• Smart Media Journal
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• v.4 no.4
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• pp.93-100
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• 2015

Markets of e-book and app book in Korea see novel as genre literature and webtoon account for 80 percents in sales so that market share is too based towards some specific fields. In readiblily and easy-to-buy convenience, different from paper books mostly sold off-line, app books are more advantageous but it works as a weak point to take long to publicly spread them before they are generally accepted. Meanwhile, the sales of the e-book market in Korea has been steeply risen. Further, the market is not only restricted to genre literature but also has come into the stage that various experimental challenges are issued in the field of publication contents. This study is aimed at developing the sightseeing app book as a future web-mobile platform with planning and develping the first app book dealing with localized contents based on Busan tour contents, making up for its defect that it offers only current simple information and then suggesting a strategy that the travelers' app book should be available for constant utilization connected to purchase by charged download.

• Journal of Korean society of Dental Hygiene
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• v.13 no.2
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• pp.335-342
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• 2013

Objectives : The purpose of this study was to examine the satisfaction level of students with a job tour program and their major and their adaptation to their major in an effort to provide some information on student guidance and the improvement of dental hygiene education. Methods : The subjects in this study were 269 freshmen to find out their views of job tour and the relationship of their general characteristics and motivation of major choice to satisfaction level with their major and adaptation to the department, t-test and one-way ANOVA were carried out. And correlation analysis was made to look for connections among major satisfaction, major adaptation and satisfaction with job tour. Results : 1. As for the choice of major, the biggest group of 128 students (47.6%) made a decision on their own. 2. In regard to satisfaction level with their major, the freshmen got $3.55{\pm}0.67$, and the sophomores got $3.36{\pm}0.66$. There was a significant difference according to academic year(p<0.05). 3. Concerning the links between motivation for major choice and major satisfaction, the students who chose their major in consideration of their own aptitude or personality got the highest marks of $3.96{\pm}0.64$(p<0.05). 4. As to satisfaction level with the job tour program, they were most satisfied with field trip($4.03{\pm}0.74$). 5. Regarding the correlation among major satisfaction, major adaptation and satisfaction with the job tour program, there was a significant correlation among all the variables(p<0.01). Conclusions : The students who gave priority to their own aptitude and personality in choosing their major were more satisfied with their major and were better adapted to that. Therefore it's required to consider how to boost the satisfaction level of students with their major and their adaptation to that.

• Journal of Korea Port Economic Association
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• v.35 no.4
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• pp.67-84
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• 2019

In order to suggest ways to enhance service competitiveness in cruise and destination, this study developed a measure of cruise tour service and analyzed the impact and relative importance on customer satisfaction. Specifically, for the service quality analysis, based on the SERVPERF model, the specialty of the industry was reflected through the arguments of tourism and transport logistics, and the three factors of cruise service quality and destination service quality were derived and utilized as measurement tools. As an analysis method, factor and reliability analysis were conducted using data collected via a survey. Next, correlation analysis was conducted to analyze the relationship between variables and regression analysis was performed to check the impact of cruise tour service quality on customer satisfaction. The study found that both cruise service attributes and destination service attributes had a positive effect on customer satisfaction and that the relative importance of service attributes was identified. Accordingly, it was found that the service quality should be formed by reflecting arguments in the tourism and transport logistics sectors and that the service should be further improved and developed according to the importance of the service attributes so as to enhance cruise tour products.

• Korean Business Review
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• v.19 no.2
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• pp.155-181
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• 2006

According to some previous studies, it has been suggested that affect has influence on consumers' behaviors. It has been also argued that affect has stronger influence on behavior related to tour and leisure. However, only a few studies have dealt with relationship between affect and tour considering the important correlation. This research examines on the influence of various affects on tourists' attitude and repurchase intention. This study assumes that affect takes three sub-categorized factors - pleasure, arousal and domination. It is a frequently used consumer behavior area called PAD. The purpose of this research is to examine affect and their causes experienced during tour on affectional travel agency service quality. To test the hypothesis, survey data obtained from 482 outbound tourists were used. Result shows that affect(PAD dimension) aroused by tour experiences(affectional travel agency service quality) significantly influence each attitude and repurchase intention. The implication of this finding is that marketers can gain maximum profit by providing positive affect. Because of the judgement that more future studies on unique characteristics of the affect of tour are needed, this study also describes some limitations and suggestion for the future study.

• Journal of the Korean Society for Railway
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• v.17 no.4
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• pp.289-296
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• 2014

This study analyzes, based on survey of the behavior of 288 railroad tour conductors. how deep acting and surface acting, which were both classified as emotional labor, influence customer orientation. It also analyzes the moderating effect of POS (perceived organizational support) on emotional labor and customer orientation. The following are the summarized results of the analysis. First, railroad tour conductors' deep acting has a positive influence on customer orientation. And surface acting has a negative effect on it. Second, after the moderating effect of POS has been studied, it is found that POS does not appear to have a moderating effect on customer orientation of deep acting but does appear to have a moderating effect on customer orientation of surface acting. In conclusion, this study implies that it is important, to railroad tour conductors, that organizational level support enhance customer orientation; it is also important to manage railroad tour conductors' emotions in order to enhance customer orientation.

• Journal of the Korea Society of Computer and Information
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• v.19 no.5
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• pp.99-107
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• 2014

In the past decade, Pine & Gilmore set out the vision for a new economic era, the experience economy, in which consumers are in search for extraordinary and memorable experiences. The purpose of this study is to investigate the relationships among walking tourist's experiences, walking tourist satisfaction and revisit intention as the social interest on walking tour has risen. A total of 250 respondents completed a survey. Using structural equation modeling (SEM) technique, the results reveal the effects of Esthetics(indulged in environments) and Escapism(diverging to a new self) that impact on walking tourist satisfaction and on revisit intention indirectly. Overall, finding of this study enhance the theoretical progress on the experiential concept in walking tour and offer important implication for walking tour marketers.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.7
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• pp.1004-1012
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• 2022

This paper contains the implementation of a game as a feature of a package tour management application with the Digital Game-based Learning approach that helps tourists learn about tourism spots. The game is written in Java language for an Android smartphone that is designed to be integrated with Content Management System (CMS) to manage the game's contents and assets. The game contains one tourism spots introductory level and five quiz game levels with each having a reward (points) and punishment (time penalty) system, then summed the results to obtain the total score from all levels. The total score will determine a tourist's performance and be listed on an online leaderboard to increase competitiveness among tourists. The conducted performance evaluation of the game shows satisfactory results of 0.9 seconds of response time from the database to the game. Implementing the game presented in this paper will potentially reduce the burden of the tour guide and increase the efficiency of managing the tour group.

• Journal of the Korean association of regional geographers
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• v.4 no.2
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• pp.165-182
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• 1998

When tour site is being used by people for the destination of tour, it has a life, or it will lose its life as a tour site. Therefore this paper aims to, based on Butler's theory, has chosen 46 hot spring spots in Korea which are legally assigned and presently running, and tried to analyze the life cycles, the stage of dispositional characteristics, and visitors' favoritism, and to try to find activating method which is not decline. Out of 46 spots, 29 Places were found on the stage of development, which took high percentage, 4 were on the growing stage, 5 were on the mature stage, 5 were on the stagnation or decline stage and the rest 3 were on the stage of rejuvenation. Geographically, Korean hot springs were located on the plain or mountainous areas mostly, and less of them were on hills and coast lines. In water quality, most of places had simple water while the places with salt and sulfur contained water were marked low rate. The temperatures of hot spring water were variable between $25^{\circ}C{\sim}78^{\circ}C$, but the older hot springs were hotter than new ones. After observing the relationship between disposition characteristics and life cycles, the geographical locations and the matter of approach were found as majour influential factors to the life cycles of them. The type of mountainous areas were observed slow progress in life cycle, due to traffic problem, until the road expansion or pavement work were done. Meanwhile, the suburban ones adjacent to big cities were favored by hot spring tourists due to their easy approach and easy traffic. The new born hot springs with such conditions have shown the fast growth. As studied above, since the hot springs were supposed to be for recuperation and vacational, a hot spring with better recreational and accommodational facilities was more favored by tourists than the one with pretty interior decorations. It was because the tour purpose of people has been switched from single purpose to multi one. Thus, the suggestion for activating a declining hot spring and bringing people in them is to develop new and attractive tour resources, expanding the related area, maintaining good quality of water, developing a complex site for long-term tour, developed traffic routs, hot spring festivals, utilizing adjacent tour resources, preparing public water supply system, and assigning as special tour zone.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.2
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• pp.67-72
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• 2015

As new Information technology such as IoT develops rapidly, a lot of changes are occurred in our lives. The Internet of Things is the network of physical objects or things embedded with electronics, software, sensors and connectivity to enable it to achieve greater value and service by exchanging data with the manufacturer, operator and/or other connected devices. This change is also applied to tourism industry. These days many people make a tour reservation using the internet. But it is required to consider the efficiency and security of tour reservation system. In this paper, we suggest a tour reservation system. First, we describe the computer reservation system, hotel reservation system and reservation system. Second, we perform the modeling of general reservation system and suggested reservation system. Third, performance evaluation is carried out with respect to efficiency and security. The results show that the suggested reservation system has a better performance than a general reservation system. At last we described the results and future works.

• Journal of Service Research and Studies
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• v.4 no.2
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• pp.49-56
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• 2014

Lately, We have experienced increasing of Smartphone. Therefore we have experienced increasing of Application for Smartphone. This study suggested Tour Management Application using the smartphone. When you travel, you need various information This study of Development for Application provide that guide of travel destination provide means of transportation, time of travel, traveling expensives management. This application will use conveniently This application provide various information of travel and this application will use tool of new mobile business.