• 스마트미디어저널
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• 제13권9호
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• pp.18-26
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• 2024

정보통신기술과 첨단기술의 발달로 관광산업 분야에서는 스마트관광이 본격화되고 있으며, 이에 발맞추어 국내외적으로 스마트관광에 대한 연구가 활발히 진행되고 있다. 본 연구는 한국과 중국의 스마트관광 연구 동향과 이슈를 비교분석함으로써, 양국의 스마트관광 관련 이슈의 차이를 확인하고, 향후 스마트관광 관련 연구방향을 제안해 보고자 하였다. 이를 위해 2020년 1월부터 2024년 6월까지 발간된 스마트관광 관련 한국 논문 69편과 중국 논문 42편에 대한 텍스트 마이닝 분석을 하였다. 분석 결과 한국의 스마트관광 연구는 관광객의 경험의 질과 만족도 향상 및 행동의도를 알아보는 연구가 많았으며, 중국의 연구는 실감나는 콘텐츠 제공과 지속가능한 관광 관련 연구가 많았다. 분석 결과를 바탕으로 스마트관광 연구에 대한 시사점을 제시하고 한계점과 향후 연구방향을 제안하였다.

• Journal of Smart Tourism
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• 제1권1호
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• pp.19-30
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• 2021

Smart tourism technologies are becoming ever more pervasive and an increasing number of destinations and hospitality establishments are investing in smart tourism initiatives. However, while governments and businesses around the world are aggressively pushing the smart tourism agenda forward, smart tourism research initiatives are still in their infancy and seem to not fully cover the whole spectrum of smart tourism-related issues and questions. This paper conducts a systematic review of existing smart tourism literature to determine the status quo of smart tourism research and to identify research gaps. Considering the steep growth of smart tourism initiatives starting at the beginning of this decade, this paper reviews publications on smart tourism over the last 8 years. All publications for which the keyword "smart tourism" appears in the title, keywords or abstract were included in the sample.

• 농촌지도와개발
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• 제22권4호
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• pp.395-404
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• 2015

The purpose of this study was to examine the structural relationships between attributes, satisfaction, and behavioral intention of rural tourism activity. For this study, an onsite survey was conducted to tourists of 35 rural tourism farms. A total of 408 samples were collected for the analysis. The SPSS 20.0 and AMOS 18.0 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Through exploratory factor analysis, four dimensions of rural tourism activity attribute were identified from 20 variables: 'human resource', 'activity', 'rural culture', and 'facility and environment'. The results of structural equation modelling indicate that 'human resource', 'activity', 'rural culture' had positive effect on behavioral intention. Through the results, agritourism farm operators will be able to develop effective marketing strategy and management skill.

• 한국식생활문화학회지
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• 제35권1호
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• pp.65-78
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• 2020

The objective of this study was to review and evaluate the growing subject of food tourism research, and thus identify the trend of food tourism research. Using a Text mining technique, this paper discovered the trends of the literature on food tourism that was published from 2004 to 2018. The study reviewed 201 articles that include the words 'food' and 'tourism' in their abstracts in the KCI database. The Wordscloud analysis results presented that the research subjects were predominantly 'Festival', 'Region', 'Culture', 'Tourist', but there was a slight difference in frequency according to the time period. Based on the main path analysis, we extracted the meaningful paths between the cited references published domestically, resulting in a total of 12 networks from 2004 to 2018. The Text network analysis indicated that the words with high centrality showed similarities and differences in the food tourism literature according to the time period, displaying them in a sociogram, a visualization tool. This study has implications that it offers a new perspective of comprehending the overall flow of relevant research.

• 농촌지도와개발
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• 제23권3호
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• pp.285-293
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• 2016

The increase in demand for leisure time by the public and the vitalization of agricultural tourism resulting from the expansion of the five-day work week are expected to greatly contribute to the rural economy, but actual studies analyzing the ripple effect of the agricultural tourism industry are lacking. In order to analyze the economic ripple effect, tourism or agricultural tourism must become an independent sector in the inter-industry relations table's sector classification, but because it is not, the study uses a method of analysis which involves creating a satellite account. However, because agricultural tourism has a clear main agent in farms unlike general tourism which does not, there is one method in which provisions are made by farms or farm villages and another method in which outside products are used. The purpose of the present is to measure the economic ripple effect of agricultural tourism with a focus on 162 subclasses by applying positive data from the education sector input into agricultural tourism. Satellite accounts which considered intermediate input were created and applied to positive data, the analysis of which revealed agricultural tourism to account for 462 billion won, which is 0.01% of the total production amount of 3,503,480 billion won, while the production inducement coefficient was 3.2895 units when the final demand of agricultural tourism occurs. When the production inducement coefficient is at 3.2895 units, highest sector was agricultural tourism at 0.9968 units followed by restaurants and bars at 0.3325 units, roadt transportation services at 0.3183 units, lodging services at 0.1520 units, and petroleum products at 0.1290 units.

• Journal of Smart Tourism
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• 제1권4호
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• pp.19-30
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• 2021

Smart tourism and associated topics have been extensively discussed by scholars around the world. The goal of this study is to make available an all-inclusive database-based analysis of the longitude status of research on smart tourism. Three databases, Web of Science (WoS), Science Direct and China Knowledge Network (CNKI), were utilized to gather papers published from 2011 to 2020. The data results were analyzed and results were generated using CiteSpace. The results of Chinese and English papers were evaluated to form the conclusion of this study. The implication formed the prediction of future research trends and development suggestions.

• 한국산학기술학회논문지
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• 제13권1호
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• pp.107-116
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• 2012

본 연구는 문화관광목적지의 개발접근요인이 각각의 수준 내에서 관광만족에 어떤 영향을 미치는지를 분석하고자 하였다. 연구 자료는 가야역사문화유적지와 경주국립공원을 방문한 관광객들을 대상으로 설문조사를 통하여 수집하였다. 먼저 대상자의 특성에 따른 관광만족도 차이를 분석한 결과 연령, 이용교통 수단, 동반자 형태에 따라 유의한 차이가 있었다. 다음으로 개발접근요인과 관광만족과의 관계를 분석한 결과 관광만족과 관광시장 접근영역(관광 편익, 관광활동 요인), 관광대상 접근영역(관광잠재력, 관광자원가치 요인) 모두 유의한 정적 상관관계를 보였다. 결과적으로 관광만족에 가장 높은 영향을 미치는 개발접근요인은 관광편익 요인으로 나타났으며, 다음은 관광활동, 관광자원가치 요인 순서로 나타났다. 이러한 개발접근요인들이 관광만족을 51.4% 설명하였다. 향후 관광편익, 관광활동, 그리고 관광자원가치 요인의 구성요소를 우선적으로 고려한 문화관광개발접근이 요구되고, 궁극적으로는 관광객의 관광만족을 지속적으로 충족시킬 때 문화관광개발의 효율성을 높일 수 있을 것으로 기대된다.

• 한국지역사회생활과학회지
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• 제27권spc호
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• pp.665-679
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• 2016

This study examined the main factors for activating rural tourism of Jeollabuk-do using big data analysis. The tourism big data was gathered from public open data sources and social network services (SNS), and the analysis tools, 'Opinion Mining', 'Text Mining', and 'Social Network Analysis(SNA)' were used. The opinion mining and text mining analysis identified the key local contents of the 14 areas of Jeollabuk-do and the evaluations of customers on rural tourism. Social network analysis detected the relationships between their contents and determined the importance of the contents. The results of this research showed that each location in Jeollabuk-do had their specific contents attracting visitors and the number of contents affected the scale of tourists. In addition, the number of visitors might be large when their tourism contents were strongly correlated with the other contents. Hence, strong connections among their contents are a point to activate rural tourism. Social network analysis divided the contents into several clusters and derived the eigenvector centralities of the content nodes implying the importance of them in the network. Tourism was active when the nodes at high value of the eigenvector centrality were distributed evenly in every cluster; however the results were contrary when the nodes were located in a few clusters. This study suggests an action plan to extend rural tourism that develop valuable contents and connect the content clusters properly.

• 한국콘텐츠학회논문지
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• 제9권10호
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• pp.398-406
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• 2009

본 연구의 목적은 관광행동에 따른 여행상품속성의 차이를 살펴봄으로써 여행업계가 더 주력해야 할 여행상품을 판매하기 위한 마케팅 전략을 제시하는 것에 도움을 주고자 하는 것이다. 본 연구를 위해 군집분석과 ANOVA분석이 이용되었는데, 군집분석 결과 4개의 군집으로 나타났다. '합리적 관광형', '약한 과시적 관광형', '가치적 관광형'과 '과시적 가치적 관광형'으로 분류되었다. ANOVA분석 결과 여행서비스와 오락을 제외한 교통 숙박시설, 관광매력물, 쇼핑, 식사에서는 관광행동에 있어 군집들이 차이를 보이는 것으로 나타났다.

• 수산경영론집
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• 제49권4호
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• pp.53-68
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• 2018

The industrial structure of Chuja Island is mainly occupied by fisheries. Since the fisheries resources have been depleted and the marine environment has been changed, the fishery industry has been hard to survive. It is the time when residents are looking for a breakthrough in the tourism industry. Market segmentation is a valuable tool in the establishment of marketing strategies. Segmentation of tourists by the same desire and motivation is an essential factor in identifying the characteristics of tourists. The research on market segmentation of tourism sector focuses mainly on demographic subdivision, psychological subdivision, and behavioral subdivision, so it is urgent to study geographical market segmentation. The purpose of this study is to present data that can be used to establish a marketing strategy for tourism promotion in Chuja Island by analyzing the tourism activities via subdivision market according to demographic characteristics, tourism behavior characteristics, and tourism motivation after grasping the geographical segment of tourists through empirical analysis. In this study, 285 valid samples were analyzed by frequency analysis, ${\chi}^2$ test, cluster analysis and ANOVA test.