• 제목/요약/키워드: Tourism Analysis

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Evaluating the Smartness of Tourism Destinations? Evidence from Iran's Urban Tourism Destinations

  • Ali Delshad
    • Journal of Smart Tourism
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    • 제4권2호
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    • pp.15-23
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    • 2024
  • This study aims to present a framework involving smartness components and indicators of tourism destinations. This work had three phases. The first phase extracted the components and indicators of smartness evaluation in tourism destinations and validated them by experts' opinions. The second phase determined the effectiveness of each element of smartness using an online questionnaire tool, a survey of 320 tourism experts at the level of 12 selected urban tourism destinations, and a factor analysis method, in addition to measuring the level of their smartness. The third phase of the research analyzed the difference between the smartness of the selected urban tourism destinations using a One-Way Analysis of Variance and the Tukey Test. The results indicated six components and fifty-seven indicators. Also, a substantial difference between the smartness of urban tourism destinations was proved. This study substantially contributes to the existing body of knowledge by offering the smartness indicators within a detailed package of six components with a systemic, holistic, and integrated perspective. The results help policymakers and decision-makers evaluate and improve the smartness of tourism destinations. As a result, it is possible to achieve the goals of smartness of urban tourism destinations, including equality, livability, sustainability, and effectiveness of resource management by using different technologies, especially with the emphasis on two aspects: (1) increasing the quality of the tourism experience, and (2) improving the residents' quality of life.

농촌관광마을사업에 대한 관광영향 지각 및 갈등이 주민참여에 미치는 영향 (The Effects of Residents' Perceptions of Tourism Impact and Conflicts on Residents' Participation in Rural Tourism Village)

  • 주영민;박덕병
    • 농촌지도와개발
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    • 제15권4호
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    • pp.577-597
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    • 2008
  • The purpose of this study is to examine the effects of residents' perceptions of tourism impact and conflicts on residents' participation in rural tourism village. Method of analysis involves factor analysis and regression analysis in this study. In order to measure the level of perception, three factors(economic benefits, social benefits, social and environmental cost) are derived from the factor analysis. And also in order to measure the level of conflict, two factor(openness of information, leading of operation) are derive from the factor analysis. The result of regression analysis indicate that perceived economic benefits and social benefits are rather greater impacts on residents' participation than social and environmental cost, and also openness of information is rather greater impacts on residents' participation than leading of operation.

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사이버대학 관광영어 강좌의 학습자 요구분석과 수업설계 (Needs analysis and class design for online tourism English instruction)

  • 김현숙;박은영
    • 영어어문교육
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    • 제17권2호
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    • pp.115-137
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    • 2011
  • The tourism industry has attained remarkable growth, and the need for professional Tourism English education has increased. Universities of online education can offer an environment for education to both job applicants and laymen who are interested in Tourism English. Tourism English belongs to English for Specific Purposes, which reflects the needs of specific area. The aim of this study is to propose improvements in classes design for online Tourism English instruction. The results of a needs analysis conducted on 160 Korean online university students suggest that online Tourism English class should be different from a traditional classroom-based one in regards to aims, contents, and methods. Online Tourism English class should not only focus on English for specific purposes, but also include more generalized topics. This comes as a result of the diverse backgrounds of online students. The results suggest that extralinguistic elements, such as culture and etiquette differences among English-speaking countries, become more interesting when introduced using pictures, videos, animations, etc. Additionally, SMS or emails can be utilized to raise students' motivation for online Tourism English class.

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The Structure of Alliance Network in Regional Tourism Business : A Conceptual Analysis from the Perspective of the Duality of Technology

  • Cho, Nam-Jae;Joun, Hyo-Jae;Yoo, Weon-Sang
    • Journal of Information Technology Applications and Management
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    • 제16권3호
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    • pp.87-100
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    • 2009
  • The purpose of this study is to investigate the evolution of regional tourism resources from the perspective of business ecosystem network. A regional tourism structure changes due to various factors such as natural resources, facilities, festivals and events, public resources, and etc. An exploratory analysis was conducted to examine the interaction between resource characteristics and alliance complexity in the regional tourism industry. In the process, the duality of technology provides an insight into the interaction among several players within an alliance network which include regional attractions and tourism industry. As a result. we identified four types of tourism alliance network: functional, organizational, resource-oriented, and artificially-allied. The managerial implications are also discussed.

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농촌 어메니티자원을 활용한 그린투어리즘의 경제성 분석 (Economic Analysis on Rural Amenity-Based Green Tourism)

  • 권용대;홍종숙
    • 농촌계획
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    • 제9권3호
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    • pp.17-23
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    • 2003
  • This paper aimed at identifying rural amenities valuable in terms of marketed value and economic analysis of green tourism so as to develop policy instruments for new rural communities. We conducted the case study on Jik-Dong rural community in Taejeon city and estimated income effects of green tourism and internal rate of return of investment for rural amenity facilities. The research results are as followings; (1) green tourism participant will spend the worth of 50,392 won per person, (2) earnings from green tourism amounts to about 2,471 thousand won per household, (3) internal rate of return of green tourism investment is estimated as 7%. The strategies far green tourism is suggested as follows; (1) rural amenities should be well maintained for green tourism infrastructure (2) measures to internalize the value of rural amenities should be developed for market oriented peen tourism (3) effective program for inducing visitors with purchasing power should be designed.

Qualitative Content Analysis: Solutions for Tourism Industry to Overcome the Crisis in a Post-Covid 19 era

  • LEE, Soo-Hee
    • 산경연구논집
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    • 제13권9호
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    • pp.27-36
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    • 2022
  • Purpose: The coronavirus pandemic has affected the tourism industry in a big way. The travel industry suffered intense damage from the pandemic and procedures acquainted to containing its spread because the pandemic outbreak has led to a decline in the number of tourists and a change in their behavior. At this point, this research is to investigate adequate solutions for tourism industry to overcome the crisis in a post-Covid 19 era. Research design, data and methodology: The current author gathered data from each included study to analyze and summarize the evidence when conducting a literature analysis. This stage involves gathering and reviewing intricate texts databases for the meta-analysis. Results: The current author found total five solutions from numerous literature contents, suggesting how to overcome the crisis in a post-Covid era for tourism industry. Solutions as follows, (1) Drawing beginning illustrations, (2) Introducing Government Backing Programs, (3) Increasing Promotion of Tourism Destinations, (4) Enhancing Safety and Security Measures, and (5) Improving Infrastructure and Facilities. Conclusions: This research suggests that although the global economic recession leads to reduced demand and intense competition from other sectors, the tourism industry will be well positioned to weather these challenges if practitioners of tourism organizations follow five solutions of this research.

코로나19 위험인식에 따른 친사회적 관광행동의도 결정과정 : 규범 활성화 모델을 활용하여 (The Process of Determining of Pro-Social Tourism Behavior Intention according to the Perception of the Risk of COVID-19 : Utilizing the Norm Activation Model)

  • 전창영;송운강;양희원
    • 아태비즈니스연구
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    • 제12권2호
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    • pp.145-159
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    • 2021
  • Purpose - The purpose of this study is to identify the preceding factors that form pro-social tourism behavior intent in a pendemic situation and to present theoretical and practical implications for the role of individuals for a safe tourism environment. Design/methodology/approach - This study conducted an analysis by collecting 420 valid questionnaires targeting citizens who have lived in Korea continuously for more than one year. For the analysis, a confirmatory factor analysis (CFA) and a structural equation model (SEM) were used, and a multi-group confirmatory factor analysis (MCFA) and a multi-group structural equation model (MSEM) were used to verify the difference by age group. Findings - First, cognitive and affective risk perception for Covid-19 had a significant (+) effect on the ascription of responsibility to tourists, and affective risk perception and ascription of responsibility had a significant (+) effect on personal norms. Second, personal norms have been shown to have a significant (+) influence on prosocial tourism behavior intention, and prosocial tourism behavior intention has a significant (+) influence on WTP on safety tourism. Research implications or Originality - Tourism behavior in a pendemic situation can affect the spread of infection. In this respect, this study attempted to confirm how moral norms affect pro-social tourism behavior from a personal point of view. In addition, we tried to present practical implications by identifying the impact of personal norms on willing to pay for a safe tourism environment.

외국인 농촌관광 중요속성 세분화에 따른 만족도 및 충성도 차이연구 (A Study of Segmentation of Foreign Rural Tourists based on Rural Tourism Attributes, and Satisfaction and Loyalty)

  • 윤유식;한송희;김용렬
    • 농촌계획
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    • 제20권2호
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    • pp.115-126
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    • 2014
  • The purpose of this study is to segment foreign tourists who are visiting rural tourism village based on importance attributes of rural experiences tourism. From the literature review, rural experience tourism and its' importance attributes were discussed and these are, peculiar cultural experience, rural experience tourism price, food, natural scenery, accessibility, accommodation and convenient facility. On-site survey was conducted to collect the data from 8 rural tourism villages and a total of 258 useful samples were collected and analyzed. Frequent, cluster analysis, MDA, and MANOVA were performed to produce the results. The cluster analysis showed that three clusters solution was appropriate and named as moderated satisfaction group, high satisfaction group, and highly satisfaction group. The results of MANOVA showed that there were differences among the groups in terms of satisfaction and loyalty of rural experiences tourism. Theoretical and practical implications were discussed in the conclusion section.

한국십진분류법 제6판 관광학 분야의 분류체계 수정 전개 방안 (The Improvements of the Tourism Field in the 6th Edition of KDC)

  • 김정현
    • 한국도서관정보학회지
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    • 제45권1호
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    • pp.103-123
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    • 2014
  • 이 연구는 관광학의 학문적 특성과 분류체계를 비교 분석함으로써, 관광학의 분류특성과 문제점을 분석하고 이를 토대로 KDC 제6판 관광학의 분류체계 수정 전개 방안을 제시하였으며, 연구결과를 요약하면 아래와 같다. 첫째, 관광학의 학문영역은 관광일반, 관광주체, 관광객체, 관광매체로 구분되고 있지만, 분류체계는 대부분이 관광학을 관광일반과 관광객체 일부에 한정하고 있으며, 관광객체나 관광매체는 해당 주제에 분산 배치하고 있다. 둘째, 국립중앙도서관의 관광학 유별 자료 분석결과, 상대적으로 관광경영, 관광유형, 관광개발, 관광심리 및 관광객, 관광산업, 컨벤션 등의 주제어에 빈도수가 높게 나타났다. 셋째, 분류항목의 수정 전개는 원칙적으로 관광학의 학문적 특성과 주제어 분석을 바탕으로 하였으며, 혼란을 줄일 수 있도록 가능한 한 기존의 KDC 분류체계를 유지하였다. 또한 이를 바탕으로 상관색인어도 추가하였다.

한.일 FTA체결이 관광산업에 미치는 영향에 관한 연구 (Research on the Influence of FTA between Korea and Japan on Tourism)

  • 김철원;이태숙
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제17권1호
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    • pp.41-67
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    • 2006
  • The study is aimed to analyze the influence of FTA(Free Trade Agreement) between Korea and Japan on tourism and to suggest ways to increase tourists exchange between them by considering countermeasures of Korea's tourism based on the analysis and deriving political significance. The results of the study showed that the expected effects of FTA between Korea and Japan on tourism would overall be positive. There would be increases in employment and a higher rate of foreign-exchange earning, which plays a critical role in the cash flow. Therefore the government is required to prepare for several political measures as follows. First, ways to promote investment in tourism have to be established in a systematic way for FTA. Second, restructuring of tourism has to be considered seriously for tourism to be a high value-added industry after FTA. Third, the tourism information industry needs to be included in the tourism promotion act to promote e-tourism using information technology. In addition to this, an expansive cluster strategy needs to be developed, which relates tourism to other industries like culture and movies and to find ways to re-locate and re-educate manpower currently engaged in the tourism industry. Though the study investigated the influence of FTA on tourism through a practical analysis, it was restricted only to Korea. So the influence of FTA between Korea and Japan on the tourism of Japan should be included in further study. Furthermore, in subsequent studies the CGE(Computable General Equilibrium) model will be applied for objective analysis of the effects. Or measuring the ripple effect with multinational inter-industry relation table will be made for the study to make practical contributions to the development of government policy.

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