• Title/Summary/Keyword: Tour Social Network Service

Search Result 9, Processing Time 0.032 seconds

Analysis of Social Network Service Data to Estimate Tourist Interests in Green Tour Activities

  • Rah, HyungChul;Park, Sungho;Kim, Miok;Cho, Youngbeen;Yoo, Kwan-Hee
    • International Journal of Contents
    • /
    • v.14 no.3
    • /
    • pp.27-31
    • /
    • 2018
  • Social network service (SNS) data related to green tourism were used to estimate preferred tour sites and users' interests. Keywords related with green tour activities were employed to search the SNS data. SNS data were collected from Korean blogs such as Naver and Daum from June $1^{st}$ to August $31^{st}$ between 2015 and 2017 using text-mining solution. During the study period, seven hundred and five posts were analyzed. Associated words that frequently co-occurred with keywords were classified into different categories depending on the nature of associated words. Associated words included swimming pools and camping sites (location); experience and swimming pools (attribute); and water play and culture (culture/leisure). Our data suggest that SNS users with experience of green tourism in Korea exhibited interest in green tourism with swimming pools, camping sites, experience, water play and/or culture rather than particular popular sites. Based on the findings, it is recommended that preferred facilities such as swimming pools should be provided at green tourism sites to meet the users' needs and to facilitate green tourism.

Tour Social Network Service System Using Context Awareness (상황인식 기반의 관광 소셜 네트워크 서비스 응용)

  • Jang, Min-seok;Kim, Su-gyum;Choi, Jeong-pil;Sung, In-tae;Oh, Young-jun;Shim, Jang-sup;Lee, Kang-whan
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2014.10a
    • /
    • pp.573-576
    • /
    • 2014
  • In this paper, it provides social network service using context-aware for tourism. For this the service requires Anthropomorphic natural process. The service object need to provide the function analyzing, storing and processing user action. In this paper, it provides an algorithm to analysis with personalized context aware for users. Providing service is an algorithm providing social network, helped by 'Friend recommendation algorithm' which to make relations and 'Attraction recommendation algorithm' which to recommend somewhere significant. Especially when guide is used, server analysis history and location of users to provide optimal travel path, named 'Travel path recommendation algorithm'. Such as this tourism social network technology can provide more user friendly service. This proposed tour guide system is expected to be applied to a wider vary application services.

  • PDF

A Social Travel Recommendation System using Item-based collaborative filtering

  • Kim, Dae-ho;Song, Je-in;Yoo, So-yeop;Jeong, Ok-ran
    • Journal of Internet Computing and Services
    • /
    • v.19 no.3
    • /
    • pp.7-14
    • /
    • 2018
  • As SNS(Social Network Service) becomes a part of our life, new information can be derived through various information provided by SNS. Through the public timeline analysis of SNS, we can extract the latest tour trends for the public and the intimacy through the social relationship analysis in the SNS. The extracted intimacy can also be used to make the personalized recommendation by adding the weights to friends with high intimacy. We apply SNS elements such as analyzed latest trends and intimacy to item-based collaborative filtering techniques to achieve better accuracy and satisfaction than existing travel recommendation services in a new way. In this paper, we propose a social travel recommendation system using item - based collaborative filtering.

Antecedents to Customer Repurchase in Korean Social Commerce Service

  • Lee, Suk-Jun;Youn, Myoung-Kil;Kim, Wanki
    • Journal of Distribution Science
    • /
    • v.10 no.3
    • /
    • pp.7-13
    • /
    • 2012
  • Recently, with the success of Groupon in the USA using the new business model referred to as social commerce, which is a commercial transaction involving group purchases on social network service (SNS), social commerce business receives much attention. Social commerce is capable of effectively promoting additional purchasing by customers through unprecedented price discounts and limiting the number of purchasers and time allotted for purchases, and is able to achieve promotional effects over and above those of simple product promotion due to customers' voluntary word of mouth. Although social commerce is effective for short-term increase in the sales of products, there are numerous dissenting opinions on whether it can promote repurchasing by customers. In particular, social commerce in Korea focuses only on unprecedented discounted prices and does not have the marketing effect that SNS can produce over and above the sales promotion. The objective of this study is to find the factors that influence the repurchase intention on social commerce and to analyze factors that contribute the social commerce product. For this, this study extracts repurchase intention factors and computes a repurchase probability to assess the influence of factors other than price discount on social commerce customers at the time of repurchasing. In addition, the importance of factors toward sales revenue for each of the social commerce products (e.g., restaurant/café, beauty, tour/leisure, show/exhibition, and fashion/clothes) is estimated by using the computed repurchase probabilities. The repurchase probability through the analysis can be used for development of social commerce business in Korea.

  • PDF

A Study on the Development Direction of Medical Tourism and Wellness Tourism Using Big Data

  • JINHO LEE;Gi-Hwan Ryu
    • International journal of advanced smart convergence
    • /
    • v.13 no.1
    • /
    • pp.180-184
    • /
    • 2024
  • Since COVID-19, many foreign tourists have visited Korea for medical tourism. When statistical data were checked from 2022, after COVID-19, the number of foreign patients visiting Korea for two years was 24.8 million, an increase of 70.1% from 2020. It was confirmed that it has achieved a 50% level compared to 2019 (Statistics Office, 2023). Therefore, to create a development plan by linking medical tourism and wellness tourism, the purpose of this study is to find the link between medical tourism and wellness tourism as big data and present a development plan. In this research method, medical tourism, and wellness tourism for two years from 2022 to 2023 from the post-COVID period as big data are set as central keywords to compare text data to find common points. When analyzing wellness tourism and medical tourism, it was confirmed that most wellness tourism had a greater frequency than medical tourism. This confirmed that wellness tourism occupies a larger pie than medical tourism. As a result, when checking the word frequency, it was confirmed that wellness tourism and medical tourism share a lot as complex tourism products, and when checking 2-gram, to attract many medical tourists, it is necessary to combine medical tourism clusters and wellness tourism according to each other's characteristics among local governments.

Enhancement of the green image of the railroad thorough the connected tour of the railroad and the bicycle (철도-자전거 연계관광 활성화를 통한 철도 녹색이미지 제고)

  • Ahn, Jong-Hee;Lee, Kyung-Dae
    • Proceedings of the KSR Conference
    • /
    • 2010.06a
    • /
    • pp.1320-1327
    • /
    • 2010
  • This study is designed to provide a facilitation program of the railroad tourist business that the bicycle is connected with the railroad. The sustainable growth will be achieved thorough the green growth being able to coexist with environment. To deal with the transportation problems -the environmental pollution caused by a large number of cars and the energy depletion, the traffic congestion- in our society is the prerequisites for the green growth. There is the need focusing on the expansion of the green network and the policy implementation of utilizing the bicycle, the formulation of the social consensus for environmental preservation. This provides the opportunity that we create the customer values and reinforce the firm's competitiveness. This study is to propose the plan for accelerating the tourism business connected to the bicycle, and to contribute to the government policy, to boost the green image of the railroad. Approaching in the strategic way to increase the customer's value and environmental preservation, this study will contribute to providing high quality customer service for both of the business performance and the customer satisfaction.

  • PDF

A study on the total marine tour "Platform Company" based on Social Network Service (SNS 기반 토털 해양관광 "플랫폼 컴퍼니" 구축에 관한 연구)

  • Lee, Nam-Kyu
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
    • /
    • 2011.11a
    • /
    • pp.78-79
    • /
    • 2011
  • Tourism demand is expected to continue to rise, actively respond to these demands and customer needs, optimize and differentiated consumer-based content development and delivery that incorporates principals of the need for mediation, is increasing. Smartphone and internet represented SNS collects information based on customer and customer needs by providing differentiated content to meet the cost and the total satisfaction of all tourism is needed to build Platform Company. Platform Company maximize the utilization of natural maritime resources, marine tourism to meet customer demand, profitable and stable income, including job creation are contributing to.

  • PDF

The Impacts of Acceptance Decision Factors of Tour Social Network Service on Continuous Use Intention from the Viewpoint of User Participation : Focusing on Mediating Effect of Perceived Value and Satisfaction (이용자 참여관점에서의 관광 쇼셜 네트워크 서비스의 수용결정요인이 지속적 이용의도에 미치는 영향: 지각된 가치와 만족을 매개로 하여)

  • Lim, Chae-Kwan
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.19 no.2
    • /
    • pp.119-135
    • /
    • 2014
  • This study is aimed at understanding the factors behind deciding to accept a social network service (SNS) from the viewpoint of tourists who are users of tourism SNS. The study also seeks to clarify the effects these deduced factors have on the intention of users to continuously use SNS. To this end, individual properties (such as self-efficacy, socio-cultural effects, social presence and people's innovativeness), systematic properties (like system quality and information quality)and usefulness/availability were used as factors with regard to the decision to accept tourism SNS based on previous studies and efforts were made to structurally clarify the effects of such previous factors on people's intention to continuously use SNS through perceived value and satisfaction. SNS had significant effects on satisfaction and, furthermore, significantly affected tourists' intention to continuously use it. Based on such study results, factors behind deciding to accept SNS from the viewpoint of tourists affected customers' perceived value and satisfaction and ultimately affected their intention to continuously use SNS. To achieve the purpose of the study, a survey was conducted on about 250 Busan residents who had used SNS in relation to tourist activities, such as exhibitions, conventions, accommodation, trips, aviation service and transportation. According to an empirical study, factors behind deciding to accept tourism SNS, including individual properties, systematic properties and usefulness/availability had statistically significant effects on perceived value. The usefulness/availability factor had the largest influence, in particular, followed by the systematic factor and individual factor. The value perceived in the process of using tourism SNS had significant effects on satisfaction and, furthermore, significantly affected tourists' intention to continuously use it. Based on such study results, factors behind deciding to accept SNS from the viewpoint of tourists affected customers' perceived value and satisfaction and ultimately affected their intention to continuously use SNS.

A Location Model and Algorithm for Visiting Health-care Districting for the Rural Elderly (농촌지역 노년인구를 위한 방문 의료서비스 구역 설정 모델 및 알고리즘)

  • Kim, Kam-Young;Shin, Jung-Yeop;Lee, Gun-Hak;Cho, Dae-Heon
    • Journal of the Korean Geographical Society
    • /
    • v.44 no.6
    • /
    • pp.813-832
    • /
    • 2009
  • As accessibility to health-care service in less populated rural areas is geographically limited and demand for public health-care by the aging is increasing, a new approach for health-care service such as a home care service is becoming more popular. For a home care service, health-care personnels directly visit to location of health-care clients. Such changes in provision of health services require developing innovative and scientific approaches for efficient allocation of health resources and managing services by public health-care organizations. The purpose of this study is to formulate a location model for visiting health-care districting for the rural elderly and to develop an Automated Zoning Procedure (AZP) to solve this model. Mobility, workload balance and contiguity criteria are considered in the model. Three different objective functions are evaluated; 1) minimizing the sum of network distance between the unit areas in a district, 2) maximizing spatial interaction between the unit areas in a district, and 3) minimizing tour distance that visits each unit area exactly once in a district. The AZP for solving the model is developed and applied to a rural area. The application results demonstrate that the AZP can generate different districting systems for each objective functions.