• The Journal of Economics, Marketing and Management
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• v.11 no.1
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• pp.45-52
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• 2023

Purpose: The purpose of this study is to investigate the relationship between service quality, destination image, and tourist satisfaction for foreign tourists visiting Korea, and in particular, to analyze the moderating effect of psychological power in the relationship. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on foreign tourists visiting Korea. Structural equation model of SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism service quality affects the image of tourist attractions. Images of tourist attractions were found to affect tourism satisfaction. It was found that the lower the psychological power, the greater the effect on the relationship between service quality and image, and the relationship between image and satisfaction. Conclusions: This study demonstrated that service quality at travel destinations is a key factor in order to enhance the image and satisfaction of Korean tourist destinations for foreigners visiting Korea. On the other hand, since the image and satisfaction level of the tourism destination vary depending on personal factors such as psychological power, it suggests that travel industry workers or researchers should develop and operate services tailored to the individual characteristics of the tourists.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.13 no.6
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• pp.49-62
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• 2010

This study aims to examine a significant difference in performance of, and attitudes towards, environmental tourism among domestic tourism companies by their types and scale, and to propose a policy direction for a new certification program on environmental tourism. This study conducted a survey with 152 tourism accommodations and 150 travel agencies. As a result, this study found that tourism accommodations and a large scale of companies had participated in environmental management practices more often than travel agencies and a small scale of companies. Also, tourism accommodations were more likely to recognize well a relation between their business and environmental tourism, and were more likely to participate in a new certification program than travel agencies. A large scale of tourism accommodations showed more positive attitudes towards environmental tourism than a small scale of tourism accommodations. On the other hand, all of the travel agencies showed less positive attitudes towards environmental tourism regardless of their size. In conclusion, this study proposed that the government should adopt a different approach to a new certification program according to tourism companies' types and scale, also it should provide a variety of incentives and supports for tourism companies.

• International Area Studies Review
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• v.15 no.1
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• pp.135-169
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• 2011

This study is for analyzing the management performances of Korean tourism firms, operating as preparing strategically against FTA which is one of the most importantly external environment in international management since in the middle of 1990s. The main purpose is to test empirically some relations between the management performances and the levels of ownership-specifics advantages of Korean tourism ones. To be exact, the dependent variables of management performances are classified with sales, profits and management satisfaction, while the independent ones of the competitive advantages are sorted with the 5 following factors like marketing, product development, service supply, finance and organization culture. The survey of Korean tourism enterprises engaging in management activities in Korea is implemented by collecting questionnaires. And for testing the hypothesis, the analyzing tools are being used for correlation, reliability, validity, multi regression and the path analysis of structural equation modeling. As a result, Marketing is certified as only common factor to influence three dependent variables of sales, profit and management satisfaction positively.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.403-412
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• 2015

In this study, IPA(Importance-Performance Analysis) techniques were used to suggest improvement plans and implications for convergent medical tourism services which medical tourists can be satisfied in Medical institutions. For this study, a total of 244 questionnaires among collected data for customers who experience a medical tourism service (a health checkup) at four hospitals located in Gangneung, Gangwon Province from September 1, 2014 to October 30, 2014 was to ensure a valid sample. As a result of the experiments which conducted by paired sample t-test analysis to learn corresponding to the difference between importance and satisfaction of the medical tourism services, it shows significant differences in all entries In the importance and satisfaction of the medical tourism services. As a result of the experiments which conducted by the IPA, the importance is high awareness but among service items which satisfaction is not actually high, service items that requires intensive care in the future are derived in items of "exact medical tourism services", "rapid response to the needs of the patient", "rapid medical tourism services", "communication with medical tourism coordinator". Therefore, medical institutions may need to be arranged in the Medical Tourism Coordinator with the agility and expertise of the medical tourism.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.13-26
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• 2021

The purpose of this study is to understand the relationship between the subfactors(economic benefits, customized benefits, psychological benefits) of tourism SNS benefits and the intention to reuse tourism SNS values, and propose measures to revitalize the tourism industry through marketing strategies that can continuously provide differentiated services from customers through long-term relationship formation, increase profits, maintain and secure customers. This study conducted an empirical analysis of 326 people aged 19 or older. The results of the study are as follows. First, in the relationship between tourism SNS benefits(Economic benefits, customized benefits, psychological benefits) and tourism SNS values(economic value, functional value, emotional value), it was confirmed that tourism SNS benefits have a positive impact on all of the tourism SNS values. Second, in the relationship between the sub-factors of tourism SNS values and the intention of reuse, it was analyzed that all sub-factors of SNS values have a positive effect on the intention of reuse. Based on result of this study, developing contents such as mobility apps to strengthen long-term relationships with customers to maximize the value of tourism SNS and tourism SNS will improve the reuse of tourism service.

• Journal of the Korean association of regional geographers
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• v.11 no.3
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• pp.395-409
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• 2005

Nowadays, it is required that GIS(Geography Information System) should be introduced into tourism field. Therefore, this study suggests several directions as to how well GIS can be used and applied into tourism area. Several directions were made based on the previous literature review and the analyses of TGIS(Tourism Geography Information System) including domestic and foreign case studies. Overall, the research found that it were necessary for five main points to make a development of TGIS. First, TGIS database should be closely connected with Tourism Resources Information System database. Second, as one of an institutional devices, systems for supporting were needed to be prepared for businessmen and integrated information function. Third, as an administrative countermeasure, a mediation committee between the department and bureaus, Tourism Geography Information Circulation Management and Local Tourism Information Center should be established and operated Fourth, the methods for financial resource, which amplify the investment funds, should be established. Finally, universities must introduce a large number of specialists of TGIS by setting up the department of tourism geography information newly.

• Journal of Multimedia Information System
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• v.5 no.1
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• pp.21-26
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• 2018

Recently, data analysis technology through artificial intelligence is attracting major attention in various industrial fields. In addition, with the increase in personal income, nowadays, the importance of heterogeneous leisure life is becoming more prominent. However, there is a problem that the tourism industry is not out of the traditional service framework. For the ultimate development of the tourism industry, it is time to provide more scientific and systematic tourism services. In this paper, various data analysis techniques in the field of computer science are applied to the field of tourism to realize next generation tourism services. To this end, the scope of this study is limited to the aviation service, and a natural ecosystem of the aviation industry for future-oriented services of aviation tourism that can improve the efficiency of aviation service gradually is established. The proposed method effectively solves the problems of traditional aviation services through data analysis techniques with artificial intelligence techniques in computer science. We expect that it will enhance the customized satisfaction of customers through personalized service and foster loyal customers in aviation companies through the method proposed.

• Journal of the Korean Institute of Rural Architecture
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• v.8 no.1
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• pp.90-100
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• 2006

The purpose of this study is to suggest a actual conditions and expert's role on the green tourism in rural community. There are four types of green tourism in rural villages. It is an alternative tourism that has naturalism and sustainability, not mass tourism. I can find it is a one of the new rural development method in a point of view of rural people's income. Green tourism requires a participation of village peoples. So, management hang on not government office, but village people themselves. By surveying green tourism villages in the case of this study, I propose a few results as follow; firstly, green tourism of Korea will give an innovation to stagnant rural society. Secondly, rural people themselves must participate directly in development and guidance, when every programs are advanced. Thirdly, through this project of green tourism, we expect that urban and rural symbiosisically have a network.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.10
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• pp.1-25
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• 1999

Tourism is a word meaning enjoyable based on tourism order. No matter how free is the journey guaranteed, there is a limit to the orders travellers follow. In other words, constitutionalism suitable for a region or country can be found in any tourist resort at home and abroad. Foreign or local tourism travelling in Korea have tourism-related rules to keep, and people working for tourism and organization of it have also rules. Therefore, a study for the rule of law is needed in aspect of how to improve tourism. Unfortunately, none of those rules of law to be followed by tourist and people working for tourism have not been researched. For instance, any principle of law has not been studied to help improve people-to-people diplomacy and national economy those of which are emphasized by tourism basic law. Finally, a research is needed for law reforms that guide tourism in future.

• Journal of Information Technology Applications and Management
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• v.16 no.3
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• pp.87-100
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• 2009

The purpose of this study is to investigate the evolution of regional tourism resources from the perspective of business ecosystem network. A regional tourism structure changes due to various factors such as natural resources, facilities, festivals and events, public resources, and etc. An exploratory analysis was conducted to examine the interaction between resource characteristics and alliance complexity in the regional tourism industry. In the process, the duality of technology provides an insight into the interaction among several players within an alliance network which include regional attractions and tourism industry. As a result. we identified four types of tourism alliance network: functional, organizational, resource-oriented, and artificially-allied. The managerial implications are also discussed.