• Knowledge Management Research
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• v.16 no.4
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• pp.69-87
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• 2015

Given the huge number of data produced by its users, SNS is a great source of customer insights. Since viral trends in SNS reflect customers' direct feedback, companies can draw out highly meaningful business insights when such data is effectively analyzed and managed. However, while the importance of understanding SNS big data keeps growing, the methods for analyzing atypical data such as SNS postings for business insights over product has not been well studied. This study aims to demonstrate the way to exploit topic modeling method to support marketing strategy generation and therefore leverage business process. First, we conducted topic modeling analysis for twitter data of Apple and Samsung smartphones. Then we comparatively examined the analysis results to draw meaningful market insights about each smartphone product. Finally, we draw out a strategic marketing recommendation for each smartphone brand based on the findings.

• Journal of information and communication convergence engineering
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• v.10 no.1
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• pp.27-32
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• 2012

Twitter can spread and share all kinds of information such as facts, opinions, and ideas in real time. In this paper, we empirically compare and analyze the topic categories in Twitter with all top 100 users in each of geographic region. We mainly consider the relationships among regions and selected four regions: Global, Seoul, Tokyo, and Beijing. Each of the top 100 users in Twitter is classified into a specific category and then statistical analysis is conducted. Among eight topic categories, the "Arts" category is the largest and the second is "Life". The correlation between global and Seoul groups has the lowest value among the six pairs of relationships between regional groups, and this difference is statistically significant. We find that the Seoul, Tokyo, and Beijing regional Twitter groups, all in East Asia, have high topical similarity. Based on the correlation analysis, Seoul and Tokyo saliently show a sticky trend. The correlation coefficient presents very a strong positive correlation between Seoul and Tokyo. The correlation between the global group and the East Asian groups is relatively lower than that among the East Asian groups.

• International journal of advanced smart convergence
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• v.9 no.4
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• pp.124-131
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• 2020

As users of internet-based software applications increase, functional and non-functional problems for software applications are quickly exposed to user reviews. These user reviews are an important source of information for software improvement. User review mining has become an important topic of intelligent software engineering. This study proposes a user review mining method for software improvement. User review data collected by crawling on the app review page is analyzed to check user satisfaction. It analyzes the sentiment of positive and negative that users feel with a machine learning method. And it analyzes user requirement issues through topic analysis based on structural topic modeling. The user review mining process proposed in this study conducted a case study with the a non-face-to-face video conferencing app. Software improvement through user review mining contributes to the user lock-in effect and extending the life cycle of the software. The results of this study will contribute to providing insight on improvement not only for developers, but also for service operators and marketing.

• The Korean Journal of Emergency Medical Services
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• v.26 no.2
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• pp.19-35
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• 2022

Purpose: This study aimed to identify research topics in the emergency medical technician (EMT) field and examine research trends. Methods: In this study, 261 research papers published between January 2000 and May 2022 were collected, and EMT research topics and trends were analyzed using topic modeling techniques. This study used a text mining technique and was conducted using data collection flow, keyword preprocessing, and analysis. Keyword preprocessing and data analysis were done with the RStudio Version 4.0.0 program. Results: Keywords were derived through topic modeling analysis, and eight topics were ultimately identified: patient treatment, various roles, the performance of duties, cardiopulmonary resuscitation, triage systems, job stress, disaster management, and education programs. Conclusion: Based on the research results, it is believed that a study on the development and application of education programs that can successfully increase the emergency care capabilities of EMTs is needed.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2022.04a
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• pp.31-32
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• 2022

The construction industry has more safety accidents than other industries. Although there have been more attempts to reduce safety hazards in the industry such as the enforcement of the "Serious Accidents Punishment Act (SAPA)", construction accident has not been reduced enough. In this study, analysis of safety risk factors has been made through Latent Dirichlet Allocation (LDA)-based topic modeling. Risk analysis in construction site would be improved with natural language processing and topic modeling.

• Journal of Korea Trade
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• v.24 no.8
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• pp.171-188
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• 2020

Purpose - This is an exploratory study that aims to apply text mining techniques, which computationally extracts words from the large-scale text data, to legal documents to quantify trade claim contents and enables statistical analysis. Design/methodology - This is designed to verify the validity of the application of text mining techniques as a quantitative methodology for trade claim studies, that have relied mainly on a qualitative approach. The subjects are 81 cases of arbitration and court judgments from China published on the website of the UNCITRAL where the CISG was applied. Validation is performed by comparing the manually analyzed result with the automatically analyzed result. The manual analysis result is the cluster analysis wherein the researcher reads and codes the case. The automatic analysis result is an analysis applying text mining techniques to the result of the cluster analysis. Topic modeling and semantic network analysis are applied for the statistical approach. Findings - Results show that the results of cluster analysis and text mining results are consistent with each other and the internal validity is confirmed. And the degree centrality of words that play a key role in the topic is high as the between centrality of words that are useful for grasping the topic and the eigenvector centrality of the important words in the topic is high. This indicates that text mining techniques can be applied to research on content analysis of trade claims for statistical analysis. Originality/value - Firstly, the validity of the text mining technique in the study of trade claim cases is confirmed. Prior studies on trade claims have relied on traditional approach. Secondly, this study has an originality in that it is an attempt to quantitatively study the trade claim cases, whereas prior trade claim cases were mainly studied via qualitative methods. Lastly, this study shows that the use of the text mining can lower the barrier for acquiring information from a large amount of digitalized text.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.4
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• pp.246-262
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• 2023

The purpose of this study is to identify the major peacekeeping activities that the Korean armed forces has performed from the past to the present. To do this, we collected 692 press releases from the National Defense Daily over the past 20 years and performed topic modeling and social network analysis. As a result of topic modeling analysis, 112 major keywords and 8 topics were derived, and as a result of examining the Korean armed forces's peacekeeping activities based on the topics, 6 major activities and 2 related matters were identified. The six major activities were 'Northeast Asian defense cooperation', 'multinational force activities', 'civil operations', 'defense diplomacy', 'ceasefire monitoring group', and 'pro-Korean activities', and 'general troop deployment' related to troop deployment in general. Next, social network analysis was performed to examine the relationship between keywords and major keywords related to topic decision, and the keywords 'overseas', 'dispatch', and 'high level' were derived as key words in the network. This study is meaningful in that it first examined the topic of the Korean armed forces's peacekeeping activities over the past 20 years by applying big data techniques based on the National Defense Daily, an unstructured document. In addition, it is expected that the derived topics can be used as a basis for exploring the direction of development of Korea's peacekeeping activities in the future.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.26 no.6
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• pp.205-220
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• 2023

This study aimed to analyze the needs and interests of the public on endangered wildlife using complaint big data. We collected 1,203 complaints and their corresponding text data on endangered wildlife, pre-processed them, and constructed a document-term matrix for 1,739 text data. We performed LDA (Latent Dirichlet Allocation) topic modeling and network analysis. The results revealed that the complaints on endangered wildlife peaked in June-August, and the interest shifted from insects to various endangered wildlife in the living area, such as mammals, birds, and amphibians. In addition, the complaints on endangered wildlife could be categorized into 8 topics and 5 clusters, such as discovery report, habitat protection and response request, information inquiry, investigation and action request, and consultation request. The co-occurrence network analysis for each topic showed that the keywords reflecting the call center reporting procedure, such as photo, send, and take, had high centrality in common, and other keywords such as dung beetle, know, absence and think played an important role in the network. Through this analysis, we identified the main keywords and their relationships within each topic and derived the main issues for each topic. This study confirmed the increasing and diversifying public interest and complaints on endangered wildlife and highlighted the need for professional response. We also suggested developing and extending participatory conservation plans that align with the public's preferences and demands. This study demonstrated the feasibility of using complaint big data on endangered wildlife and its implications for policy decision-making and public promotion on endangered wildlife.

• Journal of Information Technology Services
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• v.16 no.3
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• pp.113-125
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• 2017

Customers have been affected by others' opinions when they make a purchase. Thanks to the development of technologies, people are sharing their experiences such as reviews or ratings through online or social network services, However, although ratings are intuitive information for others, many reviews include only texts without ratings. Also, because of huge amount of reviews, customers and companies can't read all of them so they are hard to evaluate to a product without ratings. Therefore, in this study, we propose a methodology to predict ratings based on reviews for a product. In a methodology, we first estimate the topic-review matrix using the Latent Dirichlet Allocation technic which is widely used in topic modeling. Next, we predict ratings based on the topic-review matrix using the artificial neural network model which is based on the backpropagation algorithm. Through experiments with actual reviews, we find that our methodology can predict ratings based on customers' reviews. And our methodology performs better with reviews which include certain opinions. As a result, our study can be used for customers and companies that want to know exactly a product with ratings. Moreover, we hope that our study leads to the implementation of future studies that combine machine learning and topic modeling.

• The Journal of Economics, Marketing and Management
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• v.9 no.1
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• pp.1-14
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• 2021

Purpose: The article deals with the proposition that consumers' fashion consumption behavior will still follow the consumption behavior of fast fashion, despite recognizing the importance of slow fashion. Research design, data and methodology: The research model to verify this proposition is topic modelling with big data including unstructured textual data. we combined 5,506 news articles posted on Naver news search platform during the 2003-2019 period about fast fashion and slow fashion, high-frequency words have been derived, and topics have been found using LDA model. Based on these, we examined consumers' perception and consumption behavior on slow fashion through the analysis of Topic Network. Results: (1) Looking at the status of annual article collection, consumers' interest in slow fashion mainly began in 2005 and showed a steady increase up to 2019. (2) Term Frequency analysis showed that the keywords for slow fashion are the lowest, with consumers' consumption patterns continuing around 'brand.' (3) Each topic's weight in articles showed that 'social value' - which includes slow fashion - ranked sixth among the 9 topics, low linkage with other topics. (4) Lastly, 'brand' and 'fashion trend' were key topics, and the topic 'social value' accounted for a low proportion. Conclusion: Slow fashion was not a considerable factor of consumption behavior. Consumption patterns in fashion sector are still dominated by general consumption patterns centered on brands and fast fashion.