourism industry, it is important to establish what makes people continue the practice of using OTAs to book rooms in hotels and other accommodation outlets. By adopting the heuristic-systematic model (HSM), this study explores the factors that drive consumers' continued use of OTA and classifies them into heuristic cues (brand awareness, cost saving, and scarcity message) and systematic cues (recommendation quality and the ability to provide reputation). Furthermore, we divided the sample based on the location of hotels within and outside Korea, and investigated the different roles of the cues between two models. The results are expected to provide theoretical and practical implications for both OTAs and hotels.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.6
• /
• pp.997-1007
• /
• 2010

This study examines the role of consumer perception of social presence in e-tailing websites. The study proposes that the perception of social presence influences the variables that are important for e-tailers to build a relationship with consumers, which are the attitudes of consumers toward an e-tailer and patronage intentions toward the e-tailer. This study hypothesizes that the attitudes of consumers are influenced by individual perceptions of social presence that guide their patronage intentions. Consumer trust and their affective states are hypothesized to serve as mediators in the relationship between consumer perception of social presence and the attitudes toward an e-tailer. Sixty-one female students were used to test the proposed model. The findings from regression and mediation analyses supported all hypotheses, suggesting that the perception of social presence plays a significant role in consumer shopping habits for apparel: consumer perception of social presence influences consumer trust and affective states that modify attitudes toward an e-tailer and consumer patronage intentions. The theoretical and managerial implications for apparel e-tailers are discussed.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.13 no.9
• /
• pp.1737-1744
• /
• 2009

This study calculated the relative importance between evaluation factors of websites focused on culture and tourism in J region by 3C_D_T evaluation model of website. That is, this paper was analyzed by AHP (analytic hierarchy process) and calculated the relative weights and preference. In conclusion, this study showed that content was the most important factor and proposed the improvement planning through sensitivity analysis.

• The Journal of Information Systems
• /
• v.26 no.3
• /
• pp.247-271
• /
• 2017

Purpose This study aims to propose a framework for safety in domestic walking tourism, which defines the scope and type of safety information for tourists. Also, the framework provides a systematic classification for safety information in walking tourism. As the importance of safety in walking tourism due to the frequent occurrence of crimes and unexpected accidents increases, it is necessary to provide tourists with safety information on walking courses rapidly and systematically. However, most administrators (e.g., local governments) have mainly focused on providing tour information on walking courses through Internet websites or mobile apps, overlooking the safety issue. Besides, there is a lack of understanding of safety not only in walking tourism but also in the whole tourism industry. Design/methodology/approach This study proposes the framework that covers all possible safety-related information in walking tourism. Furthermore, to validate its availability, this study analyzes eight major platforms which offer tour information to tourists by applying the framework. Findings The major findings of this study are as follows. First, all platforms considered in this study do not provide any information on tourism safety, focusing on the provision of tour information. Second, three platforms currently provide an SOS function which means post-safety information. That is, no safety information is provided to prevent safety issues in advance. Finally, despite the increase of social concerns, all platforms do not provide safety information on public order and diseases in the social disaster classification as well as environmental pollution in the natural disaster classification. The details and implications of the findings are presented.

• Journal of Smart Tourism
• /
• v.3 no.3
• /
• pp.5-15
• /
• 2023

Given the increasing information overload among users of online review websites, understanding the manner in which cognitive costs are reduced and efficient information is made reliable has become increasingly important. This study targets a unique consumer review design and explores how reviews from an external peer-to-peer site embedded in an online travel agency (OTA) website influence subsequent evaluation behaviors. The empirical results indicate that (1) embedded external reviews with a high average valence tend to strengthen the influence of the positive evaluation ratio while diminishing the effect of the review volume, and (2) embedded external reviews with a large variance strengthen the positive effect of the review volume while weakening the effect of the positive evaluation ratio on subsequent positive evaluations. The findings provide practical insights for consumers and online platforms.