• Title/Summary/Keyword: Tourism Industry

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A Study on the Development of the Model for Construction of Energy Circulating Village based on the Eco-friendly Agriculture (친환경농업을 기반으로 하는 에너지 순환형 마을조성 모델개발에 관한 연구)

  • Choi, Soo-Young;Yoo, Duck-Ki
    • Korean Journal of Organic Agriculture
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    • v.18 no.2
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    • pp.135-154
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    • 2010
  • The green craze has hit all the world lately. The green revolution which means immense changes for sustainable development under the new environment-economy system is foretelling that we should have new angle to the environment and economy. This paper is about the development of the model and indicators for construction of ECO(Energy Circulating Organic)-Village which is the green growth option of local community. This model is composed of three concepts - SPDC (about procedural methodology of Model), Virtuous Circle (about functional relationships of three requisites), Network (about spatial relationships between communities) - and evaluation indicators. Environment, tourism, industry (Energy & Organic Agriculture) are set as the three requisites for green growth of local community. Nations of the world plunge into the green war which is silent, general, sweeping changes. We can not win this war with the existing thinking system and policy. We need revolutionary changes reconsidering of environmental value and sustainable development strategy of the region. Each of us should go through the changes and this work would be the one among those efforts.

Celebrity Endorser Effects of Fast Food Industries on Seoul Highschool and Undergraduate Students (서울 지역 고등학생 및 대학생을 대상으로 한 패스트푸드업체의 '스타마케팅' 광고효과 분석)

  • Kim, Hyung-Min;Yoon, Ji-Young
    • The Korean Journal of Food And Nutrition
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    • v.27 no.1
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    • pp.120-127
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    • 2014
  • The purpose of this study was to analyze the effects of celebrity endorsers used in fast food industry among highschool and undergraduate students. By taking the sample's age and income into consideration, the advertisement examples of fast food industries were chosen for this study. Data was collected by questionnaires from 400 students. For statistical analysis, the SPSS V19.0 was used for reliability and factor analysis, chi-square test and regression analysis. The results are as follows: First, there was a significant difference (p<0.01) in advertising effects according to gender and education level. Out of the consumers who were exposed to celebrity endorsers, the highschool students and women showed higher advertising effects. Second, the advertising attitude was positively related to brand images (F: 479.680, p<0.01) and buying intentions (F: 1101.427, p<0.01) as well as brand images on purchase intentions (F: 492.175, p<0.01). In conclusion, the consumers with positive attitudes towards advertisements will also evaluate brand images positively and be more likely to purchase the products.

Determinants of Hospital Nurse Burnout: The Moderating Role of Supervision

  • Santoso, Budi;Wahyudin, Ferdic Sukma;Fahrizal, Indra;Munir, Syaiful;Narmaditya, Bagus Shandy
    • Asian Journal for Public Opinion Research
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    • v.10 no.4
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    • pp.293-315
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    • 2022
  • Health care has become a rapidly growing industry where the role of nurses as a group of emotional labor employees is central and prone to burnout. The purpose of this study was to examine the role of supervision in moderating burnout caused by the effect of work intensity, customer contact, and self-efficacy, where the moderating role of supervision on burnout with its various predictors is still unstable. This quantitative study was based on research samples collected through questionnaires from 131 hospital nurses spread over two different locations. The questionnaire asked about supervision, work intensity, customer contact, self-efficacy and burnout used a Likert scale, which was then analyzed using SEM-PLS. The results indicated that work intensity and self-efficacy had a significant effect on burnout, while customer contact had no significant effect on burnout. Supervision as a moderator only significantly moderates the effect of work intensity on burnout, while supervision is not significant as a moderating variable on the effect of customer contact and self-efficacy on burnout. This study can contribute to the development of theories about burnout and practically can be used as a reference by policy makers in enhancing the role of supervision for nurses in hospitals.

Appearance Patterns of fish collected by stow net in coastal waters off Gochang from Spring and Summer (봄-여름 고창 연안에서 주목망에 어획된 어류의 출현양상)

  • HAN, Kyeong-Ho;ROH, Sung-Sam;YU, Tae-Sik;CHA, Sang-Hun;LEE, Sung-Hoon
    • Journal of Marine Bioscience and Biotechnology
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    • v.13 no.2
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    • pp.66-75
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    • 2021
  • In 2014, fishes caught using stow nets in coastal waters off Gochang from May to October were assessed for appearance patterns. The fishes were caught at four research stations (St.) and were found to comprise 37 species, 18 families, and 7 orders. The dominant species were Thryssa kammalensis, Setipinna tenuifilis, and Sardinella zunasi. To gain a measure of their biodiversity, all species were assessed for their number, richness, diversity, evenness, and dominance. The highest and lowest numbers of total fishes caught were recorded in September (4,819 individuals) and October (828 individuals), respectively. The diversity was the highest in October (H' = 2.478) and lowest in June (H' = 0.880). The evenness index was the highest in October (E = 0.780) and lowest in June (E = 0.343). The richness index was the highest in October (R = 3.424) and lowest in May (R = 1.552). Finally, the dominance index was the highest in June (D = 86.2%) and lowest in October (D = 40.3%).

Network Arrangements Underlying Strategic Corporate Social Responsibility: Findings from Globalized Cyberspace and Lessons for Asian Regions

  • Choi, Jin-A;Park, Sejung;Lim, Yon Soo;Nam, Yoonjae;Nam, Inyong;Park, Han Woo
    • Journal of Contemporary Eastern Asia
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    • v.20 no.2
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    • pp.19-34
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    • 2021
  • The purpose of this study is to introduce a synergetic configuration of stakeholders, especially government and university, into the corporate social responsibility strategy. The alignment of a company's CSR efforts with its business practices and values must be communicated strategically for effective and successful business outcomes. Therefore, the proposed process of CSR evaluation takes into account the three helices of the Triple-Helix perspective, university, industry, and government (UIG), and investigates how involvement in the Triple Helix actors influence corporations with CSR initiatives. Specifically, whether the public's awareness of a corporation's CSR activities is heightened by the concurrent support of the three helixes will be examined. We propose a methodology that enables corporations to determine effective levels of integration with government and educational institutions. The intensity of Triple-Helix indicators will be examined.

A Study on How to Operate or Upgrade a Mobile Community Currency System to Revitalize the Local Economy -Centering on Community Currencies in Seoul and Gyeong-gi Metropolitan Areas-

  • kim, Myung-hee;Ryu, Ki-hwan
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.152-159
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    • 2021
  • Small local businesses such as corner shops and street markets have been severely impacted by the COVID-19 pandemic and declining consumption. A community currency is a local currency that can be used to exchange for one of the local currencies within an online community. Community currencies can be effective not only in supporting small businesses, but also in helping the local economy more vibrant, benefiting consumers in the community. An important goal of Community Currency is to foster a vibrant local economy by building mutually beneficial relationships between local business owners and customers. The purpose of this study was to identify how the existing community currencies of participating SMEs and self-employed in Seoul and Gyeonggi-do metropolitan areas contributed to commercial revitalization by category and to suggest a new or better approach to community currency operation. It also focused on presenting the best solutions for the future direction of mobile community currencies, measures that are better than current currency operations, revitalize the community and develop the economy.

Positive Psychological Capital, Job Intensity, Customer Orientation and trust in O2O Distribution Market

  • PARK, Hye-Yoon
    • Journal of Distribution Science
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    • v.19 no.6
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    • pp.5-19
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    • 2021
  • Purpose: O2O Service is a major internet-based distribution industry. The purpose of this study is to confirm the effects of positive psychological capital on job intensity, customer orientation, and the mediating effects of trust of O2O employee. Research design, data and methodology: This study aims to identify the effect of positive psychological capital on customer orientation and job intensity through empirical analysis. 475 questionnaires were used for the final analysis using random sampling methods from O2O employees working at leading distribution companies for hypothesis verification. The analysis methods used for hypothesis testing in this study were analyzed using the SPSS 21.0 statistical package. Results: Empirical analysis shows that it is an important factor in increasing job intensity and customer orientation, and that company trust has a significant influence through mediating effects among variables. Conclusions: In order to enhance job intensity and customer orientation for O2O distribution workers, it is necessary to change efforts with management efforts for positive psychological factors and trust. It is also believed that company trust should be considered as an important factor in the future leadership competency development system in that it can promote positive psychological capital, further strengthening job intensity and customer orientation.

The Effect of Xiaohongshu Service Quality on the Stickiness Through the Emotional Responses of Users

  • Jie, Xu;Park, Chanuk;Lee, Sin-Bok
    • International journal of advanced smart convergence
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    • v.10 no.4
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    • pp.183-197
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    • 2021
  • Xiaohongshu is called China's Instagram and is leading overseas product purchases and culture sharing. The purpose of this study is to investigate the structural relationship between Xiaohongshu service quality, emotional response perceived by users, and adhesion to confirm the impact on Xiaohongshu's adhesion at a time when non-face-to-face activities due to COVID-19 have increased. This study distributed and collected questionnaires from October 1st to October 7th, 2021, targeting 210 online shopping mall users. The research results were derived from a total of 206 questionnaires, excluding 4 questionnaires such as omission of record contents, and the causal relationship of the existing PAD model was attempted to be reported by revising and supplementing the existing PAD model. As a result of the study, first, it was confirmed that design among service quality had a positive effect only on ventilation during the user's emotional response. Second, it was confirmed that information among service quality had a positive effect on pleasure and ventilation among users' emotional responses. Third, it was found that security among service quality had a positive effect on pleasure among users' emotional responses. Finally, it was found that pleasure and ventilation had a positive effect on adhesion in the user's emotional response. Based on this result, it is expected that it will be used for operation on other online platforms than the plan for the development of Xiaohongshu.

A Study on Improvement Way of Game Rating System (게임물 등급분류제도의 개선방안에 관한 연구)

  • Kim, Sung-Won;Jung, Hae-Sang;Lee, Hwansoo
    • Journal of Korea Game Society
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    • v.19 no.5
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    • pp.15-38
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    • 2019
  • The game rating system of Korea has many issues in terms of 'censorship' and 'ambiguity', and has been pointed out as a factor that hinders industrial development. Although the Ministry of Culture, Sports and Tourism and other related organizations have made various efforts, it still seems to require more academic discussion. Therefore, in this study, the limitations of game rating system are reviewed, and the systems of foreign countries are analyzed to suggest the improvement direction.

The Effects of Market Sensing Capability and Information Technology Competency on Innovation and Competitive Advantage

  • KHRISTIANTO, Wheny;SUHARYONO, Suharyono;PANGESTUTI, Edriana;MAWARDI, Mukhammad Kholid
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1009-1019
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    • 2021
  • This study examined the effect of market sensing capability and information technology competency (IT competency) on innovation and competitive advantage in small and medium-sized tour operators (SMTOs). This research was conducted on the SMTOs located in three major cities for a tourism destination, meeting, and exhibition in East Java, Indonesia. 175 directors or managers of SMTOs were sampled using the purposive sampling technique. Data was obtained from directors or managers using a structured questionnaire. The empirical data was then analyzed by using Structural Equation Modeling (SEM). This study showed that market sensing capability positively and significantly affects innovation. Furthermore, competitive advantage was positively and significantly affected by market sensing capability. Although results showed that IT competence positively and significantly affects innovation, in contrast, it did not positively and significantly affect competitive advantage. These research findings suggest that market sensing capability and innovation have a substantial role in creating a competitive advantage for SMTOs facing the Revolution Industry 4.0 and a dynamic environment. Thus, innovation for SMTOs can be achieved by optimizing the role of market sensing capability and IT competency. However, this study also suggests that the capability or competence will not have any impact on competitive advantage if neither is optimized.