• International Journal of Internet, Broadcasting and Communication
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• 제13권4호
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• pp.55-65
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• 2021

The purpose of this paper is to present the Over-The-Top (OTT) platforms' strategies for two-sided markets. For this, we examine six strategic factors influencing OTT's success in Korea. The analysis reveals, among six OTTs, Netflix utilizes five strategic factors except the same-side network effects. OTTs from pay TV operators and channel providers tend to block the cross-side network effects on the opponent OTTs, because they think their giveaway to content providers is in vein, if the invested content by them would be consumed on opponent rival platforms. Interesting is that after experiencing a negative association between the market entry of Netflix and the subscription revenue growth rate of pay TV services, pay TV operators utilize the same-side network effects by offering hybrid services in partnership with global OTTs like Netflix, Disney+ which are considered as a complementary OTT. In conclusion, it is suggested to target a new connected TV based OTT service offering with collaboration with Korean TV device manufacturers for Korean OTTs' global strategy, because Netflix-like global market expansion is not easy for them to cover their content cost.

• Asia Marketing Journal
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• 제12권1호
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• pp.81-101
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• 2010

롯데쇼핑은 롯데백화점에서 출발하였다. 롯데쇼핑주식회사를 출범하면서 1979년 국내 최대 백화점을 개점하였고, 지속적인 점포 개설 및 타 기업 인수합병을 통하여 규모를 확대하였다. 현재 백화점, 마트, 영화관, 쇼핑몰, 슈퍼마켓을 비롯하여 롯데홈쇼핑, 롯데닷컴 등 TV 홈쇼핑, 온라인 쇼핑 등 다양한 오프라인 및 온라인 소매업 분야에서 사업을 운영하고 있다. 롯데쇼핑이 소속되어 있는 롯데그룹은 글로벌그룹 도약의 목표를 가지고 있다. 2009년 2018 아시아 TOP 10 글로벌 그룹이라는 비전을 선포하고 이를 실천하기 위하여 노력하고 있다. 롯데쇼핑은 글로벌 그룹 도약이라는 비전 달성을 위한 그룹 전체의 성장전략을 실천하기 위하여 적극적인 기업 인수합병 및 다양한 마케팅전략을 수립하여 실행에 옮기고 있다. 다음에서는 롯데쇼핑 현황을 간략하게 살펴본 후에 롯데쇼핑의 핵심적인 마케팅 전략인 "복합화 및 다채널화"와 "해외시장 진출 전략", 그리고 이를 뒷받침하기 위한 기본적 인프라 구축과 인재양성을 위한 "교육시스템"에 대하여 분석하기로 한다.

• 국제학술발표논문집
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• The 8th International Conference on Construction Engineering and Project Management
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• pp.381-386
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• 2020

Global construction and engineering consulting (E&C) firms are actively seeking entry into overseas markets based on loan projects from multilateral development banks to provide a basis for entry into overseas markets and sustainable growth. Bids on these projects are competitive between global top firms in terms of the technical level and price due to the limited number of projects; thus, developing a successful partnership to complement competence has become an essential element to win bids. In this regard, many studies have analyzed enterprises through characteristic analyses or the derivation of influential factors from the past social networks based on social network analysis (SNA). However, few studies have been conducted to reflect the process of changes to analyze collaborative relationships. Thus, this study aims to identify dynamic changes in past social networks and develop a model that can predict changes in the relationships between E&C firms based on similarities or differences between firms, presenting a methodology to target firms for appropriate collaboration. The analysis results demonstrate that the sensitivity of the developed prediction model was 70.26%, which could accurately predict 163 out of 232 actual cooperative cases.

• 보건교육건강증진학회지
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• 제23권5호
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• pp.75-97
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• 2006

This study assessed 1) the coverage of the entry-level responsibilities and competencies for certified health education specialists (CHES) developed in the United States (U.S.) by 140 current health education-related professional preparation programs in Japan, and 2) barriers and concerns related to the development of Japanese health educators. A cross-sectional survey study was conducted to Japanese professors teaching health education-related courses at 4-year universities/colleges in Japan. All entry-level CHES responsibilities and competencies were generally covered to different degrees by the study respondents. The top 3 responsibilities most emphasized by the respondents were Responsibilities I, related to need assessment skills, Responsibility II, related to planning health education programs, and Responsibility III, related to implement health education programs. The 3 competencies most frequently covered by the respondents were related to needs assessment skills (Competencies 1-3). The competencies least covered by the respondents were those related to Responsibilities V (Competencies 1619). Other competencies related to role modeling, cultural competencies, and planning youth health education programs, were recommended. In addition, the major concerns and opinions that the respondents reported for this topic pertained to 1) Professional training, 2) The need for well-defined professional roles, and 3) The importance of licensing. The results suggested that Japanese health education-related programs cover all CHES responsibilities and competencies developed in the U.S. to different degrees. However, they tend to focus more on needs assessment, planning and implementing health education programs. Although possible responsibilities for future Japanese health educators were recommended, further research to identify the most appropriate responsibilities and competencies for this profession is needed. Major barriers, concerns and opinions reported by the respondents should be discussed at future meetings for this profession.

• 한국콘텐츠학회논문지
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• 제22권7호
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• pp.227-239
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• 2022

본 연구는 신호이론을 기반으로 디지털 클래식 음원의 흥행 성과에 영향을 미치는 요인에 관한 탐색적 실증분석을 진행하였다. 이를 위해 국내 음원 플랫폼 '지니'가 제공하는 클래식 주간차트를 활용하여 2020년 3월~2020년 10월까지(35주)의 기간 동안 차트 100위 내에 진입한 297개의 음원을 표본으로 설정하였다. 본 연구에서는 소비자들의 클래식 청취 선택에 영향을 줄 수 있는 신호로 아티스트의 수상 경력, 아티스트의 방송콘텐츠 연계, 클래식 음원차트 첫 주 상위권 진입, 기획사의 역량, 클래식 음악 레퍼토리의 대중성을 설정하여 이들이 해당 클래식 음원의 차트 상주기간에 미치는 영향을 통계적으로 검증하였다. 검증 결과, 아티스트의 방송콘텐츠 연계 여부와 클래식 음원차트 첫 주 상위권 진입 그리고 클래식 레퍼토리의 대중성이 클래식 음원의 차트 흥행에 긍정적인 영향을 미친 것으로 나타났다. 반면에 아티스트의 수상 경력과 기획사의 역량은 클래식 음원의 차트 흥행에 유의한 영향을 미치지 못했다. 본 연구는 경영학적 관점으로 수행된 클래식 음원의 흥행요인에 관한 최초의 실증적 연구로서 이후 클래식 관련 후속 연구에 기여할 수 있을 것으로 기대된다

• Journal of Korea Trade
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• 제24권1호
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• pp.35-58
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• 2020

Purpose - This study examines the determinants of foreign direct investment (FDI) location choice for Chinese firms, focusing on the agglomeration effect for firms of the same nationality. Design/methodology - The empirical data are China's inward FDI from the top 19 economies (excluding tax havens and Taiwan) in terms of FDI during 1997-2015 and China's outward FDI from the top 18 economies (excluding tax havens). This study uses a random effects generalized least squares model for panel data analysis. Findings - The results confirm that both host countries' costs and market conditions and the degree of agglomeration affect these countries' attractiveness for FDI inflows. Specifically, agglomeration has a significant effect on China's inward and outward FDI. This study confirms that the agglomeration of firms of the same nationality has predictive power for multinational enterprises' FDI location choices. The host countries' real GDP and trade openness also positively affect FDI inflows. Interestingly, however, China's production cost has a positive effect. Thus, inward FDI aimed at entering the Chinese market is increasing in recent years relative to the previous efficiency-seeking FDI. Inward FDI in China is therefore the market-entry type, whereas outward FDI by Chinese firms is the market-oriented type. Originality/value - These results suggest that the effects of the potential determinants of Chinese outward FDI are similar to those of inward FDI as China's trade liberalization progresses.

• 한국재난정보학회 논문집
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• 제8권1호
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• pp.47-55
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• 2012

현재 국내에서 다양한 고층건축물에 대한 건설프로젝트가 진행 중에 있다. 이러한 건축물은 경제적 효과의 극대화 등 다양한 장점을 보유하고 있지만, 동시에 화재, 테러 등의 위기 발생 시 상상 이상의 피해를 가져올 가능성도 가지고 있다. 이에 본 연구는 고층건축물의 피해저감대책에서 소방대원이 건축물 내부의 화재현장으로 진입 시, 소방활동 가능범위에 주목을 하였다. 구체적으로 소방대원이 지상 1층부터 진입 시 현실적인 한계성 등을 파악하기 위하여 최상층 54층까지 (1)공기호흡기 면체 미착용시의 도착소요시간, (2)공기호흡기 면체 착용시의 도착소요시간, 소모압력에 대한 측정을 실시하였으며, 측정결과를 바탕으로 소방 활동 시에 작전가능 수행범위를 제시하였다.

• 경영과학
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• 제33권4호
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• pp.33-49
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• 2016

The market of platform business is typically served by a few dominant players, presenting "winner-takes-all" phenomenon. This study aims to find service characteristics leading to the phenomenon. Six different service-characteristics were considered : Same-side network effect, cross-side network effects, entry barrier, multi-homing cost, switching cost, and heterogeneity of preference. To assess the degree of concentration of market share, HHI (Herfindahl-Hirschman Index) is calculated for top three major players. Based on the HHI value, 10 most eminent platform businesses are classified into three different segments and each segment is characterized with key factors. The results from this study provide some insight into the strategic management of platform business.

• 한국항해항만학회지
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• 제39권2호
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• pp.125-130
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• 2015

Korea is worldwide top manufacturer of offshore plant industry, while shown weakness in high-valued offshore plant service industry (OPSI). The governmental support policies and studies for fostering programs are centered on shipbuilding and engineering sector. On the other hand, offshore logistics service sector among the programs is neither included as governmental fostering support sectors nor ever-studied. Domestic shipping and logistics companies have many experience of handling various project, heavy-lift cargo and even super blocks on shipbuilding industry. However they are faced with lack of appropriate heavy carrier and others. So for their successful entering into offshore plant logistics market, systematic preparation, studies and supporting policies are highly recommended.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2012년도 춘계 종합학술대회 논문집
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• pp.419-420
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• 2012

기술에 대한 선점이 기업 경쟁의 핵심이 되는 현 시점에서 관심 있는 기술의 경제성, 발전 가능성과 같은 기술 가치를 판단하는 것은 매우 중요하다. 따라서 본 연구에서는 현 시점에서 어떤 기술에 진입하는 것이 옳은지에 대한 의사 결정을 지원할 수 있는 모델을 제안하고자 한다. 기술의 진입 여부를 결정하는 것은 현재 시점에서의 기술의 가치를 판단하는 것과 일맥상통하므로, 가장 대표적인 기술 가치 평가 소프트웨어인 미국 NTTC의 TOP INDEX에서 사용한 평가 항목을 기준으로 하여 기술 진입 가능 지수를 개발하였고, 계산된 지수 값에 의해 기술의 진입 여부를 판단하게 된다. 추후 성능 테스트를 통하여 개선 방향을 도출하고 지속적으로 보완할 예정이다.